The Expert Consumer

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The Expert Consumer

Author : Alain Chatriot,Marie-Emmanuelle Chessel
Publisher : Routledge
Page : 236 pages
File Size : 44,5 Mb
Release : 2017-09-29
Category : History
ISBN : 9781351889933

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The Expert Consumer by Alain Chatriot,Marie-Emmanuelle Chessel Pdf

Recent work has focused on the politics of consumption and its manifestation in a number of situations. This volume extends these debates, providing a tighter focus and contributing to a noticeable gap in the field that numerous scholars are beginning to turn towards: that is, organizations of consumers themselves who have chosen to speak for all consumers and similar such bodies of experts which act on behalf of consumers. The volume is fortunate in drawing upon a number of scholars who are about to publish major works on the subject, but who are happy to provide summary versions of their work for the volume. The book pays particular attention to specific moments in consumer mobilization and expertise, capturing the range of types of expert consumers across the twentieth century, from ethical consumer groups at the beginning, to intellectuals, housewives, economists and public officials. It addresses questions on the nature of consumer organizing, which bodies can speak for consumers, whether one consumer voice can ever be identified and the relationship between consumption and citizenship. Overview pieces demonstrate the larger narratives involved in the study of the expert consumer, whilst more comparative essays set out the nature of transatlantic exchanges. Other contributions point to the similarities across seemingly different consumption regimes, while case studies of specific organisations and key historical moments draw out the particularities of consumer expertise.

The Expert Consumer

Author : Alain Chatriot,Marie-Emmanuelle Chessel
Publisher : Routledge
Page : 220 pages
File Size : 44,9 Mb
Release : 2017-09-29
Category : History
ISBN : 9781351889940

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The Expert Consumer by Alain Chatriot,Marie-Emmanuelle Chessel Pdf

Recent work has focused on the politics of consumption and its manifestation in a number of situations. This volume extends these debates, providing a tighter focus and contributing to a noticeable gap in the field that numerous scholars are beginning to turn towards: that is, organizations of consumers themselves who have chosen to speak for all consumers and similar such bodies of experts which act on behalf of consumers. The volume is fortunate in drawing upon a number of scholars who are about to publish major works on the subject, but who are happy to provide summary versions of their work for the volume. The book pays particular attention to specific moments in consumer mobilization and expertise, capturing the range of types of expert consumers across the twentieth century, from ethical consumer groups at the beginning, to intellectuals, housewives, economists and public officials. It addresses questions on the nature of consumer organizing, which bodies can speak for consumers, whether one consumer voice can ever be identified and the relationship between consumption and citizenship. Overview pieces demonstrate the larger narratives involved in the study of the expert consumer, whilst more comparative essays set out the nature of transatlantic exchanges. Other contributions point to the similarities across seemingly different consumption regimes, while case studies of specific organisations and key historical moments draw out the particularities of consumer expertise.

Consumer Engineering, 1920s–1970s

Author : Jan Logemann,Gary Cross,Ingo Köhler
Publisher : Springer
Page : 296 pages
File Size : 50,5 Mb
Release : 2019-05-29
Category : History
ISBN : 9783030145644

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Consumer Engineering, 1920s–1970s by Jan Logemann,Gary Cross,Ingo Köhler Pdf

In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentieth century, this volume contributes to a reassessment of consumer history more broadly.

The Expert Consumer

Author : Kenneth Eisenberger
Publisher : Prentice Hall
Page : 420 pages
File Size : 46,5 Mb
Release : 1977
Category : Reference
ISBN : WISC:89031127822

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The Expert Consumer by Kenneth Eisenberger Pdf

Incentives and Economic Behaviour

Author : Rolf Hasse,Uwe Vollmer
Publisher : Walter de Gruyter GmbH & Co KG
Page : 144 pages
File Size : 48,6 Mb
Release : 2016-09-12
Category : Business & Economics
ISBN : 9783110508123

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Incentives and Economic Behaviour by Rolf Hasse,Uwe Vollmer Pdf

DIE REIHE: SCHRIFTENREIHE ZU ORDNUNGSFRAGEN DER WIRTSCHAFT herausgegeben von Thomas Apolte, Martin Leschke, Albrecht F. Michler, Christian Müller, Rahel M. Schomaker und Dirk Wentzel Die Reihe diskutiert aktuelle ordnungspolitische und institutionenökonomische Fragestellungen. Durch die methodische Vielfalt richtet sie sich an Fachleute, an die Öffentlichkeit und an die Politikberatung.

Fair Trade and the Citizen-Consumer

Author : K. Wheeler
Publisher : Springer
Page : 219 pages
File Size : 48,7 Mb
Release : 2012-10-23
Category : Social Science
ISBN : 9781137283672

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Fair Trade and the Citizen-Consumer by K. Wheeler Pdf

As sales of fair-trade goods explode across the globe, Fair Trade and the Citizen-Consumer provides a timely analysis of the organizations, institutions and grassroots networks behind this growing movement. Drawing on examples from the UK, Sweden and USA, this book moves away from models of individualized consumer choice and instead explores the collective cultures and practices that motivate and sustain fair-trade consumer behaviour. Although the fair-trade citizen-consumer has been called to action and publicly represented as an individual 'voting' in the marketplace, this book reveals how market interventions are editing the choices available to consumers, at the same time as 'Fairtrade Town' consumer networks are flourishing. Offering new and critical insights into the fair-trade success story, this book also contributes to debates about sustainable consumption behaviour and the growth of 'new' forms of political participation and citizenship.

Analyzing Sensory Data with R

Author : Sebastien Le,Thierry Worch
Publisher : CRC Press
Page : 374 pages
File Size : 40,9 Mb
Release : 2018-12-14
Category : Mathematics
ISBN : 9781315362748

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Analyzing Sensory Data with R by Sebastien Le,Thierry Worch Pdf

Choose the Proper Statistical Method for Your Sensory Data Issue Analyzing Sensory Data with R gives you the foundation to analyze and interpret sensory data. The book helps you find the most appropriate statistical method to tackle your sensory data issue. Covering quantitative, qualitative, and affective approaches, the book presents the big picture of sensory evaluation. Through an integrated approach that connects the different dimensions of sensory evaluation, you’ll understand: The reasons why sensory data are collected The ways in which the data are collected and analyzed The intrinsic meaning of the data The interpretation of the data analysis results Each chapter corresponds to one main sensory topic. The chapters start with presenting the nature of the sensory evaluation and its objectives, the sensory particularities related to the sensory evaluation, details about the data set obtained, and the statistical analyses required. Using real examples, the authors then illustrate step by step how the analyses are performed in R. The chapters conclude with variants and extensions of the methods that are related to the sensory task itself, the statistical methodology, or both.

Consumer Behavior

Author : Patricia Huddleston
Publisher : Business Expert Press
Page : 125 pages
File Size : 52,6 Mb
Release : 2011-01-20
Category : Business & Economics
ISBN : 1606491687

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Consumer Behavior by Patricia Huddleston Pdf

Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.

Sensory Evaluation Practices

Author : Herbert Stone,Rebecca N. Bleibaum,Heather A. Thomas
Publisher : Academic Press
Page : 446 pages
File Size : 45,5 Mb
Release : 2012-09-01
Category : Technology & Engineering
ISBN : 9780123820877

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Sensory Evaluation Practices by Herbert Stone,Rebecca N. Bleibaum,Heather A. Thomas Pdf

Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project. Emphasizes the importance of a scientific sensory methodology used to measure and understand consumer perception Illustrates the importance of planning, managing, and communicating product sensory information in a way that is actionable to developers and marketers Presents demonstrated methods for test selection, application and measurement, and testing with the right consumer, including more typical usage environments Includes worked examples for interpreting and displaying results

Public Health Reports

Author : Anonim
Publisher : Unknown
Page : 624 pages
File Size : 48,6 Mb
Release : 1976
Category : Public health
ISBN : STANFORD:36105110726036

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Public Health Reports by Anonim Pdf

The Digital Marketing Landscape

Author : Jessica Rogers
Publisher : Business Expert Press
Page : 120 pages
File Size : 44,6 Mb
Release : 2021-02-18
Category : Business & Economics
ISBN : 9781637420355

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The Digital Marketing Landscape by Jessica Rogers Pdf

This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.

Innovative Logistics Services and Sustainable Lifestyles

Author : Ani Melkonyan,Klaus Krumme
Publisher : Springer
Page : 315 pages
File Size : 48,9 Mb
Release : 2019-02-26
Category : Science
ISBN : 9783319984674

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Innovative Logistics Services and Sustainable Lifestyles by Ani Melkonyan,Klaus Krumme Pdf

This edited volume aims to describe the transformation of supply chain management (SCM) and logistics services by merging sustainable logistics, SCM, sustainable consumption and lifestyle research. This assessment of the transformation potential serves the development of sustainable business models and optimized decision-making systems for achieving sustainable economic value creation within a green economy. In 5 sections, the volume takes a unique transdisciplinary approach to assess sustainable business practices within SCM and the logistics sector, and to understand the interactions between logistics services and consumer lifestyles while creating transparency within the decision making process. This book will be of particular interest to academics, policymakers, planners, and politicians. Section 1 introduces readers to the importance of blended research and innovation between sustainable SCM and consumer lifestyles for transformation towards a green economy. Section 2 addresses the question of how trends and developments in consumption behavior and lifestyles influence the development of sustainable logistics. Section 3 discusses the transformation potential towards sustainable logistics using the food sector as an example. Section 4 focuses on strategic decision making in SCM, and how long-term improvements of sustainability performance can be achieved. Section 5 concludes with policy recommendations as well as research and innovation perspectives for future sustainable development with SCM and logistics.

Encyclopedia of U.S. Political History

Author : Anonim
Publisher : SAGE
Page : 3885 pages
File Size : 51,7 Mb
Release : 2024-06-27
Category : Electronic
ISBN : 9780872893207

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Encyclopedia of U.S. Political History by Anonim Pdf

Medical Technology, Health Care, and the Consumer

Author : Allen D. Spiegel,Donald Rubin,Shelley B. Frost
Publisher : Unknown
Page : 360 pages
File Size : 47,7 Mb
Release : 1981
Category : Medical
ISBN : UCAL:$B689123

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Medical Technology, Health Care, and the Consumer by Allen D. Spiegel,Donald Rubin,Shelley B. Frost Pdf

Code of Federal Regulations

Author : Anonim
Publisher : Unknown
Page : 436 pages
File Size : 46,8 Mb
Release : 1983
Category : Administrative law
ISBN : OSU:32437121416107

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Code of Federal Regulations by Anonim Pdf

Special edition of the Federal Register, containing a codification of documents of general applicability and future effect ... with ancillaries.