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Author : Joseph H. Boyett,Jimmie T. Boyett
Publisher : John Wiley & Sons
Page : 252 pages
File Size : 53,8 Mb
Release : 2003-02-25
Category : Business & Economics
ISBN : 9780471434269
Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.
Author : John Jantsch
Publisher : Penguin
Page : 256 pages
File Size : 50,8 Mb
Release : 2010-05-13
Category : Business & Economics
ISBN : 9781101429518
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Author : Chris Murray
Publisher : Atlantic Books Ltd
Page : 356 pages
File Size : 54,6 Mb
Release : 2016-05-19
Category : Business & Economics
ISBN : 9781786490056
This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. The featured books include: Crossing the Chasm by Geoffrey Moore The Popcorn Report by Faith Popcorn The Anatomy of Buzz by Emanuel Rosen Purple Cow by Seth Godin Relationship Marketing by Regis McKenna Don't Think Pink by Lisa Johnson and Andrea Learned Renovate Before you Innovate by Sergio Zyman The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.
Author : Joseph H. Boyett,Jimmie T. Boyett
Publisher : Wiley
Page : 0 pages
File Size : 43,6 Mb
Release : 2001-07-06
Category : Business & Economics
ISBN : 0471390852
An easy-to-follow guide to understanding some of business's most important ideas and best practices Most business readers don't have time to read every book they'd like for inspiration and guidance. This follow-up to the sleeper success, The Guru Guide(TM), makes it possible to sample the best ideas of leading business thinkers. The Guru Guide(TM) to the New Economy is a clear, concise, and informative guide to the business topics that relate to the new business environment, including electronic commerce, customer relationship management, knowledge management, globalization, and business ethics. Gurus to be profiled include Stan Davis and Chris Meyer, authors of Blur: The Speed of Change in the Connected Economy; Rosabeth Moss Kanter, author of World Class: Thriving Locally in the Global Economy; and Don Pepper, coauthor of The One-to-One Future and Enterprise One-to-One. Joseph H. Boyett and Jimmie T. Boyett (Alpharetta, GA) are cofounders of Boyett & Associates, a consulting and research firm that specializes in helping companies implement state-of-the-art management and organizational practices. Joseph and Jimmie Boyett are the coauthors of Beyond Workplace 2000 and The Guru Guide(TM) (0-471-38054-7) (Wiley).
Author : Josh B. Dolin
Publisher : Josh Dolin
Page : 156 pages
File Size : 50,8 Mb
Release : 2010-10-30
Category : Business & Economics
ISBN : 9780962433382
Web marketing and design expert Josh Dolin relates all the information you need to use the internet to enhance your business in his new book, The Web Guru Guide. Not only will you learn how to build a creative website designed to attract customers to your business, you will also discover how to put your website at the top of the list of major search engines like Google and Yahoo. Find out how to use Facebook, Twitter, and other social networking sites to advertise and promote your business. Learn to link with related businesses and respected marketing sites to further your success. If you want to enhance your business presence on the internet than this is the book for you!
Author : Napoleon Hill
Publisher : John Wiley and Sons
Page : 272 pages
File Size : 50,9 Mb
Release : 2009-12-15
Category : Business & Economics
ISBN : 0470570172
TIMELESS WISDOM from the ORIGINAL PHILOSOPHER of PERSONAL SUCCESS "No matter who you are or what you do, you are a salesperson. Every time you speak to someone, share an opinion or explain an idea, you are selling your most powerful asset . . . you! In How to Sell Your Way Through Life, Napoleon Hill shares valuable lessons and proven techniques to help you become a true master of sales." —Sharon Lechter, Coauthor of Think and Grow Rich: Three Feet from Gold; Member of the President's Advisory Council on Financial Literacy "These proven, time-tested principles may forever change your life." —Greg S. Reid, Coauthor of Think and Grow Rich: Three Feet from Gold; Author of The Millionaire Mentor "Napoleon Hill's Think and Grow Rich and Laws of Success are timeless classics that have improved the lives of millions of people, including my own. Now, we all get the chance to savor more of his profound wisdom in How to Sell Your Way Through Life. It is a collection of simple truths that will forever change the way you see yourself." —Bill Bartmann, Billionaire Business Coach and Bestselling Author of Bailout Riches (www.billbartman.com) Napoleon Hill, author of the mega-bestseller Think and Grow Rich, pioneered the idea that successful individuals share certain qualities, and that examining and emulating these qualities can guide you to extraordinary achievements. Written in the depths of the Great Depression, How to Sell Your Way Through Life explores a crucial component of Achievement: your ability to make the sale. Ringing eerily true in today's uncertain times, Hill's work takes a practical look at how, regardless of our occupation, we must all be salespeople at key points in our lives. Hill breaks down concrete instances of how the Master Salesman seizes advantages and opportunities, giving you tools you can use to effectively sell yourself and your ideas. Featuring a new Foreword from leadership legend Ken Blanchard, this book is a classic that gives you one beautifully simple principle and the proven tools to make it work for you.
Author : Ryan Murphy
Publisher : Unknown
Page : 78 pages
File Size : 43,9 Mb
Release : 2011-04-20
Category : Electronic
ISBN : 1461091152
This book is the accumulation of over 4 years of my trial and error with online marketing.It is not an instruction manual, it is a guide, a manual in the loose sense of something to help you make educated choices, rather than babysitting you through them all.Nothing can give you all the answers, online marketing is too big a subject.What I can do is help you get through the initial learning process, and without making the mistakes I made.Yes, I do want to make money from you. I will not say the same stupid thing the online marketing gurus say, that I don't need your money and I'm only charging to make sure you are serious because the knowledge is so powerful I can't just give it away.BS, I know stuff you want to know, I've made mistakes and lived and learned and you want to keep from making those mistakes. I wrote and am selling this book to help you while making money.I may not have as good a sales pitch as those guys, but I am honest. I will always shoot straight with you, and not blow sunshine up your backside to make you feel good.You want to make money online? You want to change your life? You're gonna have to work for it and no guru can tell you anything that makes any of it easier.You want to know how they do things? Easy, the same way anyone with an expanding business does it. They worked hard to get their first few sites making money, then hired people to help them do more. That is the only secret the gurus have. Employees and outsourcing.So if you want to know how to start a website, how to start for free, how to start your own online business. How to do better with what you are already working on even.If those topic interest you, then buy my book. It's got all the essential knowledge you need, and it's a damn site cheaper than the guru guys that will sale you a bunch of fluffed out books covering each major topic separately. Probably for more than you will pay for this one alone.Here are the chapters:1. Forward2. Prepare thyself3. Prepare thyself 24. Why me and not some online money guru?5. Free vs Hosted6. Site Solutions7. Dealing with money online8. Affiliate or your own products?9. Coming up with a product10. Topics (aka, what are you going to do the site about)11. The 3 types of sites12. Keyword Research13. My Free Method14. Getting Hosting15. Getting ready for your first site16. Domain Name17. Installing Wordpress18. Wordpress Plug-ins19. Source of content20. Posts vs Pages21. Making Money22. Setting up an e-commerce site23. Social sites24. Backlinks25. The Hats26. Writing27. Building Traffic through content writing28. Demographics29. Sales psychology30. Planning31. Misc32. ExitThe only thing left is for you to ask yourself if you really want to change your life and get a future, or not?That's your choice. Make the right one for yourself and your loved ones.
Author : Joe Rubino
Publisher : John Wiley & Sons
Page : 414 pages
File Size : 48,6 Mb
Release : 2011-09-14
Category : Business & Economics
ISBN : 9781118040423
Successful network marketing entrepreneurs share their secrets In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives and tactics, this comprehensive guide offers beginning network marketers and seasoned veterans alike all the specialized information and strategies they need to grow their business. Revealing a world of secrets it would take a lifetime in the industry to amass, the 37 contributors in this handy resource provide one-of-a-kind advice for building extreme wealth.
Author : Beth Hayden
Publisher : John Wiley & Sons
Page : 214 pages
File Size : 55,8 Mb
Release : 2012-06-08
Category : Business & Economics
ISBN : 9781118414712
How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. You will learn: How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.
Author : Patrick Forsyth
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 41,5 Mb
Release : 2009-09-09
Category : Business & Economics
ISBN : 1576603296
The late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business. This guide explains what marketing is and the techniques marketers use. Topics covered include: • The marketing mix • Pricing policy • Different methods of market research This guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization.
Author : Patrick Forsyth
Publisher : Economist Books
Page : 0 pages
File Size : 47,8 Mb
Release : 2009
Category : Communication in marketing
ISBN : 1846681936
Even though organisations have become increasingly marketing-focussed in their approach, marketing is one of the most misunderstood areas of business. This guide clarifies exactly what it is and how it works, and reviews and explains the techniques involved.
Author : Rohit Bhargava
Publisher : IdeaPress Publishing
Page : 192 pages
File Size : 53,5 Mb
Release : 2021-04-06
Category : Electronic
ISBN : 164687045X
This is the Small Business Marketing advice book you've been Googling for. Like having coffee with an expert, this book shares irreverent tips and secrets from WSJ bestselling author and marketing guru Rohit Bhargava on how to promote your business without a huge budget. This book is like a high energy masterclass and brainstorming session all in one - with actionable tips to transform your marketing approach within hours.
Author : David Kidder
Publisher : Lulu.com
Page : 168 pages
File Size : 45,9 Mb
Release : 2009-09-22
Category : Electronic
ISBN : 9780557080403
2009 Clickable Guru's Guide To Better Search Engine Marketing
Author : Alexander Hiam
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 43,5 Mb
Release : 2014-04-11
Category : Business & Economics
ISBN : 9781118880654
Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide. Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business. Maximize the lifetime value of your customers Connect web marketing strategies to real world traffic and sales Implement local sourcing to boost local and regional marketing initiatives Focus your online marketing strategy to target only qualified buyers Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.
Author : Jay Nayar
Publisher : AuthorHouse
Page : 93 pages
File Size : 50,9 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781481781060
This is a book simplifying market. In a world of standardized products, differentiation is on the basis of your service. This book targets to rethink customer service from a customer perspective.