The Politics Of Emotions Candidates And Choices

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The Politics of Emotions, Candidates, and Choices

Heather E. Yates
The Politics of Emotions Candidates and Choices Book PDF

Author : Heather E. Yates
Publisher : Springer
Page : 139 pages
File Size : 40,8 Mb
Release : 2016-05-29
Category : Political Science
ISBN : 9781137515278

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The Politics of Emotions, Candidates, and Choices by Heather E. Yates Pdf

Anchored in the idea that political campaigns matter to electoral outcomes, The Politics of Emotions, Candidates and Choices analyzes the dynamics of emotional voting and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a unique tone and mood, which influences voters’ perceptions of choices and candidate image. Accounting for the idiosyncratic nature of a campaign environment and a candidate’s message, this analysis isolates specific emotional dimensions that were influential on voters’ appraisals of specific campaign issues. Relying on the Affective Intelligence theory and the Transfer-of-Affect thesis to narrate the causal relationships between voters’ emotional responses and issue appraisals, this book illustrates the specific electoral contexts when voters’ emotions are trusted as political knowledge and transferred to their beliefs about certain policies.

The Politics of Emotions, Candidates, and Choices

Heather E. Yates
The Politics of Emotions Candidates and Choices Book PDF

Author : Heather E. Yates
Publisher : Palgrave Pivot
Page : 126 pages
File Size : 50,5 Mb
Release : 2016-03-29
Category : Political Science
ISBN : 1349703281

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The Politics of Emotions, Candidates, and Choices by Heather E. Yates Pdf

This book dynamically shows that political campaigns matter to electoral outcomes, by analyzing the dynamics of emotional voter and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a unique tone and electoral mood, which influences voters’ perceptions of electoral choices and a candidate’s image. Controlling for the idiosyncratic nature of a campaign environment and a candidate’s message, this analysis isolates specific emotional dimensions that were influential on voters’ appraisals of specific campaign issues. Relying on the Affective Intelligence theory and the Transfer-of-Affect thesis to narrative the causal relationships between voters’ emotional responses and issue appraisals, the author illustrates specific contexts where voters’ emotional responses toward presidential candidates are interpreted as trusted political cues and therefore, get transferred to their beliefs about certain policies.

Image and Emotion in Voter Decisions

Renita Coleman,H. Denis Wu
Image and Emotion in Voter Decisions Book PDF

Author : Renita Coleman,H. Denis Wu
Publisher : Rowman & Littlefield Publishers
Page : 237 pages
File Size : 51,6 Mb
Release : 2015-02-13
Category : Political Science
ISBN : 1498514030

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Image and Emotion in Voter Decisions by Renita Coleman,H. Denis Wu Pdf

This book was designed to make a contribution to our understanding of how and why people make the decisions they do at the polls. Coleman and Wu analyze a decade of research to examine how the media's image presentation of political candidates influences voting at both the aggregate and individual level.

Campaigning for Hearts and Minds

Ted Brader
Campaigning for Hearts and Minds Book PDF

Author : Ted Brader
Publisher : University of Chicago Press
Page : 297 pages
File Size : 49,8 Mb
Release : 2020-07-08
Category : Political Science
ISBN : 9780226788302

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Campaigning for Hearts and Minds by Ted Brader Pdf

It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.

The Social Psychology of Politics

Victor C. Ottati,R. Scott Tindale,John Edwards,Fred B. Bryant,Linda Heath,Yolanda Suarez-Balcazar,Emil J. Posavac
The Social Psychology of Politics Book PDF

Author : Victor C. Ottati,R. Scott Tindale,John Edwards,Fred B. Bryant,Linda Heath,Yolanda Suarez-Balcazar,Emil J. Posavac
Publisher : Springer Science & Business Media
Page : 250 pages
File Size : 52,8 Mb
Release : 2012-12-06
Category : Psychology
ISBN : 9781461505693

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The Social Psychology of Politics by Victor C. Ottati,R. Scott Tindale,John Edwards,Fred B. Bryant,Linda Heath,Yolanda Suarez-Balcazar,Emil J. Posavac Pdf

Inspired by recent advances in the area of social psychology, researchers are rapidly developing realistic and detailed models of the psychological process that determines political judgements and behavior. Early attempts to merely predict political behavior have been replaced by an attempt to describe the actual process whereby individuals gather, interpret, exchange, and combine information to arrive at a political judgment or decision. This volume provides comprehensive coverage of this pioneering era of research in political psychology.

The Power of Emotions in World Politics

Simon Koschut
The Power of Emotions in World Politics Book PDF

Author : Simon Koschut
Publisher : Routledge
Page : 333 pages
File Size : 47,6 Mb
Release : 2020-02-14
Category : Political Science
ISBN : 9781000025514

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The Power of Emotions in World Politics by Simon Koschut Pdf

This book argues that the link between emotions and discourse provides a new and promising framework to theorize and empirically analyse power relationships in world politics. Examining the ways in which discourse evokes, reveals, and engages emotions, the expert contributors argue that emotions are not irrational forces but have a pattern to them that underpins social relations. However, these are also power relations and their articulation as socially constructed ways of feeling and expressing emotions represent a key force in either sustaining or challenging the social order. This volume goes beyond the "emotions matter" approach to offer specific ways to integrate the consideration of emotion into existing research. It offers a novel integration of emotion, discourse, and power and shows how emotion discourses establish, assert, challenge, or reinforce power and status difference. It will be particularly useful to university researchers, doctoral candidates, and advanced students engaged in scholarship on emotions and discourse analysis in International Relations.

A Citizen’s Guide to the Political Psychology of Voting

David P. Redlawsk,Michael W. Habegger
A Citizen s Guide to the Political Psychology of Voting Book PDF

Author : David P. Redlawsk,Michael W. Habegger
Publisher : Routledge
Page : 201 pages
File Size : 51,7 Mb
Release : 2020-04-06
Category : Political Science
ISBN : 9781317272878

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A Citizen’s Guide to the Political Psychology of Voting by David P. Redlawsk,Michael W. Habegger Pdf

In the run-up to a contentious 2020 presidential election, the much-maligned American voter may indeed be wondering, “How did we get here?” A Citizen’s Guide to the Political Psychology of Voting offers a way of thinking about how voters make decisions that provides both hope and concern. In many ways, voters may be able to effectively process vast amounts of information in order to decide which candidates to vote for in concert with their ideas, values, and priorities. But human limitations in information processing must give us pause. While we all might think we want to be rational information processors, political psychologists recognize that most of the time we do not have the time or the motivation to do so. The question is, can voters do a “good enough” job even if they fail to account for everything during the campaign? Evidence suggests that they can, but it isn’t easy. Here, Redlawsk and Habegger portray a wide variety of voter styles and approaches—from the most motivated and engaged to the farthest removed and disenchanted—in vignettes that connect the long tradition of voter survey research to real life voting challenges. They explore how voters search for political information and make use of it in evaluating candidates and their positions. Ultimately, they find that American voters are reasonably competent in making well-enough informed vote choices efficiently and responsibly. For citizen voters as well as students and scholars, these results should encourage regular turnout for elections now and in the future.

The Affect Effect

George E. Marcus,W. Russell Neuman,Michael MacKuen,Ann N. Crigler
The Affect Effect Book PDF

Author : George E. Marcus,W. Russell Neuman,Michael MacKuen,Ann N. Crigler
Publisher : University of Chicago Press
Page : 432 pages
File Size : 42,8 Mb
Release : 2008-09-15
Category : Psychology
ISBN : 9780226574431

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The Affect Effect by George E. Marcus,W. Russell Neuman,Michael MacKuen,Ann N. Crigler Pdf

Passion and emotion run deep in politics, but researchers have only recently begun to study how they influence our political thinking. Contending that the long-standing neglect of such feelings has left unfortunate gaps in our understanding of political behavior, The Affect Effect fills the void by providing a comprehensive overview of current research on emotion in politics and where it is likely to lead. In sixteen seamlessly integrated essays, thirty top scholars approach this topic from a broad array of angles that address four major themes. The first section outlines the philosophical and neuroscientific foundations of emotion in politics, while the second focuses on how emotions function within and among individuals. The final two sections branch out to explore how politics work at the societal level and suggest the next steps in modeling, research, and political activity itself. Opening up new paths of inquiry in an exciting new field, this volume will appeal not only to scholars of American politics and political behavior, but also to anyone interested in political psychology and sociology.

Emotions, Advertising and Consumer Choice

Flemming Hansen,Sverre Riis Christensen
Emotions Advertising and Consumer Choice Book PDF

Author : Flemming Hansen,Sverre Riis Christensen
Publisher : Copenhagen Business School Press DK
Page : 474 pages
File Size : 46,8 Mb
Release : 2007
Category : Business & Economics
ISBN : 8763001985

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Emotions, Advertising and Consumer Choice by Flemming Hansen,Sverre Riis Christensen Pdf

"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket.

The Reasoning Voter

Samuel L. Popkin
The Reasoning Voter Book PDF

Author : Samuel L. Popkin
Publisher : University of Chicago Press
Page : 335 pages
File Size : 45,9 Mb
Release : 2020-05-15
Category : Political Science
ISBN : 9780226772875

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The Reasoning Voter by Samuel L. Popkin Pdf

The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. "Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post

Affective Intelligence and Political Judgment

George E. Marcus,W. Russell Neuman,Michael MacKuen
Affective Intelligence and Political Judgment Book PDF

Author : George E. Marcus,W. Russell Neuman,Michael MacKuen
Publisher : University of Chicago Press
Page : 228 pages
File Size : 44,5 Mb
Release : 2000-10
Category : History
ISBN : 0226504689

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Affective Intelligence and Political Judgment by George E. Marcus,W. Russell Neuman,Michael MacKuen Pdf

This work draws on research in neuroscience, physiology, and experimental psychology to conceptualize habit and reason as two mental states that interact in a delicate, highly functional balance controlled by emotion. It sheds light on a range of political behaviour, including party identification.

Reconceiving Decision-Making in Democratic Politics

Bryan D. Jones
Reconceiving Decision Making in Democratic Politics Book PDF

Author : Bryan D. Jones
Publisher : University of Chicago Press
Page : 302 pages
File Size : 42,8 Mb
Release : 1994
Category : Philosophy
ISBN : 0226406504

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Reconceiving Decision-Making in Democratic Politics by Bryan D. Jones Pdf

Why are there often sudden abrupt changes in public opinion on political issues? Or total reversals in congressional support for specific legislation? Jones aims to answer these questions by connecting insights from cognitive science and rational-choice theory to political life.

The Political Brain

Drew Westen
The Political Brain Book PDF

Author : Drew Westen
Publisher : PublicAffairs
Page : 496 pages
File Size : 47,9 Mb
Release : 2008-05-06
Category : Political Science
ISBN : 9781586485993

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The Political Brain by Drew Westen Pdf

The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists—and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt—and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said—or could have said—in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how…

Media Politics

Shanto Iyengar
Media Politics Book PDF

Author : Shanto Iyengar
Publisher : Unknown
Page : 390 pages
File Size : 50,7 Mb
Release : 2019
Category : Mass media
ISBN : 0393664872

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Media Politics by Shanto Iyengar Pdf

Provides crucial context for important recent developments

How Voters Decide

Richard R. Lau,David P. Redlawsk
How Voters Decide Book PDF

Author : Richard R. Lau,David P. Redlawsk
Publisher : Cambridge University Press
Page : 15 pages
File Size : 48,7 Mb
Release : 2006-06-26
Category : Political Science
ISBN : 9781139456869

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How Voters Decide by Richard R. Lau,David P. Redlawsk Pdf

This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.