The Power Of Metaphor In The Age Of Electronic Media
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The Power of Metaphor in the Age of Electronic Media by Raymond Gozzi Pdf
This work examines the methaphors through which culture comprehends new media, such as cyberspace, the information superhighway, the computer virus, and hot and cool media. It also gives a history of metaphor in oral, writing, print, and electronic media.
Die Aufmerksamkeit auf die Rolle des Web als eine ńeue Technologieíst momentan in der Auflösung begriffen. Vor zehn Jahren aber kam das Web mit diversen Utopien im Gepäck. Insbesondere im Vokabular, welches versucht das Neue zu beschreiben, finden sich utopische Elemente. In dieser Studie wurde eine spezifische Untergruppe des Vokabulars untersucht: die Nutzertypen.
The European Union and the Asia-Pacific by Natalia Chaban,Martin Holland Pdf
Identifies, measures and compares public awareness and perceptions of the EU within the Asia-Pacific region and deals with the public perception of the EU outside the Union and the role of the media in shaping such perceptions.
Misbehavior in Cyber Places by Janet Sternberg Pdf
Misbehavior in Cyber Places studies computer-mediated, interpersonal communication on the Internet up to the turn of the century, portraying a technological universe that existed before social media, smartphones, and commercialism began to dominate cyberspace in the new millennium. Here, with amateurs prevailing over professionals, digital immigrants explored online frontiers and founded virtual communities. Based on early stages of Internet research, this book examines misbehavior across a wide range of online environments. Sternberg distinguishes misbehavior and rule-breaking from crime and law-breaking, and discusses cybercrime, cyberlaw, and the differences between local and global regulation. This book lays out the theoretical framework and fundamental ideas of media ecology, a branch of communication scholarship. Sternberg highlights pioneering media ecology perspectives on space, place, situations, rules, and behavior in public. These subjects are highly relevant for understanding digital media, mediated interpersonal communication, and behavior in online environments.
Metaphor in Specialist Discourse by J. Berenike Herrmann,Tony Berber Sardinha Pdf
Metaphor in Specialist Discourse presents multiple perspectives on metaphor use in specialist and popularized discourse contexts. Using genre and register as starting parameters for deeper exploration, and pushing the boundaries further to open up new areas and possibilities, ten independent articles investigate metaphor use across a range of specialist domains of discourse, such as biology research articles, psychological counseling, soccer commentaries, workfloor communication, and penal policy documents. Framed by two theoretical chapters, the book is a contribution to the study of metaphor use in distinct discourse settings that will be of value to linguists and metaphor scholars of different persuasions, graduate students of linguistics and related disciplines, and practitioners of specialized areas with an interest in (verbal or gestural) language use in their areas of expertise. It shows that aspects of discourse variation are the beginning of, not an afterthought to, accurate empirical metaphor studies.
The criticisms leveled at online education during the Covid-19 pandemic revealed not only a lack of understanding about how educational technology can be deployed effectively, but a lack of imagination. In this refreshing and insightful volume, Martin Weller provides new ways of thinking about educational technology through a wide range of metaphors. By using metaphors as a mental model, Weller enables educators to move beyond pragmatic concerns into more imaginative and playful uses of technology and to critically examine the appropriate implementation and adoption of ed tech.
Handbook of Visual Communication by Kenneth L. Smith,Sandra Moriarty,Keith Kenney,Gretchen Barbatsis Pdf
This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.
Internationalizing Media Studies by Daya Kishan Thussu Pdf
This collection of essays by leading scholars from around the world aims to stimulate a debate about the imperatives for internationalizing media studies, and provides much-needed material on the dynamics of the media studies field in a global context. Lively and current case studies are included within the essays to exemplify the main arguments.
Routledge Handbook of Media Law by Monroe E. Price,Stefaan Verhulst,Libby Morgan Pdf
Featuring specially commissioned chapters from experts in the field of media and communications law, this book provides an authoritative survey of media law from a comparative perspective. The handbook does not simply offer a synopsis of the state of affairs in media law jurisprudence, rather it provides a better understanding of the forces that generate media rules, norms, and standards against the background of major transformations in the way information is mediated as a result of democratization, economic development, cultural change, globalization and technological innovation. The book addresses a range of issues including: Media Law and Evolving Concepts of Democracy Network neutrality and traffic management Public Service Broadcasting in Europe Interception of Communication and Surveillance in Russia State secrets, leaks and the media A variety of rule-making institutions are considered, including administrative, and judicial entities within and outside government, but also entities such as associations and corporations that generate binding rules. The book assesses the emerging role of supranational economic and political groupings as well as non-Western models, such as China and India, where cultural attitudes toward media freedoms are often very different. Monroe E. Price is Director of the Center for Global Communication Studies at the Annenberg School for the University of Pennsylvania and Joseph and Sadie Danciger Professor of Law and Director of the Howard M. Squadron Program in Law, Media and Society at the Cardozo School of Law. Stefaan Verhulst is Chief of Research at the Markle Foundation. Previously he was the co-founder and co-director, with Professor Monroe Price, of the Programme in Comparative Media Law and Policy (PCMLP) at Oxford University, as well as senior research fellow at the Centre for Socio Legal Studies. Libby Morgan is the Associate Director of the Center for Global Communication Studies at the Annenberg School for the University of Pennsylvania.
Author : Silvia Molina-Plaza,Nava Maroto Publisher : Walter de Gruyter GmbH & Co KG Page : 263 pages File Size : 54,8 Mb Release : 2024-06-17 Category : Language Arts & Disciplines ISBN : 9783111073613
Aspects of Cognitive Terminology Studies by Silvia Molina-Plaza,Nava Maroto Pdf
The book sets out to describe new developments in terminology from a cognitive perspective. It encompasses a wide range of theoretical and practical approaches, covering different areas of knowledge and drawing on interdisciplinary research in corpus linguistics, neology, discourse analysis and translation studies. International scholars present accounts of developments in the interface between terminology and cognitive linguistics.
Readings in Propaganda and Persuasion by Garth S. Jowett,Victoria O'Donnell Pdf
"This collection of readings in propaganda and persuasion is designed to serve as either a companion to Jowett and O'Donnell's text Propaganda and Persuasion or as a single class resource. The contents range from seminal essays by Jacques Ellul, Kenneth Burke, and Paul M.A. Linebarger to articles by well-known writers on propaganda such as Philip Taylor and David Culbert to new essays about responses to 9/11, the treatment of Afghan women, persuasion in the built environment, and public diplomacy as propaganda. Also included are analyses of the relationship between rhetoric and propaganda, essays about the definition of propaganda, propaganda in the Boston Massacre of the American Revolution, the Bolshevik Revolution, and American, British, and German propaganda during World War II, and brainwashing in the Korean War." -- Publisher.
Critical Methods in Terrorism Studies by Priya Dixit,Jacob L. Stump Pdf
This book shows how to use a range of critical approaches to conduct research on terrorism. Featuring the work of researchers who have already utilized these methods to study terrorism, it includes a diverse range of critical methodological approaches – including discourse analysis, feminist, postcolonial, ethnographic, critical theory, and visual analysis of terrorism. The main objectives of the book are to assist researchers in adopting and applying various critical approaches to the study of terrorism. This goal is achieved by bringing together a number of different scholars working on the topic of terrorism from a range of non-variables-based approaches. Their individual chapters discuss explicitly the research methods used and methodological commitments made by the authors, while also illustrating the application of their particular critical perspective to the topic of terrorism. The authors of each chapter will discuss (1) why they chose their specific critical method; (2) how they justified their methodological stance; (3) how they conduct their research; (4) and, finally, an example of the research. This book will be essential reading for students of terrorism studies and critical terrorism studies, and highly recommended for students of political violence, security studies and IR.
Author : Carlos A. Scolari Publisher : Taylor & Francis Page : 310 pages File Size : 52,8 Mb Release : 2023-06-23 Category : Social Science ISBN : 9781000901634
On the Evolution of Media by Carlos A. Scolari Pdf
This book describes the lifecycle of media in the context of the media ecology, presenting a general theoretical framework and a series of methodological procedures to support the construction of an eco-evolutionary approach to media change. Focusing on a series of processes - emergence, competition, dominance, hybridization, adaptation, extinction - this book goes beyond a chronological approach to propose a reticulated and multi-layered conception of media evolution. If media evolution is a network, what are the relationships between "media species" like? What happens when a new media emerges into the media ecology? How do new media influence the old ones? Can media become extinct? How do media adapt when the social and economic context changes? How can media evolution be analysed? What kinds of quantitative and qualitative techniques can be applied in media evolution research? By presenting an innovative research approach and theoretical framework to media studies, this book will be of keen interest to scholars and graduate students of new media, media history and theory, philosophy of technology, mass communication, and organisational studies.
This book introduces a constructivist approach to the study of terrorism and shows how language in the media affects our perceptions of 'terrorists' and how particular constructions of 'terrorist' automatically make certain counter-terrorism policies possible, logical and seemingly appropriate.
This book presents an intriguing integration of the use of parables by Jesus the Master Teacher, and the therapeutic approach of Milton Erickson, the master of metaphor. Several basic principles emerge that facilitate the formulation and delivery of metaphoric stories that are empathic, engaging, earthy, efficient, and enigmatic. Examples are presented along with suggestions to help the reader develop therapeutic stories from his or her experience. Attention is also given to the use of metaphoric activities that may augment the counseling process. -- from back cover.