The Goodness Of Guinness

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The Goodness of Guinness

Author : Tony Corcoran
Publisher : Skyhorse Publishing Inc.
Page : 177 pages
File Size : 43,6 Mb
Release : 2009-05-26
Category : Business & Economics
ISBN : 9781602396531

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The Goodness of Guinness by Tony Corcoran Pdf

There is no other company, industry, or premises more closely aligned—indeed almost synonymous—with its hometown than Guinness’s St. James’s Gate Brewery and the city of Dublin. From the company’s modest beginnings in 1759 to its heyday in the late nineteenth and early twentieth centuries and its continued strength into the twenty-first century, Guinness has had an enormous influence over the city’s economic, social, and cultural life. In this warm and fascinating piece of history, Tony Corcoran examines the magnitude of the brewery’s operation, and the working lives of the thousands of Dubliners who have depended on Guinness for their livelihood, either directly or indirectly. The company’s unusually progressive treatment of its workers—health care, training, and housing—is revealed in detail, as is the Guinness family’s philanthropy and compassion towards the less well-off residents of the city. Tracing Guinness’s progressive attitudes to their roots, Corcoran also explores the important roles of the strong-willed women in each generation of the Guinness dynasty. A labor of love, full of anecdotes, humor, and historical insights into one of Dublin’s most important and best-loved institutions. “Whenever I bleed, I am always surprised to see that my blood is not black. Certainly, when you consider that I was born into two Guinness families, had two Guinness grandfathers and five Guinness uncles, and was on the premises of Guinness before I could walk, I am as much a product of Guinness as the black stuff itself.”—Tony Corcoran

GOODNESS OF GUINNESS

Author : TONY. CORCORAN
Publisher : Unknown
Page : 0 pages
File Size : 50,7 Mb
Release : 2023
Category : Electronic
ISBN : 1912589362

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GOODNESS OF GUINNESS by TONY. CORCORAN Pdf

The Search for God and Guinness

Author : Stephen Mansfield
Publisher : Thomas Nelson
Page : 304 pages
File Size : 51,9 Mb
Release : 2009-10-12
Category : History
ISBN : 9781418580674

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The Search for God and Guinness by Stephen Mansfield Pdf

The history of Guinness, one of the world’s most famous brands, reveals the noble heights and generosity of a great family and an innovative business. It began in Ireland in the mid 1700s. The water in Ireland, indeed throughout Europe, was famously undrinkable, and the gin and whiskey that took its place devastated civil society. It was a disease ridden, starvation-plagued, alcoholic age, and Christians like Arthur Guinness—as well as monks and even evangelical churches—brewed beer that provided a healthier alternative to the poisonous waters and liquors of the times. This is where the Guinness tale began. Now, 250 years and over 150 countries later, Guinness is a global brand, one of the most consumed beverages in the world. The tale that unfolds during those two and a half centuries has power to thrill audiences today: the generational drama, business adventure, industrial and social reforms, deep-felt faith, and the noble beer itself. "Frothy, delicious, intoxicating and nutritious! No, I'm not talking about Guinness Stout—I'm talking about Stephen Mansfield's fabulous new book...The amazing and true story of how the Guinness family used its wealth and influence to touch millions is an absolute inspiration." — Eric Metaxas, New York Times best-selling author "It's a rare brew that takes faith, philanthropy and the frothy head of freshly-poured Guinness and combines them into such an inspiriting narrative. Cheers to brewmaster Stephen Mansfield! And cheers to you, the reader! You're in for a treat." — R. Emmett Tyrrell Jr., Founder and editor-in-chief of The American Spectator

The Book of Guinness Advertising

Author : Brian Sibley
Publisher : Unknown
Page : 221 pages
File Size : 44,6 Mb
Release : 1985
Category : Advertising
ISBN : 0851124003

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The Book of Guinness Advertising by Brian Sibley Pdf

Guinness

Author : Paul Hartley
Publisher : Hamlyn
Page : 0 pages
File Size : 53,9 Mb
Release : 2009-10-01
Category : Cooking
ISBN : 0600620379

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Guinness by Paul Hartley Pdf

A celebration of the great Guinness® success story; featuring advertising campaigns and a collection of delicious Guinness® inspired recipes. From the beginning in 1759 when Arthur Guinness signed a 9,000-year lease on a Dublin brewery to the present when over 10 million people around the world enjoy Guinness® beer everyday, this book celebrates the story of one the world's most iconic brands. It reveals the compelling history of the beer, with evocative photographs of the people and places that are such a part of the rich heritage of Guinness®, the brand . Added to this are eighteen delicious Guinness® recipes, both classic and contemporary, that make the most of the taste of one of the world's best-loved beers.

The Experience Machine

Author : Andy Clark
Publisher : Pantheon
Page : 305 pages
File Size : 47,7 Mb
Release : 2023-05-02
Category : Science
ISBN : 9781524748463

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The Experience Machine by Andy Clark Pdf

A brilliant new theory of the mind that upends our understanding of how the brain interacts with the world “This thoroughly readable book will convince you that the brain and the world are partners in constructing our understanding.” —Sean Carroll, New York Times bestselling author of The Biggest Ideas in the Universe: Space, Time, and Motion For as long as we’ve studied human cognition, we’ve believed that our senses give us direct access to the world. What we see is what’s really there—or so the thinking goes. But new discoveries in neuroscience and psychology have turned this assumption on its head. What if rather than perceiving reality passively, your mind actively predicts it? Widely acclaimed philosopher and cognitive scientist Andy Clark unpacks this provocative new theory that the brain is a powerful, dynamic prediction engine, mediating our experience of both body and world. From the most mundane experiences to the most sublime, reality as we know it is the complex synthesis of sensory information and expectation. Exploring its fascinating mechanics and remarkable implications for our lives, mental health, and society, Clark nimbly illustrates how the predictive brain sculpts all human experience. Chronic pain and mental illness are shown to involve subtle malfunctions of our unconscious predictions, pointing the way towards more effective, targeted treatments. Under renewed scrutiny, the very boundary between ourselves and the outside world dissolves, showing that we are as entangled with our environments as we are with our onboard memories, thoughts, and feelings. And perception itself is revealed to be something of a controlled hallucination. Unveiling the extraordinary explanatory power of the predictive brain, The Experience Machine is a mesmerizing window onto one of the most significant developments in our understanding of the mind.

"A Bottle of Guinness Please"

Author : David Hughes
Publisher : Phimboy
Page : 312 pages
File Size : 55,7 Mb
Release : 2006
Category : Alcoholic beverages
ISBN : 0955371309

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"A Bottle of Guinness Please" by David Hughes Pdf

Guinness's Brewery in the Irish Economy 1759-1876

Author : Patrick Lynch,John Vaizey
Publisher : Cambridge University Press
Page : 305 pages
File Size : 54,5 Mb
Release : 2011-06-16
Category : History
ISBN : 9780521283311

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Guinness's Brewery in the Irish Economy 1759-1876 by Patrick Lynch,John Vaizey Pdf

This 1960 text examines the role that Guinness's brewery played in the Irish economy in the years between 1759-1876.

Gilroy was Good for Guinness

Author : David Hughes
Publisher : Unknown
Page : 0 pages
File Size : 44,9 Mb
Release : 2013
Category : Commercial art
ISBN : 1907593993

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Gilroy was Good for Guinness by David Hughes Pdf

A picture book with a narrative storyline detailing the legendary images of John Gilroy, who was responsible for Guinness campaigns we still remember today.

The SAGE Encyclopedia of Alcohol

Author : Scott C. Martin
Publisher : SAGE Publications
Page : 1674 pages
File Size : 51,7 Mb
Release : 2014-12-16
Category : Reference
ISBN : 9781483331089

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The SAGE Encyclopedia of Alcohol by Scott C. Martin Pdf

Alcohol consumption goes to the very roots of nearly all human societies. Different countries and regions have become associated with different sorts of alcohol, for instance, the “beer culture” of Germany, the “wine culture” of France, Japan and saki, Russia and vodka, the Caribbean and rum, or the “moonshine culture” of Appalachia. Wine is used in religious rituals, and toasts are used to seal business deals or to celebrate marriages and state dinners. However, our relation with alcohol is one of love/hate. We also regulate it and tax it, we pass laws about when and where it’s appropriate, we crack down severely on drunk driving, and the United States and other countries tried the failed “Noble Experiment” of Prohibition. While there are many encyclopedias on alcohol, nearly all approach it as a substance of abuse, taking a clinical, medical perspective (alcohol, alcoholism, and treatment). The SAGE Encyclopedia of Alcohol examines the history of alcohol worldwide and goes beyond the historical lens to examine alcohol as a cultural and social phenomenon, as well—both for good and for ill—from the earliest days of humankind.

The Language of Branding

Author : Dawn Lerman,Robert J. Morais,David Luna
Publisher : Routledge
Page : 165 pages
File Size : 53,6 Mb
Release : 2017-12-14
Category : Business & Economics
ISBN : 9781136494321

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The Language of Branding by Dawn Lerman,Robert J. Morais,David Luna Pdf

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence – and sales – of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language. This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the book’s concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications.

The Marketer's Handbook

Author : Laurie Young
Publisher : John Wiley & Sons
Page : 421 pages
File Size : 51,5 Mb
Release : 2011-04-22
Category : Business & Economics
ISBN : 9781119978503

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The Marketer's Handbook by Laurie Young Pdf

This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions. Above all it asks: “how useful and relevant is this concept? Will it improve decision making? Does the damn thing have any credibility and does it work?” “This book combines a rigorous review of a wide range of marketing concepts with many practical examples and case studies. It can be read or dipped into both by seasoned professionals and by those just embarking on their marketing career.” Sir Paul Judge, President, Chartered Institute of Marketing “Laurie Young casts an experienced and skeptical eye on many cherished marketing concepts and techniques. He provides an antidote to the tendency to adopt them without understanding their limitations and possibilities.” Professor George Day, The Wharton School, Chairman of the American Marketing Association “Laurie Young has produced nothing less than the A-Z of marketing. He has journeyed far and wide mapping out hundreds of business, marketing and communications models to produce an extremely useful industry atlas. Certainly it will find a well-thumbed home on my bookshelf.” Hamish Pringle, Director General, Institute of Practitioners in Advertising “This book is much needed by marketing. Its value is in challenging concepts, some of which have been the accepted norm for a long time. But as this book shows, some of these may no longer be relevant and appropriate for marketers in today’s consumer environment.” Mike Johnston, CEO, Dairy Council of Northern Ireland and former Chairman of the Chartered Institute of Marketing “Senior marketers, like those who make up the membership of the Marketing Society, hone the methods and techniques they favour as their career develops. Laurie Young clearly did that and an experienced voice shines through this critique. It is heartening to find that so many concepts have a long history of producing real value for businesses but alarming to find so many of the theorists’ favourites to be so groundless.” Hugh Burkitt, CEO, The Marketing Society

Ireland - Culture Smart!

Author : John Scotney
Publisher : Bravo Limited
Page : 169 pages
File Size : 44,9 Mb
Release : 2016-05-19
Category : Business & Economics
ISBN : 9781857338423

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Ireland - Culture Smart! by John Scotney Pdf

The island of Ireland is famous for its timeless beauty, the variety of its landscape, its quiet towns and lively cities, the poetic and literary genius of so many of its citizens, its music and folklore, and its colorful and bloody history. What is also true is that the Irish people have in many ways changed in recent years, while retaining the scars and proud memories of their past, and their thriving national culture. Twenty-first century Ireland, North and South, is the product not only of its history and culture, but also of massive political change, remarkable efforts to heal centuries-old animosities, a metamorphosis in social and religious attitudes, and the dramatic peaks and troughs of a transformed economy. Until the late twentieth century Southern Ireland's economy was essentially rural, tied to the UK; the North, a place of heavy industry. Then came the so-called "Celtic Tiger," springing forward into a largely new type of economy that reaped colossal rewards. New industries arose, old industries disappeared. This was followed by financial collapse in the first decade of this century, worse than almost any country in Europe. Helped by its friends, and, at least in the South, by governmental and popular acceptance of savage austerity measures, Ireland survived. Today the Republic is a major target for US and European investment. Businesspeople and visitors who don't know Ireland will find this book an invaluable introduction to the people, the country, and the economic opportunities it offers; while if you think you know Ireland and the Irish you will find plenty here to broaden and deepen that knowledge, and also plenty that will surprise you.

Journal of the Royal Army Medical Corps

Author : Great Britain. Army. Royal Army Medical Corps
Publisher : Unknown
Page : 878 pages
File Size : 49,6 Mb
Release : 1941
Category : Medicine
ISBN : UIUC:30112119595186

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Journal of the Royal Army Medical Corps by Great Britain. Army. Royal Army Medical Corps Pdf

Country Life Illustrated

Author : Anonim
Publisher : Unknown
Page : 916 pages
File Size : 42,8 Mb
Release : 1954
Category : Country life
ISBN : UOM:39015014112513

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Country Life Illustrated by Anonim Pdf