The Political Economy Of City Branding

Author : Ari-Veikko Anttiroiko
Publisher : Routledge
Page : 204 pages
File Size : 40,5 Mb
Release : 2014-02-24
Category : Business & Economics
ISBN : 9781135129828

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The Political Economy of City Branding by Ari-Veikko Anttiroiko Pdf

Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia. Special attention is given to local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities’ characteristics and positions in the global urban hierarchy. On top of this, social and urban challenges such as creative class struggle are also discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization, but at the same time take into account the special nature of their urban communities and be open and inclusive in their brand policies in order to ensure optimal results. This book will be of interest to scholars and practitioners working in the areas of local economic development, urban planning, public management, and branding.

Author : Miriam Greenberg
Publisher : Routledge
Page : 503 pages
File Size : 51,6 Mb
Release : 2009-09-10
Category : Architecture
ISBN : 9781135919115

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Branding New York by Miriam Greenberg Pdf

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

Author : Reuben Rose-Redwood,Jani Vuolteenaho,Craig Young,Duncan Light
Publisher : Routledge
Page : 172 pages
File Size : 45,8 Mb
Release : 2021-07-07
Category : Architecture
ISBN : 9781000404258

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Naming Rights, Place Branding, and the Cultural Landscapes of Neoliberal Urbanism by Reuben Rose-Redwood,Jani Vuolteenaho,Craig Young,Duncan Light Pdf

In recent decades, urban policymakers have increasingly embraced the selling of naming rights as a means of generating revenue to construct and maintain urban infrastructure. The contemporary practice of toponymic commodification has its roots in the history of philanthropic gifting and the commercialization of professional sports, yet it has now become an integral part of the policy toolkit of neoliberal urbanism more generally. As a result, the naming of everything from sports arenas to public transit stations has come to be viewed as a sponsorship opportunity, yet such naming rights initiatives have not gone uncontested. This edited collection examines the political economy and cultural politics of urban place naming and considers how the commodification of naming rights is transforming the cultural landscapes of contemporary cities. Drawing upon case studies ranging from the selling of naming rights for sports arenas in European cities and metro stations in Dubai to the role of philanthropic naming in the "Facebookification" of San Francisco’s gentrifying neighborhoods, the contributions to this book draw attention to the diverse ways in which toponymic commodification is reshaping the identities of public places into time-limited, rent-generating commodities and the broader implications of these changes on the production of urban space. The chapters in this book were originally published as a special issue of Urban Geography.

Author : Mihalis Kavaratzis,Gary Warnaby,Gregory J. Ashworth
Publisher : Springer
Page : 248 pages
File Size : 49,7 Mb
Release : 2014-11-25
Category : Business & Economics
ISBN : 9783319124247

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Rethinking Place Branding by Mihalis Kavaratzis,Gary Warnaby,Gregory J. Ashworth Pdf

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.​

Author : Alberto Vanolo
Publisher : Taylor & Francis
Page : 208 pages
File Size : 55,9 Mb
Release : 2017-02-03
Category : Architecture
ISBN : 9781317337768

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City Branding by Alberto Vanolo Pdf

Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and ‘ordinary’ cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

Author : Eleonora Pasotti
Publisher : Cambridge University Press
Page : 305 pages
File Size : 45,8 Mb
Release : 2010
Category : Political Science
ISBN : 9780521762052

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Political Branding in Cities by Eleonora Pasotti Pdf

This book examines how cities suffering from poor government made a transition to brand politics to break a cycle of inertia.

Author : K. Dinnie
Publisher : Springer
Page : 239 pages
File Size : 42,5 Mb
Release : 2010-12-03
Category : Business & Economics
ISBN : 9780230294790

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City Branding by K. Dinnie Pdf

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Author : H. V. Savitch,Paul Kantor
Publisher : Princeton University Press
Page : 445 pages
File Size : 53,5 Mb
Release : 2018-06-05
Category : Political Science
ISBN : 9780691186504

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Cities in the International Marketplace by H. V. Savitch,Paul Kantor Pdf

Does globalization menace our cities? Are cities able to exercise democratic rule and strategic choice when international competition increasingly limits the importance of place? Cities in the International Marketplace looks at the political responses of ten cities in North America and Western Europe as they grappled with the forces of global restructuring during the past thirty years. H. V. Savitch and Paul Kantor conclude that cities do have choices in city building and that they behave strategically in the international marketplace. Rather than treating cities through case studies, this book undertakes rigorous systematic comparison. In doing so it provides an innovative theory that explains how city governments bargain in the capital investment process to assert their influence. The authors examine the role of economic conditions and intergovernmental politics as well as local democratic institutions and cultural values. They also show why cities vary in their approaches to urban development. They portray how cities are constrained by the dynamics of the global economy but are not its prisoners. Further, they explain why some urban communities have more maneuverability than do others in the economic development game. Local governance, culture, and planning can combine with economic fortune and national urban policies to provide resources that expand or contract the scope for choice. This clearly written book analyzes the political economy of development in Detroit, Houston, and New York in the United States; Toronto in Canada; Paris and Marseilles in France; Milan and Naples in Italy; and Glasgow and Liverpool in Great Britain.

Author : Vincent Mabillard,Martial Pasquier,Renaud Vuignier
Publisher : Taylor & Francis
Page : 335 pages
File Size : 54,5 Mb
Release : 2023-12-21
Category : Business & Economics
ISBN : 9781003825890

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Place Branding and Marketing from a Policy Perspective by Vincent Mabillard,Martial Pasquier,Renaud Vuignier Pdf

As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics.

Author : Annika M. Hinze,Dennis R. Judd
Publisher : Routledge
Page : 542 pages
File Size : 41,9 Mb
Release : 2018-09-03
Category : Political Science
ISBN : 9781351678810

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City Politics by Annika M. Hinze,Dennis R. Judd Pdf

Praised for the clarity of its writing, careful research, and distinctive theme – that urban politics in the United States has evolved as a dynamic interaction between governmental power, private actors, and a politics of identity – City Politics remains a classic study of urban politics. Its enduring appeal lies in its persuasive explanation, careful attention to historical detail, and accessible and elegant way of teaching the complexity and breadth of urban and regional politics which unfold at the intersection of spatial, cultural, economic, and policy dynamics. Now in a thoroughly revised tenth edition, this comprehensive resource for undergraduate and graduate students, as well as well-established researchers in the discipline, retains the effective structure of past editions while offering important updates, including: All-new sections on immigration, the Black Lives Matter Movement, the downtown condo boom, and the impact of the sharing economy on urban neighborhoods (especially the rise of Airbnb). Individual chapters introducing students to pressing urban issues such as gentrification, sustainability, metropolitanization, urban crises, the creative class, shrinking cities, racial politics, and suburbanization. The most recent census data integrated throughout to provide current figures for analysis, discussion, and a more nuanced understanding of current trends. Taught on its own, or supplemented with the optional reader American Urban Politics in a Global Age for more advanced readers, City Politics remains the definitive text on urban politics – and how they have evolved in the US over time – for a new generation of students and researchers.

Author : Michael Harloe,Elizabeth Lebas
Publisher : Holmes & Meier Pub
Page : 188 pages
File Size : 41,8 Mb
Release : 1982
Category : Social Science
ISBN : 0841907935

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City, Class, and Capital by Michael Harloe,Elizabeth Lebas Pdf

Author : Bayraktar, Ahmet,Uslay, Can
Publisher : IGI Global
Page : 368 pages
File Size : 45,9 Mb
Release : 2016-07-22
Category : Business & Economics
ISBN : 9781522505778

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Global Place Branding Campaigns across Cities, Regions, and Nations by Bayraktar, Ahmet,Uslay, Can Pdf

Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

Author : Bayraktar, Ahmet,Uslay, Can
Publisher : IGI Global
Page : 394 pages
File Size : 50,6 Mb
Release : 2016-08-15
Category : Business & Economics
ISBN : 9781522505808

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Strategic Place Branding Methodologies and Theory for Tourist Attraction by Bayraktar, Ahmet,Uslay, Can Pdf

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Author : Staci M. Zavattaro
Publisher : Springer Nature
Page : 286 pages
File Size : 44,8 Mb
Release : 2021-07-21
Category : Law
ISBN : 9783030705053

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Public Branding and Marketing by Staci M. Zavattaro Pdf

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public administration and policy is still emerging. This volume fills that research gap. Including accounts from both the academic and practitioner communities, this book bridges the academic-practitioner divide and provides a holistic account of branding and marketing in public organizations as well as immediate application and lessons learned. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book is divided into four sections. Section I highlights the process of developing and communicating public branding and marketing efforts. Section II focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section III centers on branding at the local government level. Section IV highlights how various stakeholder groups come together (or not) when participating in strategic branding efforts. Presenting various methodologies, approaches, and implications of place branding and marketing across differing social, cultural, political, and economic conditions, this book will be of use to scholars and students in public. administration, tourism studies, and business administration as well as professionals and practitioners in the public branding and marketing field.

Author : Heike Mayer,Fritz Sager,David Kaufmann,Martin Warland
Publisher : Routledge
Page : 182 pages
File Size : 44,8 Mb
Release : 2017-09-11
Category : Business & Economics
ISBN : 9781134795789

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The Political Economy of Capital Cities by Heike Mayer,Fritz Sager,David Kaufmann,Martin Warland Pdf

Capital cities that are not the dominant economic centers of their nations – so-called ‘secondary capital cities’ (SCCs) – tend to be overlooked in the fields of economic geography and political science. Yet, capital cities play an important role in shaping the political, economic, social and cultural identity of a nation. As the seat of power and decision-making, capital cities represent a nation’s identity not only through their symbolic architecture but also through their economies and through the ways in which they position themselves in national urban networks. The Political Economy of Capital Cities aims to address this gap by presenting the dynamics that influence policy and economic development in four in-depth case studies examining the SCCs of Bern, Ottawa, The Hague and Washington, D.C. In contrast to traditional accounts of capital cities, this book conceptualizes the modern national capital as an innovation-driven economy influenced by national, local and regional actors. Nationally, overarching trends in the direction of outsourcing and tertiarization of the public-sector influence the fate of capital cities. Regional policymakers in all four of the highlighted cities leverage the presence of national government agencies and stimulate the economy by way of various locational policy strategies. While accounting for their secondary status, this book illustrates how capital-city actors such as firms, national, regional and local governments, policymakers and planning practitioners are keenly aware of the unique status of their city. The conclusion provides practical recommendations for policymakers in SCCs and highlights ways in which they can help to promote economic development.