The Hook

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The Hook

Richard Krevolin
The Hook Book PDF

Author : Richard Krevolin
Publisher : Red Wheel/Weiser
Page : 224 pages
File Size : 40,8 Mb
Release : 2015-11-23
Category : Business & Economics
ISBN : 9781632659866

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The Hook by Richard Krevolin Pdf

Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message. More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to: Create an emotional connection between your organization and its target market, or between a product and consumers. Generate interest, enthusiasm, and support for a person, company, or product. Demonstrate the benefits and potential of any product, service, company, or individual. Create a culture of inclusion for any company or product. Enhance staff commitment to mission and objectives. Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials.

The Hook

Donald E. Westlake
The Hook Book PDF

Author : Donald E. Westlake
Publisher : Mysterious Press
Page : 311 pages
File Size : 55,9 Mb
Release : 2001-04-11
Category : Fiction
ISBN : 9780759522381

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The Hook by Donald E. Westlake Pdf

Critically acclaimed for his recent bestseller, "The Ax, " Westlake returns with a tale of twisted psychological suspense involving two cunning authors--and one deadly proposition.

On the Hook

Francisco X. Stork
On the Hook Book PDF

Author : Francisco X. Stork
Publisher : Scholastic Inc.
Page : 232 pages
File Size : 50,6 Mb
Release : 2021-05-18
Category : Young Adult Fiction
ISBN : 9780545555753

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On the Hook by Francisco X. Stork Pdf

"You know I'm coming. You're dead already." Hector has always minded his own business, working hard to make his way to a better life someday. He's the chess team champion, helps the family with his job at the grocery, and teaches his little sister to shoot hoops overhand. Until Joey singles him out. Joey, whose older brother, Chavo, is head of the Discípulos gang, tells Hector that he's going to kill him: maybe not today, or tomorrow, but someday. And Hector, frozen with fear, does nothing. From that day forward, Hector's death is hanging over his head every time he leaves the house. He tries to fade into the shadows -- to drop off Joey's radar -- to become no one. But when a fight between Chavo and Hector's brother Fili escalates, Hector is left with no choice but to take a stand. The violent confrontation will take Hector places he never expected, including a reform school where he has to live side-by-side with his enemy, Joey. It's up to Hector to choose whether he's going to lose himself to revenge or get back to the hard work of living.

Hook Point

Brendan Kane
Hook Point Book PDF

Author : Brendan Kane
Publisher : Waterside Productions
Page : 0 pages
File Size : 53,8 Mb
Release : 2020-09-29
Category : Branding (Marketing)
ISBN : 1949001008

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Hook Point by Brendan Kane Pdf

Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.

InvestiGators: Off the Hook

John Patrick Green
InvestiGators Off the Hook Book PDF

Author : John Patrick Green
Publisher : First Second
Page : 208 pages
File Size : 50,8 Mb
Release : 2021-02-23
Category : Juvenile Fiction
ISBN : 9781250825292

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InvestiGators: Off the Hook by John Patrick Green Pdf

InvestiGators Mango and Brash don their fanciest vests for InvestiGators: Off the Hook, the next mystery in the hilarious adventure series from John Patrick Green Sewer-loving secret agents Mango and Brash fight for the GATOR good in this zany adventure that will have readers HOOKED! The InvestiGators are the best crime-fighting duo in the world. But not even their hi-tech training programs can prepare them for the return of their greatest nemesis, Crackerdile, in a shocking new form! Even worse, he’s creating a team of super villains! Faced with the choice between saving themselves or catching the crooks, can Mango and Brash make sure the gator good prevails?

The Rug Hook Book

Thom Boswell
The Rug Hook Book Book PDF

Author : Thom Boswell
Publisher : Sterling Publishing (NY)
Page : 0 pages
File Size : 46,9 Mb
Release : 1994
Category : Hooking
ISBN : 0806983590

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The Rug Hook Book by Thom Boswell Pdf

"This book's most outstanding feature is the section of colorful patterns for making one's own hooked rugs. A gallery of exemplary hooked rugs by artists offers inspiration...Recommended."--"Library Journal." "Rug hookers of any level of experience will no doubt find something here that will inform and challenge them."--"McCall's Needlework."

The Invisible Hook

Peter T. Leeson
The Invisible Hook Book PDF

Author : Peter T. Leeson
Publisher : Princeton University Press
Page : 288 pages
File Size : 42,7 Mb
Release : 2009-03-31
Category : Business & Economics
ISBN : 9781400829866

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The Invisible Hook by Peter T. Leeson Pdf

Pack your cutlass and blunderbuss--it's time to go a-pirating! The Invisible Hook takes readers inside the wily world of late seventeenth- and early eighteenth-century pirates. With swashbuckling irreverence and devilish wit, Peter Leeson uncovers the hidden economics behind pirates' notorious, entertaining, and sometimes downright shocking behavior. Why did pirates fly flags of Skull & Bones? Why did they create a "pirate code"? Were pirates really ferocious madmen? And what made them so successful? The Invisible Hook uses economics to examine these and other infamous aspects of piracy. Leeson argues that the pirate customs we know and love resulted from pirates responding rationally to prevailing economic conditions in the pursuit of profits. The Invisible Hook looks at legendary pirate captains like Blackbeard, Black Bart Roberts, and Calico Jack Rackam, and shows how pirates' search for plunder led them to pioneer remarkable and forward-thinking practices. Pirates understood the advantages of constitutional democracy--a model they adopted more than fifty years before the United States did so. Pirates also initiated an early system of workers' compensation, regulated drinking and smoking, and in some cases practiced racial tolerance and equality. Leeson contends that pirates exemplified the virtues of vice--their self-seeking interests generated socially desirable effects and their greedy criminality secured social order. Pirates proved that anarchy could be organized. Revealing the democratic and economic forces propelling history's most colorful criminals, The Invisible Hook establishes pirates' trailblazing relevance to the contemporary world.

The Butcher's Hook

Janet Ellis
The Butcher s Hook Book PDF

Author : Janet Ellis
Publisher : House of Anansi
Page : 216 pages
File Size : 54,7 Mb
Release : 2016-03-05
Category : Fiction
ISBN : 9781487001001

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The Butcher's Hook by Janet Ellis Pdf

Anne Jaccob is coming of age in late eighteenth-century London, the daughter of a wealthy merchant. When she is taken advantage of by her tutor — a great friend of her father’s — and is set up to marry a squeamish snob named Simeon Onions, she begins to realize just how powerless she is in Victorian society. Anne is watchful, cunning, and bored. Her saviour appears in the form of Fub, the butcher’s boy. Their romance is both a great spur and an excitement. Anne knows she is doomed to a loveless marriage to Onions and she is determined to escape with Fub and be his mistress. But will Fub ultimately be her salvation or damnation? And how far will she go to get what she wants? Dark and sweeping, The Butcher’s Hook is a richly textured debut featuring one of the most memorable characters in fiction.

The Hook

Lon Turner
The Hook Book PDF

Author : Lon Turner
Publisher : Xlibris Corporation
Page : 364 pages
File Size : 43,8 Mb
Release : 2013-03-12
Category : Fiction
ISBN : 9781483603551

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The Hook by Lon Turner Pdf

The Waters family has settled in San Francisco and inadvertently becomes involved with early organized crime in the Bay Area. Cissy Ryder Waters again finds herself incarcerated in a naval brig and her husband Earl works on trying to get her free. Experience the terror of the San Francisco earthquake and subsequent fires through the eyes of all the major characters involved in this story. Also, follow the life of Mike "THE HOOK" Bannon as he directs crime in the early years of the twentieth century. Follow his life story from a young boy to becoming the biggest crime syndicate boss in Northern California.

The Hook Peninsula, County Wexford

Billy Colfer
The Hook Peninsula County Wexford Book PDF

Author : Billy Colfer
Publisher : Cork University Press
Page : 264 pages
File Size : 54,5 Mb
Release : 2004
Category : Architecture
ISBN : 9781859183786

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The Hook Peninsula, County Wexford by Billy Colfer Pdf

"The Hook Peninsula continues the Irish Rural Landscape series, building on the research agenda established by the internationally successful Atlas of the Irish Rural Landscape. Located in county Wexford, this region was the first to be conquered by the Anglo-Normans and its landscape was shaped by the establishment of two Cistercian abbeys (Tintern and Dunbrody) in the Middle Ages. The location of the peninsula beside a major estuary and busy shipping lanes was of vital importance. The Hook figured prominently in the Confederate Wars in the seventeenth century and in the 1798 rebellion." "This compact and highly distinctive peninsula makes for a compelling case-study in which Billy Colfer carefully knits the local story into a wider narrative. An eye for detail and an intuitive understanding of his local community creates a vivid story, while Colfer's obvious love for the Hook infuses the volume with an underlying passion all the more moving for being understated. Ireland, 'an island nation', has at last a volume informed by a maritime perspective from a writer who understands the sea and its formative influence on landscapes and lives. In these beautiful pages, an astonishing array of maps, photographs, paintings, archive sketches and new drawings ensure that the Hook landscape is given a radiant treatment."--BOOK JACKET.

Under the Skin

Linda Villarosa
Under the Skin Book PDF

Author : Linda Villarosa
Publisher : Anchor
Page : 289 pages
File Size : 51,6 Mb
Release : 2022-06-14
Category : Social Science
ISBN : 9780385544894

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Under the Skin by Linda Villarosa Pdf

PULITZER PRIZE FINALIST • "A stunning exposé of why Black people in our society 'live sicker and die quicker'—an eye-opening game changer."—Oprah Daily From an award-winning writer at the New York Times Magazine and a contributor to the 1619 Project comes a landmark book that tells the full story of racial health disparities in America, revealing the toll racism takes on individuals and the health of our nation. In 2018, Linda Villarosa's New York Times Magazine article on maternal and infant mortality among black mothers and babies in America caused an awakening. Hundreds of studies had previously established a link between racial discrimination and the health of Black Americans, with little progress toward solutions. But Villarosa's article exposing that a Black woman with a college education is as likely to die or nearly die in childbirth as a white woman with an eighth grade education made racial disparities in health care impossible to ignore. Now, in Under the Skin, Linda Villarosa lays bare the forces in the American health-care system and in American society that cause Black people to “live sicker and die quicker” compared to their white counterparts. Today's medical texts and instruments still carry fallacious slavery-era assumptions that Black bodies are fundamentally different from white bodies. Study after study of medical settings show worse treatment and outcomes for Black patients. Black people live in dirtier, more polluted communities due to environmental racism and neglect from all levels of government. And, most powerfully, Villarosa describes the new understanding that coping with the daily scourge of racism ages Black people prematurely. Anchored by unforgettable human stories and offering incontrovertible proof, Under the Skin is dramatic, tragic, and necessary reading.

Making with Meaning

Jessica Carey
Making with Meaning Book PDF

Author : Jessica Carey
Publisher : Abrams
Page : 259 pages
File Size : 47,6 Mb
Release : 2020-10-06
Category : Crafts & Hobbies
ISBN : 9781647000783

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Making with Meaning by Jessica Carey Pdf

A thoughtful, purposeful approach to prioritize time for making, adding more meaning and intention to your life. From cooking and cleaning to children’s events to business meetings to just about everything else, it’s hard to ï¬?nd quiet moments to just be. Jessica Carey has found that her best times for be-ingare when she is making. Hers is an inspiring approach to a beloved pastime, putting to use the meditative and therapeutic beneï¬?ts of working with your hands. Featuring more than 20 different crochet patterns to inspire you as you make time for making, the book offers instructions to those who want to begin their crochet journey and teaches how to crochet through detailed explanation and visual guidance. Projects vary in skill level but are all designed for readers to be able to free their minds, leaving space for stitch-repetition to kick in. Accompanied by essays focused on gratitude, creativity, and living with intention, among other topics, the book invites you to take time to reflect on these themes and their presence in your life. Jessica offers support and encouragement so that you can strengthen more than just your crochet skills as you explore this adventure.

The Hook

Jake Seliger
The Hook Book PDF

Author : Jake Seliger
Publisher : Unknown
Page : 274 pages
File Size : 49,8 Mb
Release : 2015-08-18
Category : Electronic
ISBN : 0692515224

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The Hook by Jake Seliger Pdf

Scott Sole might be a teacher, but outside of school hours he likes to think he lives in the adult world. That's why he indulges his sometime-girlfriend's request to install an adjustable length hook in his apartment wall-of the sort appropriate for hanging people, not paintings. The project goes so well that, at her urging, he writes a blog post about it. Nobody cares about Scott's blog-until three students find the post and think they can use it for their own purposes. Each has a motive: Stacy wants to find out if there's any truth in the whispers that Scott and her older sister had an affair during her sister's senior year; Arianna thinks she can use it to weasel out of a semester-long writing assignment; and Sheldon wants a way onto the school newspaper to pad his college application. At the same time, one of Scott's former students returns to his classroom as a student-teacher with a crush on her supervisor. But as accusations fly regarding the blog post, his students, and the rest of Scott's less-than-perfect life, Scott discovers that once rumors begin, they're as hard to stop as dirty pictures on the Internet. They might not just cost him his job, but his freedom. It turns out that a good hook can keep you reading, hold up a kinky girlfriend, and hang your career all at the same time.

100 Days of Sunlight

Abbie Emmons
100 Days of Sunlight Book PDF

Author : Abbie Emmons
Publisher : Unknown
Page : 284 pages
File Size : 51,7 Mb
Release : 2019-08-07
Category : Young Adult Fiction
ISBN : 173397332X

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100 Days of Sunlight by Abbie Emmons Pdf

When 16-year-old poetry blogger Tessa Dickinson is involved in a car accident and loses her eyesight for 100 days, she feels like her whole world has been turned upside-down. Terrified that her vision might never return, Tessa feels like she has nothing left to be happy about. But when her grandparents place an ad in the local newspaper looking for a typist to help Tessa continue writing and blogging, an unlikely answer knocks at their door: Weston Ludovico, a boy her age with bright eyes, an optimistic smile...and no legs. Knowing how angry and afraid Tessa is feeling, Weston thinks he can help her. But he has one condition -- no one can tell Tessa about his disability. And because she can't see him, she treats him with contempt: screaming at him to get out of her house and never come back. But for Weston, it's the most amazing feeling: to be treated like a normal person, not just a sob story. So he comes back. Again and again and again. Tessa spurns Weston's "obnoxious optimism", convinced that he has no idea what she's going through. But Weston knows exactly how she feels and reaches into her darkness to show her that there is more than one way to experience the world. As Tessa grows closer to Weston, she finds it harder and harder to imagine life without him -- and Weston can't imagine life without her. But he still hasn't told her the truth, and when Tessa's sight returns he'll have to make the hardest decision of his life: vanish from Tessa's world...or overcome his fear of being seen. 100 Days of Sunlight is a poignant and heartfelt novel by author Abbie Emmons. If you like sweet contemporary romance and strong family themes then you'll love this touching story of hope, healing, and getting back up when life knocks you down.

The Meat Hook Meat Book

Tom Mylan
The Meat Hook Meat Book Book PDF

Author : Tom Mylan
Publisher : Artisan Books
Page : 313 pages
File Size : 51,8 Mb
Release : 2014-05-20
Category : Cooking
ISBN : 9781579655273

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The Meat Hook Meat Book by Tom Mylan Pdf

Buying large, unbutchered pieces of meat from a local farm or butcher shop means knowing where and how your food was raised, and getting meat that is more reasonably priced. It means getting what you want, not just what a grocery store puts out for sale—and tailoring your cuts to what you want to cook, not the other way around. For the average cook ready to take on the challenge, The Meat Hook Meat Book is the perfect guide: equal parts cookbook and butchering handbook, it will open readers up to a whole new world—start by cutting up a chicken, and soon you’ll be breaking down an entire pig, creating your own custom burger blends, and throwing a legendary barbecue (hint: it will include The Man Steak—the be-all and end-all of grilling one-upmanship—and a cooler full of ice-cold cheap beer). This first cookbook from meat maven Tom Mylan, co-owner of The Meat Hook, in Williamsburg, Brooklyn, is filled with more than 60 recipes and hundreds of photographs and clever illustrations to make the average cook a butchering enthusiast. With stories that capture the Meat Hook experience, even those who haven’t shopped there will become fans.