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Author : James W. Taylor & Marjolein Towler
Publisher : James Taylor
Page : 128 pages
File Size : 45,6 Mb
Release : 2024-04-26
Category : Electronic
ISBN : 9780972791458
Author : Sally Dibb,Lyndon Simkin,John Bradley
Publisher : Burns & Oates
Page : 268 pages
File Size : 55,9 Mb
Release : 1996
Category : Marketing
ISBN : UVA:X004067216
A clear, systematic approach to marketing planning, which outlines the main features of planning techniques and strategies, and presents a step-by-step guide to the ways you can determine market objectives and develop a plan for their implementation and control.
Author : Colin Barrow,Paul Barrow,Robert Brown
Publisher : Kogan Page Publishers
Page : 321 pages
File Size : 48,5 Mb
Release : 2021-02-03
Category : Business & Economics
ISBN : 9781789667387
Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan. Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to - Come up with a winning business idea - Complete market and competitive research - Set up a winning marketing strategy - Forecast watertight financials and projections - Define realistic operations and staffing - Deliver an unforgettable pitch to potential backers and investors This new and fully updated edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students.
Author : John Westwood
Publisher : Kogan Page Publishers
Page : 228 pages
File Size : 49,7 Mb
Release : 2002
Category : Business & Economics
ISBN : 0749437480
A well-devised marketing plan can improve a company's performance and should be the focus of all marketing aims, proposals and activities. This practical guide should clarify the complexities faced by those responsible for compiling a plan and sets out clear guidelines on how to go about this task.
Author : Colin Barrow,Paul Barrow,Robert Brown
Publisher : Kogan Page Publishers
Page : 377 pages
File Size : 55,8 Mb
Release : 2018-02-03
Category : Business & Economics
ISBN : 9780749481803
One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation. With 29 corresponding assignments that each includes case studies such as Hotmail, Cobra Beer, IKEA and Amazon, actively engaging questions and worksheets, it will enable you to validate your business idea, brand your business, research your market, and raise finance. This new edition includes an additional assignment covering online content, key words, SEO, Social Media, traffic tracking, affiliate marketing and online advertising. With a range of fresh case studies including BrewDog, Chilango and Honest Burgers, this fully updated ninth edition of The Business Plan Workbook is an invaluable and comprehensive guide to all aspects of business planning.
Author : John Westwood
Publisher : Kogan Page Publishers
Page : 190 pages
File Size : 42,8 Mb
Release : 2019-06-03
Category : Business & Economics
ISBN : 9780749486167
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
Author : Stan Washington,Victoria Cook
Publisher : Honor Services Inc.
Page : 137 pages
File Size : 55,8 Mb
Release : 2015-01-05
Category : Business & Economics
ISBN : 9780990983149
Take the guesswork out of developing your Marketing.Build and execute your Marketing Strategy today with this workbook that compliments your copy of the Plans to Prosper: Strategies, Systems and Tools for Small Business Marketing Success book.We will take you step-by-step through our 12 step marketing process to build a plan that you can execute and achieve success. Marketing professionals can feel free to purchase the book and the workbook to teach your audience the step by step process. The workbook is fully cross referenced so you will never be lost. Victoria Cook, founder & managing director for The Center for Guilt-Free Success, helps women entrepreneurs grow their businesses through coaching and training. Known for her proprietary 7-step Guilt-Free RESULTS™ process, she often is in demand as a speaker. Named "Business Brick Builder" by the International Coach Federation Chicago Chapter in 2013. Her innovative approach reflects her commitment to building the strengths of her clients as she helps them market their businesses more confidently and easily. Stan Washington, a McDonald’s executive turned entrepreneur is founder and president of Honor Services Office, software that helps small business grow sales, market businesses, and process invoices easily. He has helped thousands of small businesses achieve sales into the millions. His leadership of operations and technology enabled multi-billion dollar corporations to increase sales and he is ready to share their tips. Stan also is the co-author of Peaceful Selling: Easy Sales Techniques to Grow Your Small Business. Victoria and Stan met while serving on a local board of the International Coach Federation, an organization with 22,000 members. After discovering they shared a similar approach and mindset to marketing, they became passionate about working together to create a tool business owners like you could use to save money and grow a business simultaneously. The result is this resource.
Author : Robert Hamper
Publisher : McGraw Hill Professional
Page : 320 pages
File Size : 47,6 Mb
Release : 2013-07-19
Category : Business & Economics
ISBN : 9780071809108
THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process. Packed with essential charts, forms, and fill-in questionnaires, it's the perfect planner for you and your organization--no matter how big or small. Each chapter allows you to adapt the proven principles of stragetic marketing to your company's specific needs, including a running case study so you can follow the process in action. Now more than ever, strategic marketing is the one business tool you need to succeed. LEARN HOW TO DEFINE your vision • TARGET your audience • EVALUATE your operations • PLAN your strategy • ACHIEVE your goals Based on a long-term study of proven integrated marketing plans, this step-by-step book from Fortune 500 consultant Robert J. Hamper is truly The Ultimate Guide to Strategic Marketing. Written specifically for business leaders looking for long-term strategies in a constantly evolving economy, it's the one marketing guide that lets you develop a plan that's simple, clear, practical, flexible, and workable--for you and your company. The book's interactive format makes it easy for you to: Engineer the planning process from conception to reality Conduct your own audits, self-assessments, SWOT analyses, and EA analyses Develop key market objectives--and make them happen Implement, monitor, and adjust your plan for the real world Solidify your strategy for longterm success Using the book's fill-in questionnaires and forms, you'll be able to adapt the greatest marketing tools of our time to your company's specific needs—step-by-step. Part I walks you through the entire planning process. Part II helps you evaluate the internal and external environment of your company, taking stock of resources and assessing strengths and weaknesses. Part III shows you how to develop a plan by identifying your marketing objectives and goals. Finally, Part IV gives you the tools to implement your plan using integrated computer models and other tracking techniques. Running case studies and countless examples will show you how to navigate a variety of scenarios. You'll also find helpful advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis. It's all here--everything you need to target your audience, market your product, and plan your future success--in The Ultimate Guide to Strategic Marketing.
Author : Sally Dibb,Lyndon Simkin
Publisher : Cengage Learning
Page : 256 pages
File Size : 46,9 Mb
Release : 2008-03-01
Category : Electronic
ISBN : 1473754097
Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sector/not for profit companies. The process of marketing planning encapsulates elements of marketing management: marketing analyses, development of strategy and the implementation of the marketing mix. It is a systematic process for assessing marketing opportunities, helping organizations to stay in touch with marketplace trends and to keep abreast of customer needs - all designed to help firms compete more effectively. In addition the marketing plan plays a key role in informing the organisation about the agreed marketing strategy and actions required for implementation. The plan also provides details of resource allocation, responsibilities and timelines, and should address potential obstacles to success. The marketing plan is a road map, providing direction to help the business implement its strategies and achieve its objectives.
Author : John Westwood
Publisher : Kogan Page Publishers
Page : 192 pages
File Size : 51,8 Mb
Release : 2013-03-03
Category : Business & Economics
ISBN : 9780749467135
How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.
Author : JADA ATKINS
Publisher : Lulu.com
Page : 0 pages
File Size : 55,6 Mb
Release : 2023-07-04
Category : Business & Economics
ISBN : 1312378050
"The Workbook of Business Plans is a comprehensive guide designed to help aspiring entrepreneurs and business owners create powerful and effective business plans. Packed with practical exercises and templates, this workbook provides step-by-step instructions for developing a clear mission, defining target markets, analyzing competitors, setting financial goals, and much more. With its user-friendly approach and expert tips, this workbook is an essential tool for anyone looking to start or grow their business successfully." Bonus complete comprehensive business plan.
Author : Robert E. Stevens
Publisher : Psychology Press
Page : 384 pages
File Size : 45,9 Mb
Release : 2006
Category : Marketing
ISBN : UOM:39015064881488
THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.
Author : Sally Dibb,Lyndon Simkin
Publisher : Cengage Learning Emea
Page : 227 pages
File Size : 43,6 Mb
Release : 2008
Category : Business & Economics
ISBN : 1844807827
Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sector/not for profit companies. The process of marketing planning encapsulates elements of marketing management: marketing analyses, development of strategy and the implementation of the marketing mix. It is a systematic process for assessing marketing opportunities, helping organizations to stay in touch with marketplace trends and to keep abreast of customer needs - all designed to help firms compete more effectively. In addition the marketing plan plays a key role in informing the organisation about the agreed marketing strategy and actions required for implementation. The plan also provides details of resource allocation, responsibilities and timelines, and should address potential obstacles to success. The marketing plan is a road map, providing direction to help the business implement its strategies and achieve its objectives.
Author : Malcolm McDonald
Publisher : Butterworth-Heinemann
Page : 704 pages
File Size : 48,5 Mb
Release : 2007
Category : Business & Economics
ISBN : 9780750683869
A handbook for marketing planning.
Author : John Westwood
Publisher : Kogan Page Publishers
Page : 380 pages
File Size : 50,9 Mb
Release : 2005
Category : Business & Economics
ISBN : 074944178X
Planning is one of the most important roles of management, and a company's marketing plan is a key input to their business strategy. It should identify the most promising business opportunities and outline how to penetrate, capture and maintain positions in identified markets. Yet many books on marketing plans are overly academic, long on theory and short on examples. The Marketing Planning Workbook is an antidote to that approach. Highly practical and only including as much theory as is necessary, it will help anyone to understand the principles of marketing planning so that they can assemble any type of plan. The whole planning process is dealt with step by step, using models of six small businesses in a range of industries. Topics covered include: what is a marketing plan, the marketing audit, setting marketing objectives, devising marketing strategies, distribution, advertising, sales promotion, planning for a new product, developing new sales areas, budgets, income statements, and writing and presenting a plan.Small businesses do not have surplus people to do their marketing planning. This book will enable busy people to prepare marketing plans in a time-effective manner.