The Persuadable Voter

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The Persuadable Voter

Author : D. Sunshine Hillygus,Todd G. Shields
Publisher : Princeton University Press
Page : 268 pages
File Size : 52,9 Mb
Release : 2014-04-24
Category : Political Science
ISBN : 9781400831593

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The Persuadable Voter by D. Sunshine Hillygus,Todd G. Shields Pdf

The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.

The Persuadable Voter

Author : D. Sunshine Hillygus
Publisher : Unknown
Page : 270 pages
File Size : 53,7 Mb
Release : 2009
Category : Electronic
ISBN : OCLC:1027160184

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The Persuadable Voter by D. Sunshine Hillygus Pdf

The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Vot.

Hacking the Electorate

Author : Eitan Hersh
Publisher : Cambridge University Press
Page : 273 pages
File Size : 43,6 Mb
Release : 2015-06-09
Category : Political Science
ISBN : 9781107102897

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Hacking the Electorate by Eitan Hersh Pdf

Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions across the nation.

Making Young Voters

Author : John B. Holbein,D. Sunshine Hillygus
Publisher : Cambridge University Press
Page : 283 pages
File Size : 48,6 Mb
Release : 2020-02-20
Category : Political Science
ISBN : 9781108488426

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Making Young Voters by John B. Holbein,D. Sunshine Hillygus Pdf

The solution to youth voter turnout requires focus on helping young people follow through on their political interests and intentions.

The Gamble

Author : John Sides,Lynn Vavreck
Publisher : Princeton University Press
Page : 360 pages
File Size : 50,6 Mb
Release : 2014-09-07
Category : Political Science
ISBN : 9780691163635

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The Gamble by John Sides,Lynn Vavreck Pdf

A unique "moneyball" look at the 2012 U.S. presidential contest between Barack Obama and Mitt Romney "Game changer." We heard it so many times during the 2012 U.S. presidential election. But what actually made a difference in the contest—and what was just hype? In this groundbreaking book, John Sides and Lynn Vavreck tell the dramatic story of the election—with a big difference. Using an unusual "moneyball" approach and drawing on extensive quantitative data, they look beyond the anecdote, folklore, and conventional wisdom that often pass for election analysis to separate what was truly important from what was irrelevant. The Gamble combines this data with the best social science research and colorful on-the-ground reporting, providing the most accurate and precise account of the election yet written—and the only book of its kind. In a new preface, the authors reflect on the place of The Gamble in the tradition of presidential election studies, its reception to date, and possible paths for future social science research.

Money Matters

Author : Robert K. Goidel,Donald August Gross,Todd G. Shields
Publisher : Rowman & Littlefield
Page : 240 pages
File Size : 45,9 Mb
Release : 1999
Category : Law
ISBN : 0847688682

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Money Matters by Robert K. Goidel,Donald August Gross,Todd G. Shields Pdf

Methods of campaign financing have been controversial since George Washington first ran for office, and debates over campaign finance reform have raged just as long. Contemporary critics of reform often contend that it would decrease electoral competition, voter turnout, and the amount of information voters receive about candidates. Money Matters subjects these criticisms to careful, systemic analysis_using simulations, aggregate vote analyses, and individual-level data analyses based on House elections_and concludes that reform, with modest public subsidies and spending limits, would enhance rather than diminish the U.S. system of democratic governance. This timely book helps bridge the gap between quantitative academic research and applied progressive reform efforts. It will be of interest to scholars and students of political parties, the legislative process, campaigns and elections, political institutions, public policy, and political behavior and methodology.

Understanding the Bush Doctrine

Author : Stanley A. Renshon,Peter Suedfeld
Publisher : Routledge
Page : 358 pages
File Size : 54,6 Mb
Release : 2013-05-13
Category : Political Science
ISBN : 9781135917500

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Understanding the Bush Doctrine by Stanley A. Renshon,Peter Suedfeld Pdf

In this volume, leading scholars of U.S. foreign policy, international relations, and political psychology examine one of the most consequential and controversial statements of national security policy in contemporary American history. Unlike other books which focus only on unilateralism or preventive war, Stanley A. Renshon and Peter Suedfeld provide a comprehensive framework with which to analyze the Bush Doctrine by identifying five central and interrelated elements of the doctrine: American pre-eminence assertive realism equivocal alliances selective multilateralism democratic transformation. Given its centrality to American national security, and the fact that the effects of it are likely to be felt well into the twenty-first century, Understanding the Bush Doctrine provides a critically balanced and pointed assessment of the Bush Doctrine and its premises, as well as a fair appraisal of its implications and prospects.

Bases Loaded

Author : Costas Panagopoulos
Publisher : Oxford University Press, USA
Page : 161 pages
File Size : 42,9 Mb
Release : 2020-11
Category : Political Science
ISBN : 9780197533062

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Bases Loaded by Costas Panagopoulos Pdf

Bases Loaded documents the shift away from persuasion toward base mobilization in the context of US presidential elections. Panagapoulos explains that this phenomenon is likely linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. The analyses show the 2000 presidential election represents a watershed cycle that punctuatedthis shift. The book concludes that these patterns have contributed to heightened partisan polarization in the United States.

Framing the Future

Author : Bernie Horn
Publisher : ReadHowYouWant.com
Page : 294 pages
File Size : 47,5 Mb
Release : 2009-04
Category : Liberalism
ISBN : 9781442975279

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Framing the Future by Bernie Horn Pdf

Framing the future works. Every year, Flemming Fellows win a disproportionately large share of the progressive victories in the states. In fact, since the great leap backward of 2001, as one policy disaster after another was spawned in our nation's capital, Flemming Fellows and their allies made significant gains in state capitals all over the n...

The Long Southern Strategy

Author : Angie Maxwell,Todd Shields
Publisher : Oxford University Press, USA
Page : 561 pages
File Size : 53,8 Mb
Release : 2019
Category : Political Science
ISBN : 9780190265960

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The Long Southern Strategy by Angie Maxwell,Todd Shields Pdf

In The Long Southern Strategy, Angie Maxwell and Todd Shields trace the consequences of the GOP's decision to court white voters in the South. Over time, Republicans adopted racially coded, anti-feminist, and evangelical Christian rhetoric and policies, making its platform more southern and more partisan, and the remodel paid off. This strategy has helped the party reach new voters and secure electoral victories, up to and including the 2016 election. Now,in any Republican primary, the most southern-presenting candidate wins, regardless of whether that identity is real or performed. Using an original and wide-ranging data set of voter opinions, Maxwell and Shields examine what southerners believe and show how Republicans such as Donald Trump stoke support inthe South and among southern-identified voters across the nation.

The Great Suppression

Author : Zachary Roth
Publisher : Crown
Page : 258 pages
File Size : 52,8 Mb
Release : 2016-08-02
Category : Political Science
ISBN : 9781101905760

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The Great Suppression by Zachary Roth Pdf

A New York Times Book Review Editor's Choice Finalist for the J. Anthony Lukas Book Prize In the wake of Donald Trump's victory in the 2016 presidential election, a deeply reported look inside the conservative movement working to undermine American democracy. Donald Trump is the second Republican this century to triumph in the Electoral College without winning the popular vote. As Zachary Roth reveals in The Great Suppression, this is no coincidence. Over the last decade, Republicans have been rigging the game in their favor. Twenty-two states have passed restrictions on voting. Ruthless gerrymandering has given the GOP a long-term grip on Congress. Meanwhile, the Supreme Court has eviscerated campaign finance laws, boosting candidates backed by big money. It would be worrying enough if these were just schemes for partisan advantage. But the reality is even more disturbing: a growing number of Republicans distrust the very idea of democracy—and they’re doing everything they can to limit it. In The Great Suppression, Roth unearths the deep historical roots of this anti-egalitarian worldview, and introduces us to its modern-day proponents: The GOP officials pushing to make it harder to cast a ballot; the lawyers looking to scrap all limits on money in politics; the libertarian scholars reclaiming judicial activism to roll back the New Deal; and the corporate lobbyists working to ban local action on everything from the minimum wage to the environment. And he travels from Rust Belt cities to southern towns to show us how these efforts are hurting the most vulnerable Americans and preventing progress on pressing issues. A sharp, searing polemic in the tradition of Rachel Maddow and Matt Taibbi, The Great Suppression is an urgent wake-up call about a threat to our most cherished values, and a rousing argument for why we need democracy now more than ever.

A Century of Votes for Women

Author : Christina Wolbrecht,J. Kevin Corder
Publisher : Cambridge University Press
Page : 323 pages
File Size : 45,6 Mb
Release : 2020-01-30
Category : History
ISBN : 9781107187498

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A Century of Votes for Women by Christina Wolbrecht,J. Kevin Corder Pdf

Examines how and why American women voted since the Nineteenth Amendment was ratified in 1920.

American Gridlock

Author : James A. Thurber,Antoine Yoshinaka
Publisher : Cambridge University Press
Page : 435 pages
File Size : 51,8 Mb
Release : 2015-11-12
Category : Political Science
ISBN : 9781107114166

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American Gridlock by James A. Thurber,Antoine Yoshinaka Pdf

American Gridlock is a comprehensive analysis of polarization encompassing national and state politics, voters, elites, activists, the media, and the three branches of government.

Candidate Character Traits in Presidential Elections

Author : David B. Holian,Charles L. Prysby
Publisher : Routledge
Page : 238 pages
File Size : 53,7 Mb
Release : 2014-10-03
Category : Political Science
ISBN : 9781317668381

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Candidate Character Traits in Presidential Elections by David B. Holian,Charles L. Prysby Pdf

Voter perceptions of the personal traits of presidential candidates are widely regarded to be important influences on the vote. Media pundits frequently explain the outcome of presidential elections in terms of the personal appeal of the candidates. Despite the emphasis on presidential character traits in the media, the scholarly investigation in this area is limited. In this book, David Holian and Charles Prysby set out to examine the effect that trait perceptions have on the vote, how these perceptions are shaped by other attitudes and evaluations, and what types of voters are most likely to cast a ballot on the basis of the character traits of the presidential candidates. Using the American National Election Studies (ANES) surveys, the authors find that traits do have a very substantial effect on the vote, that different candidates have advantages on different traits, and that the opinions expressed by media pundits about how the candidates are viewed by the voters are often simplistic, and sometimes quite mistaken. Character traits are important to voters, but we need a better and more complete understanding of how and why these factors influence voters. An essential read which provides a clear and original argument to all those interested in furthering their understanding of the importance of candidate character traits for the quality of American elections and democracy.

The Swing Vote

Author : Linda Killian
Publisher : St. Martin's Press
Page : 336 pages
File Size : 45,7 Mb
Release : 2012-01-17
Category : Political Science
ISBN : 9781429989442

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The Swing Vote by Linda Killian Pdf

As our country's politicians engage in bitter partisan battles, focused on protecting their own jobs but not on doing the nation's business, and political pundits shout louder and shriller to improve their ratings, it's no wonder that Americans have little faith in their government. But is America as divided as the politicians and talking heads would have us believe? Do half of Americans stand on the right and the other half on the left with a no-man's-land between them? Hardly. Forty percent of all American voters are Independents who occupy the ample political and ideological space in the center. These Americans are anything but divided, and they're being ignored. These Independents make up the largest voting bloc in the nation and have determined the outcome of every election since World War II. Every year their numbers grow, as does the unconscionable disconnect between them and the officials who are supposed to represent them. The Swing Vote: The Untapped Power of Independents tells the story of how our polarized political system is not only misrepresenting America but failing it. Linda Killian looks beyond the polls and the headlines and talks with the frustrated citizens who are raising the alarm about the acute bi-polarity, special interest-influence, and gridlock in Congress, asking why Obama's postpartisan presidency is anything but, and demanding realism, honest negotiation, and a sense of responsibility from their elected officials. Killian paints a vivid portrait of the swing voters around the country and presents a new model that reveals who they are and what they want from their government and elected officials. She also offers a way forward, including solutions for fixing our broken political system. This is not only a timely shot across the bows of both parties but an impassioned call to Independents to bring America back into balance.