The Purpose Principles

Author : Afdhel Aziz,Bobby Jones
Publisher : Simon and Schuster
Page : 304 pages
File Size : 42,7 Mb
Release : 2016-10-25
Category : Business & Economics
ISBN : 9781682450475

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Good Is the New Cool by Afdhel Aziz,Bobby Jones Pdf

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

Author : Jake Ducey
Publisher : National Geographic Books
Page : 0 pages
File Size : 51,7 Mb
Release : 2015-01-02
Category : Self-Help
ISBN : 9780399172649

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The Purpose Principles by Jake Ducey Pdf

A new, inspirational book from the world’s first millennial motivational speaker—TEDx star and motivational coach Jake Ducey! The Purpose Principles draws on the stories of success, failure, and the common threads among some of today’s most successful and influential people, inspiring you to see yourself in the same light as the world’s biggest difference-makers. Jake Ducey offers a humorous, action-oriented approach for getting more meaning out of life, teaching you how to live with more excitement, productivity, clarity, and confidence. This can help you tackle daily challenges, inspire others, live with passion and purpose, and realize all your goals more efficiently, and reach them even faster! With “WOW-ing” and unfamiliar stories of how familiar celebrities like Brad Pitt, Will Smith, Taylor Swift, Stephen King, Dave Matthews, Jim Carrey, and many others came to be, TEDx speaker and inspirational role model Ducey reveals a step-by-step pathway for living your best life in a changing world . His principles and exercises give the know-how to take advantage of the opportunities all around you. The Purpose Principles spells out the timeless wisdom used by the greatest contributors to human history, and shows how you can integrate them into your life immediately to live your wildest dreams and become a world-changer!

Author : Jean Case
Publisher : Simon & Schuster
Page : 288 pages
File Size : 53,6 Mb
Release : 2020-01-21
Category : Self-Help
ISBN : 9781501196355

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Be Fearless by Jean Case Pdf

Be Fearless is researched-based call to action for those seeking to live extraordinary lives and bring about transformational change. LOS ANGELES TIMES BESTSELLER * NATIONAL BESTSELLER Weaving together storytelling, practical tips and inspiration, the book will teach you how to put the five fearless principles to work so that you too can spark the sorts of remarkable breakthroughs that can impact the world. Philanthropist, investor, and technology pioneer Jean Case brings to life the five Be Fearless principles common to the people and organizations that bring about transformational change. When National Geographic Chairman Jean Case set out to investigate the core qualities of great change makers, past and present, from inventors to revolutionaries, she found five surprising traits they all had in common. These weren’t wealth, privilege, or even genius. What all of these exceptional men and women shared was that they had chosen to make a “big bet,” take bold risks, learn from their failures, reach beyond their bubbles, and let urgency conquer fear. Throughout Be Fearless, Jean vividly illustrates these principles through storytelling—from her own transformational life experiences, to Jane Goodall’s remarkable breakthroughs in understanding and protecting chimpanzees, to celebrity chef José Andrés’ decision to be a “first responder” and take his kitchen to the sites of devastating hurricanes to feed the hungry, to Madame C.J. Walker’s vision to build a hair care empire that would employ thousands across the country, and more. She shares new insights to stories you might think you know—like Airbnb’s tale of starting from scratch to transform the hospitality industry, to John F. Kennedy’s history-making moonshot—and gems from changemakers you’ve never heard of. Be Fearless features a compelling foreword from Jane Goodall saying “there is no time in history when it has been more important to Be Fearless” and a new afterword with stories of people inspired to take action after reading the book.

Author : Jack Canfield,Dr. Brandon Hall,Janet Switzer
Publisher : HarperCollins
Page : 272 pages
File Size : 46,8 Mb
Release : 2020-03-31
Category : Self-Help
ISBN : 9780062912909

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The Success Principles Workbook by Jack Canfield,Dr. Brandon Hall,Janet Switzer Pdf

YOUR ACTION PLAN FOR SUCCESS! Don’t just dream about the life you want. Take action with this essential companion guide to Jack Canfield’s #1 success book. Hailed by Oprah Winfrey as “a guide to how to lift your life to where it can be,” The Success Principles® from #1New York Times bestselling author Jack Canfield (Chicken Soup for the Soul®, The Power of Focus) has inspired more than one million readers to achieve their dreams and fulfill their purpose. But knowledge is nothing without action. Now, with The Success Principles Workbook, Canfield challenges you to put the principles into action and get the very most out of his central lessons. The Success Principles Workbook revisits the original book’s core principles—including “Take 100% Responsibility for Your Life” and “ Decide What You Want”—then provides step-by-step instructions, self-discovery exercises, Make-It-a-Habit worksheets, and guided journaling to keep you on a path to success. Whether you want to fulfill your professional and personal goals, create an exciting new lifestyle, retire early, develop a better network, or achieve your deepest purpose, this indispensable book will provide the clarity you’ve been seeking to give you the future you’ve always wanted.

Author : Kileem Slayton
Publisher : Unknown
Page : 128 pages
File Size : 40,8 Mb
Release : 2020-06-22
Category : Electronic
ISBN : 1735203505

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From Potential to Purpose by Kileem Slayton Pdf

From Potential to Purpose will help you better understand who you are and what your gifts are. You are more than the box society forces you into. Let the principles of this book help you live out your purpose in life so you can hit those goals you've been thinking were so impossible to reach.

Author : Ray Dalio
Publisher : Simon and Schuster
Page : 164 pages
File Size : 44,9 Mb
Release : 2019-11-26
Category : Business & Economics
ISBN : 9781982147259

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Principles for Success by Ray Dalio Pdf

An entertaining, illustrated adaptation of Ray Dalio’s Principles, the #1 New York Times bestseller that has sold more than two million copies worldwide. Principles for Success distills Ray Dalio’s 600-page bestseller, Principles: Life & Work, down to an easy-to-read and entertaining format that’s acces­sible to readers of all ages. It contains the key elements of the unconven­tional principles that helped Dalio become one of the world’s most suc­cessful people—and that have now been read and shared by millions worldwide—including how to set goals, learn from mistakes, and collaborate with others to produce exceptional results. Whether you’re already a fan of the ideas in Princi­ples or are discovering them for the first time, this illustrated guide will help you achieve success in having the life that you want to have.

Author : Hubert Joly
Publisher : Harvard Business Press
Page : 154 pages
File Size : 42,9 Mb
Release : 2021-05-04
Category : Business & Economics
ISBN : 9781647820398

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The Heart of Business by Hubert Joly Pdf

A Wall Street Journal Bestseller Named a Financial Times top title How to unleash "human magic" and achieve improbable results. Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. Back in 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed as Joly and his team rebuilt the company into one of the nation's favorite employers, vastly increased customer satisfaction, and dramatically grew Best Buy's stock price. Joly and his team also succeeded in making Best Buy a leader in sustainability and innovation. In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic. The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.

Author : Ray Dalio
Publisher : Simon and Schuster
Page : 560 pages
File Size : 55,7 Mb
Release : 2018-08-07
Category : Business & Economics
ISBN : 9781982112387

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Principles by Ray Dalio Pdf

#1 New York Times Bestseller “Significant...The book is both instructive and surprisingly moving.” —The New York Times Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals. In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success. In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve. Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.

Author : PLM (Firm)
Publisher : New York : Mason & Lipscomb Publishers
Page : 232 pages
File Size : 45,9 Mb
Release : 1974
Category : Business & Economics
ISBN : UOM:39015055417078

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The Future of the Corporation by PLM (Firm) Pdf

Papers from a conference sponsored by PLM in Malmo, Sweden, June 1970. Includes bibliographical references.

Author : The Faith and Order Commission
Publisher : Canterbury Press
Page : 38 pages
File Size : 50,7 Mb
Release : 2017-12-01
Category : Religion
ISBN : 9780715111369

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The Five Guiding Principles by The Faith and Order Commission Pdf

The Five Guiding Principles set out the basis for mutual flourishing in the Church of England. This study resource introduces the Five Guiding Principles and offers a theological commentary on each of them, exploring what it means to live them out in practice.

Author : Maximilian von Grafenstein
Publisher : Nomos Verlagsgesellschaft
Page : 0 pages
File Size : 53,5 Mb
Release : 2018
Category : Data Protection Law
ISBN : 3848748975

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The Principle of Purpose Limitation in Data Protection Laws by Maximilian von Grafenstein Pdf

This thesis examines the principle of purpose limitation in data protection law from the perspective of regulating data-driven innovation. According to this approach, the principle of purpose limitation not only protects an individual's autonomy but simultaneously leaves sufficient room for data controllers to innovate when finding the best solution for protection. The first component of the principle of purpose limitation (i.e. to specify the purpose of data processing) is a precautionary protection instrument which obliges the controller to identify specific risks arising from its processing against all fundamental rights of the data subject. In contrast, the second component (i.e. the requirement to limit data processing to the preceding purpose) aims to control the risk caused by data processing that occurred at a later stage and adds to the risks which were previously identified. This approach provides an answer to the question of how the General Data Protection Regulation which does not only effectively protect an individual's autonomy but also helps controllers to turn their legal compliance into a mechanism that enhances innovation, should be interpreted with regard to all the fundamental rights of the data subject.

Author : John Mackey,Rajendra Sisodia
Publisher : Harvard Business Review Press
Page : 368 pages
File Size : 48,8 Mb
Release : 2014-01-07
Category : Business & Economics
ISBN : 9781625271754

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Conscious Capitalism, With a New Preface by the Authors by John Mackey,Rajendra Sisodia Pdf

The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment. Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.

Author : Louise Downe
Publisher : BIS Publishers
Page : 0 pages
File Size : 43,7 Mb
Release : 2020-03-03
Category : Business & Economics
ISBN : 9063695438

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Good Services by Louise Downe Pdf

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a "good" service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a "good" and "bad" service and describing the common elements within all services that mean they either work for users or don't. A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.

Author : David Ricardo
Publisher : Unknown
Page : 566 pages
File Size : 48,5 Mb
Release : 1821
Category : Economics
ISBN : OXFORD:300151240

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On the Principles of Political Economy, and Taxation by David Ricardo Pdf

Author : Bartley J. Madden
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 40,5 Mb
Release : 2020-06-10
Category : Business & Economics
ISBN : 9781119706625

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Value Creation Principles by Bartley J. Madden Pdf

PRAISE FOR VALUE CREATION PRINCIPLES "In Value Creation Principles, Madden introduces the Pragmatic Theory of the Firm that positions the firm as a system fueled by human capital, innovation, and, at a deeper level, imagination. He challenges us to understand how we know what we think we know in order to better discover faulty assumptions that often are camouflaged by language. His knowledge building loop offers guideposts to design experiments and organize feedback to facilitate early adaptation to a changed environment and to avoid being mired in ways of thinking rooted in 'knowledge' of what worked well in the past—a context far different from the context of today. His book explains a way of being that enables those who work for, or invest in, business firms to see beyond accounting silos and short-term quarterly earnings and to focus on capabilities instrumental for creating long-term future and sustainable value for the firm's stakeholders. I can't recommend this astounding book enough especially given its deep and timely insights for our world today." —John Seely Brown, former Chief Scientist for Xerox Corp and Director of its Palo Alto Research Center (PARC); co-author with Ann Pendleton-Jullian of Design Unbound: Designing for Emergence in a White Water World "In contrast to existing abstract theories of the firm, Madden's pragmatic theory of the firm connects management's decisions in a practical way to a firm's life cycle and market valuation. The book promotes a firm's knowledge building proficiency, relative to competitors, as the fundamental driver of a firm's long-term performance, which leads to insights about organizational capabilities, intangible assets, and excess shareholder returns. Value Creation Principles is ideally suited to facilitate progress in the New Economy by opening up the process by which firms build knowledge and create value, which is a needed step in revising how neoclassical economics treats the firm." —Tyler Cowen, Professor of Economics, George Mason University; co-author of the popular economics blog Marginal Revolution "Bartley Madden rightfully points out that both textbook and more advanced economic theories of the firm fail to address the concerns of top management and boards of directors. He offers a tantalizing pragmatic alternative that directly connects to quantitative changes in the firm's market value. His framework gives recognition to the importance of intangible assets, and his pragmatic approach is quite complementary to the Dynamic Capabilities framework that strategic managers implicitly and sometimes explicitly employ." —David J. Teece, Thomas W. Tusher Professor in Global Business, Faculty Director, Tusher Center for the Management of Intellectual Capital, Haas School of Business, University of California, Berkeley