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Author : Jan Tschichold
Publisher : Univ of California Press
Page : 236 pages
File Size : 49,7 Mb
Release : 2006
Category : Art
ISBN : 0520250125
"Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston
Author : Paul Stirton
Publisher : Yale University Press
Page : 0 pages
File Size : 40,8 Mb
Release : 2019
Category : Graphic arts
ISBN : 0300243952
An original account of the life and work of legendary designer Jan Tschichold and his role in the movement in Weimar Germany to create modern graphic design Richly illustrated with images from Jan Tschichold's little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902-1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices. This handsome volume offers a new understanding of Tschichold's work, and of the underlying theories of the artistic movement he helped to form, by analyzing his collections: illustrations, advertisements, magazines, and books by well-known figures, such as Kurt Schwitters, El Lissitzky, Aleksandr Rodchenko, and László Moholy-Nagy, and lesser-known artist-designers, including Willi Baumeister, Max Burchartz, Walter Dexel, and Piet Zwart. This book also charts the development of the New Typography, a broad-based movement across Central Europe that included "The Ring," a group formed by Schwitters in 1927. Tschichold played a crucial role in defining this movement, documenting the theory and practice in his most influential book, The New Typography (1928), still regarded as a seminal text of graphic design. Published in association with the Bard Graduate Center Exhibition Schedule: Bard Graduate Center, New York (02/15/19-07/07/19)
Author : Petra Eisele,Isabel Naegele,Michael Lailach
Publisher : Kettler verlag
Page : 0 pages
File Size : 42,5 Mb
Release : 2019
Category : Documents, Printing of
ISBN : 3862067548
"In 1929, ten years after the Bauhaus was founded, Berlin's Martin-Gropius-Bau launched the exhibition 'New Typography.' László Moholy-Nagy, who had left Dessau the previous year and had earned a reputation as a designer in Berlin, was invited to exhibit his work together with other artists. He designed a room--entitled 'Wohin geht die typografische Entwicklung?' ('Where is typography headed?')--where he presented 78 wall charts illustrating the development of the 'New Typography' since the turn of the century and extrapolating its possible future. To create these charts, he not only used his own designs, but also included advertising prints by colleagues associated with the Bauhaus. The functional graphic design, initiated by the 'New Typography' movement in the 1920s, broke with tradition and established a new advertising design based on artistic criteria. It aimed to achieve a modern look with standardized typefaces, industrial DIN norms, and adherence to such ideals as legibility, lucidity, and straightforwardness, in line with the key principles of constructivist art. For the first time, this comprehensive publication showcases Moholy-Nagy's wall charts which have recently been rediscovered in Berlin's Kunstbibliothek. Renowned authors provide insights into this treasure trove by each contributing to this alphabetized compilation starting with 'A' for 'Asymmetry' and ending with 'Z' for 'Zukunftsvision' ('vision of the future'). By perusing through the pages and allowing a free flow of association, the typographical world of ideas of the 1920s avant-garde is once again brought back to life." Exhibition: Kunstbibliothek, Staatliche Museen zu Berlin, Germany (29.08. - 15.09.2019)
Author : Trond Klevgaard
Publisher : Bloomsbury Publishing
Page : 281 pages
File Size : 47,5 Mb
Release : 2020-10-15
Category : Design
ISBN : 9781350112407
This is the first monograph on Scandinavia's 'New Typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice. The book begins by tracing how the New Typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernising force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice. Based on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice.
Author : Roger Fawcett-Tang
Publisher : Laurence King Publishing
Page : 202 pages
File Size : 49,8 Mb
Release : 2007
Category : Graphic design (Typography).
ISBN : 1856694682
A visual guide to the best in contemporary typographic design, this book features examples and usages of modern typography from around the world.
Author : Stephen Boss,Jason Cranford Teague
Publisher : CRC Press
Page : 296 pages
File Size : 44,7 Mb
Release : 2016-08-19
Category : Computers
ISBN : 9781315318875
With a vast selection of typefaces now available, there is no excuse for using boring typography in web design. The New Web Typography: Create a Visual Hierarchy with Responsive Web Design shows you how to implement web-safe fonts to create visually appealing and multi-browser-friendly websites while encouraging you to develop designs that express your own unique typographic voice. This book discusses general principles for choosing typefaces for on-screen display and tips for creating a visual hierarchy that works on monitors, tablets, and smartphones. It shares some of the authors’ personal experiences to illustrate situations where one font would be more effective than another in giving readers an optimized experience that includes quick download times and an overall aesthetically pleasing presentation. Since good typography is good web design, font selection is a critical aspect of web design. The New Web Typography is more than a simple overview of web typography. It provides practical advice and examples that help you make good decisions in choosing fonts for web design. Key Features Demonstrates how to implement responsive web typography, with up-to-date HTML5 and CSS3 code Uses case studies and examples to enhance instruction Provides practical tips on special techniques for implementing webfonts and searching and using webfont libraries Encourages you to develop a unique typographic voice
Author : Robin Kinross
Publisher : Hyphen Press
Page : 286 pages
File Size : 51,8 Mb
Release : 2004
Category : Design
ISBN : UOM:39015062892719
Modern Typography, 2nd Edition is a completely updated and revised edition of Robin Kinross's classic survey of European and North American typography since 1700, first published in 1992. In addition to numerous new illustrations and revised text, Modern Typography has been re-scaled to a new, convenient pocket format. Kinross's overview breaks ground by focusing on the history of typography as an intricate web of social, technical, and material processes, rather than a parade of typeface styles. Eye magazine calls Modern Typography the book that tells "how modern typography got to be the way it is." Together, Kinross's clear, concise writing combined with his extensive knowledge of the history of typography create a gold standard for how design history ought to be written.
Author : Steven Heller
Publisher : Unknown
Page : 352 pages
File Size : 47,6 Mb
Release : 2018-07-05
Category : Electronic
ISBN : 0500294275
Steven Heller, the world's foremost graphic-design commentator, and Lita Talarico, design educator, open up designers' personal sketchbooks to provide an intimate look at the creative processes behind typefaces, word-images and logos. Arranged alphabetically by name, the world's most exciting designers and typographers, including Philippe Apeloig, Ed Benguiat, Hoefler Type Foundry, Henrik Kubel, Toshi Omagari and Francesco Zorzi, present a staggering range of unique and exciting ways to communicate through letters and words. Sketchbook pages reveal the designers' creative processes across diverse briefs, concepts, languages and alphabets, from Roman to Cyrillic to Arabic. Aimed at all those who engage creatively with type, whether by hand or on screen, this rich compendium of typographic ideas stresses the importance of typographic thinking at a time when reading habits are evolving, while celebrating the varied and innovative ways that designers practise this time-honoured craft.
Author : Jan Tschichold
Publisher : Unknown
Page : 288 pages
File Size : 47,6 Mb
Release : 1995
Category : Graphic arts
ISBN : UOM:39015040345459
"Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston
Author : Jan Tschichold
Publisher : New York : Reinhold Publishing Corporation
Page : 112 pages
File Size : 48,9 Mb
Release : 1967
Category : Printing
ISBN : UOM:39015002160904
Author : Christopher Burke
Publisher : Hyphen Press
Page : 344 pages
File Size : 42,5 Mb
Release : 2007
Category : Biography & Autobiography
ISBN : STANFORD:36105131715372
Illustrated throughout, this book explores the modernist typographer Tschichold, and discusses the work seen in the context of his life and the times in which he lived. The book is introduced with a short essay by Robin Kinross, discussing Tschichold's present reputation.
Author : Robert Bringhurst
Publisher : Unknown
Page : 0 pages
File Size : 40,6 Mb
Release : 2019
Category : Book design
ISBN : OCLC:1393442544
The fourth edition, fully revised enlarged and reset in 2012, further updated in 2017. Version 4.3 of the 4th edition (2019) includes many updates; see title page verso for a list of pages.
Author : Gail Anderson,Gaile Anderson,Steven Heller
Publisher : Laurence King Publishing
Page : 128 pages
File Size : 44,8 Mb
Release : 2016-04-13
Category : Design
ISBN : 9781780679938
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
Author : Steven Heller,Lita Talarico
Publisher : Unknown
Page : 0 pages
File Size : 43,9 Mb
Release : 2011
Category : Graphic arts
ISBN : 0500289689
Arranged by designer, it reveals how nearly 120 of the world's leading designers and typographers continually strive to find new and exciting ways of communicating through letters and words, and provides fascinating insights into their work.
Author : Helen Armstrong
Publisher : Chronicle Books
Page : 153 pages
File Size : 49,5 Mb
Release : 2012-08-10
Category : Design
ISBN : 9781616891237
Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.