The Manager S Guide To Handling The Media In Crisis

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The Manager’s Guide to Handling the Media in Crisis

James E. Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, BEPS Emeritus
The Manager s Guide to Handling the Media in Crisis Book PDF

Author : James E. Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, BEPS Emeritus
Publisher : Rothstein Publishing
Page : 141 pages
File Size : 43,7 Mb
Release : 2016-08-02
Category : Business & Economics
ISBN : 9781944480288

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The Manager’s Guide to Handling the Media in Crisis by James E. Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, BEPS Emeritus Pdf

Attracting media attention is surprisingly easy -- you just want it to be the right kind! If an event causes the phone to ring and TV cameras to appear in your lobby, you need confidence that the people who happen to be at your worksite that day are prepared. That’s easy if everyone – executives, PR, managers, and employees – is familiar with Jim Lukaszewski’s sure-fire methods for handling the media. James (Jim) Lukaszewski, America’s Crisis Guru TM, is one of the most visible corporate go-to people for companies when there is trouble in the room or on the horizon. The Manager’s Guide to Handling the Media in a Crisis: Doing and Saying the Right Thing When it Matters Most, shares with you the skills he has developed in 30+ years of helping companies in crisis management, employee communications, ethics, media relations, public affairs, reputation preservation, leadership restoration, and recovery. Jim speaks annually before a wide variety of local, statewide, national and international organizations and associations heard by thousands of each year – and in this book, he is speaking directly to you. With this book as a guide, you will be able to: Create and deliver the message that best represents your organization. Understand what it takes to be an effective spokesperson. . Make sure everyone is aware of company policies and procedures relating to the press. . Be aware of the needs, deadlines, and priorities of reporters. . Prepare to give good answers to all sorts of questions. . Monitor social media, assess its impact. . Identify the ways social media could be used to attack your company. . Preserve company reputation amid a flurry of conflicting publicity. . Reading this book, you will see why, wherever there is or can be trouble and crisis, affected audiences and troubled leaders are waiting to learn the way out of their problems from Jim. The book is practical, easy to read, filled with real-world case studies, checklists, anecdotes, discussion questions, and easy-to-remember tips for success.

The Manager’s Guide to Handling the Media in Crisis

James E. Lukaszewski
The Manager s Guide to Handling the Media in Crisis Book PDF

Author : James E. Lukaszewski
Publisher : Rothstein Publishing
Page : 141 pages
File Size : 43,9 Mb
Release : 2016-08-02
Category : Business & Economics
ISBN : 9781944480295

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The Manager’s Guide to Handling the Media in Crisis by James E. Lukaszewski Pdf

Attracting media attention is surprisingly easy -- you just want it to be the right kind! If an event causes the phone to ring and TV cameras to appear in your lobby, you need confidence that the people who happen to be at your worksite that day are prepared. That’s easy if everyone – executives, PR, managers, and employees – is familiar with Jim Lukaszewski’s sure-fire methods for handling the media. James (Jim) Lukaszewski, America’s Crisis Guru TM, is one of the most visible corporate go-to people for companies when there is trouble in the room or on the horizon. The Manager’s Guide to Handling the Media in a Crisis: Doing and Saying the Right Thing When it Matters Most, shares with you the skills he has developed in 30+ years of helping companies in crisis management, employee communications, ethics, media relations, public affairs, reputation preservation, leadership restoration, and recovery. Jim speaks annually before a wide variety of local, statewide, national and international organizations and associations heard by thousands of each year – and in this book, he is speaking directly to you. With this book as a guide, you will be able to: Create and deliver the message that best represents your organization. Understand what it takes to be an effective spokesperson. . Make sure everyone is aware of company policies and procedures relating to the press. . Be aware of the needs, deadlines, and priorities of reporters. . Prepare to give good answers to all sorts of questions. . Monitor social media, assess its impact. . Identify the ways social media could be used to attack your company. . Preserve company reputation amid a flurry of conflicting publicity. . Reading this book, you will see why, wherever there is or can be trouble and crisis, affected audiences and troubled leaders are waiting to learn the way out of their problems from Jim. The book is practical, easy to read, filled with real-world case studies, checklists, anecdotes, discussion questions, and easy-to-remember tips for success.

Manager's Guide to Crisis Management

Jonathan Bernstein
Manager s Guide to Crisis Management Book PDF

Author : Jonathan Bernstein
Publisher : McGraw Hill Professional
Page : 189 pages
File Size : 53,5 Mb
Release : 2011-11-11
Category : Business & Economics
ISBN : 9780071776134

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Manager's Guide to Crisis Management by Jonathan Bernstein Pdf

Lead your Organization through any business crisis—and emerge stronger than ever Manager’s Guide to Crisis Management provides the basic skills and knowledge you need to deal with the crises that inevitably occur in any business or organization. Covering every aspect of the topic—from defining crisis management and policies to training for and responding to crises—it helps you fully grasp any situation that threatens business, careers, and even lives. Lead through any crisis smoothly and with minimal ramifications by mastering the most effective tactics, including: Planning for and training staff in crisis management Anticipating and preventing crises before they occur Managing the company’s online reputation Addressing crises that affect multicultural stakeholders Creating effective crisis-related messaging Knowing when to bring in a specialist About the Briefcase Books series: Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Key Terms: Clear definitions of key terms and concepts Smart Managing: Tactics and strategies for managing crises Tricks of the Trade: Tips for executing the tactics in the book Mistake Proofing: Practical advice for minimizing the possibility of error Caution: Warning signs for when things are about to go wrong For Example: Examples of successful crisis management Tools: Specific planning procedures, tactics, and hands-on techniques

Crisis Communication (PB)

Steven Fink
Crisis Communication PB Book PDF

Author : Steven Fink
Publisher : McGraw Hill Professional
Page : 335 pages
File Size : 43,8 Mb
Release : 2013-01-25
Category : Business & Economics
ISBN : 9780071799225

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Crisis Communication (PB) by Steven Fink Pdf

The Definitive Guide to Communicating in Any Crisis “When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting scar tissue of your own by learning from the scar tissue painfully collected by others.”—Norman R. Augustine, former Chairman and Chief Executive Officer, Lockheed Martin There are few guarantees in business today. Unfortunately, one of them is the inevitability of a crisis having a potentially major effect on your business and your reputation. When your company finds itself in the midst of a crisis, the ripple effects can disrupt lives and business for the foreseeable future if public opinion is not properly shaped and managed. Skillfully managing the perception of the crisis determines the difference between a company’s life or death. Because in the pitched battle between perception and reality, perception always wins. Fortunately, there is a solution. Crisis communications and crisis management legend Steven Fink gives you everything you need to prepare for the inevitable—whether it’s in the form of human error, industrial accidents, criminal behavior, or natural disasters. In this groundbreaking guide, Fink provides a complete toolkit for ensuring smooth communications and lasting business success through any crisis. Crisis Communications offers proactive and preventive methods for preempting potential crises. The book reveals proven strategies for recognizing and averting damaging crisis communications issues before it’s too late. The book also offers ways to deal with mainstream and social media, use them to your advantage, and neutralize and turn around a hostile media environment Steven Fink uses his decades of expertise and experience in crisis communications to help you: UNDERSTAND AND MANAGE THE RELATIONSHIP BETWEEN PUBLIC PERCEPTION AND REALITY CHOOSE THE BEST SPOKESPERSON FOR THE CRISIS PROTECT YOUR BRAND AND REPUTATION THROUGH CRISES LARGE AND SMALL MAKE WISE, VIGILANT, AND DEFENSIBLE DECISIONS UNDER EXTREME CRISIS-INDUCED STRESS TELL THE TRUTH NO MATTER HOW TEMPTING IT MAY BE TO MISLEAD USE SOCIAL MEDIA OUTLETS TO COMMUNICATE DIRECTLY TO THE PUBLIC ABOUT A CRISIS The explosion of the Internet and, especially, social media, has added a new layer to the business leader’s skill set: the ability to handle a crisis quickly and professionally within moments of its occurrence. Livelihoods depend upon it. With in-depth case studies of Toyota, BP, and Penn State, Crisis Communications provides everything you need to successfully lead your company through today’s rocky landscape of business—where crises large and small loom around every corner, and the lives of businesses and management teams hang in the balance. PRAISE FOR STEVEN FINK’S CRISIS MANAGEMENT “Every major executive in America ought to read at least one book on crisis management. In this way, he or she might be better prepared to deal with the disasters striking organizations at an ever-increasing rate ... The question is: ‘Is Steven Fink’s book one that busy executives ought to read?’ The answer is a resounding yes.”—LOS ANGELES TIMES, FRONT PAGE SUNDAY BOOK REVIEW

The Manager’s Guide to Cybersecurity Law

Tari Schreider, SSCP, CISM, C|CISO, ITIL Foundation
The Manager s Guide to Cybersecurity Law Book PDF

Author : Tari Schreider, SSCP, CISM, C|CISO, ITIL Foundation
Publisher : Rothstein Publishing
Page : 164 pages
File Size : 40,5 Mb
Release : 2017-02-01
Category : Business & Economics
ISBN : 9781944480318

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The Manager’s Guide to Cybersecurity Law by Tari Schreider, SSCP, CISM, C|CISO, ITIL Foundation Pdf

In today’s litigious business world, cyber-related matters could land you in court. As a computer security professional, you are protecting your data, but are you protecting your company? While you know industry standards and regulations, you may not be a legal expert. Fortunately, in a few hours of reading, rather than months of classroom study, Tari Schreider’s The Manager’s Guide to Cybersecurity Law: Essentials for Today’s Business, lets you integrate legal issues into your security program. Tari Schreider, a board-certified information security practitioner with a criminal justice administration background, has written a much-needed book that bridges the gap between cybersecurity programs and cybersecurity law. He says, “My nearly 40 years in the fields of cybersecurity, risk management, and disaster recovery have taught me some immutable truths. One of these truths is that failure to consider the law when developing a cybersecurity program results in a protective façade or false sense of security.” In a friendly style, offering real-world business examples from his own experience supported by a wealth of court cases, Schreider covers the range of practical information you will need as you explore – and prepare to apply – cybersecurity law. His practical, easy-to-understand explanations help you to: Understand your legal duty to act reasonably and responsibly to protect assets and information. Identify which cybersecurity laws have the potential to impact your cybersecurity program. Upgrade cybersecurity policies to comply with state, federal, and regulatory statutes. Communicate effectively about cybersecurity law with corporate legal department and counsel. Understand the implications of emerging legislation for your cybersecurity program. Know how to avoid losing a cybersecurity court case on procedure – and develop strategies to handle a dispute out of court. Develop an international view of cybersecurity and data privacy – and international legal frameworks. Schreider takes you beyond security standards and regulatory controls to ensure that your current or future cybersecurity program complies with all laws and legal jurisdictions. Hundreds of citations and references allow you to dig deeper as you explore specific topics relevant to your organization or your studies. This book needs to be required reading before your next discussion with your corporate legal department.

The Manager’s Guide to Simple, Strategic, Service-Oriented Business Continuity

Rachelle Loyear, MBCP, AFBCI, CISM, PMP
The Manager s Guide to Simple Strategic Service Oriented Business Continuity Book PDF

Author : Rachelle Loyear, MBCP, AFBCI, CISM, PMP
Publisher : Rothstein Publishing
Page : 144 pages
File Size : 53,8 Mb
Release : 2017-05-10
Category : Business & Economics
ISBN : 9781944480394

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The Manager’s Guide to Simple, Strategic, Service-Oriented Business Continuity by Rachelle Loyear, MBCP, AFBCI, CISM, PMP Pdf

You have the knowledge and skill to create a workable Business Continuity Management (BCM) program – but too often, your projects are stalled while you attempt to get the right information from the right person. Rachelle Loyear experienced these struggles for years before she successfully revamped and reinvented her company’s BCM program. In The Manager’s Guide to Simple, Strategic, Service-Oriented Business Continuity, she takes you through the practical steps to get your program back on track. Rachelle Loyear understands your situation well. Her challenge was to manage BCM in a large enterprise that required hundreds of BC plans to be created and updated. The frustrating reality she faced was that subject matter experts in various departments held the critical information she needed, but few were willing to write their parts of the plan. She tried and failed using all the usual methods to educate and motivate – and even threaten – departments to meet her deadlines. Finally, she decided there had to be a better way. The result was an incredibly successful BCM program that was adopted by BCM managers in other companies. She calls it “The Three S’s of BCM Success,” which can be summarized as: Simple – Strategic – Service-Oriented. Loyear’s approach is easy and intuitive, considering the BCM discipline from the point of view of the people in your organization who are tasked to work with you on building the plans and program. She found that most people prefer: Simple solutions when they are faced with something new and different. Strategic use of their time, making their efforts pay off. Service to be provided, lightening their part of the load while still meeting all the basic requirements. These tactics explain why the 3S program works. It helps you, it helps your program, and it helps your program partners. Loyear says, “If you follow the ‘Three S’ philosophy, the number of plans you need to document will be fewer, and the plans will be simpler and easier to produce. I’ve seen this method succeed repeatedly when the traditional method of handing a business leader a form to fill out or a piece of software to use has failed to produce quality plans in a timely manner.” In The Manager’s Guide to Simple, Strategic, Sevice-Oriented Business Continuity, Loyear shows you how to: Completely change your approach to the problems of “BCM buy-in.” Find new ways to engage and support your BCM program partners and subject matter experts. Develop easier-to-use policies, procedures, and plans. Improve your overall relationships with everyone involved in your BCM program. Craft a program that works around the roadblocks rather than running headlong into them.

The Manager’s Guide to Risk Assessment

Douglas M. Henderson FSA, CBCP
The Manager s Guide to Risk Assessment Book PDF

Author : Douglas M. Henderson FSA, CBCP
Publisher : Rothstein Publishing
Page : 115 pages
File Size : 49,6 Mb
Release : 2017-03-21
Category : Business & Economics
ISBN : 9781944480370

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The Manager’s Guide to Risk Assessment by Douglas M. Henderson FSA, CBCP Pdf

As a responsible manager, you need to consider threats to your organization's resilience. In this guide, Douglas M. Henderson will help you follow a clearly explained, step-by-step process to conduct a risk assessment. --

The Manager’s Guide to Enterprise Security Risk Management

Brian J. Allen, Esq., CISSP, CISM, CPP, CFE,Rachelle Loyear CISM, MBCP
The Manager s Guide to Enterprise Security Risk Management Book PDF

Author : Brian J. Allen, Esq., CISSP, CISM, CPP, CFE,Rachelle Loyear CISM, MBCP
Publisher : Rothstein Publishing
Page : 114 pages
File Size : 40,5 Mb
Release : 2016-11-15
Category : Business & Economics
ISBN : 9781944480240

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The Manager’s Guide to Enterprise Security Risk Management by Brian J. Allen, Esq., CISSP, CISM, CPP, CFE,Rachelle Loyear CISM, MBCP Pdf

Is security management changing so fast that you can’t keep up? Perhaps it seems like those traditional “best practices” in security no longer work? One answer might be that you need better best practices! In their new book, The Manager’s Guide to Enterprise Security Risk Management: Essentials of Risk-Based Security, two experienced professionals introduce ESRM. Their practical, organization-wide, integrated approach redefines the securing of an organization’s people and assets from being task-based to being risk-based. In their careers, the authors, Brian Allen and Rachelle Loyear, have been instrumental in successfully reorganizing the way security is handled in major corporations. In this ground-breaking book, the authors begin by defining Enterprise Security Risk Management (ESRM): “Enterprise security risk management is the application of fundamental risk principles to manage all security risks − whether information, cyber, physical security, asset management, or business continuity − in a comprehensive, holistic, all-encompassing approach.” In the face of a continually evolving and increasingly risky global security landscape, this book takes you through the steps of putting ESRM into practice enterprise-wide, and helps you to: Differentiate between traditional, task-based management and strategic, risk-based management. See how adopting ESRM can lead to a more successful security program overall and enhance your own career. . Prepare your security organization to adopt an ESRM methodology. . Analyze and communicate risks and their root causes to all appropriate parties. . Identify what elements are necessary for long-term success of your ESRM program. . Ensure the proper governance of the security function in your enterprise. . Explain the value of security and ESRM to executives using useful metrics and reports. . Throughout the book, the authors provide a wealth of real-world case studies from a wide range of businesses and industries to help you overcome any blocks to acceptance as you design and roll out a new ESRM-based security program for your own workplace.

Managing A Crisis

T. Curtin
Managing A Crisis Book PDF

Author : T. Curtin
Publisher : Springer
Page : 180 pages
File Size : 40,8 Mb
Release : 2004-10-28
Category : Business & Economics
ISBN : 9780230509306

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Managing A Crisis by T. Curtin Pdf

This new practical guide explains what makes a crisis and who are the key players. It shows the importance of prior preparation and testing so that the company fully understands the crisis management environment and the importance of communications. Also included are checklists that should form part of the company's crisis management handbook and discussion of training and learning opportunities. This is a fully comprehensive approach to crisis management planning and implementation.

Managing Communications in a Crisis

Peter Ruff,Khalid Aziz
Managing Communications in a Crisis Book PDF

Author : Peter Ruff,Khalid Aziz
Publisher : Routledge
Page : 192 pages
File Size : 45,6 Mb
Release : 2016-05-13
Category : Business & Economics
ISBN : 9781317101895

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Managing Communications in a Crisis by Peter Ruff,Khalid Aziz Pdf

The difference between a drama and a crisis is down to good management - or more specifically, good communication. How you communicate with everyone: shareholders, other business partners, employees, the press, and so on, in the hours and days following a potential business crisis is critical. Get it right and the crisis may even strengthen your corporate reputation. Get it wrong and you can imagine the consequences for yourself. Managing Communications in a Crisis details how crisis situations can be identified and dealt with, ensuring the risk to the organisation's financial well-being and reputation is minimised. The book deals with all aspects of communication management in a crisis. Part I considers definitions of a crisis and the theory behind dealing with crisis communications, both externally and internally. Part II explores the practicalities of crisis management communications, the identification of audiences and how each should be dealt with and by whom. The third part of the book contains valuable checklists and succinct supporting information for the key aspects and roles of the communication process. The combination of these three approaches will help you to develop your own crisis strategy, tailor-made for your organization. The text is supported by a wide range of case histories. Some of these you will recognise and others, perhaps through good management, never entered your radar. The authors are highly experienced advisors to companies of all sizes in the demands of crisis management communications. Their company, The Aziz Corporation, is the UK's leading executive communications consultancy, specialising in presentation skills, media handling and crisis management.

When the Headline Is You

Jeff Ansell
When the Headline Is You Book PDF

Author : Jeff Ansell
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 43,8 Mb
Release : 2010-08-26
Category : Business & Economics
ISBN : 9780470875599

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When the Headline Is You by Jeff Ansell Pdf

Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

Building Effective Cybersecurity Programs

Tari Schreider, SSCP, CISM, C|CISO, ITIL Foundation
Building Effective Cybersecurity Programs Book PDF

Author : Tari Schreider, SSCP, CISM, C|CISO, ITIL Foundation
Publisher : Rothstein Publishing
Page : 249 pages
File Size : 42,9 Mb
Release : 2017-10-20
Category : Business & Economics
ISBN : 9781944480509

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Building Effective Cybersecurity Programs by Tari Schreider, SSCP, CISM, C|CISO, ITIL Foundation Pdf

You know by now that your company could not survive without the Internet. Not in today’s market. You are either part of the digital economy or reliant upon it. With critical information assets at risk, your company requires a state-of-the-art cybersecurity program. But how do you achieve the best possible program? Tari Schreider, in Building Effective Cybersecurity Programs: A Security Manager’s Handbook, lays out the step-by-step roadmap to follow as you build or enhance your cybersecurity program. Over 30+ years, Tari Schreider has designed and implemented cybersecurity programs throughout the world, helping hundreds of companies like yours. Building on that experience, he has created a clear roadmap that will allow the process to go more smoothly for you. Building Effective Cybersecurity Programs: A Security Manager’s Handbook is organized around the six main steps on the roadmap that will put your cybersecurity program in place: Design a Cybersecurity Program Establish a Foundation of Governance Build a Threat, Vulnerability Detection, and Intelligence Capability Build a Cyber Risk Management Capability Implement a Defense-in-Depth Strategy Apply Service Management to Cybersecurity Programs Because Schreider has researched and analyzed over 150 cybersecurity architectures, frameworks, and models, he has saved you hundreds of hours of research. He sets you up for success by talking to you directly as a friend and colleague, using practical examples. His book helps you to: Identify the proper cybersecurity program roles and responsibilities. Classify assets and identify vulnerabilities. Define an effective cybersecurity governance foundation. Evaluate the top governance frameworks and models. Automate your governance program to make it more effective. Integrate security into your application development process. Apply defense-in-depth as a multi-dimensional strategy. Implement a service management approach to implementing countermeasures. With this handbook, you can move forward confidently, trusting that Schreider is recommending the best components of a cybersecurity program for you. In addition, the book provides hundreds of citations and references allow you to dig deeper as you explore specific topics relevant to your organization or your studies.

Adaptive Business Continuity: A New Approach

David Lindstedt,Mark Armour, CBCP
Adaptive Business Continuity A New Approach Book PDF

Author : David Lindstedt,Mark Armour, CBCP
Publisher : Rothstein Publishing
Page : 186 pages
File Size : 51,6 Mb
Release : 2017-06-05
Category : Business & Economics
ISBN : 9781944480417

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Adaptive Business Continuity: A New Approach by David Lindstedt,Mark Armour, CBCP Pdf

Have you begun to question traditional best practices in business continuity (BC)? Do you seem to be concentrating on documentation rather than preparedness? Compliance rather than recoverability? Do your efforts provide true business value? If you have these concerns, David Lindstedt and Mark Armour offer a solution in Adaptive Business Continuity: A New Approach. This ground-breaking new book provides a streamlined, realistic methodology to change BC dramatically. After years of working with the traditional practices of business continuity (BC) – in project management, higher education, contingency planning, and disaster recovery – David Lindstedt and Mark Armour identified unworkable areas in many core practices of traditional BC. To address these issues, they created nine Adaptive BC principles, the foundation of this book: Deliver continuous value. Document only for mnemonics. Engage at many levels within the organization. Exercise for improvement, not for testing. Learn the business. Measure and benchmark. Obtain incremental direction from leadership. Omit the risk assessment and business impact analysis. Prepare for effects, not causes. Adaptive Business Continuity: A New Approach uses the analogy of rebuilding a house. After the initial design, the first step is to identify and remove all the things not needed in the new house. Thus, the first chapter is “Demolition” – not to get rid of the entire BC enterprise, but to remove certain BC activities and products to provide the space to install something new. The stages continue through foundation, framework, and finishing. Finally, the last chapter is “Dwelling,” permitting you a glimpse of what it might be like to live in this new home that has been created. Through a wealth of examples, diagrams, and real-world case studies, Lindstedt and Armour show you how you can execute the Adaptive BC framework in your own organization. You will: Recognize specific practices in traditional BC that may be problematic, outdated, or ineffective. Identify specific activities that you may wish to eliminate from your practice. Learn the capability and constraint model of recoverability. Understand how Adaptive BC can be effective in organizations with vastly different cultures and program maturity levels. See how to take the steps to implement Adaptive BC in your own organization. Think through some typical challenges and opportunities that may arise as you implement an Adaptive BC approach.

Crisis Management in the Age of Social Media

Louis Capozzi
Crisis Management in the Age of Social Media Book PDF

Author : Louis Capozzi
Publisher : Business Expert Press
Page : 156 pages
File Size : 42,6 Mb
Release : 2013-07-02
Category : Business & Economics
ISBN : 9781606495810

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Crisis Management in the Age of Social Media by Louis Capozzi Pdf

Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an “instant crisis”—an instant crisis example is when Verizon added a $2 charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in the middle of a huge public relations crisis. Inside this book, you’ll learn just how to manage this type of situation and meet the challenges of social media. Each chapter includes a description of a crisis, the timeliness of a good response, the effectiveness of this response, and an assessment of what works and what doesn’t. Some examples of social media crises include Apple Computer, Netflix, JetBlue, Bank of America, Fed Ex, and public figures such as Anthony Weiner, Ashton Kutcher, and Jon Bon Jovi.

Enterprise Security Risk Management

Brian Allen, Esq., CISSP, CISM, CPP, CFE,Rachelle Loyear CISM, MBCP
Enterprise Security Risk Management Book PDF

Author : Brian Allen, Esq., CISSP, CISM, CPP, CFE,Rachelle Loyear CISM, MBCP
Publisher : Rothstein Publishing
Page : 407 pages
File Size : 47,7 Mb
Release : 2017-11-29
Category : Business & Economics
ISBN : 9781944480424

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Enterprise Security Risk Management by Brian Allen, Esq., CISSP, CISM, CPP, CFE,Rachelle Loyear CISM, MBCP Pdf

As a security professional, have you found that you and others in your company do not always define “security” the same way? Perhaps security interests and business interests have become misaligned. Brian Allen and Rachelle Loyear offer a new approach: Enterprise Security Risk Management (ESRM). By viewing security through a risk management lens, ESRM can help make you and your security program successful. In their long-awaited book, based on years of practical experience and research, Brian Allen and Rachelle Loyear show you step-by-step how Enterprise Security Risk Management (ESRM) applies fundamental risk principles to manage all security risks. Whether the risks are informational, cyber, physical security, asset management, or business continuity, all are included in the holistic, all-encompassing ESRM approach which will move you from task-based to risk-based security. How is ESRM familiar? As a security professional, you may already practice some of the components of ESRM. Many of the concepts – such as risk identification, risk transfer and acceptance, crisis management, and incident response – will be well known to you. How is ESRM new? While many of the principles are familiar, the authors have identified few organizations that apply them in the comprehensive, holistic way that ESRM represents – and even fewer that communicate these principles effectively to key decision-makers. How is ESRM practical? ESRM offers you a straightforward, realistic, actionable approach to deal effectively with all the distinct types of security risks facing you as a security practitioner. ESRM is performed in a life cycle of risk management including: Asset assessment and prioritization. Risk assessment and prioritization. Risk treatment (mitigation). Continuous improvement. Throughout Enterprise Security Risk Management: Concepts and Applications, the authors give you the tools and materials that will help you advance you in the security field, no matter if you are a student, a newcomer, or a seasoned professional. Included are realistic case studies, questions to help you assess your own security program, thought-provoking discussion questions, useful figures and tables, and references for your further reading. By redefining how everyone thinks about the role of security in the enterprise, your security organization can focus on working in partnership with business leaders and other key stakeholders to identify and mitigate security risks. As you begin to use ESRM, following the instructions in this book, you will experience greater personal and professional satisfaction as a security professional – and you’ll become a recognized and trusted partner in the business-critical effort of protecting your enterprise and all its assets.