The Fast Forward Mba In Marketing

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The Fast Forward MBA in Marketing

Dallas Murphy
The Fast Forward MBA in Marketing Book PDF

Author : Dallas Murphy
Publisher : Unknown
Page : 292 pages
File Size : 44,6 Mb
Release : 1997-04-03
Category : Business & Economics
ISBN : IND:30000053343376

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The Fast Forward MBA in Marketing by Dallas Murphy Pdf

Your fastest route to a whole new level of marketing prowess! When those big marketing decisions loom and success hangs in the balance, you need reliable, authoritative information immediately-not tomorrow, not next week, NOW! With The Fast Forward MBA in Marketing as your constant companion, you've got it! In this resource you'll find clear, concise coverage of the complete range of essential marketing topics in a format designed especially for people who need answers quickly. You'll also find cutting-edge ideas from highly regarded thinkers and doers and the world's best MBA programs. This indispensable guide brings you: * Essential marketing concepts-product, price, place, and promotion * A rapid-fire overview of marketing innovations, technological breakthroughs, and important trends of the past decade * The latest methods and suggestions for solving your toughest marketing problems * Cutting-edge articles from Marketing Tools magazine that illustrate how successful entrepreneurs and businesses employ these concepts in the real world * Multiple access points -index, cross-references, and icons - that lead you quickly to the answers you need * A convenient format with short, lively entries that tell you what you need to know without bogging you down in theory Whether you're a hard-driving entrepreneur, a busy marketing specialist or manager, or a recent graduate eager to make your way in the business world, The Fast Forward MBA in Marketing puts the knowledge you need where you need it most -right in the palm of your hand.

The Fast Forward MBA in Business

Virginia O'Brien
The Fast Forward MBA in Business Book PDF

Author : Virginia O'Brien
Publisher : Wiley
Page : 0 pages
File Size : 42,7 Mb
Release : 1996-04-06
Category : Business & Economics
ISBN : 0471146609

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The Fast Forward MBA in Business by Virginia O'Brien Pdf

The ultimate crash course in business From marketing to economics to international business to puzzling intangibles like corporate culture and leadership styles, this compact book launches The Fast Forward MBA series with a rapid fire overview of the basics of business. * What's the difference between a manager and a leader? * What is the lowdown on all of the restructuring and reengineering hype? * How do the numbers from accounting play into overall strategy? * What are the big and small of economics. These are just a few of the timely topics explored here. And in the soon to be signature style of the series, it presents this information in a mix of cases, examples, and quick and concise chapters that make it easy to find answers fast. VIRGINIA O'BRIEN (Marblehead, Massachusetts) is a freelance writer and editor. PAUL A. ARGENTI (Hanover, New Hampshire) is a professor at the Amos Tuck School of Business at Dartmouth University. A regular consultant to Fortune 500 companies, he is the co-author of The Portable MBA Desk Reference.

The Fast Forward MBA in Project Management

Eric Verzuh
The Fast Forward MBA in Project Management Book PDF

Author : Eric Verzuh
Publisher : John Wiley & Sons
Page : 533 pages
File Size : 47,5 Mb
Release : 2015-11-09
Category : Business & Economics
ISBN : 9781119148227

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The Fast Forward MBA in Project Management by Eric Verzuh Pdf

The all-inclusive guide to exceptional project management The Fast Forward MBA in Project Management is the comprehensive guide to real-world project management methods, tools, and techniques. Practical, easy-to-use, and deeply thorough, this book gives you answers you need now. You'll find the cutting-edge ideas and hard-won wisdom of one of the field's leading experts, delivered in short, lively segments that address common management issues. Brief descriptions of important concepts, tips on real-world applications, and compact case studies illustrate the most sought-after skills and the pitfalls you should watch out for. This new fifth edition features new case studies, new information on engaging stakeholders, change management, new guidance on using Agile techniques, and new content that integrates current events and trends in the project management sphere. Project management is a complex role, with seemingly conflicting demands that must be coordinated into a single, overarching, executable strategy — all within certain time, resource, and budget constraints. This book shows you how to get it all together and get it done, with expert guidance every step of the way. Navigate complex management issues effectively Master key concepts and real-world applications Learn from case studies of today's leading experts Keep your project on track, on time, and on budget From finding the right sponsor to clarifying objectives to setting a realistic schedule and budget projection, all across different departments, executive levels, or technical domains, project management incorporates a wide range of competencies. The Fast Forward MBA in Project Management shows you what you need to know, the best way to do it, and what to watch out for along the way.

The Fast Forward MBA Pocket Reference

Paul A. Argenti
The Fast Forward MBA Pocket Reference Book PDF

Author : Paul A. Argenti
Publisher : John Wiley & Sons
Page : 370 pages
File Size : 48,8 Mb
Release : 2002-10-16
Category : Business & Economics
ISBN : 9780471244196

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The Fast Forward MBA Pocket Reference by Paul A. Argenti Pdf

The Fast Forward MBA Pocket Reference Second Edition - more comprehensive and convenient than ever! When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate bases-communications, management, economics, strategy, accounting, finance, marketing, and more. You need The Fast Forward MBA Pocket Reference, Second Edition. Packed with information designed to serve all your business needs, this handy, highly readable book is the ultimate companion for those moments when you need to put your finger on the right advice at the right time-now. This updated and revised Second Edition offers clear, concise coverage of the complete range of essential business topics in a handy format. You'll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that give you all the information you need. The Portable MBA The Fast Forward MBA-- the compact business companion you'll use every day! * Keep up with the newest ideas in business * Brush up on the basics you can't do without * Find direct, practical answers to complicated problems

The Fast Forward MBA in Finance

John A. Tracy
The Fast Forward MBA in Finance Book PDF

Author : John A. Tracy
Publisher : John Wiley & Sons
Page : 342 pages
File Size : 54,5 Mb
Release : 2002-08-05
Category : Business & Economics
ISBN : 9780471202851

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The Fast Forward MBA in Finance by John A. Tracy Pdf

The author is well-renowned and highly successful. * Figures and examples are revised and spreadsheet readytemplates are provided. * Offers quick tips and cutting-edge ideas. * Totally revised new edition of a highly successful book.

The Fast Forward MBA in Project Management

Eric Verzuh
The Fast Forward MBA in Project Management Book PDF

Author : Eric Verzuh
Publisher : John Wiley & Sons
Page : 551 pages
File Size : 44,9 Mb
Release : 2021-01-07
Category : Business & Economics
ISBN : 9781119700760

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The Fast Forward MBA in Project Management by Eric Verzuh Pdf

The all-inclusive guide to exceptional project management that is trusted by hundreds of thousands of readers—now updated and revised The Fast Forward MBA in Project Management: The Comprehensive, Easy to Read Handbook for Beginners and Pros, 6th Edition is a comprehensive guide to real-world project management methods, tools, and techniques. Practical, easy-to-use, and deeply thorough, this book gives you the answers you need now. You'll find cutting-edge ideas and hard-won wisdom of one of the field's leading experts, delivered in short, lively segments that address common management issues. Brief descriptions of important concepts, tips on real-world applications, and compact case studies illustrate the most sought-after skills and pitfalls you should watch out for. This sixth edition now includes: A brand-new chapter on project quality A new chapter on managing media, entertainment, and creative projects A new chapter on the project manager’s #1 priority: leadership A new chapter with the most current practices in Change Management Current PMP certification study tips Readers of The Fast Forward MBA in Project Management also receive access to new video resources available at the author’s website. The book teaches readers how to manage and deliver projects on-time and on-budget by applying the practical strategies and concrete solutions found within. Whether the challenge is finding the right project sponsor, clarifying project objectives, or setting realistic schedules and budget projections, The Fast Forward MBA in Project Management shows you what you need to know, the best way to do it, and what to watch out for along the way.

The Fast Forward MBA in Project Management

Eric Verzuh
The Fast Forward MBA in Project Management Book PDF

Author : Eric Verzuh
Publisher : John Wiley & Sons
Page : 482 pages
File Size : 50,8 Mb
Release : 2008-07-21
Category : Business & Economics
ISBN : 9780470374436

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The Fast Forward MBA in Project Management by Eric Verzuh Pdf

This is one of the bestselling books ever published on the topic of project management. Now in a revised new third edition, it presents you with a wealth of proven techniques for managing projects—from establishing project objectives to building schedules to projecting costs. It includes all the basics on defining, planning, and tracking a project, as well as building stronger project teams. This new edition includes new chapters on Agile Project Management, PMI® exam prep, and more. (PMI is a registered mark of Project Management Institute, Inc.)

The Fast Forward MBA in Investing

John Waggoner
The Fast Forward MBA in Investing Book PDF

Author : John Waggoner
Publisher : Wiley
Page : 0 pages
File Size : 46,5 Mb
Release : 1998-09-10
Category : Business & Economics
ISBN : 0471246611

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The Fast Forward MBA in Investing by John Waggoner Pdf

The Fast Forward MBA in Investing brings you the information you need when you need it most-now! This practical, easy-to-use guide gives you instant access to the cutting-edge ideas and hard-won wisdom of today's investment world. In short, lively segments using real-world examples, it delivers the facts you need to navigate complex investment issues. You'll find brief descriptions of key concepts, tips on real-world applications, compact case studies, clear definitions, and warnings on how to avoid pitfalls. Here are all the tools you need to make smart investments, as well as significant returns. Learn the essentials of investing in: * The money market -treasury bills, money market mutual funds, bank CDs * Stocks -dividends, shareholder value, brokers, stock market averages * Bonds -face value, maturity date, coupon yields, interest rates * Mutual funds -buying and selling, minimizing taxes, saving on commission * Precious metals, futures, and options -coins vs. bars, anatomy of a trade, puts and calls * And much more. From the creators of the bestselling Portable MBA series comes The Fast Forward MBA . . . * A quick way to brush up on new ideas * An easy-to-use format that fits in any briefcase * Real-world information that you can put to use now!

The Fast Forward MBA in Financial Planning

Edward McCarthy
The Fast Forward MBA in Financial Planning Book PDF

Author : Edward McCarthy
Publisher : Unknown
Page : 308 pages
File Size : 47,7 Mb
Release : 1998-11-18
Category : Business & Economics
ISBN : MINN:31951D01660555W

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The Fast Forward MBA in Financial Planning by Edward McCarthy Pdf

The Fast Forward MBA in Financial Planning brings you the information you need when you need it most-now! This practical, easy-to-use guide gives you instant access to the cutting-edge ideas and hard-won wisdom of today's financial planning world. In short, lively segments using real-world examples, it delivers the facts you need to navigate complex financial issues. You'll find brief descriptions of key concepts, tips on real-world applications, compact case studies, and warnings on how to avoid pitfalls. Here are all the tools you need to set-and meet-all your financial goals. Learn how to: * Create and analyze personal financial statements * Develop a sound spending plan * Protect income and assets * Select the right insurance coverage * Implement retirement and estate planning strategies * And much more From the creators of the bestselling Portable MBA series comes The Fast Forward MBA . . . * A quick way to brush up on new ideas * An easy-to-use format that fits in any briefcase * Real-world information that you can put to use now!

The Fast Forward MBA in Hiring

Max Messmer
The Fast Forward MBA in Hiring Book PDF

Author : Max Messmer
Publisher : Unknown
Page : 260 pages
File Size : 50,8 Mb
Release : 1998-02-27
Category : Business & Economics
ISBN : MINN:31951D01662559E

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The Fast Forward MBA in Hiring by Max Messmer Pdf

With savvy, real-world advice from a "big name" in the world of hiring and staffing, this book lays out the process of "strategic staffing": as opposed to conventional hiring. The clean, clear format works well for people who are pressed for time.

Fast Forward

Martin Giese,Matthias Hilpert
Fast Forward Book PDF

Author : Martin Giese,Matthias Hilpert
Publisher : Matthias Hilpert
Page : 276 pages
File Size : 41,7 Mb
Release : 2021-04-19
Category : Business & Economics
ISBN : 9783982298115

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Fast Forward by Martin Giese,Matthias Hilpert Pdf

Are you a founder searching for customers to grow your B2B startup? Fast Forward will help you find, win, and keep customers. This detailed guide on B2B sales tells you how to grow your revenue from zero to 1 million, 10 million and 100 million. The authors share more than 40 years of successful operating experience as startup founder, senior executive, board member, mentor, and investor in startups. Fast Forward outlines their insider’s perspective on market segmentation, pricing, contract negotiation, sales process, customer conversations, pipeline management, reporting, sales organization, and customer success. Fast Forward also features exclusive advice from more than 30 top-tier B2B startup founders and CEOs, including: Moritz Zimmermann (Hybris, now SAP) - Neil Ryland (Peakon, now Workday) - Peter Carlsson (Northvolt) - Bastian Nominacher (Celonis) - Erez Galonska (Infarm) - Veronika Riederle (Demodesk) - Jonas Rieke (Personio) - Matt Robinson (GoCardless) - Nicolas Dessaigne (Algolia) - Jörg G. Beyer (LeanIX) - Firmin Zocchetto (Payfit) - Avinoam Nowogrodski (Clarizen) “This book demystifies the sales journey, breaking it down into clear phases, and is packed with hands-on, pragmatic advice. To save time and avoid mistakes, read this book.” - Bastian Nominacher, Co-Founder & Co-CEO, Celonis

The Portable MBA in Entrepreneurship Case Studies

William D. Bygrave,Dan D'Heilly
The Portable MBA in Entrepreneurship Case Studies Book PDF

Author : William D. Bygrave,Dan D'Heilly
Publisher : John Wiley & Sons
Page : 340 pages
File Size : 48,9 Mb
Release : 1997-06-23
Category : Business & Economics
ISBN : 047118229X

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The Portable MBA in Entrepreneurship Case Studies by William D. Bygrave,Dan D'Heilly Pdf

Der Traum vom eigenen Unternehmen - wie kann man ihn verwirklichen? Anhand zahlreicher Fallstudien zeigt dieses Lehrbuch, wie man Anfangsschwierigkeiten meistert, ein Geschäftskonzept entwickelt und den Geschäftsverlauf analysiert.

The Fast Forward MBA in Technology Management

Daniel P. Petrozzo
The Fast Forward MBA in Technology Management Book PDF

Author : Daniel P. Petrozzo
Publisher : Wiley
Page : 0 pages
File Size : 51,6 Mb
Release : 1998-04-30
Category : Business & Economics
ISBN : 0471239801

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The Fast Forward MBA in Technology Management by Daniel P. Petrozzo Pdf

The Fast Forward MBA in Technology Management brings you the information you need when you need it most-now! This practical, easy-to-use guide gives you instant access to the cutting-edge ideas and hard-won wisdom of one of today's leading experts on information technology (IT). In short, lively segments using real-world examples, it delivers the facts you need to navigate complex IT issues. You'll find brief descriptions of key concepts, tips on real-world applications, compact case studies, perspectives from industry luminaries, and warnings on how to avoid pitfalls. Here are all the tools you need to make technology work for you and your company. Find out: * Which technologies are most important in running a business today * How to manage the use and direction of your company's technology choices * Ways to measure workplace performance with IT * How leading companies use and manage technology * And much more The Portable MBA From the creators of the bestselling Portable MBA series comes The Fast Forward MBA. * A quick way to brush up on new ideas * An easy-to-use format that fits in any briefcase * Real-world information that you can put to use now! People * Technology * Capital Upside www.upside.com

Fast/Forward

Julian Birkinshaw,Jonas Ridderstråle
Fast Forward Book PDF

Author : Julian Birkinshaw,Jonas Ridderstråle
Publisher : Stanford University Press
Page : 320 pages
File Size : 42,5 Mb
Release : 2017-04-04
Category : Business & Economics
ISBN : 9781503602311

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Fast/Forward by Julian Birkinshaw,Jonas Ridderstråle Pdf

A guide to the adhocracy form of business management and how it can foster a company’s success. The leading companies of the past twenty years have all harnessed the power of information to gain competitive advantage. But as access to big data becomes ubiquitous, it can no longer guarantee a leg up. Fast/Forward makes the case that we are entering a new era in which firms that understand the limits of 1s and 0s will take the lead. Whereas the industrial age saw the rise of bureaucracy, and the information age has been described as a meritocracy, we are witnessing the rise of adhocracy. In uncertain, rapidly-changing times, adhocracic organizations scan the horizon for winning opportunities. Then, instead of questing after more analysis, they respond with agility by making smart, intuitive decisions. Combining decisive action with emotional conviction, future-facing firms seize the day. Fast/Forward paints the big picture of a new approach to strategy and provides the necessary playbook to make your company fit for the future. Praise for Fast/Forward “Fast/Forward makes a compelling case for spontaneity, speed, and a willingness to lead with intuition. More importantly, it speaks to the leadership qualities required to implement its suggestions—providing practical ways to cultivate to those qualities.” —Jeffrey Pfeffer, Stanford University, author of Power: Why Some People Have It—and Others Don’t “[Birkinshaw and Ridderstråle] are on the right track: In an ever-faster, globalized world, companies not only need a compelling strategy, but also an adaptive and caring performance culture. To unleash their full ingenuity, we have to empower our colleagues to act like owners.” —Joe Kaeser, President and CEO, Siemens AG “Big data is oversold as the most important facet of competitive advantage. Rather, breakthrough leaps of faith are necessary to achieve extraordinary results. Fast-Forward is full of practical advice about how to capitalize on this simple idea in order to forge your corporate future.” —Anita McGahan, Rotman School of Management, author of How Industries Evolve

MBA in a Nutshell: The Classic Accelerated Learner Program

Milo Sobel
MBA in a Nutshell The Classic Accelerated Learner Program Book PDF

Author : Milo Sobel
Publisher : McGraw Hill Professional
Page : 336 pages
File Size : 44,7 Mb
Release : 2010-03-05
Category : Business & Economics
ISBN : 9780071745420

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MBA in a Nutshell: The Classic Accelerated Learner Program by Milo Sobel Pdf

Master MBA key concepts without stepping foot in a classroom Save yourself the thousands of dollars it cost for an MBA education. Dr. Milo Sobel presents core concepts taught in prestigious MBA programs such as Harvard, Wharton, and Stanford—without the heavy price tag and heavier classroom hours. With MBA in a Nutshell, you can quickly and easily implement essential MBA core curriculum into your professional life—stripping away useless theory and focusing on practical application, which is what you really need to be successful in business. In MBA in a Nutshell, you'll learn how to: Accelerate and increase incoming cash flow Assess and rank investment opportunities Evaluate company performance using financial statements Follow step-by-step instruction to draft strategic business plans Turn uncertain business forecasts into reliable estimates Find ways to increase revenue and profit while dramatically reducing costs Chock-full of practical examples, formulas, and concepts and skills that can be immediately used and implemented, MBA in a Nutshell is a must-read to build skills to enhance your career and help your company grow and succeed.