The Growth Strategies Of Hotel Chains

Author : Kaye Sung Chon
Publisher : Routledge
Page : 232 pages
File Size : 43,7 Mb
Release : 2012-10-02
Category : Business & Economics
ISBN : 9781136752926

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The Growth Strategies of Hotel Chains by Kaye Sung Chon Pdf

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus. The Growth Strategies of Hotel Chains: Best Practices by Leading Companies is comprised of thirteen chapters, each divided into two parts. The first part sets forth the theory behind an important aspect of growth strategy. The second part of each chapter brings these theoretical arguments to life with specific case examples. For example, in the chapter on franchising, the ten largest hotel franchise businesses in the world are discussed in detail—including their actual fees and how they function, with helpful commentary on each. This format, designed with educators’ needs in mind, is consistent throughout the text. Charts, tables, and figures make complex information easy to access and understand. The Growth Strategies of Hotel Chains: Best Practices by Leading Companies examines: the question of diversification vs. specialization vertical, horizontal, and diagonal integration acquisitions, mergers, and strategic alliances franchise contracts, management contracts, leaseholds, and ownership branding and globalization why European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchising Packed with information yet written in language that students and hospitality executives can understand, this unique, comprehensive textbook deserves a place in every teaching/training/professional library.

Author : Onofre Martorell Cunill
Publisher : Routledge
Page : 213 pages
File Size : 53,8 Mb
Release : 2006
Category : Business & Economics
ISBN : 0789026643

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The Growth Strategies of Hotel Chains by Onofre Martorell Cunill Pdf

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world--and what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus. The Growth Strategies of Hotel Chains: Best Practices by Leading Companies is comprised of thirteen chapters, each divided into two parts. The first part sets forth the theory behind an important aspect of growth strategy. The second part of each chapter brings these theoretical arguments to life with specific case examples. For example, in the chapter on franchising, the ten largest hotel franchise businesses in the world are discussed in detail--including their actual fees and how they function, with helpful commentary on each. This format, designed with educators' needs in mind, is consistent throughout the text. Charts, tables, and figures make complex information easy to access and understand. The Growth Strategies of Hotel Chains: Best Practices by Leading Companies examines: the question of diversification vs. specialization vertical, horizontal, and diagonal integration acquisitions, mergers, and strategic alliances franchise contracts, management contracts, leaseholds, and ownership branding and globalization why European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchising Packed with information yet written in language that students and hospitality executives can understand, this unique, comprehensive textbook deserves a place in every teaching/training/professional library.

Author : Onofre Martorell Cunill
Publisher : Routledge
Page : 215 pages
File Size : 41,7 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780789026637

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The Growth Strategies of Hotel Chains by Onofre Martorell Cunill Pdf

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus. The Growth Strategies of Hotel Chains: Best Practices by Leading Companies is comprised of thirteen chapters, each divided into two parts. The first part sets forth the theory behind an important aspect of growth strategy. The second part of each chapter brings these theoretical arguments to life with specific case examples. For example, in the chapter on franchising, the ten largest hotel franchise businesses in the world are discussed in detailincluding their actual fees and how they function, with helpful commentary on each. This format, designed with educators' needs in mind, is consistent throughout the text. Charts, tables, and figures make complex information easy to access and understand. The Growth Strategies of Hotel Chains: Best Practices by Leading Companies examines: the question of diversification vs. specialization vertical, horizontal, and diagonal integration acquisitions, mergers, and strategic alliances franchise contracts, management contracts, leaseholds, and ownership branding and globalization why European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchising Packed with information yet written in language that students and hospitality executives can understand, this unique, comprehensive textbook deserves a place in every teaching/training/professional library.

Author : Maya Ivanova,Stanislav Ivanov,Vincent P. Magnini
Publisher : Routledge
Page : 567 pages
File Size : 42,6 Mb
Release : 2016-05-05
Category : Business & Economics
ISBN : 9781317618447

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The Routledge Handbook of Hotel Chain Management by Maya Ivanova,Stanislav Ivanov,Vincent P. Magnini Pdf

Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage in the current body of literature. This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fundamentals of existence and operation, expansion, strategic and operational aspects of their activities and geographical presence. It brings together leading specialists from range of disciplinary backgrounds and regions to provide state-of-the-art theoretical reflection and empirical research on current issues and future debates. Each of the five inter-related section explores and evaluates issues that are of extreme importance to hotel chain management, focusing on theoretical issues, the expansion of hotel chains, strategic and operational issues, the view point of the individual affiliated hotel and finally the current and future debates in the theory and practice of hotel chain management arising from globalisation, demographic trends, sustainability, and new technology development. It provides an invaluable resource for all those with an interest in hotel management, hospitality, tourism and business encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, Business and Events Management.

Author : Anna M. Gil-Lafuente,Jaime Gil-Lafuente,José M. Merigó-Lindahl
Publisher : Springer
Page : 394 pages
File Size : 41,9 Mb
Release : 2012-07-13
Category : Technology & Engineering
ISBN : 9783642304514

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Soft Computing in Management and Business Economics by Anna M. Gil-Lafuente,Jaime Gil-Lafuente,José M. Merigó-Lindahl Pdf

This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 – 07 June, 2012. This edition of the conference has been presented with the slogan “Creating new opportunities in an uncertain environment”. There are different ways for assessing uncertainty in management but this book mainly focused on soft computing theories and their role in assessing uncertainty in a complex world. The present book gives a comprehensive overview of general management topics and discusses some of the most recent developments in all the areas of business and management including management, marketing, business statistics, innovation and technology, finance, sports and tourism. This book might be of great interest for anyone working in the area of management and business economics and might be especially useful for scientists and graduate students doing research in these fields.

Author : Dr. TAHIR SUFI`
Publisher : Notion Press
Page : 194 pages
File Size : 49,6 Mb
Release : 2019-08-12
Category : Business & Economics
ISBN : 9781645879909

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PRINCIPLES OF HOTEL STAR RATINGS by Dr. TAHIR SUFI` Pdf

Hotel rating systems are used in almost all countries. The policy makers, managers, and researchers take this process seriously, and contribute in enhancing the system to reflect the needs of the modern traveler. Hotels also invest a lot for getting the desired star ratings. However, at the same time, apart from the guidelines and manuals of the star rating schemes, there is hardly any reliable source of information explaining the principles on which the star rating process is based. The available information can be confusing as different rating systems have different criteria for hotel evaluation. Considering this challenge, this book attempts to bring the star rating process to life through the principles of service quality management because hotel rating systems claim to raise standards of service. Such principles were identified through hundreds of research studies and existing hotel rating systems around the world. This book focusses on making the hotel rating process simple to understand for the benefit of students, managers, and policymakers.

Author : Michael Olsen,Jinlin Zhao
Publisher : Routledge
Page : 535 pages
File Size : 48,9 Mb
Release : 2008-09-10
Category : Business & Economics
ISBN : 9781136439513

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Handbook of Hospitality Strategic Management by Michael Olsen,Jinlin Zhao Pdf

Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing strategic management research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. This book covers all aspects of strategic management in hospitality. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

Author : Frank M. Go,Ray Pine
Publisher : Unknown
Page : 444 pages
File Size : 50,7 Mb
Release : 1995
Category : Business & Economics
ISBN : IND:30000038072272

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Globalization Strategy in the Hotel Industry by Frank M. Go,Ray Pine Pdf

Author : Paul L. Ingram
Publisher : Routledge
Page : 131 pages
File Size : 53,6 Mb
Release : 2020-11-25
Category : Business & Economics
ISBN : 9781135642259

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The Rise of Hotel Chains in the United States, 1896-1980 by Paul L. Ingram Pdf

This title combines history, organizational theory and statistical analysis to examine how chains have come to dominate the hotel industry over the past century. It provides information and insight not only on a major American industry, but also on the rise of chains - a phenomenon increasingly affecting many other industries.

Author : Graham Todd,Sue Mather
Publisher : Unknown
Page : 446 pages
File Size : 55,6 Mb
Release : 1995
Category : Alle lande
ISBN : PSU:000031126298

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The International Hotel Industry by Graham Todd,Sue Mather Pdf

Author : Hanqin Qiu Zhang,Ray Pine,Terry Lam
Publisher : Psychology Press
Page : 326 pages
File Size : 48,7 Mb
Release : 2005
Category : Business & Economics
ISBN : 0789012588

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Tourism and Hotel Development in China by Hanqin Qiu Zhang,Ray Pine,Terry Lam Pdf

"From Political to Economic Success is a comprehensive guide to the development of the tourism industry in Mainland China following the end of the Cultural Revolution.

Author : Anonim
Publisher : Unknown
Page : 484 pages
File Size : 53,9 Mb
Release : 2009-03
Category : Tourism
ISBN : PSU:000059781851

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Tourism Economics by Anonim Pdf

Author : Russell Arthur Smith,Judy Siguaw
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 54,8 Mb
Release : 2011-01-25
Category : Business & Economics
ISBN : 9780470826874

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Strategic Hospitality Leadership by Russell Arthur Smith,Judy Siguaw Pdf

Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges. Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia. The book is an invaluable resource of reference and insightful compendium by contributors who are the Cornell School of Administration's alumni, the Cornell-Nanyang Institute of Hospitality Management faculty, and members of its Joint Advisory Board. Their varied backgrounds and profound appreciation of the complexities in building enterprises from the ground up, or expanding an on-going business organization are the types of first-hand knowledge and perspective that is beneficial, informative, and inspirational to industry veterans and students alike. These contributors include chief executives and senior management of hotels and resorts, serviced apartments, restaurants, and food and beverage groups, who have been successful in Asia. Strategic Hospitality Leadership provides readers with the collective wisdom of these successful top executives on a range of topics including brand management, strategic direction, service, marketing, human resource, crisis management, business growth, leadership, portfolio management, best practices, and development. The book will help current and future leaders address major issues that are being and will continue to be confronted in the hospitality industry in Asia, and aims to increase the success of new entrants into Asia.

Author : Anonim
Publisher : Unknown
Page : 176 pages
File Size : 46,6 Mb
Release : 1987-05
Category : Corporations
ISBN : UOM:35128001648169

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Growth Strategies by Anonim Pdf

Author : Ron Morritt,Art Weinstein
Publisher : Routledge
Page : 250 pages
File Size : 46,9 Mb
Release : 2012-11-12
Category : Business & Economics
ISBN : 9781136416316

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Segmentation Strategies for Hospitality Managers by Ron Morritt,Art Weinstein Pdf

Get the competitive edge in a fierce market! Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really counts—the bottom line. Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks out there, this book persistently focuses specifically on segmentation and positioning strategies. Segmentation Strategies for Hospitality Managers effectively tells how to best use the integrated resources of a hospitality firm to gain and maintain the competitive edge. Examples are taken from the hotel, restaurant, and airline industries to give a well-rounded view of the industry’s practical and productive use of segmentation strategies. The text explains advantages and limitations of various segmentation strategies such as relationship or niche marketing to help assist managers in their own future decision-making process. Detailed chapter summaries and challenging end-of-chapter exercises further reinforce each chapter’s concepts and approaches. Extensive references, several illustrative figures and tables, and specific case examples from various hospitality sectors are included. Topics in Segmentation Strategies for Hospitality Managers include: positioning strategy niche marketing relationship marketing marketing trends technology’s impact on the hospitality industry special issues in segmentation strategy (including integration of segmentation strategy with branding, yield management, and IT strategy) and more! Segmentation Strategies for Hospitality Managers is a resource certain to be used again and again and is perfect for hospitality managers, marketing and hospitality educators, hospitality and travel and tourism students, and business school students world wide.