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Author : Lawrence Silver,Robert Stevens,Courtney Kernek,Bruce Bruce,David Loudon
Publisher : Unknown
Page : 128 pages
File Size : 42,9 Mb
Release : 2017-09
Category : Electronic
ISBN : 1942041489
Author : Lawrence Silver,Robert Stevens,Courtney Kernek,Bruce Bruce,David Loudon
Publisher : Unknown
Page : 128 pages
File Size : 48,7 Mb
Release : 2017-09
Category : Electronic
ISBN : 1942041470
Author : Lawrence Silver,Robert Stevens,Courtney Kernek,Bruce Bruce,David Loudon
Publisher : Unknown
Page : 128 pages
File Size : 53,5 Mb
Release : 2017-09
Category : Electronic
ISBN : 1942041497
Author : Lawrence Silver,Robert Stevens,Courtney Kernek,Bruce Bruce,David Loudon
Publisher : Unknown
Page : 128 pages
File Size : 40,8 Mb
Release : 2017-09
Category : Electronic
ISBN : 1942041519
Author : Joseph F. Hair
Publisher : M.E. Sharpe
Page : 498 pages
File Size : 42,5 Mb
Release : 2015-05-18
Category : Business & Economics
ISBN : 9780765630650
Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.
Author : Joe F. Hair Jr.,Michael Page
Publisher : Routledge
Page : 786 pages
File Size : 55,6 Mb
Release : 2015-08-14
Category : Business & Economics
ISBN : 9781317508267
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.
Author : Joe F. Hair Jr.,Michael Page,Niek Brunsveld,Adam Merkle,Natalie Cleton
Publisher : Taylor & Francis
Page : 529 pages
File Size : 50,7 Mb
Release : 2023-07-25
Category : Business & Economics
ISBN : 9781000894400
Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world. A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including an instructor’s manual, PowerPoint slides, and a test bank.
Author : Jonathan Wilson
Publisher : SAGE
Page : 376 pages
File Size : 55,7 Mb
Release : 2014-01-20
Category : Business & Economics
ISBN : 9781446293478
Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor's expectations. Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams. Key student features include: 'You're the Supervisor' sections - helps students to meet learning objectives 'Common questions and answers' - real-world advice on how to tackle common challenges Examples from different types of international businesses Detailed guidance on software packages such as SPSS Student case studies Annotated further reading Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students' multiple choice questions to test progress. Available on publication: www.uk.sagepub.com/jonathanwilson2e. A must-have title for all business and management students; this is the ideal companion for achieving success in your research project. Lecturers/instructors - request a free digital inspection copy here
Author : Joe F. Hair Jr.,Michael Page,Niek Brunsveld
Publisher : Routledge
Page : 508 pages
File Size : 43,9 Mb
Release : 2019-11-05
Category : Business & Economics
ISBN : 9780429511950
In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts. A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including instructors’ manuals, PowerPoint slides, and test banks.
Author : Lawrence Silver,Robert Stevens,Courtney Kernek,Bruce Bruce,David Loudon
Publisher : Unknown
Page : 128 pages
File Size : 53,5 Mb
Release : 2021-09
Category : Electronic
ISBN : 1950377970
Author : Lawrence Silver,Robert Stevens,Courtney Kernek,Bruce Bruce,David Loudon
Publisher : Unknown
Page : 128 pages
File Size : 41,7 Mb
Release : 2021-09
Category : Electronic
ISBN : 1950377962
Author : Joseph F. Hair (Jr.),Mary Celsi,Arthur H. Money,Michael J. Page,Phillip Samouel
Publisher : Unknown
Page : 0 pages
File Size : 55,5 Mb
Release : 2016
Category : Business & Economics
ISBN : 1315716860
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.
Author : Lawrence Silver,Robert Stevens,Courtney Kernek,Bruce Bruce,David Loudon
Publisher : Unknown
Page : 128 pages
File Size : 48,8 Mb
Release : 2021-09
Category : Electronic
ISBN : 195554302X
Author : Naval Bajpai
Publisher : Unknown
Page : 128 pages
File Size : 52,5 Mb
Release : 2018
Category : Business
ISBN : 9352861620
Author : Mark N. K. Saunders,Philip Lewis
Publisher : Unknown
Page : 280 pages
File Size : 52,5 Mb
Release : 2017-09-26
Category : Business
ISBN : 129213352X
La 4e de couverture indique : "If you need any help with your research project or dissertation then this fully revised and updated 2nd edition is ideal for you. Doing Research in Business and Management brings research methods to life, covering critical literature review projects, projects using existing data, and those projects where you collect your own data. It explains how to write your research proposal and complete your entire research project.The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible. 'Definition' boxes explain key terms and'Research in practice' boxes show how research is used in real life, making this the book you need to successfully complete your project.New to the 2nd edition: latest sources of online secondary data, extended discussion of research philosophies and theory development, using observation, and how to reference.Don't forget to visit www.pearsoned.co.uk/saunders for online tutorials on research software, such as SPSS, and where you can search the Internet more efficiently and effectively with our Smarter Online Searching Guide!"