The Future Of Artificial Intelligence In Digital Marketing

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The Future of Artificial Intelligence in Digital Marketing

Author : Maria Johnsen
Publisher : Maria Johnsen
Page : 348 pages
File Size : 47,5 Mb
Release : 2017-09-01
Category : Business & Economics
ISBN : 9781976001062

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The Future of Artificial Intelligence in Digital Marketing by Maria Johnsen Pdf

Introducing "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" – the ultimate guide for harnessing the power of AI to drive unprecedented growth in your digital marketing endeavors! Gone are the days when Artificial Intelligence (AI) belonged solely to the realm of science fiction. Today, it has become a game-changing reality that is reshaping the way I connect with my customers and achieve remarkable results. And the number one AI companion that accompanies me throughout my digital journey? None other than the Internet itself! In this groundbreaking book, I unveil the secrets behind the convergence of AI and digital marketing, empowering you to seize every opportunity and stay steps ahead of the competition. With cutting-edge insights and real-world examples, you'll discover how AI is revolutionizing search engine algorithms, transforming the way websites rank and perform. It's time for me to unlock the full potential of my online presence! "The Future of Artificial Intelligence in Digital Marketing" equips marketers, entrepreneurs, and social media enthusiasts like you with the knowledge you need to thrive in today's fast-paced digital landscape. Uncover proven strategies that will catapult your digital processes to new heights, propelling your brand to the forefront of the industry. But it doesn't stop there. This book explores the immense value of empathic machines in digital marketing, revealing how AI can tap into human emotions, understand consumer behavior, and create personalized experiences like never before. By humanizing my AI-powered marketing initiatives, I'll forge deep connections with my audience and cultivate unwavering brand loyalty. Don't let the future of digital marketing pass you by. "The Future of Artificial Intelligence in Digital Marketing" is your indispensable roadmap to navigating the AI revolution and achieving unparalleled success. Get ready to transform your digital marketing world, unlock unlimited possibilities, and leave your competitors in the dust. Are you ready to revolutionize your marketing strategies? Secure your copy of "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" today and embark on a journey towards extraordinary growth and unstoppable success! It's time to take control of my digital destiny and embrace the power of AI to elevate my marketing game like never before.

The Future of Artificial Intelligence in Digital Marketing.

Author : James Brandy
Publisher : Independently Published
Page : 0 pages
File Size : 41,7 Mb
Release : 2023-11-27
Category : Electronic
ISBN : 9798870011349

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The Future of Artificial Intelligence in Digital Marketing. by James Brandy Pdf

Step into the future of digital marketing with "AI Unleashed," a groundbreaking exploration of the symbiotic relationship between artificial intelligence and the ever-evolving landscape of marketing. In this compelling and visionary book, author [Author Name] takes you on a riveting journey through the cutting-edge intersection of technology and consumer engagement. As AI continues to revolutionize the way we live and work, its impact on digital marketing is nothing short of transformative. "AI Unleashed" provides a comprehensive roadmap for marketers, entrepreneurs, and business leaders eager to harness the full potential of artificial intelligence in their campaigns. Delve into the realms of predictive analytics, machine learning, and natural language processing, and discover how these powerful tools are reshaping customer experiences. Learn how AI-driven personalization is redefining targeted advertising, creating hyper-personalized content that resonates with individuals on a level never before possible. From chatbots and virtual assistants to automated content creation, witness the rise of AI-driven innovations that are not just efficient but also profoundly human-centric. [Author Name] seamlessly blends real-world case studies, expert interviews, and forward-thinking insights to provide a roadmap for navigating the ethical considerations and challenges associated with AI in marketing. The book examines the potential pitfalls and offers strategic guidance on how to implement AI responsibly, ensuring that marketers are at the forefront of a revolution that enhances, rather than replaces, human creativity and intuition. Whether you're a seasoned marketing professional or an entrepreneur looking to stay ahead of the curve, "AI Unleashed" equips you with the knowledge and tools needed to thrive in a future where AI and digital marketing converge. Prepare to be inspired, informed, and empowered to chart a course through the dynamic landscape of AI-driven marketing. The future is now - embrace AI with alacrity.

Artificial Intelligence In Digital Marketing

Author : , empreender
Publisher : Editora Bibliomundi
Page : 46 pages
File Size : 51,6 Mb
Release : 2021-12-16
Category : Business & Economics
ISBN : 9781526028617

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Artificial Intelligence In Digital Marketing by , empreender Pdf

Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted.This is what allows a business to be resilient and to thrive in a changing environment.Digital marketing is no different.It’s affecting the way that SEO works, the tools and software we use, and the way that ads are displayed.As digital marketers, that means thinking about things that could impact on the face of marketing.Artificial Intelligence (AI) and machine learning have the potential to completely change the face of internet marketing, rendering many older strategies obsolete even.

Future 1.0: Your Guide To Rule The Digital Marketing Universe with Artificial Intelligence

Author : Srinidhi Ranganathan
Publisher : Srinidhi Ranganathan
Page : 69 pages
File Size : 40,9 Mb
Release : 2020-01-02
Category : Business & Economics
ISBN : 8210379456XXX

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Future 1.0: Your Guide To Rule The Digital Marketing Universe with Artificial Intelligence by Srinidhi Ranganathan Pdf

Subscribe to the Author "Digital Marketing Legend - Srinidhi Ranganathan on YouTube". Srinidhi brings 500+ Free courses and tutorials on Digital Marketing and Artificial Intelligence (AI) futuristic technologies on YouTube: https://www.youtube.com/channel/UCXP3bY7BbMt1pXK0tPp8G4Q It’s time to think about where the digital marketing world is actually heading. The answer is quite simple and known to you - “Artificial Intelligence”. The power of Artificial Intelligence for digital marketing usage can be compared to a treasure-house of activities and it cannot be measured instantly, at all. Today, the presence of "Artificial Intelligence”(AI) is common in almost every area - such as self-driving cars, machine learning, using your own personal assistants such as Siri, Alexa and others. In 2020, AI continues to take firm steps to become increasingly integral to our world. Digital marketing is indeed one of the most exciting applications for AI. Artificial Intelligence in Digital Marketing (AIDM) plays a role in making life simpler for business organisations that deploy marketing. One can rely on AI development resources and tools to simplify, cut costs, reduce manual labor etc. AI tools that function with neural networks are becoming more and more powerful. They aid in search and analysis of consumer behaviour with big data and information. Despite all these incredible technologies, the Internet seemed like a source of confusion for many. Nevertheless, today sophisticated companies are using artificial intelligence to devise digital marketing plans. Some companies use AI to get at the top of their game or grow ahead by devising brilliant digital marketing strategies— and to maintain that level. AI can save companies from spending too much money on time-bound human resources. It can speed up tasks with minimal effort, reduce your spendings on manual labour - at the same time. This book serves to be a brief insight or a very short compilation of 9 years of research that I conducted on Artificial Intelligence in Digital Marketing (AIDM). It will convey the guided method you can leverage to ‘Enter the Digital Marketing Universe with the Power of Artificial Intelligence’ with Future 1.0 techniques. Nevertheless, AI is not just about chatbots and personal helpers or assistants. You can find various forms of artificial intelligence that enable digital marketers in the field to make increasingly brilliant strategic and marketing decisions. Working on digital marketing with Artificial Intelligence projects require great practice, according to the details and research available, as far as the current scenario is concerned. Artificial intelligence is an amazing and grand asset for your company to simply work wonders. Using digital marketing tactics for AI will help brands offer enhanced customer experience and more efficiently market the brand. In addition, AI digital marketing will change the way we create brands and communicate with clients. So, get ready for Lights. Camera. Action. with Marketing Legend “Srinidhi Ranganathan”.

Lean AI

Author : Lomit Patel
Publisher : O'Reilly Media
Page : 237 pages
File Size : 40,9 Mb
Release : 2020-01-30
Category : Business & Economics
ISBN : 9781492059288

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Lean AI by Lomit Patel Pdf

How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects

AI in Digital Marketing Training Guide

Author : Dwayne Anderson
Publisher : Estalontech
Page : 111 pages
File Size : 40,7 Mb
Release : 2022-08-19
Category : Business & Economics
ISBN : 9791221387926

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AI in Digital Marketing Training Guide by Dwayne Anderson Pdf

Are you looking to optimize Artificial Intelligence in Digital Marketing? Artificial Intelligence in Digital Marketing can be the golden ticket to creator success. Artificial intelligence is a hot topic for businesses. AI proficiencies are mounting the possibilities for how corporations approach real-time engagement with their customers, manage their processes, and make business continuity. As technology advances, corporations are finding new ways to innovate and expand. It is, therefore, no surprise that Artificial Intelligence in Digital Marketing is a growing trend in the online world. It is most definitely the future of digital marketing. It will bring human experiences closer to technology in the future. Creators and Marketers have built businesses and careers on and through optimizing AI in Digital marketing. Using Artificial Intelligence in Digital Marketing will assist brands in delivering a better-quality customer experience, marketing their brand well, and reaching the masses. As per the statistics, • 61% of marketers say artificial intelligence is the most crucial aspect of their data strategy. • 80% of business and tech innovators say AI already enhances efficiency. • Existing AI technology can improve business productivity by up to 40%. • 97% of mobile users are using AI-powered voice assistants • 83% of initial AI adopters have already attained substantial (30%) or moderate (53%) economic benefits AI would make digital advertising and marketing more targeted as well as accurate. It will assist in optimizing campaigns and deliver a better ROI than ever before. There are many reasons to believe that Artificial Intelligence in Digital Marketing is an integral part of today’s world. As a business owner, you must think of new and innovative ways to make people take notice of your products and services. With this awesome and up-to-date AI In Digital Marketing course ,it will enable you to develop a robust Artificial Intelligence Marketing strategy for your organization and create exclusive engagement to stand out, captivate your audience as well as raising profits exponentially. This guide will educate you about how Artificial intelligence is being used towards optimizing digital marketing campaigns by improvising almost all aspects, from understanding the customers well to analyzing the campaign performance. The most common uses of Artificial Intelligence in Digital Marketing are · Automation of the regular tasks and processes · Gain comprehensive customer insights · Understand the latest industry pattern as well as content creation trends · Personalization of marketing communication · Generate, nurture and convert leads Artificial Intelligence in Digital Marketing provides a robust and well-established platform with vast audiences and accessible intellectual machines and tools. It is time that your business should have practical Artificial Intelligence in your Digital Marketing strategy. Just use the tips and information we covered to get started. Using the strategy and information provided in our Mastery Guide, you will master the essentials of creating intelligent machines. So, consider getting our comprehensive and up-to-date guide jam-loaded with the latest and best-in-the-industry knowledge about Artificial Intelligence in Digital Marketing strategy.

AI in Digital Marketing and Advertising

Author : Bernard Baah
Publisher : Independently Published
Page : 0 pages
File Size : 40,5 Mb
Release : 2024-02-13
Category : Business & Economics
ISBN : 9798879466775

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AI in Digital Marketing and Advertising by Bernard Baah Pdf

In today's rapidly evolving digital landscape, the intersection of artificial intelligence (AI) and marketing has become the new frontier for businesses seeking to stay ahead of the curve. "AI in Digital Marketing and Advertising: Navigating the New Frontier" offers a comprehensive guide to harnessing the power of AI to revolutionize marketing strategies and drive business growth. Written by Bernard Baah, CEO of Filly Coder (https: //fillycoder.com), a leading software development company at the forefront of AI innovation, this book delves into the transformative impact of AI on every aspect of the marketing and advertising ecosystem. From personalized customer experiences to data-driven insights, Bernard explores how AI is reshaping the way businesses connect with their audiences and drive results. Drawing on real-world examples and expert interviews, "AI in Digital Marketing and Advertising" provides practical insights and actionable strategies for leveraging AI in marketing campaigns, customer engagement, and brand storytelling. Discover how AI-powered tools can enhance targeting precision, optimize ad performance, and unlock new avenues of creativity and innovation in marketing content. Whether you're a marketing professional looking to stay ahead of the curve or a business leader seeking to unlock the full potential of AI, this book is your essential guide to navigating the new frontier of digital marketing and advertising. Explore the future of marketing with "AI in Digital Marketing and Advertising: Navigating the New Frontier" and embark on a journey of innovation, growth, and success in the digital age.

Age of Artificial Intelligence

Author : Kirk Terrel
Publisher : Zen Mastery Srl
Page : 66 pages
File Size : 40,6 Mb
Release : 2020-12-05
Category : Electronic
ISBN : 6069836650

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Age of Artificial Intelligence by Kirk Terrel Pdf

Age of Artificial Intelligence: The Ultimate Guide to Artificial Intelligence in Digital Marketing, Discover The Ways on How You Can Use Artificial Intelligence to Help Your Business Grow and Succeed Successful entrepreneurs are able to stay on top of their game by always being prepared for what's coming. Even if their company is doing well and on top of the industry, they don't stay complacent and are always prepared for any eventualities that will happen. If you're a digital marketer, what you need to prepare for is artificial intelligence and machine learning because it has the potential to change the face of internet marketing. It can render older strategies obsolete and can completely change advertising campaigns among other things. This book will help you prepare about the effects of artificial intelligence to businesses, especially internet marketing. It will give you a glimpse on the future of internet marketing that is run by machines and artificial intelligence. It will help you be better prepared and in a better position than most of the other marketers out there. This book will discuss the following topics: What is AI and Machine Learning? Google As An AI - First Company Preparing For Semantic Search Big Data Computer Vision Advertising Email Marketing Chatbots Developing Your AI Skills - Using SQL How to Future Proof Your Marketing It is important to learn about different types of AIs and how it can potentially impact your business so that you will be better prepared for the future. This will ensure the continued success of your business. If you want to learn more about artificial intelligence and its effect on digital marketing, scroll up and click "add to cart" now.

Artificial Intelligence for Marketing

Author : Jim Sterne
Publisher : John Wiley & Sons
Page : 373 pages
File Size : 44,8 Mb
Release : 2017-08-14
Category : Business & Economics
ISBN : 9781119406334

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Artificial Intelligence for Marketing by Jim Sterne Pdf

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

The Role of Artificial Intelligence in Digital Marketing

Author : Mayfair Digital Agency
Publisher : Mayfair Digital Agency
Page : 9 pages
File Size : 42,6 Mb
Release : 2018-10-13
Category : Juvenile Fiction
ISBN : 8210379456XXX

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The Role of Artificial Intelligence in Digital Marketing by Mayfair Digital Agency Pdf

"The Role of Artificial Intelligence in Digital Marketing" is a groundbreaking eBook that uncovers the transformative power of AI in shaping the future of marketing. Authored by leading experts in the fields of AI and digital marketing, this book explores the vast capabilities of AI-driven tools and algorithms in revolutionizing customer targeting, content personalization, and campaign optimization. Through real-world examples and data-driven insights, readers will discover how AI can analyze vast amounts of data to identify trends, predict customer behavior, and drive hyper-targeted marketing strategies. With step-by-step guides and practical tips, this eBook equips marketers and businesses with the knowledge to harness AI effectively and stay ahead in the competitive landscape. Whether you're a seasoned marketer or an aspiring entrepreneur, "The Role of Artificial Intelligence in Digital Marketing" is an essential resource to unlock the full potential of AI and achieve unparalleled success in the digital realm.

AI-Powered Marketing

Author : Jim Stephens
Publisher : RWG Publishing
Page : 51 pages
File Size : 41,5 Mb
Release : 2023-02-21
Category : Business & Economics
ISBN : 9798215604403

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AI-Powered Marketing by Jim Stephens Pdf

Being smart about business means knowing what to expect. That means thinking ahead and preparing for the inevitable changes that will affect the way business is done. This allows businesses to be resilient and thrive in a changing environment. Digital marketing is no different. In fact, author Josh Kaufman discusses the value of comparison in his book The Personal MBA. It means imagining possible futures and then preparing for them. Let's say you have a large company that does well in a certain niche. Maybe you own a business that sells whey protein shakes. The mistake some big companies make is thinking they are too big to fail and sticking with it. But what if another company comes along and makes a better protein shake for less money? What if a new protein source is discovered? What if a study showed whey protein was bad for us? All of these things can happen and can seriously disrupt even the most established business. However, smart companies are already considering and preparing for these possibilities. It's a comparative simulation: you think about what's going to happen and then prepare for that eventuality. As a digital marketer, this means thinking about things that might change the face of marketing. And the one thing that probably had the biggest impact of all? AI AI and machine learning have the potential to completely change the face of internet marketing and even make many old strategies obsolete. Only by preparing for these changes can you ensure that your website can maintain its position in the SERPs, your ad campaigns remain profitable, and your services remain relevant. And a lot of this stuff isn't just speculation: it's happening right now. AI is already making waves, though you may not have noticed it yet. This affects how SEO works, the tools and software we use, and how ads are displayed. AI is capable of thinking faster and smarter than any human, and this is especially true for data-driven internet marketing. AI marketers can earn an unlimited amount Content per second - doing the work of hundreds of people. All of this content is perfectly adapted to the target group. AI will rule Google. This will advance the entire business model. AdWords will start. And it will play new instruments that we never even dreamed of. The uniqueness of digital marketing is just around the corner. This book will help you prepare and explain a number of concepts: • AI vs. machine learning • How to do SEO now that Google is the first AI company • Chatbots • Programmatic advertising • Great information • RankBrain • Digital assistant • Data Science • SQL • Hidden semantic indexing • The Future of Internet Marketing This book will give you a crystal ball to look into the future of internet marketing and make sure you are prepared for all of these changes as they come. You end up being more prepared and in a better position than the other 99.9% of traders.

The Use of Artificial Intelligence in Digital Marketing

Author : Sandrina Teixeira,Jorge Remondes
Publisher : Business Science Reference
Page : 0 pages
File Size : 47,5 Mb
Release : 2023-10
Category : Artificial intelligence
ISBN : 166849325X

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The Use of Artificial Intelligence in Digital Marketing by Sandrina Teixeira,Jorge Remondes Pdf

"Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengthening the connection between organizations and their customers. This book discusses the use of AI in digital marketing and provides essential information that will help the decision-making processes of companies"--

AI for Marketing and Product Innovation

Author : A. K. Pradeep,Andrew Appel,Stan Sthanunathan
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 50,9 Mb
Release : 2018-11-26
Category : Business & Economics
ISBN : 9781119484097

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AI for Marketing and Product Innovation by A. K. Pradeep,Andrew Appel,Stan Sthanunathan Pdf

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

Advances in Digital Marketing in the Era of Artificial Intelligence

Author : Moez Ltifi
Publisher : Unknown
Page : 0 pages
File Size : 49,6 Mb
Release : 2024
Category : Business & Economics
ISBN : 100345044X

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Advances in Digital Marketing in the Era of Artificial Intelligence by Moez Ltifi Pdf

"This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and will bridge the interaction between digital marketing strategies and organizations' business plans on the one hand, and customer relations on the other, in the age of artificial intelligence. This book aims to achieve the objectives and present the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business, using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.."--

Digital Marketing in an AI World

Author : Frederick Vallaeys
Publisher : Unknown
Page : 252 pages
File Size : 55,7 Mb
Release : 2019-05-17
Category : Computers
ISBN : 1544513372

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Digital Marketing in an AI World by Frederick Vallaeys Pdf

Artificial intelligence is radically altering the digital marketing landscape. But if you're a PPC professional, there's no need to panic; the sky isn't falling. Former Google AdWords evangelist Frederick Vallaeys understands what's coming next, and with his expert guidance you'll not only survive, but you'll also thrive in tomorrow's AI world.In this invaluable volume, you'll learn: - What AI and other digital marketing technology can and cannot do- How agency owners can reposition their business in the current environment- New skillsets to develop or look for in potential new hires- Four essential roles digital marketing professionals will continue to play in the future- And moreData isn't everything. Human intuition and creativity will always be essential components of successful marketing. So relax! Read Digital Marketing in an Artificial Intelligence World, and in no time at all you'll be leveraging AI, not competing with it.