The Product Led Organization

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The Product-Led Organization

Todd Olson
The Product Led Organization Book PDF

Author : Todd Olson
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 45,5 Mb
Release : 2020-09-23
Category : Business & Economics
ISBN : 9781119660873

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The Product-Led Organization by Todd Olson Pdf

A playbook on product-led strategy for software product teams There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world. This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences. A guide to setting goals for product success and measuring progress toward meeting them. A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience was written by the co-founder and CEO of Pendo—a SaaS company and innovator in building software for digital product teams. The book reflects the author’s passion and dedication for sharing what it takes to build great products.

The Product-Led Organization

Todd Olson
The Product Led Organization Book PDF

Author : Todd Olson
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 42,6 Mb
Release : 2020-08-21
Category : Business & Economics
ISBN : 9781119660910

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The Product-Led Organization by Todd Olson Pdf

A playbook on product-led strategy for software product teams There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world. This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences. A guide to setting goals for product success and measuring progress toward meeting them. A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience was written by the co-founder and CEO of Pendo—a SaaS company and innovator in building software for digital product teams. The book reflects the author’s passion and dedication for sharing what it takes to build great products.

The Product-Led Organization

Todd Olson
The Product Led Organization Book PDF

Author : Todd Olson
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 44,8 Mb
Release : 2020-09-08
Category : Business & Economics
ISBN : 9781119660927

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The Product-Led Organization by Todd Olson Pdf

A playbook on product-led strategy for software product teams There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world. This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences. A guide to setting goals for product success and measuring progress toward meeting them. A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience was written by the co-founder and CEO of Pendo—a SaaS company and innovator in building software for digital product teams. The book reflects the author’s passion and dedication for sharing what it takes to build great products.

Product-Led Growth

Bush Wes
Product Led Growth Book PDF

Author : Bush Wes
Publisher : Unknown
Page : 276 pages
File Size : 41,7 Mb
Release : 2019-05
Category : Business & Economics
ISBN : 1777119316

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Product-Led Growth by Bush Wes Pdf

"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"

Escaping the Build Trap

Melissa Perri
Escaping the Build Trap Book PDF

Author : Melissa Perri
Publisher : O'Reilly Media
Page : 200 pages
File Size : 51,8 Mb
Release : 2018-11-01
Category : Business & Economics
ISBN : 9781491973769

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Escaping the Build Trap by Melissa Perri Pdf

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

Product-Led Onboarding

Ramli John
Product Led Onboarding Book PDF

Author : Ramli John
Publisher : Productled Press
Page : 312 pages
File Size : 51,5 Mb
Release : 2021-06-04
Category : Electronic
ISBN : 1777717701

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Product-Led Onboarding by Ramli John Pdf

When you borrow a plate from grandma, does she ask you to pay a deposit? Of course not. Likewise, blocking your non-paying ("freemium") customers from the core experience of your product, is like chopping your own leg off while running a marathon. Yet, this is just one of the crucial mistakes that most SaaS companies make right off the bat. Think about it. Do YOU have... Stalled accounts taking up valuable space? Sub-par clients who only expect freebies and don't ever use the full features of your product? Low conversion from free accounts to paid? Then, you might have a shot-yourself-in-the-foot problem. In this book, you'll find the easy, 6-step formula you can apply to your operations today that can change absolutely everything. You'll be able to count your company among giants like Mixpanel, Ubisoft, and Outsystems when you: Captivate clients' attention from the get-go. Make it easier for clients to get good at using your software so they are more likely to use it. Create a fool-proof checklist to make your product go viral. Match services with behaviors, and get users addicted to your product. Win rave reviews by making clients feel like VIPs. Use this strategy at each level in your team to supercharge its effect. Rinse and repeat, and watch your business grow while you sleep. In short, you'll discover why putting your customer first is the ultimate secret to growing your company. And how you can achieve astronomical conversions and customer loyalty without even trying. Check out what others are saying:

EMPOWERED

Marty Cagan
EMPOWERED Book PDF

Author : Marty Cagan
Publisher : John Wiley & Sons
Page : 435 pages
File Size : 49,6 Mb
Release : 2020-12-03
Category : Business & Economics
ISBN : 9781119691259

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EMPOWERED by Marty Cagan Pdf

"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--

INSPIRED

Marty Cagan
INSPIRED Book PDF

Author : Marty Cagan
Publisher : John Wiley & Sons
Page : 370 pages
File Size : 45,6 Mb
Release : 2017-11-17
Category : Business & Economics
ISBN : 9781119387541

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INSPIRED by Marty Cagan Pdf

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Marketing and Logistics Led Organizations

Robert Mason,Barry Evans
Marketing and Logistics Led Organizations Book PDF

Author : Robert Mason,Barry Evans
Publisher : Kogan Page Publishers
Page : 281 pages
File Size : 47,7 Mb
Release : 2017-10-03
Category : Business & Economics
ISBN : 9780749478742

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Marketing and Logistics Led Organizations by Robert Mason,Barry Evans Pdf

Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply chain has been replaced by an integrated multi-channel approach. The authors therefore examine how to optimise profit and control costs through the coordination of these two functions. Marketing and Logistics Led Organizations takes an in-depth look at physical supply chains where manufacturing of a product occurs from groceries to pharmaceuticals, and from automotive to construction. The authors examine omni-channel, how this affects the customer experience and the need for a joined-up strategy which is operationalised across all channels. They also look at the challenges of digitalisation and the customer interface with the growth of the internet as well as the intensification of competition across all sectors.

Mastering Product Experience in SaaS

Nick Bonfiglio,Mickey Alon,Myk Pono,Aptrinsic
Mastering Product Experience in SaaS Book PDF

Author : Nick Bonfiglio,Mickey Alon,Myk Pono,Aptrinsic
Publisher : Unknown
Page : 128 pages
File Size : 42,6 Mb
Release : 2017-11-15
Category : Electronic
ISBN : 0999474901

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Mastering Product Experience in SaaS by Nick Bonfiglio,Mickey Alon,Myk Pono,Aptrinsic Pdf

Your success as a Software-as-a-Service (SaaS) company is completely dependent on acquiring and keeping users in your product. But if you¿re using traditional marketing tactics, you¿re likely struggling to scale your business quickly. That¿s because conventional marketing techniques focus on engaging prospects and users outside of the product.

Radical Product Thinking

R. Dutt
Radical Product Thinking Book PDF

Author : R. Dutt
Publisher : Berrett-Koehler Publishers
Page : 245 pages
File Size : 52,8 Mb
Release : 2021-09-27
Category : Business & Economics
ISBN : 9781523093335

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Radical Product Thinking by R. Dutt Pdf

Iteration rules product development, but it isn't enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products. In the last decade, we've learned to harness the power of iteration to innovate faster—we've invested in a fast car, but our ability to set a clear destination and navigate to it hasn't kept up. When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that often kill innovation. Radical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision, strategy, prioritization, execution and measurement, and culture) to develop a clear process for translating vision into reality, and turning RPT skills into muscle memory. This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don't have to be a natural-born visionary to produce extraordinary results.

Product-Led SEO

Eli Schwartz
Product Led SEO Book PDF

Author : Eli Schwartz
Publisher : Houndstooth Press
Page : 262 pages
File Size : 44,9 Mb
Release : 2021-03-30
Category : Electronic
ISBN : 1544519575

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Product-Led SEO by Eli Schwartz Pdf

Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic. Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

Start with Why

Simon Sinek
Start with Why Book PDF

Author : Simon Sinek
Publisher : Penguin
Page : 258 pages
File Size : 44,9 Mb
Release : 2009-10-29
Category : Business & Economics
ISBN : 9781101149034

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Start with Why by Simon Sinek Pdf

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER. In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Immunity to Change

Robert Kegan,Lisa Laskow Lahey
Immunity to Change Book PDF

Author : Robert Kegan,Lisa Laskow Lahey
Publisher : Harvard Business Press
Page : 340 pages
File Size : 49,6 Mb
Release : 2009-02-15
Category : Business & Economics
ISBN : 9781422129470

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Immunity to Change by Robert Kegan,Lisa Laskow Lahey Pdf

Unlock your potential and finally move forward. A recent study showed that when doctors tell heart patients they will die if they don't change their habits, only one in seven will be able to follow through successfully. Desire and motivation aren't enough: even when it's literally a matter of life or death, the ability to change remains maddeningly elusive. Given that the status quo is so potent, how can we change ourselves and our organizations? In Immunity to Change, authors Robert Kegan and Lisa Lahey show how our individual beliefs--along with the collective mind-sets in our organizations--combine to create a natural but powerful immunity to change. By revealing how this mechanism holds us back, Kegan and Lahey give us the keys to unlock our potential and finally move forward. And by pinpointing and uprooting our own immunities to change, we can bring our organizations forward with us. This persuasive and practical book, filled with hands-on diagnostics and compelling case studies, delivers the tools you need to overcome the forces of inertia and transform your life and your work.

Infinite Vision

Pavithra K. Mehta,Suchitra Shenoy
Infinite Vision Book PDF

Author : Pavithra K. Mehta,Suchitra Shenoy
Publisher : Berrett-Koehler Publishers
Page : 354 pages
File Size : 45,7 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781605099798

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Infinite Vision by Pavithra K. Mehta,Suchitra Shenoy Pdf

"The Aravind Eye Hospital, based in India, is the world's largest provider of high-quality eye care. It is also one of the world's most incredible and revolutionary organizations - delivering surgical outcomes equal to or exceeding those in the developedworld at less than one percent of the cost, treating more than half of its patients free of charge, and taking no grants or donations. Aravind's success is so perplexing it has been the subject of a popular Harvard Business School case study. This is thefirst book to explore Aravind's history and the distinctive philosophies, practices, and commitments that are the keys to its success. Mehta and Shenoy share incredible stories about how Aravind grew from humble beginnings--founded by a retired ophthalmologist with no money or prior entrepre-neurial experience--to the world-class organization it is today. They explain the mysteries of a model that integrates innovation with empathy, service with business principles, and inner change with outer transformation. And they show how choices that seem foolish and unworkable can, when executed with compassion and integrity, yield powerful results - results that literally light the eyes of millions."--Provided by publisher.