The Routledge Companion To Financial Services Marketing

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The Routledge Companion to Financial Services Marketing

Tina Harrison,Hooman Estelami
The Routledge Companion to Financial Services Marketing Book PDF

Author : Tina Harrison,Hooman Estelami
Publisher : Routledge
Page : 897 pages
File Size : 43,8 Mb
Release : 2014-12-05
Category : Business & Economics
ISBN : 9781134095629

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The Routledge Companion to Financial Services Marketing by Tina Harrison,Hooman Estelami Pdf

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.

Financial Services Marketing

Christine Ennew,Nigel Waite,Roisin Waite
Financial Services Marketing Book PDF

Author : Christine Ennew,Nigel Waite,Roisin Waite
Publisher : Routledge
Page : 694 pages
File Size : 44,6 Mb
Release : 2017-11-07
Category : Business & Economics
ISBN : 9781134850594

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Financial Services Marketing by Christine Ennew,Nigel Waite,Roisin Waite Pdf

Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from extensive international experience to ensure that this text will resonate with users across the globe. This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC. This fully updated and revised edition features: An expanded section on regulation which has international reach and addresses the post-Brexit world Greatly expanded coverage of digital marketing at both the strategic and tactical levels New material on how to improve a company’s trustworthiness and safeguard a culture that is customer-focussed New examples, vignettes and case studies that showcase best practice from around the world B2B and B2C marketing Upgraded PowerPoint support on the companion website Financial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance, as well as essential reading to those industry-based and studying for professional qualifications.

The Routledge Companion to Ethnic Marketing

Ahmad Jamal,Lisa Peñaloza,Michel Laroche
The Routledge Companion to Ethnic Marketing Book PDF

Author : Ahmad Jamal,Lisa Peñaloza,Michel Laroche
Publisher : Routledge
Page : 539 pages
File Size : 44,7 Mb
Release : 2015-06-19
Category : Business & Economics
ISBN : 9781136164217

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The Routledge Companion to Ethnic Marketing by Ahmad Jamal,Lisa Peñaloza,Michel Laroche Pdf

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.

Financial Services Marketing

Christine Ennew,Nigel Waite,Roisin Waite
Financial Services Marketing Book PDF

Author : Christine Ennew,Nigel Waite,Roisin Waite
Publisher : Routledge
Page : 589 pages
File Size : 40,7 Mb
Release : 2013-07-18
Category : Business & Economics
ISBN : 9781134076024

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Financial Services Marketing by Christine Ennew,Nigel Waite,Roisin Waite Pdf

This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulation New sections on e-commerce and its impact on customer relationships New case studies and vignettes A new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures. Financial Services Marketing 2e will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.

The Routledge Companion to Banking Regulation and Reform

Ismail Ertürk,Daniela Gabor
The Routledge Companion to Banking Regulation and Reform Book PDF

Author : Ismail Ertürk,Daniela Gabor
Publisher : Taylor & Francis
Page : 436 pages
File Size : 54,9 Mb
Release : 2016-10-04
Category : Business & Economics
ISBN : 9781135007157

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The Routledge Companion to Banking Regulation and Reform by Ismail Ertürk,Daniela Gabor Pdf

The Routledge Companion to Banking Regulation and Reform provides a prestigious cutting edge international reference work offering students, researchers and policy makers a comprehensive guide to the paradigm shift in banking studies since the historic financial crisis in 2007. The transformation in banking over the last two decades has not been authoritatively and critically analysed by the mainstream academic literature. This unique collection brings together a multi-disciplinary group of leading authorities in the field to analyse and investigate post-crisis regulation and reform. Representing the wide spectrum of non-mainstream economics and finance, topics range widely from financial innovation to misconduct in banking, varieties of Eurozone banking to reforming dysfunctional global banking as well as topical issues such as off-shore financial centres, Libor fixing, corporate governance and the Dodd-Frank Act. Bringing together an authoritative range of international experts and perspectives, this invaluable body of heterodox research work provides a comprehensive compendium for researchers and academics of banking and finance as well as regulators and policy makers concerned with the global impact of financial institutions.

Financial Services Marketing

Christine Ennew,Nigel Waite
Financial Services Marketing Book PDF

Author : Christine Ennew,Nigel Waite
Publisher : Routledge
Page : 416 pages
File Size : 41,6 Mb
Release : 2007-01-18
Category : Business & Economics
ISBN : 9781136403040

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Financial Services Marketing by Christine Ennew,Nigel Waite Pdf

Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.

The Routledge Companion to Marketing History

D.G. Brian Jones,Mark Tadajewski
The Routledge Companion to Marketing History Book PDF

Author : D.G. Brian Jones,Mark Tadajewski
Publisher : Routledge
Page : 740 pages
File Size : 43,5 Mb
Release : 2016-01-29
Category : Business & Economics
ISBN : 9781134688753

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The Routledge Companion to Marketing History by D.G. Brian Jones,Mark Tadajewski Pdf

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.

The Routledge Companion to Non-Market Strategy

Thomas C. Lawton,Tazeeb S. Rajwani
The Routledge Companion to Non Market Strategy Book PDF

Author : Thomas C. Lawton,Tazeeb S. Rajwani
Publisher : Routledge
Page : 540 pages
File Size : 49,9 Mb
Release : 2015-04-24
Category : Business & Economics
ISBN : 9781317819707

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The Routledge Companion to Non-Market Strategy by Thomas C. Lawton,Tazeeb S. Rajwani Pdf

It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

The Routledge Companion to Philanthropy

Tobias Jung,Susan D. Phillips,Jenny Harrow
The Routledge Companion to Philanthropy Book PDF

Author : Tobias Jung,Susan D. Phillips,Jenny Harrow
Publisher : Routledge
Page : 553 pages
File Size : 53,8 Mb
Release : 2016-05-17
Category : Business & Economics
ISBN : 9781317579717

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The Routledge Companion to Philanthropy by Tobias Jung,Susan D. Phillips,Jenny Harrow Pdf

Philanthropy – the use of private resources for public purposes – is undergoing a transformation, both in practice and as an emerging field of study. Expectations of what philanthropy can achieve have risen significantly in recent years, reflecting a substantial, but uneven, increase in global wealth and the rolling back of state services in anticipation that philanthropy will fill the void. In addition to this, experiments with entrepreneurial and venture philanthropy are producing novel intersections of the public, non-profit and private spheres, accompanied by new kinds of partnerships and hybrid organisational forms. The Routledge Companion to Philanthropy examines these changes and other challenges that philanthropists and philanthropic organisations face. With contributions from an international team of leading contemporary thinkers on philanthropy, this Companion provides an introduction to, and critical exploration of, philanthropy; discussing current theories, research and the diverse professional practices within the field from a variety of disciplinary perspectives. The Routledge Companion to Philanthropy is a rich and valuable resource for students, researchers, practitioners and policymakers working in or interested in philanthropy.

The Routledge Companion to Network Industries

Matthias Finger,Christian Jaag
The Routledge Companion to Network Industries Book PDF

Author : Matthias Finger,Christian Jaag
Publisher : Routledge
Page : 424 pages
File Size : 49,9 Mb
Release : 2015-11-19
Category : Business & Economics
ISBN : 9781317668084

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The Routledge Companion to Network Industries by Matthias Finger,Christian Jaag Pdf

In recent decades, network industries around the world have gone through periods of de- and re-regulation. With vast amounts of sometimes conflicting research carried out into specific network industries, the time has come for a critical over-arching assessment of this entire industry in order to provide a platform of understanding to aid future research and practice. This comprehensive resource provides an orientation for academics, policy makers and managers as to the main economic, regulatory and commercial challenges in the network industries. The book is split into sections covering market, policy, regulation, management perspectives, whilst all of the key network industries are covered, including energy, transport, water and telecommunications. Overseen by world-class Editors and experts in the field, this inter-disciplinary resource is essential reading for students and researchers in international business, industrial economics and the industries.

The Routledge Companion to Consumer Behavior Analysis

Gordon R. Foxall
The Routledge Companion to Consumer Behavior Analysis Book PDF

Author : Gordon R. Foxall
Publisher : Routledge
Page : 470 pages
File Size : 48,5 Mb
Release : 2015-08-20
Category : Business & Economics
ISBN : 9781317913467

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The Routledge Companion to Consumer Behavior Analysis by Gordon R. Foxall Pdf

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.

The Routledge Handbook of Responsible Investment

Tessa Hebb,James P. Hawley,Andreas G.F. Hoepner,Agnes L. Neher,David Wood
The Routledge Handbook of Responsible Investment Book PDF

Author : Tessa Hebb,James P. Hawley,Andreas G.F. Hoepner,Agnes L. Neher,David Wood
Publisher : Routledge
Page : 764 pages
File Size : 40,9 Mb
Release : 2015-08-11
Category : Business & Economics
ISBN : 9781136249747

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The Routledge Handbook of Responsible Investment by Tessa Hebb,James P. Hawley,Andreas G.F. Hoepner,Agnes L. Neher,David Wood Pdf

The UN-supported Principles for Responsible Investment initiative has led to around a third of the world’s financial assets being managed with a commitment to invest in a way that considers environmental, social or governance (ESG) criteria. The responsible investment trend has increased dramatically since the global financial crisis, yet understanding of this field remains at an early stage. This handbook provides an atlas of current practice in the field of responsible investment. With a large global team of expert contributors, the book explores the impact of responsible investment on key financial actors ranging from mainstream asset managers to religious organizations. Offering students and researchers a comprehensive introduction to current scholarship and international structures in the expanding discipline of responsible investment, this handbook is vital reading across the fields of finance, economics and accounting.

The Routledge Companion to Philosophy in Organization Studies

Raza Mir,Hugh Willmott,Michelle Greenwood
The Routledge Companion to Philosophy in Organization Studies Book PDF

Author : Raza Mir,Hugh Willmott,Michelle Greenwood
Publisher : Routledge
Page : 616 pages
File Size : 52,6 Mb
Release : 2015-11-06
Category : Business & Economics
ISBN : 9781134466016

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The Routledge Companion to Philosophy in Organization Studies by Raza Mir,Hugh Willmott,Michelle Greenwood Pdf

The Routledge Companion to Philosophy in Organization Studies provides a wide-ranging overview of the significance of philosophy in organizations. The volume brings together a veritable "who’s-who" of scholars that are acclaimed international experts in their specialist subject within organizational studies and philosophy. The contributions to this collection are grouped into three distinct sections: Foundations - exploring philosophical building blocks with which organizational researchers need to become familiar. Theories - representing some of the dominant traditions in organizational studies, and how they are dealt with philosophically. Topics – examining the issues, themes and topics relevant to understanding how philosophy infuses organization studies. Primarily aimed at students and academics associated with business schools and organizational research, The Routledge Companion to Philosophy in Organization Studies is a valuable reference source for anyone engaged in this field.

The Routledge Companion to Ethics, Politics and Organizations

Alison Pullen,Carl Rhodes
The Routledge Companion to Ethics Politics and Organizations Book PDF

Author : Alison Pullen,Carl Rhodes
Publisher : Routledge
Page : 522 pages
File Size : 45,5 Mb
Release : 2015-06-05
Category : Business & Economics
ISBN : 9781136746246

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The Routledge Companion to Ethics, Politics and Organizations by Alison Pullen,Carl Rhodes Pdf

The Routledge Companion to Ethics, Politics and Organizations synthesizes and extends existing research on ethics in organizations by explicitly focusing on ‘ethico-politics’ - where ethics informs political action. It draws connections between ethics and politics in and around organizations and the workplace, examines cutting-edge areas and sets the scene for future research. Through a wealth of international and multidisciplinary contributions this volume considers the broad range of ways in which ethics and politics can be conceived and understood. The chapters look at various ethical traditions, as well as the discursive deployment of ethical terminology in organizational settings, and they also examine large scale political structures and processes and how they relate to different forms of politics which affect behaviour in organizations. These many possibilities are united by a focus on how ethics can be used to inform and justify the exercise of power in organizations. This collection will be a valuable reference source for students and researchers across the disciplines of organizational studies, ethics and politics.

The Routledge Companion to Management and Organizational History

Patricia Genoe McLaren,Albert J. Mills,Terrance G. Weatherbee
The Routledge Companion to Management and Organizational History Book PDF

Author : Patricia Genoe McLaren,Albert J. Mills,Terrance G. Weatherbee
Publisher : Routledge
Page : 414 pages
File Size : 53,6 Mb
Release : 2015-05-15
Category : Business & Economics
ISBN : 9781135918453

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The Routledge Companion to Management and Organizational History by Patricia Genoe McLaren,Albert J. Mills,Terrance G. Weatherbee Pdf

The field of management and organizational history has reached a level of maturity that means an overview is long overdue. Written by a team of globally renowned scholars, this comprehensive companion analyses management and organizational history, reflecting on the most influential periods and highlighting gaps for future research. From the impact of the Cold War to Global Warming, it examines the field from a wide array of perspectives from humanities to the social sciences. Covering the entire spectrum of the field, this volume provides an essential resource for researchers of business and management.