The Presidential Campaign Of Barack Obama

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The Presidential Campaign of Barack Obama

Dewey M. Clayton
The Presidential Campaign of Barack Obama Book PDF

Author : Dewey M. Clayton
Publisher : Routledge
Page : 290 pages
File Size : 53,9 Mb
Release : 2010-05-13
Category : Political Science
ISBN : 9781135841416

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The Presidential Campaign of Barack Obama by Dewey M. Clayton Pdf

In the early twenty-first century, race still occupies a dominant role in American politics. Despite this truism, presidential candidate Barack Obama was uniquely poised to transcend both race and party as the first African American to have a realistic chance of winning the presidency. Previous contenders running in the traditional mode of the Civil Rights Movement based their appeal primarily on African American voters. Obama, on the other hand, ran a deracialized campaign in an effort to appeal to voters of different backgrounds and political parties. Clayton examines how race in American politics has changed over time and offers an explanation for why Obama’s candidacy offers a different roadmap for the future. The Presidential Campaign of Barack Obama provides students of politics, inside and outside of the classroom, a unique opportunity to explore the institutional and structural challenges an African American faces in becoming the president of the United States. This guide to major issues in Black politics and the ins and outs of the 2008 campaign provides the necessary contours for understanding how the highest elected African American official won office.

Yes We Can

Anonim
Yes We Can Book PDF

Author : Anonim
Publisher : Unknown
Page : 200 pages
File Size : 44,7 Mb
Release : 2008-12-09
Category : Biography & Autobiography
ISBN : STANFORD:36105132245262

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Yes We Can by Anonim Pdf

The story of Barack Obama's historic journey from the Senator of Illinois to President of the USA. Scout Tufankjian is the only independent photographer to have documented Obama's entire campaign all the way to the election night celebration in Chicago's Grant Park. Obama's grassroots journey has touched something profound in America and electrified record-breaking crowds. The historic results have been nothing short of a revolution in political strategy, communication and activism. This is the deepest, most personal portrait, captured in diverse, intimate imagery.

Communicator-in-Chief

John Allen Hendricks,Robert E. Denton
Communicator in Chief Book PDF

Author : John Allen Hendricks,Robert E. Denton
Publisher : Lexington Books
Page : 190 pages
File Size : 49,6 Mb
Release : 2010-01-14
Category : Political Science
ISBN : 9780739141076

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Communicator-in-Chief by John Allen Hendricks,Robert E. Denton Pdf

Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.

The Presidential Campaign of Barack Obama

Dewey M. Clayton
The Presidential Campaign of Barack Obama Book PDF

Author : Dewey M. Clayton
Publisher : Routledge
Page : 239 pages
File Size : 47,8 Mb
Release : 2010-05-13
Category : Biography & Autobiography
ISBN : 9781135841423

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The Presidential Campaign of Barack Obama by Dewey M. Clayton Pdf

The Presidential Candidacy of Barack Obama provides students of politics, inside and outside of the classroom, a unique opportunity to explore the challenges an African American faces in becoming the president of the United States.

Groundbreakers

Elizabeth McKenna,Hahrie Han
Groundbreakers Book PDF

Author : Elizabeth McKenna,Hahrie Han
Publisher : Oxford University Press
Page : 269 pages
File Size : 40,9 Mb
Release : 2014
Category : Political Science
ISBN : 9780199394593

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Groundbreakers by Elizabeth McKenna,Hahrie Han Pdf

"Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. But what is missing from these accounts is an understanding of how Obama for America organized its formidable army of 2.2 million volunteers -- over eight times the number of people who volunteered for democratic candidates in 2004. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months--and even years--in advance of election day. In so doing, Groundbreakers argues, the campaign enlisted citizens in the often unglamorous but necessary work of practicing democracy. Hahrie Han and Elizabeth McKenna argue that the legacy of Obama for America is a transformation of the traditional models of field campaigning. Groundbreakers makes the case that the Obama ground game was revolutionary in two regards not captured in previous accounts. First, the campaign piloted and scaled an alternative model of field campaigning that built the power of a community at the same time that it organized it. Second, the Obama campaign changed the individuals who were a part of it, turning them into leaders. Groundbreakers proves that presidential campaigns are still about more than clicks, big data and money, and that one of the most important ways that a campaign develops its capacity is by investing in its human resources"--

Campaign Inc.

Henry F. De Sio., Jr.
Campaign Inc Book PDF

Author : Henry F. De Sio., Jr.
Publisher : University of Iowa Press
Page : 253 pages
File Size : 48,8 Mb
Release : 2014-09-01
Category : Political Science
ISBN : 9781609382698

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Campaign Inc. by Henry F. De Sio., Jr. Pdf

It takes more than an excellent candidate to win elections; it takes an outstanding campaign organization, too. Campaign Inc. is the story of how leadership and organization propelled Barack Obama to the White House. As the chief operating officer of Obama’s 2008 presidential campaign, Henry F. De Sio, Jr., was positioned to view this historic campaign as few others could. In this fascinating behind-the-scenes account, he whisks readers into Obama’s national election headquarters in Chicago to glimpse the decision-making processes and myriad details critical to running a successful and innovative presidential campaign. From the campaign’s early chaos to the jubilation and drama of winning the Iowa caucus, to the drawn-out Democratic nomination process, to Obama’s eventual election as president of the United States, De Sio guides readers through the challenges faced by the Obama for America campaign in its brief twenty-one-month lifespan. De Sio shows readers that Obama himself was direct about his vision for the campaign when he instructed his staff to “run it like a business.” Thus, this is less the story of Barack Obama, candidate, and more the story of Barack Obama, CEO. Because campaigns are launched from scratch during every election cycle, they are the ultimate entrepreneurial experience. In the course of the election, the Obama campaign scaled up from a scrappy start-up to a nearly $1 billion operation, becoming a hothouse environment on which the glare of the media spotlight was permanently trained. Campaign Inc. allows readers to peek behind the curtain at the underdog organization that brought down the Clinton campaign and later went on to defeat the Republican machine, while offering lessons in leadership and organization to innovators, executives, and entrepreneurs.

The Presidency of Barack Obama

Julian Zelizer
The Presidency of Barack Obama Book PDF

Author : Julian Zelizer
Publisher : Princeton University Press
Page : 368 pages
File Size : 53,7 Mb
Release : 2018-03-13
Category : Political Science
ISBN : 9781400889556

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The Presidency of Barack Obama by Julian Zelizer Pdf

An original and engaging account of the Obama years from a group of leading political historians Barack Obama's election as the first African American president seemed to usher in a new era, and he took office in 2009 with great expectations. But by his second term, Republicans controlled Congress, and, after the 2016 presidential election, Obama's legacy and the health of the Democratic Party itself appeared in doubt. In The Presidency of Barack Obama, Julian Zelizer gathers leading American historians to put President Obama and his administration into political and historical context. These writers offer strikingly original assessments of the big issues that shaped the Obama years, including the conservative backlash, race, the financial crisis, health care, crime, drugs, counterterrorism, Iraq and Afghanistan, the environment, immigration, education, gay rights, and urban policy. Together, these essays suggest that Obama's central paradox is that, despite effective policymaking, he failed to receive credit for his many achievements and wasn't a party builder. Provocatively, they ask why Obama didn't unite Democrats and progressive activists to fight the conservative counter-tide as it grew stronger. Engaging and deeply informed, The Presidency of Barack Obama is a must-read for anyone who wants to better understand Obama and the uncertain aftermath of his presidency. Contributors include Sarah Coleman, Jacob Dlamini, Gary Gerstle, Risa Goluboff, Meg Jacobs, Peniel Joseph, Michael Kazin, Matthew Lassiter, Kathryn Olmsted, Eric Rauchway, Richard Schragger, Paul Starr, Timothy Stewart-Winter, Thomas Sugrue, Jeremi Suri, Julian Zelizer, and Jonathan Zimmerman.

The Obama Victory

Kate Kenski,Bruce W. Hardy,Kathleen Hall Jamieson
The Obama Victory Book PDF

Author : Kate Kenski,Bruce W. Hardy,Kathleen Hall Jamieson
Publisher : Oxford University Press
Page : 392 pages
File Size : 54,5 Mb
Release : 2010-07-14
Category : Political Science
ISBN : 0199779856

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The Obama Victory by Kate Kenski,Bruce W. Hardy,Kathleen Hall Jamieson Pdf

Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. They explain how both sides worked the media to reinforce or combat images of McCain as too old and Obama as not ready; how Obama used a very effective rough-and-tumble radio and cable campaign that was largely unnoticed by the mainstream media; how the Vice Presidential nominees impacted the campaign; how McCain's age and Obama's race affected the final vote, and much more. Briskly written and filled with surprising insights, The Obama Victory goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency.

Obama's Race

Michael Tesler,David O. Sears
Obama s Race Book PDF

Author : Michael Tesler,David O. Sears
Publisher : University of Chicago Press
Page : 208 pages
File Size : 52,5 Mb
Release : 2010-11-15
Category : Political Science
ISBN : 9780226793849

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Obama's Race by Michael Tesler,David O. Sears Pdf

Barack Obama’s presidential victory naturally led people to believe that the United States might finally be moving into a post-racial era. Obama’s Race—and its eye-opening account of the role played by race in the election—paints a dramatically different picture. The authors argue that the 2008 election was more polarized by racial attitudes than any other presidential election on record—and perhaps more significantly, that there were two sides to this racialization: resentful opposition to and racially liberal support for Obama. As Obama’s campaign was given a boost in the primaries from racial liberals that extended well beyond that usually offered to ideologically similar white candidates, Hillary Clinton lost much of her longstanding support and instead became the preferred candidate of Democratic racial conservatives. Time and again, voters’ racial predispositions trumped their ideological preferences as John McCain—seldom described as conservative in matters of race—became the darling of racial conservatives from both parties. Hard-hitting and sure to be controversial, Obama’s Race will be both praised and criticized—but certainly not ignored.

The Social Media President

J. Katz,M. Barris,A. Jain
The Social Media President Book PDF

Author : J. Katz,M. Barris,A. Jain
Publisher : Springer
Page : 215 pages
File Size : 52,7 Mb
Release : 2013-12-18
Category : Political Science
ISBN : 9781137378354

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The Social Media President by J. Katz,M. Barris,A. Jain Pdf

The proliferation of social media has altered the way that people interact with each other - leveling the channels of communication to allow an individual to be "friends" with a sitting president. In a world where a citizen can message Barack Obama directly, this book addresses the new channels of communication in politics, and what they offer.

The Obama Effect

Seth K. Goldman,Diana C. Mutz
The Obama Effect Book PDF

Author : Seth K. Goldman,Diana C. Mutz
Publisher : Russell Sage Foundation
Page : 202 pages
File Size : 42,7 Mb
Release : 2014-05-31
Category : Political Science
ISBN : 9781610448246

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The Obama Effect by Seth K. Goldman,Diana C. Mutz Pdf

Barack Obama’s historic 2008 campaign exposed many white Americans more than ever before to a black individual who defied negative stereotypes. While Obama’s politics divided voters, Americans uniformly perceived Obama as highly successful, intelligent, and charismatic. What effect, if any, did the innumerable images of Obama and his family have on racial attitudes among whites? In The Obama Effect, Seth K. Goldman and Diana C. Mutz uncover persuasive evidence that white racial prejudice toward blacks significantly declined during the Obama campaign. Their innovative research rigorously examines how racial attitudes form, and whether they can be changed for the better. The Obama Effect draws from a survey of 20,000 people, whom the authors interviewed up to five times over the course of a year. This panel survey sets the volume apart from most research on racial attitudes. From the summer of 2008 through Obama’s inauguration in 2009, there was a gradual but clear trend toward lower levels of white prejudice against blacks. Goldman and Mutz argue that these changes occurred largely without people’s conscious awareness. Instead, as Obama became increasingly prominent in the media, he emerged as an “exemplar” that countered negative stereotypes in the minds of white Americans. Unfortunately, this change in attitudes did not last. By 2010, racial prejudice among whites had largely returned to pre-2008 levels. Mutz and Goldman argue that news coverage of Obama declined substantially after his election, allowing other, more negative images of African Americans to re-emerge in the media. The Obama Effect arrives at two key conclusions: Racial attitudes can change even within relatively short periods of time, and how African Americans are portrayed in the mass media affects how they change. While Obama’s election did not usher in a “post-racial America,” The Obama Effect provides hopeful evidence that racial attitudes can—and, for a time, did—improve during Obama’s campaign. Engaging and thorough, this volume offers a new understanding of the relationship between the mass media and racial attitudes in America.

The Audacity of Hope

Barack Obama
The Audacity of Hope Book PDF

Author : Barack Obama
Publisher : Crown
Page : 386 pages
File Size : 49,5 Mb
Release : 2006-10-17
Category : Biography & Autobiography
ISBN : 9780307382092

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The Audacity of Hope by Barack Obama Pdf

#1 NEW YORK TIMES BESTSELLER • Barack Obama’s lucid vision of America’s place in the world and call for a new kind of politics that builds upon our shared understandings as Americans, based on his years in the Senate “In our lowdown, dispiriting era, Obama’s talent for proposing humane, sensible solutions with uplifting, elegant prose does fill one with hope.”—Michael Kazin, The Washington Post In July 2004, four years before his presidency, Barack Obama electrified the Democratic National Convention with an address that spoke to Americans across the political spectrum. One phrase in particular anchored itself in listeners’ minds, a reminder that for all the discord and struggle to be found in our history as a nation, we have always been guided by a dogged optimism in the future, or what Obama called “the audacity of hope.” The Audacity of Hope is Barack Obama’s call for a different brand of politics—a politics for those weary of bitter partisanship and alienated by the “endless clash of armies” we see in congress and on the campaign trail; a politics rooted in the faith, inclusiveness, and nobility of spirit at the heart of “our improbable experiment in democracy.” He explores those forces—from the fear of losing to the perpetual need to raise money to the power of the media—that can stifle even the best-intentioned politician. He also writes, with surprising intimacy and self-deprecating humor, about settling in as a senator, seeking to balance the demands of public service and family life, and his own deepening religious commitment. At the heart of this book is Barack Obama’s vision of how we can move beyond our divisions to tackle concrete problems. He examines the growing economic insecurity of American families, the racial and religious tensions within the body politic, and the transnational threats—from terrorism to pandemic—that gather beyond our shores. And he grapples with the role that faith plays in a democracy—where it is vital and where it must never intrude. Underlying his stories is a vigorous search for connection: the foundation for a radically hopeful political consensus. Only by returning to the principles that gave birth to our Constitution, Obama says, can Americans repair a political process that is broken, and restore to working order a government that has fallen dangerously out of touch with millions of ordinary Americans. Those Americans are out there, he writes—“waiting for Republicans and Democrats to catch up with them.”

Barack Obama’s presidential election from an organisational perspective - an integrative analysis

Christian Baumann et al.
Barack Obama s presidential election from an organisational perspective an integrative analysis Book PDF

Author : Christian Baumann et al.
Publisher : GRIN Verlag
Page : 32 pages
File Size : 49,5 Mb
Release : 2009-08-20
Category : Business & Economics
ISBN : 9783640405992

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Barack Obama’s presidential election from an organisational perspective - an integrative analysis by Christian Baumann et al. Pdf

Research Paper (undergraduate) from the year 2009 in the subject Organisation and Administration, grade: 1,5, , language: English, abstract: 1. Introduction The 4th November 2008 was an important day for the US citizens and the entire world. This day proved for many that the American dream is still possible. For the first time in history an Afro-American candidate became President of the United States of America. Barrack Hussein Obama, a man with an uncommon background, has managed to win the election clearly with 365 electoral votes against his republican counterpart John McCain, who ended his campaign with 173 votes. Who is this man and how did he realize his goal to become president despite the strong competition and the fact that just 40 years ago, racial segregation still was a major problem in the US? Clearly, he was different compared to his rivals in many ways and this finally accounted for his overwhelming result. The following paper shall identify and analyze these success drivers from an organizational behavior perspective. To what extent did he make use of theories discussed in class, like effective leadership and organizational structure? To begin with, the authors will provide a brief overview in regard to the US American election system, a major reason, why the nation was ready for reconsiderations and change. An initial descriptive discussion of Obama’s election campaign as well as those of his competitors shall serve as a basis for the following integrative analysis, linking both theory and practice in a comparative manner. What made Barack Obama, his campaign and his operations so unique and successful? The subsequent work will provide answers this central question. [...]

They Said This Day Would Never Come

Chris Liddell-Westefeld
They Said This Day Would Never Come Book PDF

Author : Chris Liddell-Westefeld
Publisher : PublicAffairs
Page : 284 pages
File Size : 55,6 Mb
Release : 2020-01-07
Category : Political Science
ISBN : 9781541730625

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They Said This Day Would Never Come by Chris Liddell-Westefeld Pdf

The thrilling, unlikely story of Barack Obama's first presidential campaign, as told by the volunteers and staff who propelled the longshot candidate to the presidency In the year leading up to the Iowa caucuses, few thought a freshman senator named Barack Hussein Obama would be able to win the Democratic nomination--not to mention become the most popular leader in the world. But something was stirring. Hundreds of young people from all over the country began assembling first in Iowa. These "kids" became the foundation of one of the most improbable presidential campaigns of the modern era. Chris Liddell-Westefeld was one of those kids. He and thousands of other staff and volunteers dedicated every minute of their time, intelligence, and resources to help elect Barack Obama, as what started in the midwest spread nationwide. Drawn from more than 200 interviews with alumni including David Axelrod, David Plouffe, Alyssa Mastromonaco, Dan Pfeiffer, Valerie Jarrett, Josh Earnest, Tommy Vietor, Jon Favreau, and President Obama himself, They Said This Day Would Never Come takes readers deep inside the most inspirational presidential campaign in recent history.

A Long Time Coming

Evan Thomas
A Long Time Coming Book PDF

Author : Evan Thomas
Publisher : ReadHowYouWant.com
Page : 278 pages
File Size : 51,5 Mb
Release : 2010-10-08
Category : History
ISBN : 9781458716477

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A Long Time Coming by Evan Thomas Pdf

An adroitly distilled chronicle of the 2008 presidential campaign and the election of Barack Obama. This easily devoured, crisply anecdotal account, spiked with revealing, side-of the-mouth comments, charts the most cautious and reckless of political maneuverings and provides in-action portraits of the major players, both obvious and behind-the-scenes. Thomas writes that Obama, an avid reader and gifted writer, sees himself as a figure out of literature, and, indeed, real-life stories don't get more compelling than this.