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'Over a hundred years ago, the German poet Heine warned the French not to underestimate the power of ideas: philosophical concepts nurtured in the stillness of a professor's study could destroy a civilisation' - Isaiah Berlin, Two Concepts of Liberty, 1958. The nineteen essays collected here show Isaiah Berlin at his most lucid: these short, introductory pieces provide the perfect starting point for the reader new to his work. Their linking theme is the crucial social and political role of ideas, and of their progenitors. The subjects vary widely - from philosophy to education, from Russia to Israel, from Marxism to romanticism - and the appositeness of Heine's warning is exemplified on a broad front. The contents include Berlin's last essay - a retrospective autobiographical survey and the classic statement of his Zionist views. As a whole the book exhibits the full range of his expertise, and demonstrates the enormously engaging individuality, as well as the power, of his own ideas.
‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles—whether in the workplace, our homes, or our civic institutions—can seem insurmountable. According to Matthew Syed, it doesn't have to be this way. In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity." Drawing on psychology, genetics, and beyond, Syed uses real-world scenarios including the failings of the CIA before 9/11 and a communication disaster at the peak of Mount Everest to introduce us to the true power of thinking differently. Rebel Ideas will strengthen any kind of team, while including advice on how, as individuals, we can embrace the potential of an "outsider mind-set" as our greatest asset. Matthew Syed is the Sunday Times bestselling author of Black Box Thinking, Bounce, and The Greatest. He writes an award-winning newspaper column in The Times and is the host of the hugely successful BBC podcast Flintoff, Savage and the Ping Pong Guy.
"In this fascinating study, leading American China scholar Cheng Li has written and compiled an unprecedented volume on China's rapidly growing community of think tanks. The study includes a thorough inventory of China's research institutions (government and private), and it offers compelling case studies of four leading public intellectuals. But the best part is Cheng Li's own deep insights into this community of thinkers and institutions, their relative strengths and weaknesses, and impact on China's domestic and foreign policies. This volume should be mandatory reading for all China specialists." David Shambaugh George Washington University and author of China's Future China's momentous socioeconomic transformation is not taking place in an intellectual vacuum: Chinese scholars and public intellectuals are actively engaged in fervent discussions about the country's domestic and foreign policies, demographic constraints, and ever-growing integration into the world community. This book focuses on China's major think tanks where policies are initiated, and on a few prominent thinkers who influence the way in which elites and the general public understand and deal with the various issues confronting the country. The book examines a number of factors contributing to the rapid rise of Chinese think tanks in the reform era. These include the leadership's call for "scientific decision-making," the need for specialized expertise in economics and finance as China becomes an economic powerhouse, the demand for opinion leaders in the wake of a telecommunication revolution driven by social media, the accumulation of human and financial capital, and the increasing utility of the "revolving door" nature of think tanks. It has been widely noted that think tanks and policy advisors have played an important role in influencing the strategic thinking of the top leadership, including the formation of ideas such as the "Three Represents," "China's peaceful rise," "One Belt, One Road," and the founding of the Asian Infrastructure Investment Bank (AIIB). In 2014, President Xi Jinping made think tank development a national strategy, and he claimed that "building a new type of think tank with Chinese characteristics is an important and pressing mission." Though the media outside China has often reported on this important development, it has all but escaped rigorous scholarly scrutiny. This book will categorize Chinese think tanks by their various forms, such as government agencies, university-based think tanks, private think tanks, business research centers or consultancies, and civil society groups. It will not only analyze the problems and challenges in China's think tank development, but also reveal the power of ideas.
One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work by Stephen Key Pdf
Turn your great idea into millions—without lifting a finger! Yes, a good idea is enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to others—and make big money in doing so. Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: license your simple idea and let others do the work. Breaking down the process of generating and licensing a product idea to a large company, he explains why you don’t need to reinvent the wheel: Simple improvements to existing products can be very successful endeavors—and the most lucrative. The old method of bringing products to market through prototyping and patents doesn’t work anymore. It’s cheaper and more profitable to do it Key’s way. One Simple Idea gives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.
Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. The complementary innovations work together as a system to carry out a single strategy or purpose. Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.
Britain's most authentically prophetic voice - Daily Telegraph 'The choice with which humankind is faced is between the idea of power and the power of ideas.' From his appointment as Chief Rabbi in 1991, through to his death in November 2020, Rabbi Lord Jonathan Sacks made an incalculable contribution not just to the religious life of the Jewish community but to the national conversation - and increasingly to the global community - on issues of ethics and morality. Commemorating the first anniversary of his death, this volume brings together a compelling selection of Jonathan Sacks' BBC Radio Thought for the Day broadcasts, Credo columns from The Times, and a range of articles published in the world's most respected newspapers, along with his House of Lords speeches and keynote lectures. First heard and read in many different contexts, these pieces demonstrate with striking coherence the developing power of Sacks' ideas, on faith and philosophy alike. In each instance he brings to bear deep insights into the immediate situation at the time - and yet it as if we hear him speaking to us afresh, giving us new strength to face the challenges and complexities of today's world. These words of faith and wisdom shine as a beacon of enduring light in an increasingly conflicted cultural climate, and prove the timeless nature and continued relevance of Jonathan Sacks' thought and teachings. One of the great moral thinkers of our time - Robert D. Putnam, author of Bowling Alone
Looks at the greatest challenges facing humankind today, presents sobering facts and figures, and provides a plan to solve these problems collectively.
Barry C. Lynn, one of America's preeminent thinkers, provides the clearest statement yet on the nature and magnitude of the political and economic dangers posed by America’s new monopolies in Liberty from All Masters. "Very few thinkers in recent years have done more to shift the debate in Washington than Barry Lynn." —Franklin Foer Americans are obsessed with liberty, mad about liberty. On any day, we can tune into arguments about how much liberty we need to buy a gun or get an abortion, to marry who we want or adopt the gender we feel. We argue endlessly about liberty from regulation and observation by the state, and proudly rebel against the tyranny of course syllabi and Pandora playlists. Redesign the penny today and the motto would read “You ain’t the boss of me.” Yet Americans are only now awakening to what is perhaps the gravest domestic threat to our liberties in a century—in the form of an extreme and fast-growing concentration of economic power. Monopolists today control almost every corner of the American economy. The result is not only lower wages and higher prices, hence a concentration of wealth and power in the hands of the few. The result is also a stripping away of our liberty to work how and where we want, to launch and grow the businesses we want, to create the communities and families and lives we want. The rise of online monopolists such as Google and Amazon—designed to gather our most intimate secrets and use them to manipulate our personal and group actions—is making the problem only far worse fast. Not only have these giant corporations captured the ability to manage how we share news and ideas with one another, they increasingly enjoy the power to shape how we move and play and speak and think.
Author : Tom Wujec,Sandra Muscat Publisher : London ; Toronto : Financial Times/Prentice Hall Page : 256 pages File Size : 51,9 Mb Release : 2002 Category : Creative ability in business ISBN : 0130622850
The Idea-Driven Organization by Alan G. Robinson,Dean M. Schroeder Pdf
“Examples from all over the world make it fun to read…convincingly demonstrate[s] the power of incorporating frontline thinking into your organization.” —Marshall Goldsmith, #1 New York Times-bestselling author of Triggers Too many organizations overlook, or even suppress, their single most powerful source of growth and innovation—and it’s right under their noses. The frontline employees who interact directly with your customers, make your products, and provide your services have unparalleled insights into where problems exist and what improvements and new offerings would have the most impact. In this follow-up to their bestseller Ideas Are Free, Alan G. Robinson and Dean M. Schroeder show how to align every part of an organization around generating and implementing employee ideas and offer dozens of examples of what a tremendous competitive advantage this can offer—not just for revenue but for worker retention. Their advice enables leaders to build organizations capable of implementing twenty, fifty, or even a hundred ideas per employee per year. Citing organizations from around the world, they explain what’s needed to put together a management team that embraces grassroots ideas and describe the strategies, policies, and practices that enable them. They detail exactly how high-performing idea processes work and how to design one for your organization. There’s pressure today to do more with less. But cutting wages and benefits and pushing people to work harder with fewer resources can go only so far. Ironically, the best solution resides with the very people who’ve been bearing the brunt of these measures. With this book, you can unleash a constant stream of great ideas that will strengthen every facet of your organization.
