The Gentle Marketing Revolution

Author : Sarah Santacroce
Publisher : Unknown
Page : 278 pages
File Size : 50,6 Mb
Release : 2021-01-27
Category : Electronic
ISBN : 9798700964531

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The Gentle Marketing Revolution by Sarah Santacroce Pdf

Marketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.But what if marketing didn't have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? Enter the Gentle MARKETING REVOLUTION.Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach-with profound results. You are in business to share your gifts with the world. The Gentle Marketing Revolution is the compass you need on your journey!

Author : Sarah Santacroce
Publisher : Sarah Santacroce
Page : 230 pages
File Size : 46,9 Mb
Release : 2021-09-11
Category : Business & Economics
ISBN : 8210379456XXX

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Marketing Like We're Human by Sarah Santacroce Pdf

--> This book was previously published under the title 'The Gentle Marketing Revolution'. This new edition contains a preface that explains the title change. Finally! - A refreshing marketing book for heart-centered entrepreneurs & Corporate Marketing Impact Pioneers! Are you ready to build a purposeful and profitable business, by marketing with integrity and kindness? Are you done with being pushy? Are you fed up with the manipulation, the hype and the hustle? You’re not alone. It is a revolution pushing up through the cracks of the conventional business world. A humane revolution. MARKETING LIKE WE'RE HUMAN is for quietly rebellious business owners like you who want to be gentle, authentic AND successful in your marketing and business. This radical business approach is offering you a roadmap to discover how to connect with clients authentically, implement heart-centered selling, and use the power of vulnerability to bring more of you to your marketing. Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions, powerful self-reflections and compelling stories to guide the way, Santacroce lays out the necessary steps to: grow a thriving business using ethical marketing, help others and make an impact in this world show up as your true self in your marketing, not some prescribed version of who you should be partner with your kind of people, instead of pressuring them to buy take the ‘less is more’ approach and stop feeling overwhelmed use ‘proven’ marketing and sales strategies, but tweaking them to fit your gentle approach enjoy a business that is inspiring and uplifting and aligned with your truth You don't have to sell your soul to market your business online!Marketing Like We're Human is the compass you need on your journey! "Sarah's book is the inspirational lift we need in an increasingly harsh and desperate marketing world." -- Mark Schaefer, author of Marketing Rebellion: The Most Human Company Wins "You don't have to be pushy to be successful! Marketing Like We're Human is a blueprint for a world where those who use authentic marketing not only make the biggest impact—they also make the most money." --Dorie Clark,Entrepreneurial You and executive education faculty, Duke University Fuqua School of Business

Author : Marc Spitz
Publisher : Harper Collins
Page : 185 pages
File Size : 40,9 Mb
Release : 2014-06-03
Category : Social Science
ISBN : 9780062213051

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Twee by Marc Spitz Pdf

New York Times, Spin, and Vanity Fair contributor Marc Spitz explores the first great cultural movement since Hip Hop: an old-fashioned and yet highly modern aesthetic that’s embraced internationally by teens, twenty and thirty-somethings and even some Baby Boomers; creating hybrid generation known as Twee. Via exclusive interviews and years of research, Spitz traces Generation Twee’s roots from the Post War 50s to its dominance in popular culture today. Vampire Weekend, Garden State, Miranda July, Belle and Sebastian, Wes Anderson, Mumblecore, McSweeney’s, Morrissey, beards, artisanal pickles, food trucks, crocheted owls on Etsy, ukuleles, kittens and Zooey Deschanel—all are examples of a cultural aesthetic of calculated precocity known as Twee. In Twee, journalist and cultural observer Marc Spitz surveys the rising Twee movement in music, art, film, fashion, food and politics and examines the cross-pollinated generation that embodies it—from aging hipsters to nerd girls, indie snobs to idealistic industrialists. Spitz outlines the history of twee—the first strong, diverse, and wildly influential youth movement since Punk in the ’70s and Hip Hop in the ’80s—showing how awkward glamour and fierce independence has become part of the zeitgeist. Focusing on its origins and hallmarks, he charts the rise of this trend from its forefathers like Disney, Salinger, Plath, Seuss, Sendak, Blume and Jonathan Richman to its underground roots in the post-punk United Kingdom, through the late’80s and early ’90s of K Records, Whit Stillman, Nirvana, Wes Anderson, Pitchfork, This American Life, and Belle and Sebastian, to the current (and sometimes polarizing) appeal of Girls, Arcade Fire, Rookie magazine, and hellogiggles.com. Revealing a movement defined by passionate fandom, bespoke tastes, a rebellious lack of irony or swagger, the championing of the underdog, and the vanquishing of bullies, Spitz uncovers the secrets of modern youth culture: how Twee became pervasive, why it has so many haters and where, in a post-Portlandia world, can it go from here?

Author : Glenn Doman,Janet Doman
Publisher : Square One Publishers, Inc.
Page : 241 pages
File Size : 52,7 Mb
Release : 2014-02-05
Category : Education
ISBN : 9780757051845

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How to Teach Your Baby Math by Glenn Doman,Janet Doman Pdf

​*** OVER 13 MILLION COPIES SOLD​*** Time and again, the work performed at The Institutes for the Achievement of Human Potential has demonstrated that children from birth to age six are capable of learning better and faster than older children. How To Teach Your Baby To Read shows just how easy it is to teach a young child to read, while How To Teach Your Baby Math presents the simple steps for teaching mathematics through the development of thinking and reasoning skills. Both books explain how to begin and expand each program, how to make and organize necessary materials, and how to more fully develop your child’s reading and math potential. How to Give Your Baby Encyclopedic Knowledge shows how simple it is to develop a program that cultivates a young child’s awareness and understanding of the arts, science, and nature—to recognize the insects in the garden, to learn about the countries of the world, to discover the beauty of a Van Gogh painting, and much more. How To Multiply Your Baby’s Intelligence provides a comprehensive program for teaching your young child how to read, to understand mathematics, and to literally multiply his or her overall learning potential in preparation for a lifetime of success. The Gentle Revolution Series: The Institutes for the Achievement of Human Potential has been successfully serving children and teaching parents for five decades. Its goal has been to significantly improve the intellectual, physical, and social development of all children. The groundbreaking methods and techniques of The Institutes have set the standards in early childhood education. As a result, the books written by Glenn Doman, founder of this organization, have become the all-time best-selling parenting series in the United States and the world.

Author : Thorstein Veblen
Publisher : Transaction Publishers
Page : 392 pages
File Size : 52,8 Mb
Release : 1990-01-01
Category : Business & Economics
ISBN : 1412825989

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Imperial Germany and the Industrial Revolution by Thorstein Veblen Pdf

Author : Damian Ryan,Calvin Jones
Publisher : Kogan Page Publishers
Page : 304 pages
File Size : 50,7 Mb
Release : 2012-03-03
Category : Business & Economics
ISBN : 9780749464288

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Understanding Digital Marketing by Damian Ryan,Calvin Jones Pdf

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Author : Jeff Rosenblum,Jordan Berg
Publisher : powerHouse Books
Page : 104 pages
File Size : 44,7 Mb
Release : 2017-11-14
Category : Business & Economics
ISBN : 9781576878835

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Friction by Jeff Rosenblum,Jordan Berg Pdf

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

Author : Michael Neill
Publisher : Hay House, Inc
Page : 169 pages
File Size : 40,7 Mb
Release : 2013-05-06
Category : Body, Mind & Spirit
ISBN : 9781401942410

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The Inside-Out Revolution by Michael Neill Pdf

Would you like to experience amazing clarity, peace, and freedom, even in the midst of challenging circumstances? In this groundbreaking new book, bestselling author Michael Neill shares an extraordinary new understanding of how life works that turns traditional psychology on its head. This revolutionary approach is built around three simple principles that explain where our feelings come from and how our experience of life can transform for the better in a matter of moments. Understanding these principles allows you to tap into the deeper intelligence behind life, access your natural wisdom and guidance, and unleash your limitless creative power. You'll be able to live with less stress, greater ease, and a sense of connection to the larger unfolding of life. Welcome to the space where miracles happen… Are you ready to begin?

Author : Jacqueline Novogratz
Publisher : Henry Holt and Company
Page : 256 pages
File Size : 42,6 Mb
Release : 2020-05-05
Category : Business & Economics
ISBN : 9781250222862

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Manifesto for a Moral Revolution by Jacqueline Novogratz Pdf

"An instant classic." —Arianna Huffington "Will inspire people from across the political spectrum." —Jonathan Haidt Longlisted for the Porchlight Business Book of the Year Award, an essential shortlist of leadership ideas for everyone who wants to do good in this world, from Jacqueline Novogratz, author of the New York Times bestseller The Blue Sweater and founder and CEO of Acumen. In 2001, when Jacqueline Novogratz founded Acumen, a global community of socially and environmentally responsible partners dedicated to changing the way the world tackles poverty, few had heard of impact investing—Acumen’s practice of “doing well by doing good.” Nineteen years later, there’s been a seismic shift in how corporate boards and other stakeholders evaluate businesses: impact investment is not only morally defensible but now also economically advantageous, even necessary. Still, it isn’t easy to reach a success that includes profits as well as mutually favorable relationships with workers and the communities in which they live. So how can today’s leaders, who often kick off their enterprises with high hopes and short timetables, navigate the challenges of poverty and war, of egos and impatience, which have stymied generations of investors who came before? Drawing on inspiring stories from change-makers around the world and on memories of her own most difficult experiences, Jacqueline divulges the most common leadership mistakes and the mind-sets needed to rise above them. The culmination of thirty years of work developing sustainable solutions for the problems of the poor, Manifesto for a Moral Revolution offers the perspectives necessary for all those—whether ascending the corporate ladder or bringing solar light to rural villages—who seek to leave this world better off than they found it.

Author : Shane Claiborne
Publisher : Zondervan
Page : 370 pages
File Size : 54,5 Mb
Release : 2008-09-09
Category : Religion
ISBN : 9780310296089

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The Irresistible Revolution by Shane Claiborne Pdf

Living as an Ordinary RadicalMany of us find ourselves caught somewhere between unbelieving activists and inactive believers. We can write a check to feed starving children or hold signs in the streets and feel like we’ve made a difference without ever encountering the faces of the suffering masses. In this book, Shane Claiborne describes an authentic faith rooted in belief, action, and love, inviting us into a movement of the Spirit that begins inside each of us and extends into a broken world. Shane’s faith led him to dress the wounds of lepers with Mother Teresa, visit families in Iraq amidst bombings, and dump $10,000 in coins and bills on Wall Street to redistribute wealth. Shane lives out this revolution each day in his local neighborhood, an impoverished community in North Philadelphia, by living among the homeless, helping local kids with homework, and “practicing resurrection” in the forgotten places of our world. Shane’s message will comfort the disturbed, and disturb the comfortable . . . but will also invite us into an irresistible revolution. His is a vision for ordinary radicals ready to change the world with little acts of love.

Author : Sue Unerman,Jonathan Salem Baskin
Publisher : BenBella Books
Page : 258 pages
File Size : 48,7 Mb
Release : 2012-04-03
Category : Business & Economics
ISBN : 9781936661466

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Tell The Truth by Sue Unerman,Jonathan Salem Baskin Pdf

Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over. Marketers have focused their messages on entertainment, creating funny or engaging campaigns that win awards but don't always sell products. Consumers determine what's true, and smart companies have realized that every communications medium can and will be used to contribute to those conclusions. In Tell the Truth, Jonathan Baskin and Sue Unerman look at the content and context of marketing communications. They provide the research of hundreds of companies and in-depth case studies on more than 50 global brands to show us that truthful brands deliver sales, profits, and sustainable relationships. Truth truly yields true competitive advantage.

Author : Paul R. Hanson
Publisher : Penn State Press
Page : 282 pages
File Size : 55,6 Mb
Release : 2010-11-01
Category : History
ISBN : 0271047925

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Jacobin Republic Under Fire by Paul R. Hanson Pdf

It is time for a major work of synthetic interpretation, and this is what The Jacobin Republic Under Fire offers.".

Author : Rosa Wang
Publisher : Greenleaf Book Group
Page : 217 pages
File Size : 46,7 Mb
Release : 2022-02-01
Category : Social Science
ISBN : 9781632994837

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Strong Connections by Rosa Wang Pdf

Rosa Wang’s remarkable book takes readers to the last frontier of the mobile/digital revolution. While much has been written about breakthrough technologies and early adopters who live where roads are good and smart phones are affordable, this book explores the largely undocumented journey of how digital technologies are entering the lives of those in extreme poverty—people, often women, often illiterate—who live without electricity or running water. With powerful stories, Wang brings you to the front lines of the revolution—to join meetings with small-holder farmers in raucous town halls in remote parts of Tanzania, and to sit on dirt floors alongside non-literate women in rural India. The book chronicles the exponential trajectory of the mobile phone through the arc of the author’s own journey, an Asian-American woman from Mississippi navigating male-dominated environments and cultures, while changing the digital world without a background in technology. Readers will learn of the challenges that come with life on less than two dollars a day, and in that world, the transformative power of digital technologies: to give identity, improve finances, and to bring some degree of empowerment. Along the way, the author introduces memorable individuals and guides them on their journey across the digital divide to join the mobile generation. These people, poor in monetary resources and literacy, are rich in social connections, warmth, and wisdom. Their day-to-day lives seem implausibly hard, and their resilience humbles at every turn. This book is about them. At its heart, this is their story.

Author : Melonie Dodaro
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 41,6 Mb
Release : 2014-05-21
Category : Business networks
ISBN : 1499300468

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The LinkedIn Code by Melonie Dodaro Pdf

Lays out a complete guide to your Linkedin presence starting with secrets to enhance your profile and continuing through to the best ways to meed the decision makers in your market-- for everyone looking for an extra edge in business.

Author : Mark W. Schaefer
Publisher : Unknown
Page : 320 pages
File Size : 50,5 Mb
Release : 2019-02
Category : Business & Economics
ISBN : 0578419866

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Marketing Rebellion by Mark W. Schaefer Pdf

Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results