The Graphic Communication Handbook

Author : Simon Downs
Publisher : Routledge
Page : 383 pages
File Size : 42,8 Mb
Release : 2013-03-01
Category : Design
ISBN : 9781136642210

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The Graphic Communication Handbook by Simon Downs Pdf

The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include: introductions that frame relevant debates case studies, examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.

Author : Harvey Levenson
Publisher : Unknown
Page : 248 pages
File Size : 47,6 Mb
Release : 2018-04-11
Category : Electronic
ISBN : 0692081178

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Introduction to Graphic Communication by Harvey Levenson Pdf

This book is a survey of the complex world of graphic communication. It is focused largely on print, both conventional and digital, and the processes that make it possible. It is also about the myriad ways digital technology¿from desktop design to web-based publishing, commerce, and IT¿affects the art, science, and business of printing.

Author : Hunter Linton
Publisher : Unknown
Page : 228 pages
File Size : 44,6 Mb
Release : 2016-10-20
Category : Electronic
ISBN : 1906736928

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Brightred Course Book CFE Higher Graphic Communication by Hunter Linton Pdf

Author : Vincent Blyden
Publisher : Booksurge Publishing
Page : 0 pages
File Size : 42,8 Mb
Release : 2008-08
Category : Graphic arts
ISBN : 1439206767

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Graphic Communication Materials and Processes by Vincent Blyden Pdf

This text introduces students to the great art of printing and the graphic communication Industry.

Author : Kenneth L. Smith,Sandra Moriarty,Keith Kenney,Gretchen Barbatsis
Publisher : Routledge
Page : 625 pages
File Size : 51,9 Mb
Release : 2004-12-13
Category : Art
ISBN : 9781135636531

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Handbook of Visual Communication by Kenneth L. Smith,Sandra Moriarty,Keith Kenney,Gretchen Barbatsis Pdf

This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.

Author : William J. Bowman
Publisher : New York : Wiley
Page : 284 pages
File Size : 53,5 Mb
Release : 1967
Category : Audio-visual materials
ISBN : UOM:39015009273015

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Graphic Communication by William J. Bowman Pdf

Figuratively speaking; Visual language; The graphic statement; To show wheat; To show how; To show what much; To show where.

Author : Mackay & Branson Publishing
Publisher : Unknown
Page : 64 pages
File Size : 40,5 Mb
Release : 1990
Category : Graphic arts
ISBN : 0646019481

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The Visual Communication Handbook by Mackay & Branson Publishing Pdf

A guide for potential designers produced by marketing partners, based on the experience of the authors as graphic artists. Contains verbal and visual information on methods and equipment appropriate to agency work. Includes a glossary.

Author : Paul Laseau
Publisher : McGraw-Hill Professional Publishing
Page : 0 pages
File Size : 55,8 Mb
Release : 2000
Category : Architectural drawing
ISBN : 0070383146

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Architectural Representation Handbook by Paul Laseau Pdf

"In one complete volume, you'll find a representation of the dimensions of architecture through a rich array of conventions and techniques from the conceptual to the perceptual, the concrete to the abstract, the personal to the public, the subjective to the objective. You'll also discover an extensive set of illustrations, organized in relation to the design activities of seeing, thinking, and communication - a "vocabulary" of architectural drawing."--BOOK JACKET.

Author : Dennis W. Pett
Publisher : Unknown
Page : 142 pages
File Size : 48,6 Mb
Release : 1984
Category : Communication
ISBN : UIUC:30112105073248

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Audio-visual Communication Handbook by Dennis W. Pett Pdf

Author : Timothy Samara
Publisher : Rockport Publishers
Page : 323 pages
File Size : 45,7 Mb
Release : 2020-09-08
Category : Design
ISBN : 9781631598722

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Design Elements, Third Edition by Timothy Samara Pdf

A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. With new images and diagrams, the book covers everything from working with grids, color application, typography, and imagery to how to finally put it all together. Features include: The ultimate primer on graphic design's basic visual toolkit—dot, line, plane, texture, space, and contrast—and how these basics underpin all successful layouts An in-depth look at color—from its optical qualities and its effect on type to its potential for communication concepts and emotions One of the most thorough compilations of typography concepts to be found—including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image An extensive overview of imagery—the endless possibilities of medium, depiction, abstraction, stylization, and how these all communicate effectively Methods for integrating type and image, including a tutorial on using grid systems to structure layouts Twenty rules for making good design—and the best ways to break them Being a creative designer is often about coming up with unique design solutions. But when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.

Author : Karen Lewis
Publisher : Routledge
Page : 334 pages
File Size : 41,6 Mb
Release : 2015-06-26
Category : Architecture
ISBN : 9781317552352

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Graphic Design for Architects by Karen Lewis Pdf

Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics – to address every phase of architectural production. This book combines and expands on information typically found in graphic design, information design, and architectural graphics books. As architectural communication increases to include more territory and components of a project, it is important for designers to be knowledgeable about the various ways in which to communicate visually. For instance, signage should be designed as part of the process – not something added at the end of a project; and the portfolio is a manifestation of how the designer works, not just an application to sell a design sensibility. In thinking about architecture as a systematic and visual project, the graphic design techniques outlined in this book will help architects process, organize and structure their work through the lens of visual communication. Each chapter is titled and organized by common architectural modes of communication and production. The chapters speak to architects by directly addressing projects and topics relevant to their work, while the information inside each chapter presents graphic design methods to achieve the architects’ work. In this way, readers don’t have to search through graphic design books to figure out what’s relevant to them – this book provides a complete reference of graphic techniques and methods most useful to architects in getting their work done.

Author : Vincent Alfredo Blyden
Publisher : Booksurge Publishing
Page : 500 pages
File Size : 51,7 Mb
Release : 2005-08
Category : Business & Economics
ISBN : 1419612220

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Graphic Communication Activities Handbook by Vincent Alfredo Blyden Pdf

A project and activity textbook with emphasis on history, prepress, scanning and typesetting.

Author : Ryan Hembree
Publisher : Rockport Publishers
Page : 192 pages
File Size : 44,9 Mb
Release : 2006-10-01
Category : Design
ISBN : 9781616735968

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The Complete Graphic Designer by Ryan Hembree Pdf

Offers insight and information to help design students apply their skills to the commercial industry. Graphic design is a fast growing industry with thousands of new designers and students joining its ranks every year. The explosion of the graphic design field has resulted in the release of hundreds of new books, with subjects ranging from logo design to web design, design history to design criticism; today there are very few subjects related to the industry that have not been written about in one form or another. While the wealth of information and resources available to the graphic designer is extensive, it makes it hard to gain an overall perspective of graphic design and its practical applications in the field, as the content and subject matter of most books is very specialized. Design educators, especially at the collegiate level, have an increasingly difficult task of teaching a well-rounded course in graphic design, as they have to pull curriculum ideas from many sources, and require the students to purchase numerous texts. The Complete Graphic Designer is that well-rounded course in graphic design. It is not an instructional “how to� book, nor will it feature a series of suggested curriculum or problems for designers or students to solve. Rather, this book will be a concise overview of the many facets of graphic design, such as communication theory and why it is important; various types of problems that designers confront on a daily basis; and the considerations that must be made when trying to solve those visual problems. In addition, it features prominent designers and design firms that are renown for work in a certain type of design, and frequent “sidebars� or articles that include useful information on graphic design. This book provides a complete an comprehensive look at what graphic design is and what it means to be a graphic designer from an applied perspective, with chapters including Design for Communication, The Design Process, Page Layout, Visual Problems, Corporate Identity, and Branding.

Author : K. Simms
Publisher : Palgrave
Page : 264 pages
File Size : 52,9 Mb
Release : 1981
Category : Technology & Engineering
ISBN : 0333291816

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Graphic Communication for Technical Design by K. Simms Pdf

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 41,8 Mb
Release : 1990
Category : Electronic
ISBN : 0908452381

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Graphic communication student reference book by Anonim Pdf