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The Googlization of Everything by Siva Vaidhyanathan Pdf
Looks at the dark side of Google and its search engine, raising issues about intellectual property rights and the impact that Google has on thinking and decision making, and discussing ways to deal with a Google-dominated Internet.
The Googlization of Everything by Siva Vaidhyanathan Pdf
In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission—"To organize the world’s information and make it universally accessible"—and its much-quoted motto, "Don’t be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google’s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.
“The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword. Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and Sergey Brin—has become a tech giant known the world over. Since starting with its search engine, Google has moved into mobile phones, computer operating systems, power utilities, self-driving cars, all while remaining the most powerful company in the advertising business. Granted unprecedented access to the company, Levy disclosed that the key to Google’s success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking. Levy discloses details behind Google’s relationship with China, including how Brin disagreed with his colleagues on the China strategy—and why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Google’s rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups. In the Plex is the “most authoritative…and in many ways the most entertaining” (James Gleick, The New York Book Review) account of Google to date and offers “an instructive primer on how the minds behind the world’s most influential internet company function” (Richard Waters, The Wall Street Journal).
“Eye-opening, thought-provoking, and enlightening.” —USA Today “An indispensable guide to the business logic of the networked era.” —Clay Shirky, author of Here Comes Everybody “A stimulating exercise in thinking really, really big.” —San Jose Mercury News What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.
A fully updated paperback edition that includes coverage of the key developments of the past two years, including the political controversies that swirled around Facebook with increasing intensity in the Trump era. If you wanted to build a machine that would distribute propaganda to millions of people, distract them from important issues, energize hatred and bigotry, erode social trust, undermine respectable journalism, foster doubts about science, and engage in massive surveillance all at once, you would make something a lot like Facebook. Of course, none of that was part of the plan. In this fully updated paperback edition of Antisocial Media, including a new chapter on the increasing recognition of--and reaction against--Facebook's power in the last couple of years, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging. It's an account of the hubris of good intentions, a missionary spirit, and an ideology that sees computer code as the universal solvent for all human problems. And it's an indictment of how "social media" has fostered the deterioration of democratic culture around the world, from facilitating Russian meddling in support of Trump's election to the exploitation of the platform by murderous authoritarians in Burma and the Philippines. Both authoritative and trenchant, Antisocial Media shows how Facebook's mission went so wrong.
What identity means in an algorithmic age: how it works, how our lives are controlled by it, and how we can resist it Algorithms are everywhere, organizing the near limitless data that exists in our world. Derived from our every search, like, click, and purchase, algorithms determine the news we get, the ads we see, the information accessible to us and even who our friends are. These complex configurations not only form knowledge and social relationships in the digital and physical world, but also determine who we are and who we can be, both on and offline. Algorithms create and recreate us, using our data to assign and reassign our gender, race, sexuality, and citizenship status. They can recognize us as celebrities or mark us as terrorists. In this era of ubiquitous surveillance, contemporary data collection entails more than gathering information about us. Entities like Google, Facebook, and the NSA also decide what that information means, constructing our worlds and the identities we inhabit in the process. We have little control over who we algorithmically are. Our identities are made useful not for us—but for someone else. Through a series of entertaining and engaging examples, John Cheney-Lippold draws on the social constructions of identity to advance a new understanding of our algorithmic identities. We Are Data will educate and inspire readers who want to wrest back some freedom in our increasingly surveilled and algorithmically-constructed world.
'Digital Labor' asks whether life on the Internet is mostly work, or play. We tweet, we tag photos, we link, we review books, we comment on blogs, we remix media and we upload video to create much of the content that makes up the web.
Algorithms of Oppression by Safiya Umoja Noble Pdf
Acknowledgments -- Introduction: the power of algorithms -- A society, searching -- Searching for Black girls -- Searching for people and communities -- Searching for protections from search engines -- The future of knowledge in the public -- The future of information culture -- Conclusion: algorithms of oppression -- Epilogue -- Notes -- Bibliography -- Index -- About the author
“Bill Ivey has written a thoughtful and thought-provoking book on the state of the arts in America today. He tracks our loss of heritage and risk-taking and comments cogently on the past culture wars. His discussion of the corporate hijacking of intellectual property is highly articulate and should be read by everyone.”—Jane Alexander “You don't have to agree with all his conclusions to recognize that Bill Ivey's Arts, Inc. is an important book. It's a must-read for all those interested in American art and culture and the public interest in preserving access to our heritage for everyone, and as it contributes to the arts of today and tomorrow.”—Frank Hodsoll “Arts, Inc. is the first comprehensive effort to explore the role and potential of a coordinated vision for art, culture, and expression in American public life. Through strands of personal and professional memoir, policy analysis, for-profit and nonprofit industry insights, and personal conviction, Bill Ivey defines a new canvas for more productive and inclusive conversations on the expressive life of our nation and its citizens.”—Andrew Taylor, Bolz Center for Arts Administration, University of Wisconsin-Madison “Very few observers of the contemporary U.S. and global arts worlds have Bill Ivey's capacity for first-hand examples of how trade representatives, artists, music executives, corporate attorneys, elected officials, non-profit executives and many other participants influence the course of the arts, and in particular, the public's access to the arts. Arts, Inc. is an important work because it asserts, in a very thoughtful and urgent manner, that Americans have a right to a better expressive life.”—John Kreidler, retired Executive Director, Cultural Initiatives Silicon Valley "At a time when international polls show doubts about America, our art and culture are a crucial resource for our soft power. Bill Ivey does a wonderful job of explaining the importance of art as a public issue. "—Joseph S. Nye, Jr., author of Soft Power: The Means to Success in World Politics “A profoundly important diagnosis by perhaps America's best-qualified critic of the harm to our culture caused by overregulation and inadequate support. Ivey has given us a rich and beautifully written warning about the culture we're losing, and a powerful and historically compelling image of a culture that could be.”—Lawrence Lessig, Stanford Law School "Walt Whitman was democracy's eloquent poet who understood that democracy is not just a form of government but a way of life rooted in culture. Bill Ivey is culture's eloquent advocate who knows that as democracy needs the arts, the arts need the advocacy of government. His manifesto Arts, Inc. is a passionate attack on the commercialization of culture and a plea for a cultural bill of rights that will restore to all Americans their right to a heritage, to creative expression and to a creative life. This is not just a vital book about the arts, but a vital book about democracy." —Benjamin R. Barber, author of Jihad vs. McWorld and Consumed.
Author : Susan Bordo Publisher : Univ of California Press Page : 290 pages File Size : 49,5 Mb Release : 2023-09-01 Category : Social Science ISBN : 9780520919976
Considering everything from Nike ads, emaciated models, and surgically altered breasts to the culture wars and the O.J. Simpson trial, Susan Bordo deciphers the hidden life of cultural images and the impact they have on our lives. She builds on the provocative themes introduced in her acclaimed work Unbearable Weight—which explores the social and political underpinnings of women's obsession with bodily image—to offer a singularly readable and perceptive interpretation of our image-saturated culture. As it becomes increasingly difficult to distinguish between appearance and reality, she argues, we need to rehabilitate the notion that not all versions of reality are equally trustworthy. Bordo writes with deep compassion, unnerving honesty, and bracing intelligence. Looking to the body and bodily practices as a concrete arena where cultural fantasies and anxieties are played out, she examines the mystique and the reality of empowerment through cosmetic surgery. Her brilliant discussion of sexual harassment reflects on the Clarence Thomas/Anita Hill controversy as well as the film Disclosure. She suggests that sexuality, although one of the mediums of harassment, is not its essence, and she calls for the recasting of harassers as bullies rather than sex fiends. Bordo also challenges the continuing marginalization of feminist thought, in particular the failure to read feminist work as cultural criticism. Finally, in a powerful and moving essay called "Missing Kitchens"—written in collaboration with her two sisters—Bordo explores notions of bodies, place, and space through a recreation of the topographies of her childhood. Throughout these essays, Bordo avoids dogma and easy caricature. Consistently, and on many levels, she demonstrates the profound relationship between our lives and our theories, our feelings and our thoughts.
A scholarly exploration of the "UFO movement" probes life on the fringes of modernity, tracing the fascinating links between science and religion implied by this philosophy.
The Anarchist in the Library by Siva Vaidhyanathan Pdf
From Napster to Total Information Awareness to flash mobs, the debate over information technology in our lives has revolved around a single question: How closely do we want cyberspace to resemble the real world? Siva Vaidhyanathan enters this debate with a seminal insight: While we've been busy debating how to make cyberspace imitate the world, the world has been busy imitating cyberspace. More and more of our social, political, and religious activities are modeling themselves after the World Wide Web.Vaidhyanathan tells us the key information structure of our time, and the key import from cyberspace into the world, is the "peer-to-peer network." Peer-to-peer networks have always existed -- but with the rise of electronic communication, they are suddenly coming into their own. And they are drawing the outlines of a battle for information that will determine much of the culture and politics of our century, affecting everything from society to terrorism, from religion to the latest social fads. The Anarchist in the Library is a radically original look at how this battle defines one of the major fault lines of twenty-first-century civilization.
FINALIST: Business Book Awards 2020 - HR & Management Category In a world of work where recruiters are constantly hearing that their role is at risk from AI, robotics and chatbots, it has never been more important to effectively attract and recruit the right people. Leveraging the power of social media and digital sourcing strategies is only part of the solution, and simply posting a job or sending a LinkedIn InMail is no longer enough. The Robot-Proof Recruiter shows you how to use the tools that reveal information that can be used to grab a potential candidate's attention among the overwhelming volume of material online. Full of expert guidance and practical tips, this book explains what works, what doesn't, and how you can stand out and recruit effectively in a world of technology overload. The Robot-Proof Recruiter will enable you to become the recruiter that candidates trust and the one they want to talk to. It contains essential guidance on overcoming obstacles - including how to recruit without an existing online presence, how to work effectively with hiring managers to improve the candidate experience, and how to use technology to support the candidate's journey from initial outreach, to application, to employee, and through to alumnus. This is an indispensable book for all recruitment professionals and HR practitioners who want to recruit the right people for their organization.
Recruiting in the Age of Googlization Second Edition by Ira S Wolfe Pdf
No business function is being disrupted by technology and demographics as much as recruitment. Tried and true recruiting practices are no longer working. New job categories are emerging, traditional jobs are disappearing and employment technologies are advancing at an exponential pace. An evolving definition of work and acceleration in the automation of work is only intensifying the competition for qualified workers. And yet many companies continue to recruit and screen talent like it was still 1970.In Recruiting in the Age of Googlization, Ira S Wolfe exposes the realities of automation on the future of jobs and the rapid reconstruction of the concept of work. Wolfe illuminates with his down-to-earth writing style how exponential change will transform or eliminate most jobs and make many business models irrelevant or unrecognizable. Wolfe's examples read like science fiction jumping off the pages of everyday reality. His forecasts and solutions are simultaneously exciting and terrifying. It is within this new business environment that organizations must learn to recruit and retain talent.Whether you're responsible for Human Resources or management or the average worker or student wondering what's next for his or her career, Recruiting in the Age of Googlization is a thought provoking, compelling read. Recruiting in the Age of Googlization provides a blueprint for a recruitment process that works in any organization. The solution is built on a framework of best practices that will surely help organizations recruit, select, manage, and retain the talent they need. The book will inspire new ideas, spark pivotal conversations, and challenge existing assumptions about business and help lay out a game plan to make change work.