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Author : Barry Siskind
Publisher : North Vancouver, B.C. : Self-Counsel Press
Page : 308 pages
File Size : 53,9 Mb
Release : 1997
Category : Business & Economics
ISBN : 1551801213
The author of this text is arguably the worl d''s leading trade and consumer show expert. Here are an expe rt''s inside secrets for succeeding at trade and consumer sho ws. '
Author : Barry Siskind
Publisher : John Wiley & Sons
Page : 323 pages
File Size : 46,7 Mb
Release : 2010-02-23
Category : Business & Economics
ISBN : 9780470675496
A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.
Author : Klaus Solberg Söilen
Publisher : Springer Science & Business Media
Page : 188 pages
File Size : 47,6 Mb
Release : 2013-06-12
Category : Business & Economics
ISBN : 9783642367939
"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer’s ROI and at the same time strengthen our own bottom line." Paul Woodward Managing Director UFI, the Global Association of the Exhibition Industry "The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization." Jim Wurm, Executive Director Exhibit & Event Marketers Association (E2MA) "Dr. Klaus Solberg Søilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place". Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.
Author : United States. Industry and Trade Administration
Publisher : Unknown
Page : 36 pages
File Size : 53,5 Mb
Release : 1979
Category : Beijing (China)
ISBN : OSU:32435012246708
Author : Edward A. Chapman
Publisher : New York : McGraw-Hill
Page : 309 pages
File Size : 42,8 Mb
Release : 1987
Category : Exhibitions
ISBN : 007010669X
Author : Carol Ng-He,Patti Gibbons
Publisher : Rowman & Littlefield
Page : 153 pages
File Size : 45,8 Mb
Release : 2021-04-13
Category : Language Arts & Disciplines
ISBN : 9781538144046
Exhibits and displays are booming and in demand at all types of libraries. From simple displays of books to full-scale museum-quality exhibitions, library exhibits can highlight collections that surprise visitors, tell stories, and engage audiences in innovative ways. Often, exhibits feature more than books—showcasing art, photographs, archival materials, multimedia elements, as well as hands-on activities. Stepping outside traditional walls, digital exhibits reach audiences beyond the circulation desk and pave another way for libraries to share information, promote resources, and even lead change in the community. Despite the growing interest, most library and information science (LIS) programs do not include exhibit development courses. It is not uncommon for librarians learn exhibit production on the job or through resources in the museum sector. Wearing many hats, librarians absorb exhibit work as part of community outreach initiatives, or take on exhibit duties as a general professional interest in the emerging field. Exhibits & Displays is a practical how-to guide that helps librarians unleash their library’s potential to engage and wow visitors. The guide explains how to kick-start and grow an exhibit program through expert advice, insights from professional literature, and winning case studies that cover exhibition development from conceptual planning through de-installation packing and evaluation. Exhibits & Display: A Practical Guide for Librarians covers: · Pre-planning · Curation and content development · Project management · Graphic design and writing for readability · Preservation and collection care · Legal considerations and loan registration · Installation/de-installation and maintenance tips · Hands-on interactives and digital exhibits · Educational programming · Marketing · Audience evaluation · Supplemental examples and case studies Librarians in academic, public, school, and special libraries will benefit from Exhibits & Displays: A Practical Guide for Librarians. The book is also an excellent textbook for LIS courses covering exhibition development and outreach.
Author : Lucien Wolf
Publisher : Cambridge University Press
Page : 301 pages
File Size : 47,9 Mb
Release : 2013-03-21
Category : Business & Economics
ISBN : 9781108057387
First published in 1880, this is the complete catalogue of a London exhibition on printing, papermaking and related trades.
Author : North Lincolnshire Agricultural Society (BRIGG)
Publisher : Unknown
Page : 44 pages
File Size : 44,5 Mb
Release : 1865
Category : Electronic
ISBN : BL:A0017634154
Author : Gary Edgerton
Publisher : Routledge
Page : 164 pages
File Size : 41,6 Mb
Release : 2014-01-03
Category : Performing Arts
ISBN : 9781317928904
This study looks at how the movie industry organisation functioned between the late ‘40s and 1983 when it was originally published. It describes the changing role of domestic exhibition through this time and analyses the wider film industry to provide a model of the exhibition structure in relation to production, distribution and outside factors. It addresses the growing issues of the cable and video markets as competition to the film exhibition business at that time and looks forward into a highly turbulent environment. With particular interest now as the film industry address a new range of threats and adaptations of its working structure, this book offers and integral understanding of a key stage in cinema history.
Author : United States. Congress. House. Committee on Appropriations. Subcommittee on Public Works
Publisher : Unknown
Page : 1246 pages
File Size : 51,5 Mb
Release : 1970
Category : Public works
ISBN : STANFORD:36105119526569
Author : Anonim
Publisher : Unknown
Page : 716 pages
File Size : 53,9 Mb
Release : 1862
Category : Electronic
ISBN : KBR:KBR0000099182
Author : United States. Federal Power Commission
Publisher : Unknown
Page : 1608 pages
File Size : 55,7 Mb
Release : 1921
Category : Water-power
ISBN : STANFORD:36105216805650
Author : Mark J. Hiltz
Publisher : Markcheck Publishing
Page : 2717 pages
File Size : 50,5 Mb
Release : 2001
Category : Business & Economics
ISBN : 9780968559338
The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ask, on ideas, issues & considerations, that need to be acted upon. Checklists trigger thoughts & help to generate new ideas & new ways of doing things. Use the checklists to help you plan marketing programs, undertake research, develop strategies, segment your target market, develop products, setpricing, plan promotional activities & all of the other marketing related functions. The Marketer's Handbook: A Checklist Approach arms you with what you need to win. Free sample checklists are available to look at prior to ordering. ISBN: 0-9685593-3-6, CD-ROM, 2,715 pages, Price: $395.00 plus shipping & applicable taxes. E-mail: [email protected]. Web site: www.markcheck.com. Marcheck Publishing, P.O. Box 56058, Ottawa, DN, Canada KIR 721.
Author : United States. Congress. House. Committee on Government Operations. Special Subcommittee on Water Resources and Power
Publisher : Unknown
Page : 1254 pages
File Size : 54,5 Mb
Release : 1956
Category : Electric utilities
ISBN : LOC:00185437656
Author : Edward A. Chapman
Publisher : McGraw-Hill Companies
Page : 407 pages
File Size : 51,5 Mb
Release : 1995-01-01
Category : Business & Economics
ISBN : 0070112320
This practical guide covers every vital element of a successful exhibit program, from planning to implementation to post-show follow-up. It also offers guidance for picking the right shows, setting exhibit goals, and managing a budget. This all-new edition of the professional's classic resource is a must have for first-time exhibitors, marketing managers, and trade show pros.
