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The Fate of Felix Brand by Florence Finch Kelly Pdf
"The Fate of Felix Brand" by Florence Finch Kelly. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.
The Fate of Felix Brand by Florence Finch Kelly Pdf
Felix Brand awoke with a start and looked about him with a puzzled stare. And yet there was nothing unfamiliar in what met his gaze. The bed wherein he lay and its luxurious appointments were of his own recent buying. He had himself designed the decorations of the room and selected its furnishings. As his eyes leaped from one object to another his bewildered glance seemed to slide unnotingly over the furniture, and the draperies, walls and pictures, indicative of a fastidious taste, that made up the interior of his bedroom.
Author : David Taylor Publisher : John Wiley & Sons Page : 284 pages File Size : 54,6 Mb Release : 2007-03-13 Category : Business & Economics ISBN : 9780470060940
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' Test-driving the vision: bringing the vision to life by exploring it within your business and with consumers Brand-led business: translating the vision into a business building mix that covers 'hero product' innovation, communication and internal engagement Thought-provoking and irreverent, brandvision demonstrates all the dos and don'ts of brand visioning with many stories of success (and screw-ups) including T-Mobile, Dove, Porsche, Absolut and James Bond. It is an invaluable toolkit for anyone interested in rethinking a brand vision - whatever its shape or size.
Author : David Taylor Publisher : John Wiley & Sons Page : 253 pages File Size : 46,8 Mb Release : 2013-02-25 Category : Business & Economics ISBN : 9781118484715
Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.
This is a classic story of life in the American West. It begins with a beautifully written description of a man riding his tired horse slowly through the darkness of the plain. Both he and his horse are tired and also lost. The man tells the horse that they will have to sleep under the stars till daylight, when they will be able to work out where they are.
