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Author : Cheryl Dangel Cullen,Lisa Cyr,Lisa Hickey
Publisher : Unknown
Page : 351 pages
File Size : 49,6 Mb
Release : 2007
Category : Commercial art
ISBN : 9812453377
Author : Lisa Cyr,Lisa Hickey,Cheryl Dangel Cullen
Publisher : Rockport Publishers
Page : 352 pages
File Size : 54,5 Mb
Release : 2007-03-01
Category : Design
ISBN : 9781616736460
Brimming with ideas for promotional campaigns Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how. The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion unique and effective. This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget, ability, and the market they are trying to reach.
Author : Jennefer Witter
Publisher : AMACOM
Page : 140 pages
File Size : 54,5 Mb
Release : 2014-10-03
Category : Business & Economics
ISBN : 9780814434376
Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
Author : John Uhrig
Publisher : Lulu.com
Page : 188 pages
File Size : 43,6 Mb
Release : 2008-03-21
Category : Business & Economics
ISBN : 9781435708426
The book is on how to write million dollar ads, sales letters, flyers, postcards and web marketing pieces for businesses within the "Spa Industry." Writing effective spa marketing!How To Create Instant Client Promotions and Sales Letters... That Get Results!Boost your sales with powerful sales letters and promotions reserved typically for the BIG marketers!
Author : Tina Baker
Publisher : Serpent's Tail
Page : 360 pages
File Size : 53,5 Mb
Release : 2022-02-24
Category : Fiction
ISBN : 9781782837046
FROM THE #1 EBOOK BESTSELLING AUTHOR OF CALL ME MUMMY 'Gripped my throat and didn't let go until the final, searing sentence' - CAROLINE ENGLAND A nightmare jolts Debs awake. She leaves the kids tucked up in their beds and goes downstairs. There's a man in her kitchen, holding a knife. But it's not an intruder. This is her husband Marc, the father of her children. Once, their differences were what drew them together. Him, the ex-army officer from a good family. Her, the fitness instructor who grew up over a pub. But now they grate to the point of drawing blood. Marc screams in his sleep. And Debs hardly knows the person she's become, or why she lets him hurt her. Neither of them is completely innocent. Neither is totally guilty. Marc is taller, stronger, and more vicious, haunted by a war he can't forget. But he has no idea what Debs is capable of when her children's lives are at stake... This gripping read about a relationship built on passion, poisoned by secrets and violence will keep you turning the pages all night. Perfect for readers of Blood Orange and Big Little Lies. 'A slow-burn thriller, both horrifying and touching' - CATHERINE COOPER
Author : Zephyr Productions, Incorporated
Publisher : Unknown
Page : 576 pages
File Size : 50,9 Mb
Release : 2017
Category : Electronic
ISBN : 0965303969
Author : Suzanna MW Stephens
Publisher : Harper Collins
Page : 223 pages
File Size : 52,5 Mb
Release : 2009-04-28
Category : Design
ISBN : 9780061691690
Effective self-promotion builds reputations and credibility. It sets the best firms apart, distinguishing their clients and prospects, and guaranteeing sales. Successful sales result from effective successful self-promotion and the The Big Book of Self Promotion is an extraordinary resource featuring work from top designers around the globe. It offers hundreds of ideas, pages of inspiration, and loads of advice for professional graphic designers and students alike. This book provides ideas on corporate and product literature, annual reports and direct marketing, and new media, providing a wellspring of ideas for designers creating client brochures. It offers recommendations for choosing type, layout, photo treatments, and much more.
Author : Catharine Fishel,Stacey King Gordon
Publisher : Rockport Publishers
Page : 352 pages
File Size : 50,5 Mb
Release : 2007-03-01
Category : Design
ISBN : 9781616736453
A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets. What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format
Author : James McGrath
Publisher : Pearson UK
Page : 225 pages
File Size : 55,5 Mb
Release : 2015-11-04
Category : Business & Economics
ISBN : 9781292098371
Author : Maureen Marzi Wilson
Publisher : Adams Media
Page : 192 pages
File Size : 42,8 Mb
Release : 2019-11-26
Category : Humor
ISBN : 9781507212080
From the author of the popular Introvert Doodles and Kind of Coping, Maureen “Marzi” Wilson is tackling all kinds of big feelings with over 175 relatable, supportive, and light-hearted comics in her signature style. We’ve been conditioned to think that the most acceptable response to “How are you?” is, “I’m fine.” But our emotions are much more complicated than that! Sometimes we feel a little annoyed, or elated, or afraid. And you know, that’s okay! In The Little Book of Big Feelings, Maureen “Marzi” Wilson takes us on a journey of self-acceptance and validation. After all, our emotions are only reactions to experiences that we can learn from; there’s no such thing as a “bad” emotion. It’s okay to be scared, it’s alright to feel hopeful, and it’s perfectly fine to feel both at the same time. There is a wide range of human emotions, and it’s time we start embracing each one!
Author : Terry O'Reilly
Publisher : Knopf Canada
Page : 267 pages
File Size : 45,6 Mb
Release : 2017-02-28
Category : Business & Economics
ISBN : 9780345810380
Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
Author : Joel Greenblatt
Publisher : John Wiley & Sons
Page : 218 pages
File Size : 44,6 Mb
Release : 2010-09-07
Category : Business & Economics
ISBN : 9780470624159
In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In The Little Book that Beats the Market—a New York Times bestseller with 300,000 copies in print—Greenblatt explained how investors can outperform the popular market averages by simply and systematically applying a formula that seeks out good businesses when they are available at bargain prices. Now, with a new Introduction and Afterword for 2010, The Little Book that Still Beats the Market updates and expands upon the research findings from the original book. Included are data and analysis covering the recent financial crisis and model performance through the end of 2009. In a straightforward and accessible style, the book explores the basic principles of successful stock market investing and then reveals the author’s time-tested formula that makes buying above average companies at below average prices automatic. Though the formula has been extensively tested and is a breakthrough in the academic and professional world, Greenblatt explains it using 6th grade math, plain language and humor. He shows how to use his method to beat both the market and professional managers by a wide margin. You’ll also learn why success eludes almost all individual and professional investors, and why the formula will continue to work even after everyone “knows” it. While the formula may be simple, understanding why the formula works is the true key to success for investors. The book will take readers on a step-by-step journey so that they can learn the principles of value investing in a way that will provide them with a long term strategy that they can understand and stick with through both good and bad periods for the stock market. As the Wall Street Journal stated about the original edition, “Mr. Greenblatt…says his goal was to provide advice that, while sophisticated, could be understood and followed by his five children, ages 6 to 15. They are in luck. His ‘Little Book’ is one of the best, clearest guides to value investing out there.”
Author : Bob Bates
Publisher : Pearson UK
Page : 273 pages
File Size : 41,8 Mb
Release : 2015-02-02
Category : Electronic
ISBN : 9781292081519
Author : Arnold Lobel
Publisher : HarperCollins
Page : 48 pages
File Size : 42,8 Mb
Release : 2020-04-07
Category : Juvenile Fiction
ISBN : 9780063034372
Words to Live By! Beloved quotes from Frog and Toad are gathered together in this beautiful keepsake book on friendship and life. This digital picture book contains timeless quotes from the inimitable, inseparable pair, together with classic illustrations selected from the original four stories. This lovely volume is perfect at graduation, for birthdays, or just because. Celebrate fifty years of Frog & Toad!
Author : Yaagneshwaran Ganesh
Publisher : Notion Press
Page : 83 pages
File Size : 46,9 Mb
Release : 2020-05-09
Category : Business & Economics
ISBN : 9781648926204
The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team. - Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create Togetherness “A must-read operating manual for marketers who want to deliver exponential revenue.” - Sangram Vajre, Author, Co-founder at Terminus and the host of #FlipMyFunnel, a top-50 business podcast in the world “All your marketing channels, properties and activities are a waste of time unless they contribute to revenue. Yaag’s book gives you an approach to make your marketing count.” - Vinod Muthukrishnan, Chief Growth Officer at Cisco It doesn’t matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with. The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome. Make an impact. Build a predictable recurring revenue engine.
