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Author : Adam Morgan Publisher : John Wiley & Sons Page : 373 pages File Size : 50,8 Mb Release : 2011-03-10 Category : Business & Economics ISBN : 9781119995616
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.
Faced with the choice of starting a company or joining a large corporation, Steve Jobs believed that it was 'more fun to be a pirate than to join the navy'. But for innovators inside established companies, making a distinction between being a pirate and joining the navy is a fallacy. We have to figure out a way to become pirates in the navy! There is nothing harder in business than trying to innovate within large corporations. Innovators in big companies often face internal opposition as well as their external competitors. It is the management of the core business that tends to get in the way of innovation. Most intrapreneurs recognise that innovation can’t be carried out as a series of one-off projects that always have to jump through political hurdles. They realise that there is a need for innovation to happen as a repeatable process. But how can they achieve this? This is a step-by-step guide to getting continuous innovation done in companies and reshaping them in the process. It is for anyone involved in corporate innovation and driving company change.
Explores the sexual world of the one of the most fabled and romanticized character in history--the pirate Pirates are among the most heavily romanticized and fabled characters in history. From Bluebeard to Captain Hook, they have been the subject of countless movies, books, children's tales, even a world-famous amusement park ride. In Sodomy and the Pirate Tradition, historian B. R. Burg investigates the social and sexual world of these sea rovers, a tightly bound brotherhood of men engaged in almost constant warfare. What, he asks, did these men, often on the high seas for years at a time, do for sexual fulfillment? Buccaneer sexuality differed widely from that of other all- male institutions such as prisons, for it existed not within a regimented structure of rule, regulations, and oppressive supervision, but instead operated in a society in which widespread toleration of homosexuality was the norm and conditions encouraged its practice. In his new introduction, Burg discusses the initial response to the book when it was published in 1983 and how our perspectives on all-male societies have since changed.
Author : Andrea Langlois,Ron Sakolsky,Marian van der Zon Publisher : New Star Books Page : 258 pages File Size : 50,8 Mb Release : 2010-05-14 Category : History ISBN : 9781554200504
Islands of Resistance by Andrea Langlois,Ron Sakolsky,Marian van der Zon Pdf
Since radio's invention, some Canadians have been concerned about the increasingly commercialized and centralized nature of medium. Sometimes working alone, more often in teams, and always illegally, these activists represent islands of resistance within the ocean of homogenous frequencies, pirating radio signals for personal, political and artistic expression. In the first book published on the subject, Islands of Resistance gives you a view from the crowsnest of the phenomenon of pirate radio in Canada. Here is a collection of seventeen activist manifestos, artistic treatises of intent, historical essays on the development of radio and its regulatory bodies, sociological examination of pirate radio's application in new social movements, and personal anecdotes from behind the eyepatch. Just as the new media ostensibly renders the old obsolete, Islands of Resistance unveils the existence of a thriving clandestine counterculture. An invaluable addition to an unscrutinized subject in Canadian media studies, Islands of Resistance appeals to the anarchist, anti–authoritarian impulses in all of us. Visit the Islands of Resistance website for more about the book and to hear audio clips of pirate radio.
Author : Adam Morgan Publisher : John Wiley & Sons Page : 364 pages File Size : 45,8 Mb Release : 2009-04-03 Category : Business & Economics ISBN : 9780470527757
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Daughter of the Pirate King by Tricia Levenseller Pdf
There will be plenty of time for me to beat him soundly once I've gotten what I came for. Sent on a mission to retrieve an ancient hidden map—the key to a legendary treasure trove—seventeen-year-old pirate captain Alosa deliberately allows herself to be captured by her enemies, giving her the perfect opportunity to search their ship. More than a match for the ruthless pirate crew, Alosa has only one thing standing between her and the map: her captor, the unexpectedly clever and unfairly attractive first mate Riden. But not to worry, for Alosa has a few tricks up her sleeve, and no lone pirate can stop the Daughter of the Pirate King. In Daughter of the Pirate King, debut author Tricia Levenseller blends action, adventure, romance, and a little bit of magic into a thrilling pirate tale.
"Pirates have green teeth when they have any teeth at all. I know about pirates, because one day, when I was at the beach building a sand castle and minding my own business, a pirate ship sailed into view."So proclaims Jeremy Jacob, a boy who joins Captain Braid Beard and his crew in this witty look at the finer points of pirate life by the Caldecott Honor winning illustrator David Shannon and the storyteller Melinda Long. Jeremy learns how to say scurvy dog, sing sea chanteys, and throw food . . . but he also learns that there are no books or good night kisses on board: Pirates don t tuck. A swashbuckling adventure with fantastically silly, richly textured illustrations that suit the story to a T. "
The Pirate of Kindergarten by George Ella Lyon Pdf
Doubles are good for lots of things—double scoops of ice cream, double features at the movies. But double vision is NOT a good kind of double. In fact, it can make kindergarten kind of hard. Ginny sees double chairs at reading circle and double words in her books. She knows that only half of what she sees is real, but which half? The solution to her problem is wondrously simple: an eye patch! Ginny becomes the pirate of kindergarten.With the help of her pirate patch, Ginny can read, run, and even snip her scissors with double the speed! Vibrant illustrations from Lynne Avril capture the realities of what Ginny sees both before and after.
Pirates in Pyjamasis a hilarious rhyming romp - perfect for bedtimes and little pirates everywhere. Beautifully illustrated by Tom Knight, this book is packed full of piratey humour, jazzy jim-jams and a cosy-dozy ending. Bedtimes will never be boring again with this fantastic first picture book from Caroline Crowe. Perfect for fans of Aliens Love Underpantsand The Pirate Cruncher. Have you ever wondered whether pirates wear pyjamas when it's time to say goodnight? Well leap aboard the Leaky Parrot to find out! Captain Grotbeard and his crew love nothing better than bubble baths, jim-jams and pillow fights! So if you want to be a pirate you don't need a patch or sword - just grab your best pyjamas and a bed to climb aboard.
Bad Bart is the biggest, burliest boy pirate in the Atlantic. Mean Mo is the maddest, mightiest girl pirate in the Pacific. When they meet in the middle, it's a no-holds-barred contest to see who is the best pirate in the world. They test who is brave enough to swim with sharks, who is strong enough to throw a cannonball, who can eat the most hard tack, and who has collected the most treasure. Again and again their respective crews proclaim, "Tie!" Bad Bart and Mean Mo stare each other down and . . . fall head over heads in love! This epic tale of the union of two pirate captains is told in seadog lingo and illustrated with of knockout oceanic battles.
A Beautiful Constraint by Adam Morgan,Mark Barden Pdf
An inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today—lack of time, money, resources, attention, know-how—and see in them the opportunity for transformation of oneself and one's organization's fortunes. The ideas in the book are based on the authors' extensive work as business consultants, and are brought to life in 35 personal interviews from such varied sources as Nike, IKEA, Unilever, the U.S. Navy, Formula One racecar engineers, public school teachers in California, and barley farmers in South Africa. Underpinned by scientific research into the psychology of breakthrough, the book is a practical handbook full of tools and tips for how to make more from less. Beautifully designed and accessible, A Beautiful Constraint will appeal beyond its core business audience to anyone who needs to find the opportunity in constraint. The book takes the reader on a journey through the mindset, method and motivation required to move from the initial "victim" stage into the transformation stage. It challenges us to: Examine how we've become path dependent—stuck with routines that blind us from seeing opportunity along new paths Ask Propelling Questions to help us break free of those paths and put the most pressing and valuable constraints at the heart of our process Adopt a Can If mentality to answer these questions—focused on "how," not "if" Access the abundance to be found all around us to help transform constraints Activate the high-octane mix of emotions necessary to fuel the tenacity required for success We live in a world of seemingly ever-increasing constraints, driven as much by an overabundance of choices and connections as by a scarcity of time and resources. How we respond to these constraints is one of the most important issues of our time and will be a large determinant of our progress as people, businesses and planet, in the future. A Beautiful Constraint calls for a more widespread capability for constraint-driven problem solving and provides the framework to achieve that.
Inside Jolly Roger's Pirate Ship by Charles Reasoner Pdf
BOARD BOOK. Yo-Ho! All aboard the SS Catnip! Children will love this crazy story about a rowdy crew of pirate mice as they search for pirate gold - and peeking through the die-cut holes in each page to see what might happen next. 4 yrs+