The Hype Machine

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The Hype Machine

Sinan Aral
The Hype Machine Book PDF

Author : Sinan Aral
Publisher : Currency
Page : 417 pages
File Size : 41,8 Mb
Release : 2020-09-15
Category : Business & Economics
ISBN : 9780525574521

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The Hype Machine by Sinan Aral Pdf

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

Subprime Attention Crisis

Tim Hwang
Subprime Attention Crisis Book PDF

Author : Tim Hwang
Publisher : FSG Originals
Page : 176 pages
File Size : 44,7 Mb
Release : 2020-10-13
Category : Social Science
ISBN : 9780374721244

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Subprime Attention Crisis by Tim Hwang Pdf

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising—the beating heart of the internet—is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented. And if online advertising goes belly-up, the internet—and its free services—will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.

The Hype Machine

Sinan Aral
The Hype Machine Book PDF

Author : Sinan Aral
Publisher : Currency
Page : 417 pages
File Size : 40,7 Mb
Release : 2021-09-14
Category : Business & Economics
ISBN : 9780593240403

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The Hype Machine by Sinan Aral Pdf

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

The Charisma Machine

Morgan G. Ames
The Charisma Machine Book PDF

Author : Morgan G. Ames
Publisher : MIT Press
Page : 323 pages
File Size : 42,9 Mb
Release : 2019-11-19
Category : Technology & Engineering
ISBN : 9780262537445

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The Charisma Machine by Morgan G. Ames Pdf

A fascinating examination of technological utopianism and its complicated consequences. In The Charisma Machine, Morgan Ames chronicles the life and legacy of the One Laptop per Child project and explains why—despite its failures—the same utopian visions that inspired OLPC still motivate other projects trying to use technology to “disrupt” education and development. Announced in 2005 by MIT Media Lab cofounder Nicholas Negroponte, One Laptop per Child promised to transform the lives of children across the Global South with a small, sturdy, and cheap laptop computer, powered by a hand crank. In reality, the project fell short in many ways—starting with the hand crank, which never materialized. Yet the project remained charismatic to many who were captivated by its claims of access to educational opportunities previously out of reach. Behind its promises, OLPC, like many technology projects that make similarly grand claims, had a fundamentally flawed vision of who the computer was made for and what role technology should play in learning. Drawing on fifty years of history and a seven-month study of a model OLPC project in Paraguay, Ames reveals that the laptops were not only frustrating to use, easy to break, and hard to repair, they were designed for “technically precocious boys”—idealized younger versions of the developers themselves—rather than the children who were actually using them. The Charisma Machine offers a cautionary tale about the allure of technology hype and the problems that result when utopian dreams drive technology development.

The Label Machine: How to Start, Run and Grow Your Own Independent Music Label

Nick Sadler
The Label Machine How to Start Run and Grow Your Own Independent Music Label Book PDF

Author : Nick Sadler
Publisher : Velocity Press
Page : 250 pages
File Size : 54,8 Mb
Release : 2021-07-04
Category : Business & Economics
ISBN : 8210379456XXX

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The Label Machine: How to Start, Run and Grow Your Own Independent Music Label by Nick Sadler Pdf

Whether you want to start a record label, self-release your own music, or are just an avid music lover, this book will give you information about the business of music. The Label Machine: How to Start, Run and Grow Your Own Independent Music Label is the first book to give music artists practical step-by-step comprehensive instructions for setting up and running an independent music label to successfully distribute and market their music. You will learn all about the music industry business and how to navigate the tricky dos and don'ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your music business effortlessly, learning how to professionally market your music and artists - allowing you to reach thousands of fans. And essentially, you will learn how to create multiple label revenue streams to create an established record label. It features a detailed breakdown of how every part of the industry works together, including copyright in the UK and US, record label set-up, record releases, and royalty collection. It also provides in-depth guides on marketing, covering; traditional PR, Facebook and Instagram advertising, Spotify playlisting, and fan growth. Includes templates for record label and management contracts, marketing and promotion schedules, press releases, and fan email automation.

Never Be Alone Again

Lina Abascal
Never Be Alone Again Book PDF

Author : Lina Abascal
Publisher : Two Palms Publishing
Page : 162 pages
File Size : 40,9 Mb
Release : 2021-11-23
Category : Electronic
ISBN : 0578983001

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Never Be Alone Again by Lina Abascal Pdf

NEVER BE ALONE AGAIN: How Bloghouse United the Internet and the Dancefloor is the first book dedicated to the music and Internet culture in the early 2000s known as bloghouse. With a foreword by DJ/producer A-Trak the book includes over 50 original interviews with musicians, bloggers, music industry professionals, and party people from around the world including Steve Aoki, The Bloody Beetroots, Girl Talk, The Cobra Snake, Chromeo, Flosstradamus, The Cool Kids, MySpace Music, MSTRKRFT, and Simian Mobile Disco. NEVER BE ALONE AGAIN chronicles the rise of the DJ-slash-It Girl, roaming party photography, illegal Mp3 file sharing, canonical scene reports of bloghouse capitals Los Angeles and Paris, the overlooked impact of suburban Latino communities on nightlife, Kanye West's contribution to the movement, and the slow death of the blog itself.

Beasts of Burden: Wise Dogs and Eldritch Men

Evan Dorkin
Beasts of Burden Wise Dogs and Eldritch Men Book PDF

Author : Evan Dorkin
Publisher : Dark Horse Comics
Page : 124 pages
File Size : 41,8 Mb
Release : 2019-04-09
Category : Comics & Graphic Novels
ISBN : 9781506708782

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Beasts of Burden: Wise Dogs and Eldritch Men by Evan Dorkin Pdf

This eight-time Eisner Award-winning comic book series blending fantasy and humor features the adventures of paranormal pets investigating the horrors of Burden Hill. A heroic pack of canines known as the Wise Dogs sets off on a mission to clean up a Pennsylvania corridor plagued by seemingly unrelated occult disturbances that include a fire salamander and a horde of mutant lurkers. A link is found among the various disturbances, leading our heroes to a mountain village inhabited by a survivalist witch-cult who have discovered the existence of a "Blood Lure" attracting occult forces, creatures, and many more terrors to Burden Hill! Award-winning comics creators Evan Dorkin (Milk & Cheese) and Ben Dewey (The Autumnlands) come together to share the lives of some unlikely heroes. This volume collects the comic-book series Beasts of Burden: Wise Dogs and Eldritch Men issues #1-4, published by Dark Horse Comics.

New Laws of Robotics

Frank Pasquale
New Laws of Robotics Book PDF

Author : Frank Pasquale
Publisher : Harvard University Press
Page : 345 pages
File Size : 46,9 Mb
Release : 2020-10-27
Category : Law
ISBN : 9780674975224

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New Laws of Robotics by Frank Pasquale Pdf

AI is poised to disrupt our work and our lives. We can harness these technologies rather than fall captive to them—but only through wise regulation. Too many CEOs tell a simple story about the future of work: if a machine can do what you do, your job will be automated. They envision everyone from doctors to soldiers rendered superfluous by ever-more-powerful AI. They offer stark alternatives: make robots or be replaced by them. Another story is possible. In virtually every walk of life, robotic systems can make labor more valuable, not less. Frank Pasquale tells the story of nurses, teachers, designers, and others who partner with technologists, rather than meekly serving as data sources for their computerized replacements. This cooperation reveals the kind of technological advance that could bring us all better health care, education, and more, while maintaining meaningful work. These partnerships also show how law and regulation can promote prosperity for all, rather than a zero-sum race of humans against machines. How far should AI be entrusted to assume tasks once performed by humans? What is gained and lost when it does? What is the optimal mix of robotic and human interaction? New Laws of Robotics makes the case that policymakers must not allow corporations or engineers to answer these questions alone. The kind of automation we get—and who it benefits—will depend on myriad small decisions about how to develop AI. Pasquale proposes ways to democratize that decision making, rather than centralize it in unaccountable firms. Sober yet optimistic, New Laws of Robotics offers an inspiring vision of technological progress, in which human capacities and expertise are the irreplaceable center of an inclusive economy.

Messing with the Enemy

Clint Watts
Messing with the Enemy Book PDF

Author : Clint Watts
Publisher : HarperCollins
Page : 345 pages
File Size : 54,5 Mb
Release : 2019-06-04
Category : Political Science
ISBN : 9780062956491

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Messing with the Enemy by Clint Watts Pdf

A former FBI Special Agent and leading cyber-security expert offers a devastating and essential look at the misinformation campaigns, fake news, and electronic espionage operations that have become the cutting edge of modern warfare—and how we can protect ourselves and our country against them. Clint Watts electrified the nation when he testified in front of the House Intelligence Committee regarding Russian interference in the 2016 election. In Messing with the Enemy, the cyber and homeland security expert introduces us to a frightening world in which terrorists and cyber criminals don’t hack your computer, they hack your mind. Watts reveals how these malefactors use your information and that of your friends and family to work for them through social media, which they use to map your social networks, scour your world affiliations, and master your fears and preferences. Thanks to the schemes engineered by social media manipulators using you and your information, business executives have coughed up millions in fraudulent wire transfers, seemingly good kids have joined the Islamic State, and staunch anti-communist Reagan Republicans have cheered the Russian government’s hacking of a Democratic presidential candidate’s e-mails. Watts knows how they do it because he’s mirrored their methods to understand their intentions, combat their actions, and coopt their efforts. Watts examines a particular social media platform—from Twitter to internet Forums to Facebook to LinkedIn—and a specific bad actor—from al Qaeda to the Islamic State to the Russian and Syrian governments—to illuminate exactly how social media tracking is used for nefarious purposes. He explains how he’s learned, through his successes and his failures, to engage with hackers, terrorists, and even the Russians—and how these interactions have generated methods of fighting back. Shocking, funny, and eye-opening, Messing with the Enemy is a deeply urgent guide for living safe and smart in a super-connected world.

Falling

T. J. Newman
Falling Book PDF

Author : T. J. Newman
Publisher : Simon and Schuster
Page : 320 pages
File Size : 47,8 Mb
Release : 2021-07-06
Category : Fiction
ISBN : 9781982177904

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Falling by T. J. Newman Pdf

#1 NATIONAL BESTSELLER * NEW YORK TIMES BESTSELLER “Terrifying…buckle up for a chilling summer read.” —People (Best Books of the Week) “The perfect thriller! A must-read.” —Gillian Flynn “Stunning and relentless. This is Jaws at 35,000 feet.” —Don Winslow You just boarded a flight to New York. There are one hundred and forty-three other passengers onboard. What you don’t know is that thirty minutes before the flight your pilot’s family was kidnapped. For his family to live, everyone on your plane must die. The only way the family will survive is if the pilot follows his orders and crashes the plane. Enjoy the flight.

The Humachine

Nada R. Sanders,John D. Wood
The Humachine Book PDF

Author : Nada R. Sanders,John D. Wood
Publisher : Routledge
Page : 201 pages
File Size : 43,8 Mb
Release : 2019-09-09
Category : Business & Economics
ISBN : 9780429671203

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The Humachine by Nada R. Sanders,John D. Wood Pdf

There is a lot of hype, hand-waving, and ink being spilled about artificial intelligence (AI) in business. The amount of coverage of this topic in the trade press and on shareholder calls is evidence of a large change currently underway. It is awesome and terrifying. You might think of AI as a major environmental factor that is creating an evolutionary pressure that will force enterprise to evolve or perish. For those companies that do survive the "silicon wave" sweeping through the global economy, the issue becomes how to keep their humanity amidst the tumult. What started as an inquiry into how executives can adopt AI to harness the best of human and machine capabilities turned into a much more profound rumination on the future of humanity and enterprise. This is a wake-up call for business leaders across all sectors of the economy. Not only should you implement AI regardless of your industry, but once you do, you should fight to stay true to your purpose, your ethical convictions, indeed your humanity, even as our organizations continue to evolve. While not holding any punches about the dangers posed by overpowered AI, this book uniquely surveys where technology is limited, and gives reason for cautious optimism about the true opportunities that lie amidst all the disruptive change currently underway. As such, it is distinctively more optimistic than many of the competing titles on Big Technology. This compelling book weaves together business strategy and philosophy of mind, behavioral psychology and the limits of technology, leadership and law. The authors set out to identify where humans and machines can best complement one another to create an enterprise greater than the sum total of its parts: the Humachine. Combining the global business and forecasting acumen of Professor Nada R. Sanders, PhD, with the legal and philosophical insight of John D. Wood, Esq., the authors combine their strengths to bring us this profound yet accessible book. This is a "must read" for anyone interested in AI and the future of human enterprise.

Internet of Things From Hype to Reality

Ammar Rayes,Samer Salam
Internet of Things From Hype to Reality Book PDF

Author : Ammar Rayes,Samer Salam
Publisher : Springer
Page : 328 pages
File Size : 44,6 Mb
Release : 2016-10-22
Category : Technology & Engineering
ISBN : 9783319448602

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Internet of Things From Hype to Reality by Ammar Rayes,Samer Salam Pdf

This book comprehensively describes an end-to-end Internet of Things (IoT) architecture that is comprised of devices, network, compute, storage, platform, applications along with management and security components. It is organized into five main parts, comprising of a total of 11 chapters. Part I presents a generic IoT reference model to establish a common vocabulary for IoT solutions. This includes a detailed description of the Internet protocol layers and the Things (sensors and actuators) as well as the key business drivers to realize the IoT vision. Part II focuses on the IoT requirements that impact networking protocols and provides a layer-by-layer walkthrough of the protocol stack with emphasis on industry progress and key gaps. Part III introduces the concept of Fog computing and describes the drivers for the technology, its constituent elements, and how it relates and differs from Cloud computing. Part IV discusses the IoT services platform, the cornerstone of the solution followed by the Security functions and requirements. Finally, Part V provides a treatment of the topic of connected ecosystems in IoT along with practical applications. It then surveys the latest IoT standards and discusses the pivotal role of open source in IoT. “Faculty will find well-crafted questions and answers at the end of each chapter, suitable for review and in classroom discussion topics. In addition, the material in the book can be used by engineers and technical leaders looking to gain a deep technical understanding of IoT, as well as by managers and business leaders looking to gain a competitive edge and understand innovation opportunities for the future.” Dr. Jim Spohrer, IBM “This text provides a very compelling study of the IoT space and achieves a very good balance between engineering/technology focus and business context. As such, it is highly-recommended for anyone interested in this rapidly-expanding field and will have broad appeal to a wide cross-section of readers, i.e., including engineering professionals, business analysts, university students, and professors.” Professor Nasir Ghani, University of South Florida

Book of Heroic Races

Jon Brazer Enterprises
Book of Heroic Races Book PDF

Author : Jon Brazer Enterprises
Publisher : Createspace Independent Publishing Platform
Page : 254 pages
File Size : 53,7 Mb
Release : 2017-02-14
Category : Electronic
ISBN : 1973881098

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Book of Heroic Races by Jon Brazer Enterprises Pdf

Heroes Assemble! From the seas below to the skies above, from the land to the stars, heroes are all around us, and they come in many different forms. Now you can go beyond the common races and play a member of these 12 imaginative races in your game. Delve into each race's culture and see the world from their unique point of view. Play a character that you have always dreamed of playing, with all-new specific character options tailored to each race's flavor. Expand your horizons and your gaming experience with these Advanced Races today! The Book of Heroic Races: Advanced Compendium is the essential guide for playing untold numbers of characters. This 252-page supplement features: Racial Traits to play 12 different races, plus 60 Alternate Racial Traits and 49 Character Traits to customize your character for your desired unique play experience 125 New Character Class Options, including archetypes, sorcerer and bloodrager bloodlines, oracle mysteries and shaman spirits, cavalier orders, cleric domains and subdomains, rogue talents, alchemist discoveries, familiars and animal companions, time thief temporal talents, soulknife blade skills, and much more 93 New Feats, including martial arts styles, metamagic feats, combat feats, and feats to enhance your chosen racial traits 84 New Magic Items, Mundane Items, and Technological Items 61 New Spells and Psionic Powers 23 New Deities and Philosophies, reflecting the unique viewpoints and values of each race Details for crafting your unique adventurer, as well as suggestions for GMs on how to incorporate each of these races into your campaign world Be Heroic With These Advanced Races Today!

The Demon in the Machine

Paul Davies
The Demon in the Machine Book PDF

Author : Paul Davies
Publisher : Penguin UK
Page : 297 pages
File Size : 54,9 Mb
Release : 2019-01-31
Category : Science
ISBN : 9780241309605

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The Demon in the Machine by Paul Davies Pdf

'A gripping new drama in science ... if you want to understand how the concept of life is changing, read this' Professor Andrew Briggs, University of Oxford When Darwin set out to explain the origin of species, he made no attempt to answer the deeper question: what is life? For generations, scientists have struggled to make sense of this fundamental question. Life really does look like magic: even a humble bacterium accomplishes things so dazzling that no human engineer can match it. And yet, huge advances in molecular biology over the past few decades have served only to deepen the mystery. So can life be explained by known physics and chemistry, or do we need something fundamentally new? In this penetrating and wide-ranging new analysis, world-renowned physicist and science communicator Paul Davies searches for answers in a field so new and fast-moving that it lacks a name, a domain where computing, chemistry, quantum physics and nanotechnology intersect. At the heart of these diverse fields, Davies explains, is the concept of information: a quantity with the power to unify biology with physics, transform technology and medicine, and even to illuminate the age-old question of whether we are alone in the universe. From life's murky origins to the microscopic engines that run the cells of our bodies, The Demon in the Machine is a breath-taking journey across the landscape of physics, biology, logic and computing. Weaving together cancer and consciousness, two-headed worms and bird navigation, Davies reveals how biological organisms garner and process information to conjure order out of chaos, opening a window on the secret of life itself.

A Vast Machine

Paul N. Edwards
A Vast Machine Book PDF

Author : Paul N. Edwards
Publisher : MIT Press
Page : 547 pages
File Size : 44,8 Mb
Release : 2013-02-08
Category : Technology & Engineering
ISBN : 9780262518635

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A Vast Machine by Paul N. Edwards Pdf

The science behind global warming, and its history: how scientists learned to understand the atmosphere, to measure it, to trace its past, and to model its future. Global warming skeptics often fall back on the argument that the scientific case for global warming is all model predictions, nothing but simulation; they warn us that we need to wait for real data, “sound science.” In A Vast Machine Paul Edwards has news for these skeptics: without models, there are no data. Today, no collection of signals or observations—even from satellites, which can “see” the whole planet with a single instrument—becomes global in time and space without passing through a series of data models. Everything we know about the world's climate we know through models. Edwards offers an engaging and innovative history of how scientists learned to understand the atmosphere—to measure it, trace its past, and model its future.