The Good Sponsor

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The Good Sponsor

Author : James Johnson
Publisher : Lulu.com
Page : 242 pages
File Size : 45,9 Mb
Release : 2024-07-01
Category : Electronic
ISBN : 9781365149016

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The Good Sponsor by James Johnson Pdf

Successful Project Sponsorship

Author : Michiel van der Molen
Publisher : Kogan Page Publishers
Page : 260 pages
File Size : 43,6 Mb
Release : 2015-09-03
Category : Business & Economics
ISBN : 9780749474256

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Successful Project Sponsorship by Michiel van der Molen Pdf

Project success is a business management responsibility and project management is more than the work of a project manager: the project sponsor plays a key role, whatever their job title. As the owner of the business case, the project sponsor or project executive has the responsibility for communicating the aims of the project, staying in touch with the changing environment and ultimately using their leadership skills to realize the benefits that the project has set out to achieve. The project sponsor gives strategic direction to the project manager and empowers them to deliver the agreed result. However, as a busy business manager, balancing the role of project executive with other management responsibilities, the project sponsor wants more control for less effort. The four proven principles in Successful Project Sponsorship help them to achieve precisely that. This book leads the reader to success through the powerful and proven four principles of successful project sponsorship. These principles are all focused on giving strategic direction to projects effectively and efficiently. Instead of going into depth on project management theory and methodologies, this book answers the practical questions project sponsors have to tackle and provides targeted solutions to real-life issues, such as: How do I create a successful strategy? How do I keep a project under control when the requirements are changing? What can I do to keep the project on budget? How do I recognize a good project manager - and how do I deal with an out-of-control one? The final part of the book gives tried-and-tested practical guidance on how to improve project sponsorship knowledge within your organization. Written clearly and concisely for the busy executive, in line with the PMI's Lexicon of Project Management Terms and with special tips for Prince2 environments and agile projects, this highly practical guide is the essential toolkit all business managers need to make a success of their project sponsor role.

The Sponsorship Handbook

Author : Pippa Collett,William Fenton
Publisher : John Wiley & Sons
Page : 264 pages
File Size : 53,9 Mb
Release : 2011-03-28
Category : Business & Economics
ISBN : 9780470979846

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The Sponsorship Handbook by Pippa Collett,William Fenton Pdf

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post

The Sponsor Effect

Author : Sylvia Ann Hewlett
Publisher : Harvard Business Press
Page : 206 pages
File Size : 40,6 Mb
Release : 2019-05-28
Category : Business & Economics
ISBN : 9781633695665

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The Sponsor Effect by Sylvia Ann Hewlett Pdf

Are you investing in the right people? Many people know the benefit of finding a sponsor--someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that being a sponsor is just as important to career growth as finding one. According to new research from economist and thought leader Sylvia Ann Hewlett, senior executives who sponsor rising talent are 53 percent more likely to be promoted than those who don't. Similarly, middle-level managers who have proteges are 167 percent more likely to be given stretch assignments. Well-chosen proteges contribute stellar performance, steadfast loyalty, and capabilities that you, the sponsor, may lack, thus increasing how fast and how far you can go. But how do you find standout proteges, let alone develop them so that they're able to come through for you and your organization? This book has the answers you need. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY, The Sponsor Effect provides a seven-step playbook for how you can become a successful sponsor. You'll learn to: Identify the right mix of proteges Include those with differing perspectives Inspire your proteges and ignite their ambition Instruct them to develop key skill sets Inspect your picks for performance and loyalty Instigate a deal, detailing the terms of a relationship Invest three ways and reap the rewards Along the way, you'll discover the enormous benefits of investing in these valuable relationships.

Twelve Step Sponsorship

Author : Hamilton B.
Publisher : Simon and Schuster
Page : 288 pages
File Size : 51,7 Mb
Release : 2009-09-29
Category : Self-Help
ISBN : 9781592857661

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Twelve Step Sponsorship by Hamilton B. Pdf

Twelve Step Sponsorship is the first truly comprehensive look at sponsorship, a role recovering people benefit from both as sponsees and ultimately as sponsors. Sponsorship is a rich and enduring part of tradition of Alcoholics Anonymous. Twelve Step Sponsorship delivers both the theory and practice--how to do it and why--in a clear, step-by-step presentation. Written by the author of Getting Started in AA, a widely acclaimed guide for the newcomer to the program of AA, Twelve Step Sponsorship is the first truly comprehensive look at sponsorship, a role recovering people benefit from both as sponsees and ultimately as sponsors. Twelve Step Sponsorship includes informative sections that deal with: finding a sponsor and being a sponsor. Twelve Step Sponsorship offers a welcome reinforcement to the tradition of "passing it on" from one generation of sponsors to the next.

The Sponsor

Author : Erik Barnouw
Publisher : Transaction Publishers
Page : 242 pages
File Size : 48,5 Mb
Release : 2024-07-01
Category : Electronic
ISBN : 9781412839136

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The Sponsor by Erik Barnouw Pdf

On the television sponsors.

Project Sponsorship

Author : Alfonso Bucero,Randall L. Englund, DBA, MBA, PMP
Publisher : Project Management Institute
Page : 292 pages
File Size : 50,9 Mb
Release : 2015-10-01
Category : Business & Economics
ISBN : 9781628251067

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Project Sponsorship by Alfonso Bucero,Randall L. Englund, DBA, MBA, PMP Pdf

The second edition of Project Sponsorship—which includes an Appendix with new case studies, expanded assessment tools, and templates—shows how project sponsors and project managers can develop the skills they need to manage successful projects. Randall L. Englund and Alfonso Bucero—experts in the field of project management—have written the definitive guide for educating all stakeholders on the nature of project sponsorship. They describe in detail the responsibilities of the project sponsor, from communications and liaison, selection and training, problem solving, mentoring, and feedback, to the review of project execution. The project sponsor and manager learn how to negotiate effectively with each other and the project team to achieve their commitments.

Forget a Mentor, Find a Sponsor

Author : Sylvia Ann Hewlett
Publisher : Harvard Business Review Press
Page : 248 pages
File Size : 46,7 Mb
Release : 2013-09-10
Category : Business & Economics
ISBN : 9781422187166

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Forget a Mentor, Find a Sponsor by Sylvia Ann Hewlett Pdf

Who’s pulling for you? Who’s got your back? Who’s putting your hat in the ring? Odds are this person is not a mentor but a sponsor. Mentors can build your self-esteem and provide a sounding board—but they’re not your ticket to the top. If you’re interested in fast-tracking your career, what you need is a sponsor—a senior-level champion who believes in your potential and is willing to advocate for you as you pursue that next raise or promotion. In this powerful yet practical book, economist and thought leader Sylvia Ann Hewlett—author of ten critically acclaimed books, including the groundbreaking Off-Ramps and On-Ramps—shows why sponsors are your proven link to success. Mixing solid data with vivid real-life narratives, Hewlett reveals the “two-way street” that makes sponsorship such a strong and mutually beneficial alliance. The seven-step map at the heart of this book allows you to chart your course toward your greatest goals. Whether you’re looking to lead a company or drive a community campaign, Forget a Mentor, Find a Sponsor will help you forge the relationships that truly have the power to deliver you to your destination.

Strangers to Neighbours

Author : Shauna Labman,Geoffrey Cameron
Publisher : McGill-Queen's Press - MQUP
Page : 288 pages
File Size : 40,9 Mb
Release : 2020-09-23
Category : Political Science
ISBN : 9780228002765

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Strangers to Neighbours by Shauna Labman,Geoffrey Cameron Pdf

As a leading country in global refugee resettlement, Canada operates a unique program that allows private groups and individuals to sponsor refugees. This innovative approach has received growing international attention, but there remains a need for a more expansive understanding of the sponsorship framework and its potential implications within Canada and across the world. Strangers to Neighbours explains the origins and development of refugee sponsorship, paying particular attention to the unintended consequences and ethical dilemmas it produces for refugee policy. The contributors to this collection draw upon law, social science, and philosophy to bring a more robust and objective perspective on Canada's historical experience with sponsorship into wider conversations about the refugee crisis and resettlement. Together, they present recent cases that exemplify how the model has been applied and how it functions, while also analyzing the challenges that emerge in host-sponsor relations. This volume further examines how sponsorship has been implemented differently in countries such as the United States and Australia. The first dedicated study of refugee sponsorship policy, Strangers to Neighbours assembles leading scholars from a range of disciplines to consider whether Canada's system is indeed a sustainable model for the world.

Strategies for Project Sponsorship

Author : Vicki James,Ron Rosenhead,Peter Taylor
Publisher : Berrett-Koehler Publishers
Page : 232 pages
File Size : 44,8 Mb
Release : 2013-05-01
Category : Business & Economics
ISBN : 9781567264074

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Strategies for Project Sponsorship by Vicki James,Ron Rosenhead,Peter Taylor Pdf

Optimize the Role of the Project Sponsor The project sponsor is critical to project success, yet it is a role that is often assigned to a member of the organization with little knowledge or training in project management practices. This creates challenges not only for the sponsor but for the project manager. The organization suffers too if key members of the project team are not fully utilized, as valuable resources are wasted. In Strategies for Project Sponsorship, the authors address this challenge from all three vantage points—that of the project manager, the project sponsor, and the organization. Based on their practical experience and solid research, they offer practical methods that project manager s can use to optimize the participation of the sponsor. They also offer clear and straightforward guidance for project sponsors on how to properly execute their duties and contribute to project success. Executives will gain valuable perspective on the organization's projects and key players. From defining the roles and responsibilities of the project sponsor to suggesting specific practices that maximize the working relationship between the sponsor and project manager, this book is the ultimate guide. Examples from real-world sponsor experiences, as well as tips, techniques, and tools, enhance its applicability and practicality. This book should be given to every newly assigned project sponsor, read and referred to by every project manager, and on the desk of every organizational executive as a reference.

Things My Sponsor Taught Me

Author : Paul H.
Publisher : Hazelden Publishing
Page : 80 pages
File Size : 52,6 Mb
Release : 1987-06-01
Category : Self-Help
ISBN : 0894864440

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Things My Sponsor Taught Me by Paul H. Pdf

A sensible, effective, and practical recovery tool featuring the philosophy of Alcoholics Anonymous, quotes, slogans, and down-to-earth sponsor advice.

Sponsorship in Marketing

Author : T. Bettina Cornwell
Publisher : Routledge
Page : 213 pages
File Size : 48,6 Mb
Release : 2020-03-11
Category : Sports & Recreation
ISBN : 9781000036862

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Sponsorship in Marketing by T. Bettina Cornwell Pdf

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation of sponsoring learning about audiences, strategies and objectives leveraging and activation in traditional and social media building sponsorship portfolios and rosters managing and ending relationships understanding public policy and legal issues Every chapter includes international case studies and examples, test questions, and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition features a new model of the sponsorship process with an ecosystem perspective, discussion of endorsers and influencers in sponsorship, an introduction to the impact of streaming on sponsoring, and entirely new thinking on sponsorship returns and evaluation. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.

How To Be An Effective Sponsor In AA

Author : Anonymous Guest
Publisher : Anonymous Guest
Page : 128 pages
File Size : 46,6 Mb
Release : 2020-03-05
Category : Biography & Autobiography
ISBN : 8210379456XXX

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How To Be An Effective Sponsor In AA by Anonymous Guest Pdf

Make no mistake, sponsorship is a scary proposition. Anyone who tells you otherwise doesn’t understand what real sponsorship is. Even offering an honest guide for others to use will be criticized. I’ve listened to these people says this is a “dangerous” topic for discussion and then they sit on their butts by doing nothing to help. This has been going on for years! Well I’ll take the heat gladly. I’ve seen too many die from this disease so I will tell you what turned me around and helped me become an more effective sponsor for those who asked for help. I don’t speak for Alcoholics Anonymous. No one does. What I will be doing here is sharing the effective method pointed out in the Big Book and the experiences learned from 12 Step calls over a 30 year period. This is a guide to prepare a person in recovery for the job of helping another by following the path laid out by our Big Book of Recovery and depending on a Higher Power.

Project Sponsorship

Author : Randall L. Englund,Alfonso Bucero
Publisher : John Wiley & Sons
Page : 225 pages
File Size : 55,7 Mb
Release : 2006-04-27
Category : Business & Economics
ISBN : 9780787985172

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Project Sponsorship by Randall L. Englund,Alfonso Bucero Pdf

Project Sponsorship—which includes case studies, checklists, and action plans—shows how project sponsors and project managers can develop the skills they need to manage successful projects. Randall L. Englund and Alfonso Bucero—experts in the field of project management—have written the definitive guide for educating all stakeholders in the nature of project sponsorship. They describe in detail the responsibilities of the project sponsor, from communications and liaison, selection and training, problem solving, mentoring, and feedback, to the review of project execution. The project sponsor and manager learn how to negotiate effectively with each other and the project team to achieve their commitments.

Executive Sponsor Research Report

Author : James Johnson
Publisher : Lulu.com
Page : 66 pages
File Size : 50,9 Mb
Release : 2016-02-05
Category : Business & Economics
ISBN : 9781329884052

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Executive Sponsor Research Report by James Johnson Pdf

"The executive sponsor should be the most important person involved with a project and is ultimately responsible for its success or failure. Therefore, the executive sponsor should have the skills to lead and guide a project to resolution. This report ... attempt to outline the 50 best practices and tools needed to be a good executive sponsor."-- Page 3.