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Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 46,6 Mb
Release : 1993
Category : Business information services
ISBN : LCCN:sn93006268
Author : Anonim
Publisher : Unknown
Page : 788 pages
File Size : 45,8 Mb
Release : 1994
Category : Business
ISBN : UOM:49015002866144
Author : Anonim
Publisher : Unknown
Page : 1080 pages
File Size : 48,7 Mb
Release : 1995
Category : Statistics
ISBN : UIUC:30112027770798
Author : Marc A. Dorio
Publisher : Penguin
Page : 358 pages
File Size : 51,7 Mb
Release : 2000
Category : Business & Economics
ISBN : 0028638905
Explains how to combine phone calls, letters, and contacts to get interviews, prepare for the occasion, and successfully answer the questions that may be asked.
Author : Mae N. Schreiber
Publisher : Taylor & Francis
Page : 346 pages
File Size : 52,9 Mb
Release : 1997
Category : Business information services
ISBN : 0815321090
A research guide locating reliable sources on industry, markets, countries, products, and regulations for doing business internationally. The reference volume includes primary, secondary, and reference sources, periodicals, indexes, government documents and computerized sources available through February 1996. The 800 sources are annotated and provide, when appropriate, locator numbers for government documents and order numbers for book purchases. The guide does not list journal articles or dissertations. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Seth Godin
Publisher : Houghton Mifflin Harcourt
Page : 745 pages
File Size : 48,5 Mb
Release : 1993
Category : Business
ISBN : 0395643848
Gathers information on business law, communications, administration, finance, human resources, international trade, manufacturing, marketing, and office management
Author : Jay Conrad Levinson,Seth Godin
Publisher : Houghton Mifflin Harcourt
Page : 404 pages
File Size : 54,6 Mb
Release : 1994
Category : Business & Economics
ISBN : 0395700132
Marketing strategy for maximum return, for large & small businesses.
Author : Christopher Locke
Publisher : Basic Books
Page : 260 pages
File Size : 43,5 Mb
Release : 2009-06-17
Category : Business & Economics
ISBN : 9780786748723
Ladies and gentlemen, please return your tray tables to the fully upright and locked position, suspend your disbelief and put on your tinfoil pyramid hats. We are now entering -- [cue lights, cue music] the Brand Dimension! Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet -- and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit. Just as gonzo journalism arose in response to "objective" news standards that claimed to foster fairness but in practice discouraged writers from speaking their minds in their own voices, so too does gonzo marketing call for a similar response to assumptions about consumer behavior that no longer relate to how people actually live their lives. Gonzo Marketing is not yet-another nostrum for hoodwinking the unwary. It's about market advocacy. It describes how "the artist formerly known as advertising" must do a 180. It's about transforming the marketing message from "we want your money" to "we share your interests." It's about tapping into, listening to, and even forming alliances with emerging on-line markets, who probably know more about your company than you do. It's a hip-hop cover of boring old best practices played backwards. The paradox is that companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, brand equity. Irreverent, penetrating, profoundly simple, and on-the-money, Gonzo Marketing is the raucous wake-up that no one interested in any aspect of twenty-first century business-from the trading floor right up to the boardroom-can afford to ignore.
Author : Barbara Kellerman
Publisher : SUNY Press
Page : 276 pages
File Size : 44,8 Mb
Release : 1999-01-01
Category : Business & Economics
ISBN : 0791440710
In a striking departure from past practices, this book critically assesses political and business leadership simultaneously.
Author : Anonim
Publisher : Unknown
Page : 2464 pages
File Size : 53,7 Mb
Release : 2001
Category : Periodicals
ISBN : STANFORD:36105073452836
Author : G. Kim Dority
Publisher : Unknown
Page : 400 pages
File Size : 55,6 Mb
Release : 1995
Category : Language Arts & Disciplines
ISBN : UOM:39015034861248
Describes, evaluates and compares more than 1800 reference titles suitable for small- and medium-sized libraries. Covering books in all subject areas published between 1983 and 1993, this work focuses on recent titles. Items in non-print format, such as CD-ROMs, are also cited.
Author : Seth Godin
Publisher : Mariner Books
Page : 844 pages
File Size : 42,7 Mb
Release : 1996
Category : Business
ISBN : PSU:000032610659
The only single-volume reference to organize and distill essential how-to information, statistics, online contract options, addresses, and phone numbers for today's business, this ingenious annual includes new articles on Environmental Law, Labor Law, Federal Disaster Relief, Immigration, Internet Connections, Lobbying Disclosure Act, Online Access to the Stock Market, and much more.
Author : Anonim
Publisher : Unknown
Page : 1644 pages
File Size : 45,6 Mb
Release : 1993
Category : Periodicals
ISBN : UIUC:30112024871615
A union list of serials commencing publication after Dec. 31, 1949.
Author : Linda D. Hall
Publisher : Gale Cengage
Page : 1362 pages
File Size : 49,7 Mb
Release : 2008
Category : Business & Economics
ISBN : 0787697036
Each updated edition of this detailed resource identifies nearly 35,000 live, print and electronic sources of information listed under more than 1,100 alphabetically arranged subjects -- industries and business concepts and practices. Edited by business information expert James Woy.
Author : Anonim
Publisher : Unknown
Page : 1674 pages
File Size : 45,9 Mb
Release : 1994
Category : Business
ISBN : CORNELL:31924066546403
