The Mind Share Market

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Capture the Mindshare and the Market Share Will Follow

L. Gill
Capture the Mindshare and the Market Share Will Follow Book PDF

Author : L. Gill
Publisher : Springer
Page : 234 pages
File Size : 45,5 Mb
Release : 2017-03-08
Category : Business & Economics
ISBN : 9781137510457

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Capture the Mindshare and the Market Share Will Follow by L. Gill Pdf

Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.

The Mind Share Market

Nicolas Pujol
The Mind Share Market Book PDF

Author : Nicolas Pujol
Publisher : Pujol Enterprises LLC
Page : 134 pages
File Size : 46,9 Mb
Release : 2011-03-08
Category : Business & Economics
ISBN : 9781456355951

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The Mind Share Market by Nicolas Pujol Pdf

The definitive reference on free vs. paid business models. Marketing has been practiced for centuries around one central tenet: creating an effective message to potential customers so as to generate sales and profits. This method, while proven, is flawed by incompleteness: the message carries no value; only what is sold does. In recent decades, marketers added value to advertising and created so-called "free products". The Mind Share Market uncovers this hidden customer segment that can make or break a business. Through the story of Maria Ezrati, CEO of Etymologic Corporation and over 15 real world examples, executives and managers in all industries will find a philosophical and practical blueprint to understand the dynamics of a zero price.

The Mind Share Market

Nicolas Pujol
The Mind Share Market Book PDF

Author : Nicolas Pujol
Publisher : Unknown
Page : 128 pages
File Size : 45,7 Mb
Release : 2017-09-10
Category : Electronic
ISBN : 0999416707

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The Mind Share Market by Nicolas Pujol Pdf

If competition in business benefits customers, can hypercompetitive pricing -- the zero price -- benefit the seller and the buyer? The Mind Share Market explores how to price for adoption and revenue, how to monetize free products and their role in society. Three business models enable free vs. paid strategies. Tying relies on selling two indissociable offerings. Freemium makes a product or service available at no cost while others are monetized. Two-sided markets, or multi-sided markets, create a platform of interaction between distinct and complementary users. Pujol presents over 13 methods to monetize free products and the challenges in making this work commercially. Through the expanding domains of open source, education and technology, Mind Share Markets play a central role in business and in life. In econimics, they turn classic marketing based on message sharing into productive marketing based on value sharing. There, mindshare becomes a currency. In life, they reduce scarcity by making the essential available and affordable to all, enabling everyone the same access, no matter their resources.

Freemium Economics

Eric Benjamin Seufert
Freemium Economics Book PDF

Author : Eric Benjamin Seufert
Publisher : Elsevier
Page : 254 pages
File Size : 53,8 Mb
Release : 2013-12-27
Category : Business & Economics
ISBN : 9780124166981

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Freemium Economics by Eric Benjamin Seufert Pdf

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel

The Mind of the Market

Charles W. Smith
The Mind of the Market Book PDF

Author : Charles W. Smith
Publisher : Rowman & Littlefield Publishers
Page : 234 pages
File Size : 47,9 Mb
Release : 1981
Category : Business & Economics
ISBN : STANFORD:36105001947899

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The Mind of the Market by Charles W. Smith Pdf

To find more information about Rowman and Littlefield titles, please visit www.rowmanlittlefield.com.

The Mind and the Stock Market

Stephen H. Archer
The Mind and the Stock Market Book PDF

Author : Stephen H. Archer
Publisher : iUniverse
Page : 130 pages
File Size : 48,9 Mb
Release : 2017-05-05
Category : Business & Economics
ISBN : 9781532019814

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The Mind and the Stock Market by Stephen H. Archer Pdf

Stan Anderson, age 35, and his wife Suzie, were shocked by the presidential election results of November 2016. They had already decided that they could not rely strictly on Social Security for their retirement, and after an initial dip, the stock market recovered and raced upward. The couple agreed they needed to buy stocks right awayor else theyd be left behind as prices advanced. Instead of making a rational and objective decision, their minds had taken over their investment decision, which is usually the road to ruin. Stephen H. Archer, one of the worlds prominent economists, explores how the stock market works and how to stay away from making emotional investment decisions in The Mind and the Stock Market. He explains why its wise to diversify investments, and he also argues that its wise to consider allocating some money to corporate bonds, government debt, commodities, real estate, coins, insurance, currencies, the arts, and precious metals. From the stock market, initial public offerings, stock futures, stock options, retirement accounts, inflation, economic indicators and more, this primer for beginning investors is essential reading for anyone who wants to make wiser decisions.

The World's First Stock Exchange

Lodewijk Petram
The World s First Stock Exchange Book PDF

Author : Lodewijk Petram
Publisher : Columbia University Press
Page : 305 pages
File Size : 50,8 Mb
Release : 2014-05-27
Category : Business & Economics
ISBN : 9780231537322

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The World's First Stock Exchange by Lodewijk Petram Pdf

This account of the sophisticated financial hub that was 17th-century Amsterdam “does a fine job of bringing history to life” (Library Journal). The launch of the Dutch East India Company in 1602 initiated Amsterdam’s transformation from a regional market town into a dominant financial center. The Company introduced easily transferable shares, and within days buyers had begun to trade them. Soon the public was engaging in a variety of complex transactions, including forwards, futures, options, and bear raids, and by 1680 the techniques deployed in the Amsterdam market were as sophisticated as any we practice today. Lodewijk Petram’s award-winning history demystifies financial instruments by linking today’s products to yesterday’s innovations, tying the market’s operation to the behavior of individuals and the workings of the world around them. Traveling back in time, Petram visits the harbor and other places where merchants met to strike deals. He bears witness to the goings-on at a notary’s office and sits in on the consequential proceedings of a courtroom. He describes in detail the main players, investors, shady characters, speculators, and domestic servants and other ordinary folk, who all played a role in the development of the market and its crises. His history clarifies concerns that investors still struggle with today—such as fraud, the value of information, trust and the place of honor, managing diverging expectations, and balancing risk—and does so in a way that is vivid, relatable, and critical to understanding our contemporary world.

Success and Survival on Wall Street

Charles W. Smith
Success and Survival on Wall Street Book PDF

Author : Charles W. Smith
Publisher : Rowman & Littlefield
Page : 238 pages
File Size : 48,8 Mb
Release : 1999
Category : Biography & Autobiography
ISBN : 0742516873

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Success and Survival on Wall Street by Charles W. Smith Pdf

This book takes the reader on an insider's tour of the psychology of stock market investing. In more than 3,000 hours of interviews and observations, Smith granted some of the most famous insiders on Wall Street the protection of anonymity to procure their deepest and most frank views on the operation of the market. Their words are heard here in vivid and often surprising detail. What emerges is a startling portrait of how the prejudices of six different types of players -- fundamentalists, insiders, cyclists, traders, efficient market believers, and transformational idea adherents -- influence the ups and downs of the market. Smith explains how new trends, such as computer trading and mutual and retirement fund investing, interact with these psychologies -- drawing a remarkable picture of how market behavior is inherently more human than technical.

Managing Systems Migrations and Upgrades

Charles V. Breakfield,Roxanne E. Burkey
Managing Systems Migrations and Upgrades Book PDF

Author : Charles V. Breakfield,Roxanne E. Burkey
Publisher : Digital Press
Page : 480 pages
File Size : 41,7 Mb
Release : 2002-05-20
Category : Business & Economics
ISBN : 1555582567

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Managing Systems Migrations and Upgrades by Charles V. Breakfield,Roxanne E. Burkey Pdf

Managing Systems Migrations and Upgrades is the perfect book for technology managers who want a rational guide to evaluating the business aspects of various possible technical solutions. Enterprises today are in the middle of the R&D race for technology leadership, with providers who increasingly need to create markets for new technologies while shortening development, implementation, and life cycles. The cost for the current tempo of technology life cycles is endless change-management controls, organizational chaos, production use of high-risk beta products, and greater potential for failure of existing systems during migration. Burkey and Breakfield help you answer questions such as, "Is the only solution open to me spending more that the industry average in order to succeed?" and "What are the warning signs that tell me to pass on a particular product offering?" as well as "How can my organization avoid the 'technical death marches' typical of the industry?" This book will take the confusion out of when to make shifts in your systems and help you evaluate the value proposition of these technology changes. · Provides a methodology for decision making and implementation of upgrades and migrations · Avoids marketing hype and the "technical herding" instinct · Offers a tool to optimize technology changes for both staff and customers

Geek and Hacker Stories

Brian Alleyne
Geek and Hacker Stories Book PDF

Author : Brian Alleyne
Publisher : Springer
Page : 112 pages
File Size : 55,5 Mb
Release : 2018-11-02
Category : Social Science
ISBN : 9781349958191

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Geek and Hacker Stories by Brian Alleyne Pdf

Geeks, hackers and gamers share a common ‘geek culture’, whose members are defined and define themselves mainly in terms of technology and rationality. The members of geek culture produce and circulate stories to express who they are and to explain and justify what they do. Geek storytelling draws on plots and themes from the wider social and cultural context in which geeks live. The author surveys many stories of heated exchanges and techno-tribal conflicts that date back to the earliest days of personal computing, which construct the “self” and the “enemy”, and express and debate a range of political positions. Geek and Hacker Stories will be of interest to students of digital social science and media studies. Both geeky and non-technical readers will find something of value in this account.

The New Consumer Psychology

Sang Min (Leo) Whang
The New Consumer Psychology Book PDF

Author : Sang Min (Leo) Whang
Publisher : Routledge
Page : 230 pages
File Size : 41,9 Mb
Release : 2015-10-23
Category : Business & Economics
ISBN : 9781317377870

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The New Consumer Psychology by Sang Min (Leo) Whang Pdf

The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers people's subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags. The book also provides valuable consumer insights into business and individuals by going beyond the limitations of population statistics and demonstrates Q-methodology is used to analyse consumers’ subjective responses. This book is an interesting take on how we should shift our focus from products to people and explains why identification and interpretations of different consumer groups are important in smart targeting. Its content will definitely inspire marketing strategies and market effectiveness.

Breakthrough Branding

Suzanne Walters,Kent Jackson
Breakthrough Branding Book PDF

Author : Suzanne Walters,Kent Jackson
Publisher : American Library Association
Page : 218 pages
File Size : 45,6 Mb
Release : 2013-05-17
Category : Business & Economics
ISBN : 9781555707668

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Breakthrough Branding by Suzanne Walters,Kent Jackson Pdf

Branding provides a unique way for a library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libraries across the country, Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library’s brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives. Experienced marketers and branding consultants Suzanne Walters and Kent Jackson offer clear advice regarding the art and science of library branding, advocacy, ethical considerations, marketing management and evaluation throughout the book’s three sections: “Branding” explains what a brand is and how to assess, develop and utilize your brand as an important institutional asset, with insider tips on environmental scanning, market research, and situation analysis; “Positioning” leads you through the process of effectively addressing your target audiences; “Promotion” helps you develop an integrated marketing communication strategy, including how to craft on-target messages, leverage your online presence to inform and engage with community members, and capitalize on traditional marketing channels, with guidance on public relations, event strategies, email, websites, and more.

The Four Keys to Advertising Success

Spike Santee
The Four Keys to Advertising Success Book PDF

Author : Spike Santee
Publisher : Xlibris Corporation
Page : 78 pages
File Size : 44,5 Mb
Release : 2011-04-30
Category : Business & Economics
ISBN : 9781462865048

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The Four Keys to Advertising Success by Spike Santee Pdf

The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner. It’s a step-by-step guide to help small business owners avoid becoming victims of “marketing malpractice.” Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error. Based on his research that identified four key elements always present in successful advertising campaigns, veteran advertising executive Spike Santee presents proven common sense techniques used by thousands of satisfied small business owners.

Jack Trout on Strategy

Jack Trout
Jack Trout on Strategy Book PDF

Author : Jack Trout
Publisher : McGraw Hill Professional
Page : 177 pages
File Size : 54,8 Mb
Release : 2004-03-18
Category : Business & Economics
ISBN : 9780071437943

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Jack Trout on Strategy by Jack Trout Pdf

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Power Up Your Profits

Troy Waugh
Power Up Your Profits Book PDF

Author : Troy Waugh
Publisher : John Wiley & Sons
Page : 370 pages
File Size : 43,7 Mb
Release : 2005-01-21
Category : Business & Economics
ISBN : 9780471703587

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Power Up Your Profits by Troy Waugh Pdf

Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules. Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.