The Power Of Promotional Groups

Author : Karen S Wiesner
Publisher : Lulu.com
Page : 220 pages
File Size : 52,9 Mb
Release : 2012-10-23
Category : Reference
ISBN : 9781300334323

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The Power of Promotional Groups by Karen S Wiesner Pdf

Successful authors have two things in common: Their marketing is focused and long term, and they have an irresistible lure. So how do authors get their books into the hands of readers all year round without breaking the bank? This book teaches authors how to jumpstart their careers by advertising in long-term, affordable ways within the safety and strength of a promotional group. These groups of authors accomplish together what few can do alone: they share the cost of long-term promotion and market their releases individually and as a group. No other book currently on the market comprehensively explains how authors can set up a promotion-specific group. The innovative plans for group and individual promotion included are both flexible and affordable for nearly any budget. Promotional groups offer authors the means to gain focused, irresistible promotion--indefinitely!

Author : Anonim
Publisher : Unknown
Page : 296 pages
File Size : 40,5 Mb
Release : 1956
Category : Rural electrification
ISBN : OSU:32435062160445

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Rural Lines by Anonim Pdf

Author : Sarah Turnbull
Publisher : Taylor & Francis
Page : 84 pages
File Size : 52,5 Mb
Release : 2022-04-19
Category : Business & Economics
ISBN : 9781000609615

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Absolute Essentials of Advertising by Sarah Turnbull Pdf

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a renowned textbook author, this short-form textbook is suitable for students at all levels studying advertising. For undergraduates, the book provides a valuable support for traditional or blended online teaching. For postgraduate and MBA students, as well as those studying for professional qualifications, the book also provides a valuable resource.

Author : United States. Department of Agriculture. Economic Research Service. Marketing Economics Division
Publisher : Unknown
Page : 408 pages
File Size : 46,5 Mb
Release : 1966
Category : Farm produce
ISBN : UIUC:30112018970464

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Agricultural Markets in Change by United States. Department of Agriculture. Economic Research Service. Marketing Economics Division Pdf

Author : Dr. Ram Ayodhya Singh
Publisher : K.K. Publications
Page : 304 pages
File Size : 51,5 Mb
Release : 2021-09-15
Category : Political Science
ISBN : 8210379456XXX

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Political Parties, Pressure Groups and Social Movements by Dr. Ram Ayodhya Singh Pdf

A political party is a political organization that typically seeks to influence government policy, usually by nominating their own candidates and trying to seat them in political office. Parties participate in electoral campaigns and educational outreach or protest actions. Parties often espouse an expressed ideology or vision bolstered by a written platform with specific goals, forming a coalition among disparate interests. An advocacy group is a group or an organization which tries to influence the government but does not hold power in the government. A single-issue group may form in response to a particular issue area sometimes in response to a single event or threat. Some have developed into important social, political institutions or social movements. Some powerful Lobby groups have been accused of manipulating the democratic system for narrow commercial gain and in some instances have been found guilty of corruption, fraud, bribery and other serious crimes; lobbying has become increasingly regulated as a result. Some groups, generally ones with less financial resources, may use direct action and civil disobedience and in some cases are accused of being a threat to the social order or ‘domestic extremists. Research is beginning to explore how advocacy groups use social media to facilitate civic engagement and collective action. Contents: • Political Parties • The Role of Political Parties in Constitutionalising Governance • The Systemic Role of Parties and Interest Groups • Functions of Pressure Groups • Growth of Pressure Groups • Legal Representation of Interests • Social Movement • Social Movement in India

Author : Dr. Chris Hackley
Publisher : SAGE
Page : 273 pages
File Size : 54,8 Mb
Release : 2005-01-26
Category : Business & Economics
ISBN : 9781848600522

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Advertising and Promotion by Dr. Chris Hackley Pdf

"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.

Author : Sue Hobbs,Christopher Hamerton
Publisher : Routledge
Page : 186 pages
File Size : 43,5 Mb
Release : 2014-10-24
Category : Social Science
ISBN : 9781317755487

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The Making of Criminal Justice Policy by Sue Hobbs,Christopher Hamerton Pdf

This new textbook will provide students of criminology with a better understanding of criminal justice policy and, in doing so, offers a framework for analysing the social, economic and political processes that shape its creation. The book adopts a policy-oriented approach to criminal justice, connecting the study of criminology to the wider study of British government, public administration and politics. Throughout the book the focus is on key debates and competing perspectives on how policy decisions are made. Recognising that contemporary criminal justice policymakers operate in a highly politicised, public arena under the gaze of an ever-increasing variety of groups, organisations and individuals who have a stake in a particular policy issue, the book explores how and why these people seek to influence policymaking. It also recognises that criminal policy differs from other areas of public policy, as policy decisions affect the liberty and freedoms of citizens. Throughout, key ideas and debates are linked to wider sociology, criminology and social policy theory. Key features include: a foreword by Tim Newburn, leading criminologist and author of Criminology (2nd Edition, 2013), a critical and informed analysis of the concepts, ideas and institutional practices that shape criminal justice policy making, an exploration of the relationship between criminal justice and wider social policy, a critical analysis of the debate about how and why behaviour becomes defined as requiring a criminal justice solution, a range of case studies, tasks, seminar questions and suggested further readings to keep the student engaged. This text is perfect for students taking modules in criminology; criminal justice; and social and public policy, as well as those taking courses on criminal and administrative law.

Author : Neil McNaughton,Eric Magee,Paul Cordey
Publisher : Philip Allan
Page : 149 pages
File Size : 40,5 Mb
Release : 2013-01-04
Category : Political Science
ISBN : 9781444148145

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Edexcel AS Government & Politics Student Unit Guide: Unit 1 New Edition People and Politics by Neil McNaughton,Eric Magee,Paul Cordey Pdf

Written by a senior examiner, Paul Fairclough, this AQA AS Government & Politics Student Unit Guide is the essential study companion for Unit 2: Governing Modern Britain.This full-colour book includes all you need to know to prepare for your unit exam: clear guidance on the content of the unit, with topic summaries, knowledge check questions and a quick-reference index examiner's advice throughout, so you will know what to expect in the exam and will be able to demonstrate the skills required exam-style questions, with graded student responses, so you can see clearly what is required to get a better grade

Author : Paul Baines,Chris Fill,Kelly Page
Publisher : Oxford University Press, USA
Page : 792 pages
File Size : 46,5 Mb
Release : 2011
Category : Business & Economics
ISBN : 9780199579617

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Marketing by Paul Baines,Chris Fill,Kelly Page Pdf

What is it that excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Determining how to use social networking sites to successfully market a product? Marketing, Second Edition, presents marketing examples and issues from exciting real-life situations. Packed full of case studies from international organizations including Innocent, Orange, HMV, and Oxfam, it enables students to see first hand what top marketers actually do and how they tackle the decisions they have to make. The text also discusses the theory that supports those skills vital to marketing success across all areas of society, from dealing with skeptical consumers, selling products to the government, and deciding which pricing approach to adopt to the ethical implications of marketing to children and the best ways to use social networking sites in marketing efforts. Employing a lively writing style, the authors encourage students to explore beyond classical marketing perspectives and provoke them into thinking critically about how they would approach marketing issues. Links to seminal papers throughout each chapter also present the opportunity to take this learning further.

Author : United States. Congress. Senate. Committee on Energy and Natural Resources. Subcommittee on Water and Power
Publisher : Unknown
Page : 268 pages
File Size : 49,5 Mb
Release : 1981
Category : Electric Utilities
ISBN : LOC:00173016748

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Department of Energy Fiscal Year 1982 Authorization by United States. Congress. Senate. Committee on Energy and Natural Resources. Subcommittee on Water and Power Pdf

Author : Giovanni Sartori
Publisher : Cambridge University Press
Page : 388 pages
File Size : 52,6 Mb
Release : 1976-10-29
Category : Political Science
ISBN : 0521212383

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Parties and Party Systems: Volume 1 by Giovanni Sartori Pdf

Author : R. Labonté,G. Laverack
Publisher : Springer
Page : 215 pages
File Size : 54,7 Mb
Release : 2008-09-30
Category : Social Science
ISBN : 9780230228375

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Health Promotion in Action by R. Labonté,G. Laverack Pdf

Globalization is reshaping the field of health promotion practice. In this innovative study, the authors outline health promotion's traditional concerns and argue that 'a policy of glocalization' (thinking globally, acting locally) can succeed in establishing health equality and achieving empowerment individually, locally, nationally and globally. Drawing on international examples across Africa, Asia, Europe and North America, this study analyses economic policies and their link to health, particularly in relation to the developing world. Globalization affects health in varied ways and this book examines the competing ways in which 'global health' has been framed in public policy, concluding by revealing how health promoters can respond to globalization's new challenges.

Author : BPP Learning Media
Publisher : BPP Learning Media
Page : 529 pages
File Size : 41,7 Mb
Release : 2009-07-01
Category : Business & Economics
ISBN : 9780751776010

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ACCA Paper P5 - Advanced Performance Management Study Text by BPP Learning Media Pdf

The Association of Chartered Certified Accountants (ACCA) is the global body for professional accountants. With over 100 years of providing world-class accounting and finance qualifications, the ACCA has significantly raised its international profile in recent years and now supports a BSc (Hons) in Applied Accounting and an MBA.BPP Learning Media is an ACCA Official Publisher. Paper P5 Advanced Performance Management is an optional paper at Professional level. It builds on the performance management techniques introduced in Paper F5. There is also a significant element of strategic thinking and thus P5 has links with paper P3 Business Analysis. The syllabus looks at external factors that affect the organisation's performance such as stakeholders. Internal factors are also considered including the design features of effective performance management information and monitoring systems. Ethics is introduced as a key ACCA topic. Finally, the syllabus considers the impact of current developments in management accounting and performance management on organisational performance.This examiner-reviewed Study Text covers all that you need to know for P5. It features plenty of recent case studies illustrating key syllabus areas and questions to hone your understanding of what you have just read. This paper tests your application of knowledge so these studies and questions are key learning tools. You will also find up-to-date information on the latest management theories and techniques which feature highly in this paper. Then there are plenty of exam tips to guide your study and help you focus on what is essential to know. Now it's up to you.BPP Learning Media is the publisher of choice for many ACCA students and tuition providers worldwide. Join them and plug into a world of expertise in ACCA exams.

Author : Great Britain: Parliament: House of Lords: Select Committee on Communications
Publisher : The Stationery Office
Page : 294 pages
File Size : 46,8 Mb
Release : 2011-02-17
Category : Business & Economics
ISBN : 0108473104

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Regulation of television advertising by Great Britain: Parliament: House of Lords: Select Committee on Communications Pdf

This report from the Select Committee on Communications calls for a reduction in the time allowed for advertisements on commercial broadcasting channels. Existing regulation of the market is no longer relevant in the digital age and doesn't serve the best interests of viewers. The Code on Scheduling of Television Advertising should be harmonised to level the playing field between public service and commercial broadcasters when Digital Switchover happens in 2012. It is the Committee's view that a reduction in the quantity of advertising airtime that broadcasters are allowed to sell would greatly improve the viewer experience and would be fairer to the public service broadcasters - ITV 1, Channel 4 and Channel 5 - who are limited more than all other commercial channels at the moment. All channels should be allowed an average of 7 minutes per hour, appropriate peak time maximum to be determined after research from Ofcom. The Committee has also looked at specific regulations which affect ITV 1, known as the Contract Rights Renewal undertakings. These undertakings should be removed as long as they are replaced with binding undertakings from ITV plc to invest an appropriate proportion of any additional revenues from advertising in creating UK originated programming and training. The Committee is calling on ITV's bosses to deliver on the commitments they have made to the Committee - to increase its investment on quality, UK originated programming in return for the removal of CRR and also to invest in training within the industry.

Author : Duncan Watts
Publisher : Edinburgh University Press
Page : 336 pages
File Size : 52,8 Mb
Release : 2008-03-25
Category : Law
ISBN : 9780748632251

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European Union by Duncan Watts Pdf

The European Union is a distinctive creation. There have been several examples of countries that have forged links in ventures of mutual benefit, but in aim, method and achievement this union has gone much further than the others.From the beginning, the EU has always been more than just a customs union. It has aimed for an ever closer union of its peoples and has developed supranational institutions with powers binding upon its members. Since its creation in 1993 it has also grown in size and in the extent of its responsibilities. Integration and intergovernmentalism have been the two forces at work in the evolution of the Community into the Union of 27 members today.In this volume the author sets out to provide an authoritative study of the EU, which clearly explains how it functions and makes it intelligible to a wide readership.