The Innovator S Dna Updated With A New Preface

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The Innovator's DNA, Updated, with a New Preface

Jeff Dyer,Hal Gregersen,Clayton M. Christensen
The Innovator s DNA Updated with a New Preface Book PDF

Author : Jeff Dyer,Hal Gregersen,Clayton M. Christensen
Publisher : Harvard Business Press
Page : 342 pages
File Size : 55,7 Mb
Release : 2019-05-14
Category : Business & Economics
ISBN : 9781633697218

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The Innovator's DNA, Updated, with a New Preface by Jeff Dyer,Hal Gregersen,Clayton M. Christensen Pdf

A new classic, recommended by leaders and media around the world In this bestselling book, authors Jeff Dyer (Innovation Capital and The Innovator's Method), Hal Gregersen (Questions Are the Answer), and Clayton M. Christensen (The Innovator's Dilemma, The Innovator's Solution, and How Will You Measure Your Life?) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact. By identifying the winning behaviors of the world's best innovators--from leaders at Amazon and Apple to those at Google, Tesla, and Salesforce--Dyer, Gregersen, and Christensen outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: associating, questioning, observing, networking, and experimenting. Through real-world stories, the authors show you how to evaluate and develop your own innovator's "DNA code," including advice for how you can use the five skills to generate ideas, collaborate with colleagues to implement them, and sharpen your organization's competitive edge by building innovation skills into its culture. This innovation advantage will translate into a premium in your company's stock price--an innovation premium--which is possible only by building the code for innovation right into your organization's people, processes, and guiding philosophies. This book shows you how. Now updated with a new preface and fresh examples, The Innovator's DNA is more than ever the essential resource for individuals, managers, and teams who want to strengthen their innovative prowess.

The Innovator's DNA

Jeff Dyer,Hal Gregersen,Clayton M. Christensen
The Innovator s DNA Book PDF

Author : Jeff Dyer,Hal Gregersen,Clayton M. Christensen
Publisher : Harvard Business Press
Page : 272 pages
File Size : 47,8 Mb
Release : 2011-07-12
Category : Business & Economics
ISBN : 9781422142714

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The Innovator's DNA by Jeff Dyer,Hal Gregersen,Clayton M. Christensen Pdf

A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation. In The Innovator’s DNA, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen (The Innovator’s Dilemma, The Innovator’s Solution, How Will You Measure Your Life?) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact. By identifying behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group—the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting. Once you master these competencies (the authors provide a self-assessment for rating your own innovator’s DNA), the authors explain how to generate ideas, collaborate to implement them, and build innovation skills throughout the organization to result in a competitive edge. This innovation advantage will translate into a premium in your company’s stock price—an innovation premium—which is possible only by building the code for innovation right into your organization’s people, processes, and guiding philosophies. Practical and provocative, The Innovator’s DNA is an essential resource for individuals and teams who want to strengthen their innovative prowess.

Innovator's DNA, Updated, with a New Introduction

Jeff Dyer,Hal Gregersen,Clayton M. Christensen
Innovator s DNA Updated with a New Introduction Book PDF

Author : Jeff Dyer,Hal Gregersen,Clayton M. Christensen
Publisher : Harvard Business School Press
Page : 304 pages
File Size : 52,9 Mb
Release : 2019-06-04
Category : Business & Economics
ISBN : 1633697207

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Innovator's DNA, Updated, with a New Introduction by Jeff Dyer,Hal Gregersen,Clayton M. Christensen Pdf

A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation. In this bestselling book, authors Jeff Dyer (Innovation Capital and The Innovator's Method), Hal Gregersen (Questions Are the Answer), and Clayton M. Christensen (The Innovator's Dilemma, The Innovator's Solution, and How Will You Measure Your Life?) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact. By identifying behaviors of the world's best innovators--from leaders at Amazon and Apple to those at Google, Tesla, and Salesforce.com--the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: associating, questioning, observing, networking, and experimenting. Using the same diagnostics used in their study of successful innovators, the authors show you how to evaluate, and build upon, your own "DNA" code through in-depth advice and stories that demonstrate each discovery skill in action and how to develop it. Once you know the behaviors and skills of successful innovators, Dyer, Gregersen, and Christensen explain how you can use them to generate ideas, collaborate with colleagues to implement them, and build innovation skills throughout your organization to sharpen its competitive edge. This innovation advantage will translate into a premium in your company's stock price--an innovation premium--which is possible only by building the code for innovation right into your organization's people, processes, and guiding philosophies. This book shows you how. Now updated with a new preface and fresh examples, The Innovator's DNA is the essential resource for individuals and teams who want to strengthen their innovative prowess.

The Innovator's Method

Nathan Furr,Jeff Dyer
The Innovator s Method Book PDF

Author : Nathan Furr,Jeff Dyer
Publisher : Harvard Business Review Press
Page : 281 pages
File Size : 51,7 Mb
Release : 2014-08-19
Category : Business & Economics
ISBN : 9781625271471

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The Innovator's Method by Nathan Furr,Jeff Dyer Pdf

Have you ever come up with an idea for a new product or service but didn’t take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company—perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven’t known how to take the next step, you need to understand what the authors call the innovator’s method—a set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market. To date these tools have helped entrepreneurs, designers, and software developers manage uncertainty—through cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice. Authors Nathan Furr and Jeff Dyer wrote this book to address that very problem. Following the breakout success of The Innovator’s DNA—which Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to provide a framework for generating ideas—this book shows how to make those ideas actually happen, to commercialize them for success. Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovator’s method, an end-to-end process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including: How do we know if this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering? This book focuses on the “how”—how to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful start-ups use. Whether you’re launching a start-up, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you.

Innovation Capital

Jeff Dyer,Nathan Furr,Curtis Lefrandt
Innovation Capital Book PDF

Author : Jeff Dyer,Nathan Furr,Curtis Lefrandt
Publisher : Harvard Business Press
Page : 276 pages
File Size : 44,8 Mb
Release : 2019-05-14
Category : Business & Economics
ISBN : 9781633696532

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Innovation Capital by Jeff Dyer,Nathan Furr,Curtis Lefrandt Pdf

Learn from the Best Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality--called "innovation capital"--is measurably more important for innovation than just being creative. The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method). Now they share what they've learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas: How you can build a personal reputation for innovation What techniques you can use to amplify your innovation capital How you can garner attention for your ideas and projects and persuade audiences to support them What it means to provide visionary leadership and how you can achieve it Featuring interviews with the superstars of innovation--individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)--this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact.

Disruptive Innovation: The Christensen Collection (The Innovator's Dilemma, The Innovator's Solution, The Innovator's DNA, and Harvard Business Review article "How Will You Measure Your Life?") (4 Items)

Clayton M. Christensen,Michael E. Raynor,Jeff Dyer,Hal Gregersen
Disruptive Innovation The Christensen Collection The Innovator s Dilemma The Innovator s Solution The Innovator s DNA and Harvard Business Review article How Will You Measure Your Life 4 Items Book PDF

Author : Clayton M. Christensen,Michael E. Raynor,Jeff Dyer,Hal Gregersen
Publisher : Harvard Business Press
Page : 909 pages
File Size : 49,8 Mb
Release : 2011-07-19
Category : Business & Economics
ISBN : 9781422189986

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Disruptive Innovation: The Christensen Collection (The Innovator's Dilemma, The Innovator's Solution, The Innovator's DNA, and Harvard Business Review article "How Will You Measure Your Life?") (4 Items) by Clayton M. Christensen,Michael E. Raynor,Jeff Dyer,Hal Gregersen Pdf

Clayton Christensen’s definitive works on innovation—offered together for the first time Will you fall victim to disruptive innovation—or become a disruptor yourself? Tip the odds in your favor with the bestselling books that have made Christensen one of the world’s foremost authorities on innovation. You’ll also get his award-winning HBR article, full of inspiration for finding meaning and happiness in your life using the principles of business. The 4-volume collection includes: The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail In one of the most influential business books of our time, Christensen introduced the world to the concept of disruptive innovation, showing how even the most outstanding companies can do everything right—yet still lose market leadership. Don’t repeat their mistakes. The Innovator’s Solution: Creating and Sustaining Successful Growth Citing in-depth research and theories tested in hundreds of companies across many industries, Christensen and co-author Michael Raynor provide the tools organizations need to become disruptors themselves. The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators Christensen and coauthors Jeffrey Dyer and Hal Gregersen identify behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and the Virgin Group—to show how you and your team can unlock the code to generating and executing more innovative ideas. “How Will You Measure Your Life?” (HBR article) At Harvard Business School, Clayton Christensen teaches aspiring MBAs how to apply management and innovation theories to build stronger companies. But he also believes that these models can help people lead better lives. In this award-winning Harvard Business Review article, he explains how, exploring questions everyone needs to ask: How can I be happy in my career? How can I be sure that my relationship with my family is an enduring source of happiness? And how can I live my life with integrity?

Developing a Business Case

Harvard Business Review
Developing a Business Case Book PDF

Author : Harvard Business Review
Publisher : Harvard Business Press
Page : 128 pages
File Size : 46,9 Mb
Release : 2010-12-02
Category : Business & Economics
ISBN : 9781422172629

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Developing a Business Case by Harvard Business Review Pdf

How do you decide on the best course of action for your company to take advantage of new opportunities? By building a business case. This book provides a framework for building a business case. You'll learn how to: Clearly define the opportunity you'll want to address in your business case Identify and analyze a range of alternatives Recommend one option and assess its risks Create a high-level implementation plan for your proposed alternative Communicate your case to key stakeholders

Influence

Sara McCorquodale
Influence Book PDF

Author : Sara McCorquodale
Publisher : Bloomsbury Publishing
Page : 224 pages
File Size : 52,8 Mb
Release : 2019-09-05
Category : Business & Economics
ISBN : 9781472972002

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Influence by Sara McCorquodale Pdf

Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.

The Myths of Innovation

Scott Berkun
The Myths of Innovation Book PDF

Author : Scott Berkun
Publisher : "O'Reilly Media, Inc."
Page : 250 pages
File Size : 40,5 Mb
Release : 2010-08-13
Category : Business & Economics
ISBN : 9781449399610

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The Myths of Innovation by Scott Berkun Pdf

In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. You'll have fun while you learn: Where ideas come from The true history of history Why most people don't like ideas How great managers make ideas thrive The importance of problem finding The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. "Sets us free to try and change the world."--Guy Kawasaki, Author of Art of The Start "Small, simple, powerful: an innovative book about innovation."--Don Norman, author of Design of Everyday Things "Insightful, inspiring, evocative, and just plain fun to read. It's totally great."--John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) "Methodically and entertainingly dismantling the cliches that surround the process of innovation."--Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com "Will inspire you to come up with breakthrough ideas of your own."--Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick."--Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

Seeing What's Next

Clayton M. Christensen,Scott D. Anthony,Erik A. Roth
Seeing What s Next Book PDF

Author : Clayton M. Christensen,Scott D. Anthony,Erik A. Roth
Publisher : Harvard Business Press
Page : 312 pages
File Size : 43,5 Mb
Release : 2004-09-07
Category : Business & Economics
ISBN : 9781422154649

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Seeing What's Next by Clayton M. Christensen,Scott D. Anthony,Erik A. Roth Pdf

Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.

The Innovator's Dilemma

Clayton M. Christensen
The Innovator s Dilemma Book PDF

Author : Clayton M. Christensen
Publisher : Harvard Business Review Press
Page : 282 pages
File Size : 44,8 Mb
Release : 2013-10-22
Category : Business & Economics
ISBN : 9781422197585

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The Innovator's Dilemma by Clayton M. Christensen Pdf

Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations. The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.

Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA

Ben M. Bensaou
Built to Innovate Essential Practices to Wire Innovation into Your Company s DNA Book PDF

Author : Ben M. Bensaou
Publisher : McGraw Hill Professional
Page : 289 pages
File Size : 42,7 Mb
Release : 2021-09-14
Category : Business & Economics
ISBN : 9781260462708

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Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA by Ben M. Bensaou Pdf

A Thinkers50 Best New Management Book for 2022 Launch your company to the top of its industry by driving and leveraging continuous innovation throughout your organization It’s no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today’s increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery—until now. Built to Innovate delivers a proven system for building relentless innovation into your company’s DNA. Professor and former Dean of Executive Education at INSEAD and business innovation thought leader Ben M. Bensaou explores the essential practices of many of the world’s most innovative organizations―including BASF, AkzoNobel, Sabanci Group, Recruit Holdings, Ecocem, Starwood Hotels, Domino’s Pizza, Bayer, Marvel Studios, Allianz, and Fiskars―and demonstrates how you can leverage them in your own company. This practical guide shows how to: Build your execution and innovating engines Master the innovating perspective Launch the three processes of innovating Engage everyone in innovating Generate ideas from the front lines Empower coaches Create a culture of innovating Catalyze the innovating process Keep the ideas flowing You’ll learn how to drive innovating in product design and creative use of technology―as well as business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales. The big question on the mind of every business leader today is: What can I do to create extra value for my company and the customers we serve? Built to Innovate provides everything you need to transform your organization into an innovating engine that continually produces new products and processes to generate enormous new value for you and for the customers you serve.

Innovation

Curtis R. Carlson,William W. Wilmot
Innovation Book PDF

Author : Curtis R. Carlson,William W. Wilmot
Publisher : Currency
Page : 370 pages
File Size : 50,6 Mb
Release : 2006-08-08
Category : Technology & Engineering
ISBN : 9780307347121

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Innovation by Curtis R. Carlson,William W. Wilmot Pdf

Nothing is more important to business success than innovation . . . And here’s what you can do about it on Monday morning with the definitive how-to book from the world’s leading authority on innovation When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about—literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as: • The computer mouse and the personal computer interface you use at home and work • The high-definition television in your living room • The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly • The speech-recognition system used by your financial services firm when you call for your account balance or to make a transaction. Each of these innovations—and literally hundreds of others—created new value for customers. And that’s the central message of this book. Innovation is not about inventing clever gadgets or just “creativity.” It is the successful creation and delivery of a new or improved product or service that provides value for your customer and sustained profit for your organization. The first black-and-white television, for example, was just an interesting, cool invention until David Sarnoff created an innovation—a network—that delivered programming to an audience. The genius of this book is that it provides the “how” of innovation. It makes innovation practical by getting two groups who are often disconnected—the managers who make decisions and the people on the front lines who create the innovations—onto the same page. Instead of smart people grousing about the executive suite not recognizing a good idea if they tripped over it and the folks on the top floor wondering whether the people doing the complaining have an understanding of market realities, Carlson and Wilmot’s five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs. Innovation is not just for the “lone genius in the garage” but for you and everyone in your enterprise. Carlson and Wilmot provide a systematic way to make innovation practical, one intimately tied to the way things get done in your business. Teamwork isn't enough. Creativity isn't enough. A new product idea isn't enough. True innovation is about delivering value to customers. Innovation reveals the value-creating processes used by SRI International, the organization behind the computer mouse, robotic surgery, and domain names. Curt Carlson and Bill Wilmot show you how to use these practical, tested processes to create great customer value for your organization.

The Innovator's Prescription: A Disruptive Solution for Health Care

Clayton Christensen,Jerome H. Grossman,Jason D. Hwang
The Innovator s Prescription A Disruptive Solution for Health Care Book PDF

Author : Clayton Christensen,Jerome H. Grossman,Jason D. Hwang
Publisher : McGraw Hill Professional
Page : 496 pages
File Size : 52,9 Mb
Release : 2008-10-31
Category : Business & Economics
ISBN : 0071592091

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The Innovator's Prescription: A Disruptive Solution for Health Care by Clayton Christensen,Jerome H. Grossman,Jason D. Hwang Pdf

A groundbreaking prescription for health care reform--from a legendary leader in innovation . . . Our health care system is in critical condition. Each year, fewer Americans can afford it, fewer businesses can provide it, and fewer government programs can promise it for future generations. We need a cure, and we need it now. Harvard Business School’s Clayton M. Christensen—whose bestselling The Innovator’s Dilemma revolutionized the business world—presents The Innovator’s Prescription, a comprehensive analysis of the strategies that will improve health care and make it affordable. Christensen applies the principles of disruptive innovation to the broken health care system with two pioneers in the field—Dr. Jerome Grossman and Dr. Jason Hwang. Together, they examine a range of symptoms and offer proven solutions. YOU’LL DISCOVER HOW “Precision medicine” reduces costs and makes good on the promise of personalized care Disruptive business models improve quality, accessibility, and affordability by changing the way hospitals and doctors work Patient networks enable better treatment of chronic diseases Employers can change the roles they play in health care to compete effectively in the era of globalization Insurance and regulatory reforms stimulate disruption in health care

There's No Such Thing as an IT Project

Bob Lewis,Dave Kaiser
There s No Such Thing as an IT Project Book PDF

Author : Bob Lewis,Dave Kaiser
Publisher : Berrett-Koehler Publishers
Page : 227 pages
File Size : 40,6 Mb
Release : 2019-09-24
Category : Technology & Engineering
ISBN : 9781523098859

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There's No Such Thing as an IT Project by Bob Lewis,Dave Kaiser Pdf

Learn how to stop pouring vast sums of money into technology projects that don't have a lasting impact by closing the communication gap between IT and leadership. Too many businesses miss opportunity after opportunity to design, plan, and achieve intentional business change. Why? Because they charter projects focused on delivering software products: IT projects. But as this groundbreaking book points out, there's no such thing as an IT project—or at least there shouldn't be. It's always about intentional business change, or what's the point? It's time to stop providing simplistic, one-dimensional, all-you-gotta-do panaceas. When the only constant in business is change, truly useful IT has to help you change instead of build solutions that are obsolete even before they are completed. IT consultant Bob Lewis, author of the bestselling Bare Bones Project Management, has joined forces with seasoned CIO Dave Kaiser to give you the tools you need. It's a multidimensional, relentlessly practical guide. Condensed to handbook length and seasoned with Lewis's trademark sardonic humor, it's an enjoyable and digestible read as well. Lewis and Kaiser take you step by step through the process of building a collaboration between IT and the rest of the business that really works. Insisting on intentional business change takes patience, communication, and courage, but it has a huge payoff. More to the point, insist on anything else and every penny you spend will be a wasted dime and a waste of time.