The Rhetoric Of Soft Power

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The Rhetoric of Soft Power

Craig Hayden
The Rhetoric of Soft Power Book PDF

Author : Craig Hayden
Publisher : Lexington Books
Page : 309 pages
File Size : 41,8 Mb
Release : 2012
Category : Language Arts & Disciplines
ISBN : 9780739142585

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The Rhetoric of Soft Power by Craig Hayden Pdf

The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases--Japan, Venezuela, China, and the United States--to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country. This study explores the notion of soft power as a set of theoretical arguments about power, and as a reflection of how nation-states perceive what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Through an analysis of policy discourse, public diplomacy initiatives, and related programs of strategic influence, soft power in each case represents a localized set of assumptions about the requirements of persuasion, the relevance of foreign audiences to state goals, and the perception of what counts as a soft power resource. This timely analysis provides an unprecedented comparative investigation of the relationship between soft power and public diplomacy.

The Soft Power of War

Lilie Chouliaraki
The Soft Power of War Book PDF

Author : Lilie Chouliaraki
Publisher : John Benjamins Publishing
Page : 162 pages
File Size : 51,9 Mb
Release : 2007-06-05
Category : Language Arts & Disciplines
ISBN : 9789027292544

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The Soft Power of War by Lilie Chouliaraki Pdf

This book, which was originally published as a Special Issue of Journal of Language & Politics 4:1 (2005), takes the war in Iraq as an exemplary case through which to demonstrate the changing nature of contemporary power. The book convincingly argues that the effective study of international politics depends today upon our understanding of the interplay between hard (military, economic) and soft (symbolic) power. One might say, between the politics of territory, guns or money and the language of narrating the world in coherent and persuasive stories. Bringing together different strands of discourse analysis with social, historical and, to an extent, political analysis, all contributions seek to illustrate the ways in which a variety of public genres, from political speeches to computer games and from educational material to newspaper reports, produce influential knowledge about the war and shape the ethical and political premises upon which the legitimacy of this war and a ‘vision’ of the emergent world order rests.

Soft Power

Joseph S. Nye, Jr.
Soft Power Book PDF

Author : Joseph S. Nye, Jr.
Publisher : PublicAffairs
Page : 208 pages
File Size : 40,5 Mb
Release : 2009-04-28
Category : Political Science
ISBN : 9780786738960

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Soft Power by Joseph S. Nye, Jr. Pdf

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

Soft Power and Diplomacy

Bridey Heing
Soft Power and Diplomacy Book PDF

Author : Bridey Heing
Publisher : Greenhaven Publishing LLC
Page : 176 pages
File Size : 49,6 Mb
Release : 2019-07-15
Category : Young Adult Nonfiction
ISBN : 9781534505445

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Soft Power and Diplomacy by Bridey Heing Pdf

When considering the damage caused by the hard power of military intervention, soft power comes across as an appealing alternative. Soft power depends on diplomatically appealing to others to gain favor and influence rather than using coercive force, offering a more peaceful means of engaging in international relations. However, whether soft power is as effective as hard power and how it can be achieved is a source of debate. Through the diverse perspectives in this volume, readers will gain an understanding of the differing perspectives on soft power's efficacy as a political strategy and the ways it can be implemented.

China's Soft Power and International Relations

Hongyi Lai,Yiyi Lu
China s Soft Power and International Relations Book PDF

Author : Hongyi Lai,Yiyi Lu
Publisher : Routledge
Page : 231 pages
File Size : 51,7 Mb
Release : 2012-05-23
Category : Social Science
ISBN : 9781136331084

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China's Soft Power and International Relations by Hongyi Lai,Yiyi Lu Pdf

China’s soft power has attracted considerable attention in the recent decade. In this volume scholars from the U.K., Europe, the U.S., Singapore, Australia, Hong Kong and mainland China, including a number of well established and well known analysts on China, examine main areas where China has made noticeable advances in its appeal and influence. They include China’s foreign policy discourse, international communication, cultural diplomacy, and foreign assistance. In addition, Chinese concept of soft power, foreign policy strategy, and the relationship between its international standing and that of the U.S. are also closely analysed. The volume covers some of the most recent development and assesses China’s soft power critically. This book offers an assessment of China’s efforts to cultivate its international image, as well as a critique of Nye’s theory of soft power. It draws on case studies of the Chinese diplomatic practice and utilizes world opinion polls. This volume offers a theoretical and empirical perspective on the discussion on soft power with a particular focus on China’s soft power.

Soft Power and US Foreign Policy

Inderjeet Parmar,Michael Cox
Soft Power and US Foreign Policy Book PDF

Author : Inderjeet Parmar,Michael Cox
Publisher : Routledge
Page : 249 pages
File Size : 49,5 Mb
Release : 2010-03-12
Category : Political Science
ISBN : 9781135150488

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Soft Power and US Foreign Policy by Inderjeet Parmar,Michael Cox Pdf

Soft power is the use of attraction and persuasion rather than the use of coercion or force in foreign policy. This title features a chapter outlining views on soft, hard and smart power and offers a critique of the Bush administration's inadequacies. It gives the various insights in to both soft power and the concept of power itself

Soft Power

Mingjiang Li
Soft Power Book PDF

Author : Mingjiang Li
Publisher : Lexington Books
Page : 286 pages
File Size : 46,5 Mb
Release : 2009-08-15
Category : Political Science
ISBN : 9780739133798

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Soft Power by Mingjiang Li Pdf

Soft power has become a very popular concept in international affairs, appearing in government policy papers, academic discussions, and the popular media. In China, soft power has become one of the most frequently used phrases among political leaders, leading academics, and journalists. Defined against hard power, which often involves threat and coercion, soft power applies attraction, persuasion, and cooperation, finding its sources in culture, political values, and foreign policies. China, rich in culture and traditional philosophy, boasts abundant sources of soft power. Soft Power attempts to analyze the domestic and international views of China's soft power, the main strengths and weaknesses of China's soft power, and the application of soft power in China's international politics. It provides a comprehensive exploration of the soft power dimension in China's foreign relations by integrating views from various disciplines, such as history, education, culture, political economy, comparative politics, and philosophy. The book argues that soft power has become a very popular concept in China, that China is contemplating and exploring an innovative strategy in its rise and international politics, and that there have been quite a few notable elements of this in China's diplomatic practice, including softer rhetoric, promotion of the Chinese culture abroad, economic diplomacy, and image building. The book also argues that the limitations of China's soft power primarily stem from political values and China's own transitions, and reflects the reality that views and opinions regarding China's soft power are fairly diverse both in China and in the international arena.

Soft Power

Hendrik W. Ohnesorge
Soft Power Book PDF

Author : Hendrik W. Ohnesorge
Publisher : Springer Nature
Page : 323 pages
File Size : 42,5 Mb
Release : 2019-11-22
Category : Political Science
ISBN : 9783030299224

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Soft Power by Hendrik W. Ohnesorge Pdf

This book explores the phenomenon of soft power in international relations. In the context of current discourses on power and global power shift s, it puts forward a comprehensive taxonomy of soft power and outlines a methodological roadmap for its empirical study. To that end, the book classifies soft power into distinct components - resources, instruments, reception, and outcomes - and identifies relevant indicators for each of these categories. Moreover, the book integrates previously neglected aspects into the concept of soft power, including the significance of (political) personalities. A broad range of historical examples is drawn upon to illustrate the effects of soft power in international relations in an innovative and analytically differentiated way. A central methodological contribution of this book consists in highlighting the value of comparative-historical analysis (CHA) as a promising approach for empirical analyses of the soft power of different actors on the international stage. By introducing a comprehensive taxonomy of soft power, the book offers an innovative and substantiated perspective on a pivotal phenomenon in today’s international relations. As the forces of attraction in world politics continue to gain in importance, it provides a valuable asset for a broad readership. This book was the winner of the 2021 ifa (German Institute for Foreign Cultural Relations) Research Award on Foreign Cultural Policy. “In this important and thoughtful book, Hendrik Ohnesorge explains and advances our knowledge of the ways that soft power, public diplomacy, and charismatic personal diplomacy are shaping the international relations of our global information age.” Joseph S. Nye, Jr., Harvard University and author of The Future of Power

Going Soft? The US and China Go Global

Mei Renyi
Going Soft The US and China Go Global Book PDF

Author : Mei Renyi
Publisher : Cambridge Scholars Publishing
Page : 617 pages
File Size : 46,7 Mb
Release : 2014-04-11
Category : Political Science
ISBN : 9781443859424

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Going Soft? The US and China Go Global by Mei Renyi Pdf

What is “soft power”? How can a country acquire and enjoy it? Is it the product of public or private initiatives? How significant is “soft power” in world affairs? The concept of “soft power,” the idea that international success depends not just upon weaponry, force, and military coercion, but also on admiration and respect for a country’s culture and way of life, is winning ever-greater global attention. As China enjoys ever-increasing heft on the global scene, many Chinese officials seek to emulate the past success of the United States in dominating the world, not simply militarily, but in terms of influence and prestige. Most are very conscious that “soft power” can be extremely valuable in terms of supplementing and boosting their country’s military and strategic position, but are often uncertain as to how to deploy the instruments of propaganda and cultural diplomacy most effectively. The essays in this volume, largely written by scholars based in mainland China, represent an extended effort to debate and assess the theoretical concept of “soft power” and just what it means and how it works in practice. The authors focus upon the practical impact and implications of “soft power” in diverse settings and situations in the United States past and present. How, they ask, does “soft power” relate to issues of religion, gender, race, and social equality, at home and abroad? What do American elections and political rhetoric do for American “soft power”? Will China succeed in rivalling the United States in power, whether hard, soft, or smart? And how will “soft power” feature in US-China relations, present and future?

Do Morals Matter?

Joseph S. Nye
Do Morals Matter Book PDF

Author : Joseph S. Nye
Publisher : Oxford University Press, USA
Page : 273 pages
File Size : 49,8 Mb
Release : 2020
Category : POLITICAL SCIENCE
ISBN : 9780190935962

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Do Morals Matter? by Joseph S. Nye Pdf

What is the role of ethics in American foreign policy? The Trump Administration has elevated this from a theoretical question to front-page news. Should ethics even play a role, or should we only focus on defending our material interests? In Do Morals Matter? Joseph S. Nye provides a concise yet penetrating analysis of how modern American presidents have-and have not-incorporated ethics into their foreign policy. Nye examines each presidency during theAmerican era post-1945 and scores them on the success they achieved in implementing an ethical foreign policy. Alongside this, he evaluates their leadership qualities, explaining which approaches work and which ones do not.

The Routledge Handbook of Soft Power

Naren Chitty,Li Ji,Gary D. Rawnsley,Craig Hayden
The Routledge Handbook of Soft Power Book PDF

Author : Naren Chitty,Li Ji,Gary D. Rawnsley,Craig Hayden
Publisher : Taylor & Francis
Page : 488 pages
File Size : 42,6 Mb
Release : 2016-11-03
Category : Political Science
ISBN : 9781317369370

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The Routledge Handbook of Soft Power by Naren Chitty,Li Ji,Gary D. Rawnsley,Craig Hayden Pdf

The Routledge Handbook of Soft Power is the first volume to offer a comprehensive and detailed picture of soft power and associated forms of public diplomacy. The terms soft power and public diplomacy have enormous currency in media and policy discourse, yet despite all the attention the terms remain conceptually ambiguous for analysts of international influence. The consequence is that the terms have survived as powerful, yet criticized, frames for influence. Divided into two main parts, Part I outlines theoretical problems, methodological questions, the cultural imperative and the technological turn within the study of soft power and Part II focuses on bringing the theory into practice through detailed discussion of key case studies from across the Americas, Europe, the Middle East, Africa and Asia. This innovative handbook provides a definitive resource for students and scholars seeking to familiarize themselves with cutting-edge debates and future research on soft power and will be of interest to those studying and researching in areas such as international relations, public diplomacy and international communication.

Soft-Power Internationalism

Burcu Baykurt,Victoria de Grazia
Soft Power Internationalism Book PDF

Author : Burcu Baykurt,Victoria de Grazia
Publisher : Columbia University Press
Page : 224 pages
File Size : 46,8 Mb
Release : 2021-05-11
Category : Political Science
ISBN : 9780231551335

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Soft-Power Internationalism by Burcu Baykurt,Victoria de Grazia Pdf

The term “soft power” was coined in 1990 to foreground a capacity in statecraft analogous to military might and economic coercion: getting others to want what you want. Emphasizing the magnetism of values, culture, and communication, this concept promised a future in which cultural institutes, development aid, public diplomacy, and trade policies replaced nuclear standoffs. From its origins in an attempt to envision a United States–led liberal international order for a post–Cold War world, it soon made its way to the foreign policy toolkits of emerging powers looking to project their own influence. This book is a global comparative history of how soft power came to define the interregnum between the celebration of global capitalism in the 1990s and the recent resurgence of nationalism and authoritarianism. It brings together case studies from the European Union, China, Brazil, Turkey, and the United States, examining the genealogy of soft power in the Euro-Atlantic and its evolution in the hands of other states seeking to counter U.S. hegemony by nonmilitaristic means. Contributors detail how global and regional powers created a variety of new ways of conducting foreign policy, sometimes to build new solidarities outside Western colonial legacies and sometimes with more self-interested purposes. Offering a critical history of soft power as an intellectual project as well as a diplomatic practice, Soft-Power Internationalism provides new perspectives on the potential and limits of a multilateral liberal global order.

The New Public Diplomacy

J. Melissen
The New Public Diplomacy Book PDF

Author : J. Melissen
Publisher : Springer
Page : 221 pages
File Size : 43,6 Mb
Release : 2005-11-22
Category : Political Science
ISBN : 9780230554931

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The New Public Diplomacy by J. Melissen Pdf

After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

Modern Italy

Anna Cento Bull
Modern Italy Book PDF

Author : Anna Cento Bull
Publisher : Oxford University Press
Page : 161 pages
File Size : 50,6 Mb
Release : 2016
Category : HISTORY
ISBN : 9780198726517

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Modern Italy by Anna Cento Bull Pdf

This title considers the history of Italy from the Risorgimento (the movement leading to Italian Unification in 1861) to the present. It also discusses Italy's political system and style of government; economic modernisation; emigration, internal migration and immigration; and the modern Italian culture and lifestyle.

The Paradox of American Power

Joseph S. Nye Jr.
The Paradox of American Power Book PDF

Author : Joseph S. Nye Jr.
Publisher : Oxford University Press
Page : 241 pages
File Size : 48,5 Mb
Release : 2003-05-01
Category : Political Science
ISBN : 9780199839636

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The Paradox of American Power by Joseph S. Nye Jr. Pdf

Not since the Roman Empire has any nation had as much economic, cultural, and military power as the United States does today. Yet, as has become all too evident through the terrorist attacks of September 11th and the impending threat of the acquisition of nuclear weapons by Iran, that power is not enough to solve global problems--like terrorism, environmental degradation, and the proliferation of weapons of mass destruction--without involving other nations. Here Joseph S. Nye, Jr. focuses on the rise of these and other new challenges and explains clearly why America must adopt a more cooperative engagement with the rest of the world.