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Imagine your office, bitten by a radioactive spider.That's The Hero Business, a comic chronicling the day-to-day adventures of an agency that caters exclusively to superheroes (and their super-egos). In season three, all the power plays come crashing down! Can the staff put a pin in their personal problems long enough to defeat the final boss? This collection features eight storylines, guest comics, secret sketches and more!
Lying in the field behind my grandfather's house in the Hill Country, one hot summer night, I waited on his get-home whistle. It might've seemed late to a ten-year-old, but probably wasn't more than an hour after sunset. Lying on the ground, my battered hat for a pillow, I searched the sky for any of the constellations I'd seen in the book my grandfather'd carried out from town. The charts printed on the crisp pages couldn't begin to describe the mass of lights above me, no more than the swirling green constellations of the last of the season's fireflies blinking through the tops of the grass...Lying behind my grandfather's house, over thirty years ago now, watching the stars wheel across the sky, I felt at peace with the world. In all fields since, from elephant grass in Vietnam to scrubby deserts in New Mexico, covered in mud & dust & the blood of friends and enemies, rained on & fired on & shit on, in rice paddies & cotton fields & mine fields, I've never had that feeling again...
Veteran entrepreneur and former Kodak CMO, Jeffrey Hayzlett knows what it takes to go from zero to hero in a world where every leader, business, and brand is held accountable by their customers and employees. Designed to challenge readers to examine their own values and behaviors, The Hero Factor shines a light on what happens to companies when their values no longer align with their mission and helps them transform their organizations as they learn to live the values they preach.
Most companies today are firmly on the social and environmental issues ‘bandwagon’, like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more. "Try to fly like a superman, and you will come down like a tin of soup." Market economists have long told us that we’re driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, world-renowned purpose-pioneer, Thomas Kolster, uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a 20-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global non-profits fighting for men’s health, Movember – and how you can empower people to do the same. Today’s power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers. Drawing on top-line marketing case studies and in-depth interviews, Kolster demonstrates how people are truly motivated to act when they’re in charge of their own life and happiness. ‘Who can you help me become?’ is the one essential question you need to be asking and acting on to chart a new course for your organisation, changing behaviours at scale and unlocking sustainable growth that benefits all.
Growing your network with like-minded, successful people -- both at your level and above -- is the single best thing you can do to improve your brand, grow your business, and craft the life you desire.This actionable book will help you not only meet your heroes, but also lay the foundation of a mutually beneficial relationship that lasts.
New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. This actionable guide will teach you how to do the same through journaling prompts and goal-planning exercises. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing. In this book, bestselling author Donald Miller uses his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life’s beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same. In Hero on a Mission, Donald’s lessons will teach you how to: Discover when you are playing the victim and villain. Create a simple life plan that will bring clarity and meaning to your goals ahead. Take control of your life by choosing to be the hero in your story. Cultivate a sense of creativity about what your life can be. Move beyond just being productive to experiencing a deep sense of meaning. Donald will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim. Hero on a Mission will guide you in developing a unique plan that will speak to the challenges you currently face so you can find the fulfillment you have been searching for in your life and work.
New Friday is proud to present The HERO BUSINESS! Bill Walko's critically acclaimed series collected into one oversized format! Imagine your office, bitten by a radioactive spider. That's The Hero Business, a comic chronicling the day to day adventures of an agency that caters exclusively to superheroes (and their super-egos). Because with great power comes great market-ability!
The HERO Effect is based on Kevin Brown's highly sought after keynote experience.In a fresh and entertaining style, Kevin shares ideas, strategies and principles that will inspire and equip readers to show up every day and make a positive difference. At the heart of Kevin's message is a simple, yet powerful philosophy for life that drives every thought, every action and ultimately every result we achieve both personally and professionally. Your team will be motivated to reach beyond what is required and do something remarkable!This book is designed to help individuals and organizations:Achieve greater results by eliminating "ordinary" thinking and mastering the habit of excellence.Own the moments that matter (and they all matter) by taking responsibility for their attitude, their actions and their results.Create meaningful relationships and deliver an extraordinary experience for every "customer" at work and at home.
AN INSTANT NEW YORK TIMES BESTSELLER! From the acclaimed, #1 New York Times bestselling author of Make Your Bed—a short, inspirational book about the qualities of true, everyday heroes. THE HERO CODE is Admiral McRaven's ringing tribute to the real, everyday heroes he's met over the years, from battlefields to hospitals to college campuses, who are doing their part to save the world. When Bill McRaven was a young boy growing up in Texas, he dreamed of being a superhero. He longed to put on a cape and use his superpowers to save the earth from destruction. But as he grew older and traveled the world, he found real heroes everywhere he went -- and none of them had superpowers. None of them wore capes or cowls. But they all possessed qualities that gave them the power to help others, to make a difference, to save the world: courage, both physical and moral; humility; a willingness to sacrifice; and a deep sense of integrity. THE HERO CODE is not a cypher, a puzzle, or a secret message. It is a code of conduct; lessons in virtues that can become the foundations of our character as we build a life worthy of honor and respect.
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark,Carol S. Pearson Pdf
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
FROM ZERO TO HERO . . . YOUR SECRET MAP TO A RICH LIFE What is your true calling and why aren't you already living it? Imagine if there was a map that showed you step by step how to get from where you are now to your true calling and the life you were born to live - the most brilliant, rich, fulfilling, and dazzling life you could ever dream of. You are holding in your hands such a map. HERO is the map for your life. By following the journeys of twelve of the most successful people on the planet today, you'll learn how to use your inner powers to overcome obstacles and to make impossible dreams come true. You'll be inspired to find your own calling and start taking the steps toward making the life of your dreams an everyday reality. Be the hero you are meant to be.
From Predators to Icons by Michel Villette,Catherine Vuillermot Pdf
In the popular imagination, the business media, and the schools of business and management that train new generations of entrepreneurs and executives, achieving extraordinary success in business is attributed to far-sighted individuals who have taken bold risks, provided innovative leadership, and introduced new products, services, or ideas superior to those of the competition. Amid the growing skepticism about the means by which vast amounts of wealth are accumulated and its consequences, however, this belief is long overdue for reevaluation. In From Predators to Icons, Michel Villette, a sociologist, and Catherine Vuillermot, a business historian, examine the careers of thirty-two of today's wealthiest global executives--including Warren Buffett, Ingvar Kamprad, Bernard Arnault, Jim Clark, and Richard Branson--in order to challenge the conventional explanations for their extreme success and come to a better understanding of modern business practices. In contrast to the familiar image of the entrepreneur as a visionary with a plan, Villette and Vuillermot instead discover a far less dramatic process of improvised adaptations gradually assembled into a coherent course of conduct. And rather than being risk-takers, those who are most successful in business are risk-minimizers. Huge gains, these case studies reveal, are most reliably obtained in circumstances where the entrepreneur has established careful provisions for risk reduction. As for the view that innovation makes success possible, the authors find that because innovation is an expensive process that takes a long time to produce profits, innovators first of all require capital; success makes innovation possible. The necessary resources, they show, are most often derived from what they provocatively term "predation" ruthlessly taking advantage of imperfections, weaknesses, and vulnerabilities within the market or among competitors. Finally, From Predator to Icon considers the "practical ethics" implemented during the phase in which capital is most rapidly accumulated, as well as the social consequences of these activities. Drawing on interviews with some of their subjects and, crucially, close readings of the authorized biographies and other hagiographic accounts of these figures, which eliminates the bias of malicious interpretations, Villette and Vuillermot provide revelatory insights about the creation and maintenance of business wealth that will be profitably read by both the captains and the critics of contemporary capitalism.
Welcome to The Hero Business, a marketing agency that caters exclusively to superheroes (and their super-egos). Because with great power comes great marketability!Join new receptionist Parker Jameson as she makes a big impression on the Hero Business staff. But stay alert, office mates! Because under the humorous hijinks, desperate co-workers are harboring deep, dark secrets. And when the dirty details are exposed, they just may doom the company before the next crossover season! This "Season One" graphic novel features the first six storylines, 50 "Coffee Break" gags, guest comics, behind-the-scenes sketches and more!The Hero Business is equal parts satirical sitcom, superhero saga and ongoing soap opera. See why Bleeding Cool describes it as "an impressive piece of revisionist satire," and Comic News Insider hails it as "really, really funny."
Zero. Zip. Zilch. Nada. That's what all the other numbers think of Zero. He doesn't add anything in addition. He's of no use in division. And don't even ask what he does in multiplication. (Hint: Poof!) But Zero knows he's worth a lot, and when the other numbers get into trouble, he swoops in to prove that his talents are innumerable.
