Author : Gill Davies,Richard Balkwill
Publisher : Kogan Page Publishers
Page : 320 pages
File Size : 43,6 Mb
Release : 2011-02-03
Category : Business & Economics
ISBN : 9780749462581
The Professionals' Guide to Publishing by Gill Davies,Richard Balkwill Pdf
The Professionals' Guide to Publishing is a practical introduction to working in the publishing industry. The authors provide a clear overview of its many functions, including editorial, production, sales and marketing; ensuring that the reader has a firm understanding of their responsibilities and how these departments work cross-functionally. Providing a thorough grounding in how publishing works including information on permissions and the current legal framework; they also examine current and enduring trends in publishing including; networking, supply chains and e-publishing.