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Author : Independent Television Authority
Publisher : Unknown
Page : 128 pages
File Size : 52,7 Mb
Release : 1960
Category : Electronic
ISBN : OCLC:500645096
Author : Independent Television Authority
Publisher : Unknown
Page : 20 pages
File Size : 40,8 Mb
Release : 1969
Category : Advertising laws
ISBN : 0900485027
Author : Independent Broadcasting Authority
Publisher : Unknown
Page : 20 pages
File Size : 53,7 Mb
Release : 1989
Category : Radio advertising
ISBN : IND:30000115854972
Author : United States. Congress. House. Select Committee on Small Business
Publisher : Unknown
Page : 1366 pages
File Size : 43,9 Mb
Release : 1971
Category : Electronic
ISBN : UOM:39015081251210
Author : United States. Congress. House. Select Committee on Small Business
Publisher : Unknown
Page : 1572 pages
File Size : 47,6 Mb
Release : 1972
Category : Legislative hearings
ISBN : UCAL:B3611874
Author : Jeremy Potter
Publisher : Springer
Page : 452 pages
File Size : 45,9 Mb
Release : 2016-07-27
Category : Social Science
ISBN : 9781349099078
The ITV network was designed as a federation of companies, different in size and character, jointly and severally constructing programme schedules in which strands of entertainment were interwoven with news bulletins, drama with sport, feature films with documentaries, church services with broadcasting for schools. The purpose of this volume is to convey some impression of diversity by illustrating and illuminating the rich assortment of companies and programmes making up ITV's overall service to the public in the operation of a plural system on a single television channel during a peak period in British broadcasting.
Author : United States. Congress. House. Select Committee on Small Business. Subcommittee on Activities of Regulatory Agencies
Publisher : Unknown
Page : 1064 pages
File Size : 41,8 Mb
Release : 1971
Category : Advertising
ISBN : LOC:00186933370
Author : United States. Congress. House. Select Committe on Small Business
Publisher : Unknown
Page : 1044 pages
File Size : 53,6 Mb
Release : 1971
Category : Electronic
ISBN : STANFORD:36105119622582
Author : Barrie Gunter,Caroline Oates,Mark Blades
Publisher : Routledge
Page : 346 pages
File Size : 47,5 Mb
Release : 2004-09-22
Category : Language Arts & Disciplines
ISBN : 9781135626303
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Author : P. Bonner,L. Aston
Publisher : Springer
Page : 556 pages
File Size : 46,6 Mb
Release : 1998-07-13
Category : Political Science
ISBN : 9780230373242
A stimulating treatment of an area of public life which is a subject of continuing debate and controversy. This volume covers the years in which ITV faced more challenges than at any time in its history and its regulator, the IBA, was subject to political pressures so extreme that they brought about its abolition and rebirth as the Independent Television Commission. The book gives detailed accounts, based on documents not previously available and interviews with over sixty senior figures in the industry, of the changes and controversies of the period. Highlights include: the conflict with government over the programme Death on the Rock , the battle with the BBC for possession of the rights to Dallas , the financial crisis at ITN, the impact of the Peacock Committee Report and the 1990 White Paper on Broadcasting, as well as detailed accounts of the broadcasters' and the regulator's battle with the government over the Broadcasting Bill and the subsequent 'auction' of ITV licences.
Author : Huw Beverley-Smith
Publisher : Cambridge University Press
Page : 403 pages
File Size : 43,6 Mb
Release : 2002-08-15
Category : Law
ISBN : 9781139433716
Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual's dignity which is often offended by unauthorized commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law's responsiveness to commercial practices and different attitudes towards the proper scope and limits of intangible property rights.
Author : Alexander Wilson
Publisher : Manchester University Press
Page : 256 pages
File Size : 47,8 Mb
Release : 1968
Category : Advertising
ISBN : 0719003369
Author : Sallie Spilsbury
Publisher : Routledge
Page : 591 pages
File Size : 49,7 Mb
Release : 2013-03-04
Category : Law
ISBN : 9781135343507
The aim of this book is to analyse media law in relation to specific areas,both in terms of its practical application and its theoretical framework. Part 1 concentrates on the regulation of media content and is largely written from a pro media point of view. Its central tenet is how far does the English media enjoy freedom of expression and the way in which that impacts on how the media operates. It considers how the Human Rights Act 1998 impacts on the media. Part 2 moves on to look at the regulation of the media industries as a whole. Part 3 focuses on day to day transactions for the media. In particular it focuses on provisions from typical media agreements and aims to provide a context for the law which has been outlined in Parts 1 and 2. The structure of this book bridges the gap between a traditional textbook and practitioner work and provides a book which will be of interest to law degree and LPC students and practitioners.
Author : Frank William. Jefkins
Publisher : Springer Science & Business Media
Page : 397 pages
File Size : 50,6 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781468415230
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.
Author : John McDonough,Karen Egolf
Publisher : Routledge
Page : 2000 pages
File Size : 40,5 Mb
Release : 2015-06-18
Category : Business & Economics
ISBN : 9781135949068
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.