The Rule Breaker S Guide To Social Media

Author : Damian Keyes
Publisher : DK Publishing (Dorling Kindersley)
Page : 158 pages
File Size : 54,5 Mb
Release : 2018-06-12
Category : Business & Economics
ISBN : 1999615301

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The Rule-Breaker's Guide to Social Media by Damian Keyes Pdf

WANT TO BUILD AN ONLINE FOLLOWING FOR YOUR BUSINESS, SERVICE OR PRODUCTS BUT NOT SURE WHERE TO BEGIN? In The Rule-Breaker's Guide to Social Media Damian Keyes shows you how to get ahead in the 'creative age' of the internet by ripping up the rule-book and starting all over again. Crammed full of expert anecdotes, tips and advice - plus a highly effective 30 Day Challenge - this book will revolutionise the way you view online marketing. It's time to unplug from the old ways of doing things and embrace your unique strengths, skills and passion. It's time to become a rule-breaker! 'Throw out any other guide, because this is all you need to effectively build your brand and business through social media.' John Michael Morgan, author of Brand Against the Machine At the age of 23 Damian Keyes became one of the founders of The British Institute of Modern Music, which is now the largest full-time independent music education provider in the world. Damian also owns several businesses, including DK Music Management and Warble Entertainment. As a bass player he has performed in over 2000 venues around the world, including Wembley Stadium and Hyde Park. In his role as a keynote speaker Damian travels the globe helping brands and businesses grow using social media marketing. For more information please visit: damiankeyes.com

Author : Martin Thomas
Publisher : Pearson UK
Page : 288 pages
File Size : 43,5 Mb
Release : 2018-12-05
Category : Business & Economics
ISBN : 9781292234830

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The Financial Times Guide to Social Media Strategy by Martin Thomas Pdf

Author : Michele Gelfand
Publisher : Scribner
Page : 384 pages
File Size : 50,5 Mb
Release : 2019-08-20
Category : Social Science
ISBN : 9781501152948

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Rule Makers, Rule Breakers by Michele Gelfand Pdf

A celebrated social psychologist offers a radical new perspective on cultural differences that reveals why some countries, cultures, and individuals take rules more seriously and how following the rules influences the way we think and act. In Rule Makers, Rule Breakers, Michele Gelfand, “an engaging writer with intellectual range” (The New York Times Book Review), takes us on an epic journey through human cultures, offering a startling new view of the world and ourselves. With a mix of brilliantly conceived studies and surprising on-the-ground discoveries, she shows that much of the diversity in the way we think and act derives from a key difference—how tightly or loosely we adhere to social norms. Just as DNA affects everything from eye color to height, our tight-loose social coding influences much of what we do. Why are clocks in Germany so accurate while those in Brazil are frequently wrong? Why do New Zealand’s women have the highest number of sexual partners? Why are red and blue states really so divided? Why was the Daimler-Chrysler merger ill-fated from the start? Why is the driver of a Jaguar more likely to run a red light than the driver of a plumber’s van? Why does one spouse prize running a tight ship while the other refuses to sweat the small stuff? In search of a common answer, Gelfand spent two decades conducting research in more than fifty countries. Across all age groups, family variations, social classes, businesses, states, and nationalities, she has identified a primal pattern that can trigger cooperation or conflict. Her fascinating conclusion: behavior is highly influenced by the perception of threat. “A useful and engaging take on human behavior” (Kirkus Reviews) with an approach that is consistently riveting, Rule Makers, Ruler Breakers thrusts many of the puzzling attitudes and actions we observe into sudden and surprising clarity.

Author : Jackie Fast
Publisher : Kogan Page Publishers
Page : 233 pages
File Size : 40,9 Mb
Release : 2021-03-03
Category : Business & Economics
ISBN : 9781789667684

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Rule Breaker by Jackie Fast Pdf

When the winners of today can be dethroned by a surprise new entrant tomorrow, how do you ensure you stay on top? The world has changed, and the leaders of the future are those who embrace disruption and make their own rules. Rule Breaker is a manifesto for a new wave of leadership. One that operates in flatter workplaces where command and control doesn't work, and where people are entrusted with powerful purpose that grows businesses and communities. Award-winning entrepreneur, Jackie Fast, details how we have got here and why a whole new generation of workers is moving away from traditional models of work. Rule Breaker shows you how businesses like Kylie Cosmetics, M.92 and Beats can tap into a purposeful and engaged community of talent, harnessing true diversity and collaboration. To remain a highly successful leader in a future of radical change, you need to do more than fly the flag at the top of the podium supported by those beneath you. You must join the frontline and pave the way. Throw away the rule book, encourage rebelliousness, ask questions and lead by example.

Author : Dr. Sonal Telang Chandel
Publisher : Academic Guru Publishing House
Page : 273 pages
File Size : 54,8 Mb
Release : 2022-09-01
Category : Study Aids
ISBN : 9789395468640

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A Beginner’s Guide for cryptography & Information Security by Dr. Sonal Telang Chandel Pdf

The development of cryptography has resulted in a robust safeguard for all aspects of the digital transformation process. As the backbone of today's security infrastructure, it ensures the integrity of communications, prevents the misuse of personally identifiable information (PII) and other private data, verifies the authenticity of individuals, keeps documents from being altered, and establishes trust between the servers. Using cryptography, you can verify not only the identity of the sender and the recipient but also the authenticity of the information's source and final destination. Using the hashing algorithms and the message digests, which are discussed in detail in this book, cryptography ensures the authenticity of data. The recipient may rest easy knowing that the information they have received has not been altered with codes and digital keys used to verify its authenticity and the sender. Quantum computing allows for the development of data encryption techniques that are far more secure than current methods. Although there are several advantages of using quantum computers for cryptography, this technology may also be used by criminals to create new forms of ransomware that can crack older, more secure encryption protocols in a fraction of the time. Even if quantum computers are still a decade away, that timeline may be more optimistic than most people think. Soon, hackers may be able to use such quantum computers to launch far more sophisticated malware attacks. Despite its drawbacks, quantum computing will ultimately help make encryption safer for everyone.

Author : Richard Koch
Publisher : Pearson UK
Page : 394 pages
File Size : 43,6 Mb
Release : 2011-07-21
Category : Business & Economics
ISBN : 9780273745495

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The Financial Times Guide to Strategy by Richard Koch Pdf

Author : David Gardner,Tom Gardner
Publisher : Simon and Schuster
Page : 319 pages
File Size : 49,6 Mb
Release : 2010-05-11
Category : Business & Economics
ISBN : 9781439147214

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The Motley Fool's Rule Breakers, Rule Makers by David Gardner,Tom Gardner Pdf

THE NEW YORK TIMES BESTSELLER From the bestselling authors of The Motley Fool Investment Guide and its successful, savvy prequel, The Motley Fool's You Have More Than You Think, here's an engaging, humorous, and practical stock-picking guide, packed with Foolish insights, that caps off this invaluable personal finance trilogy from David and Tom Gardner. The Motley Fool's Rule Breakers, Rule Makers presents the sophisticated, yet easy-to-understand stock-picking methods that have kept the Motley Fool portfolio beating the Standard & Poor's averages by more than 30 percent. The key is investing in small start-up companies that have historically offered the greatest investment returns (the "rule breakers") as well as huge companies that maintain legal monopolies in their fields (the "rule makers"). The Gardner brothers explain * How to identify the best investments in today's public markets: the rule breakers and the rule makers * The definition of a "tweener" -- a maturing rule breaker -- and how to detect the Tweener Death Rattle * When to buy and when to sell, and how to manage your portfolio on a regular basis In their first two books, the Fools got you started in investing and freed you from the fees and worries that Wall Street's Wise Men have been imposing on investors for decades. Now, by sharing their methods for picking rule breakers and rule makers, they guide you through a stock market that has seen company valuations soar to unprecedented heights and that promises to continue providing roller-coaster thrills. The Motley Fools are the ultimate companions to bring along for a safe, fun, and profitable ride.

Author : DJ Waldow,Jason Falls
Publisher : Que Publishing
Page : 372 pages
File Size : 51,7 Mb
Release : 2012-08-15
Category : Business & Economics
ISBN : 9780133048148

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The Rebel's Guide to Email Marketing by DJ Waldow,Jason Falls Pdf

A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing! “They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything! Learn how to Discover which email marketing “rules” are obsolete--and when to break the rest Optimize every component of your message and campaign Drive list growth that translates directly into the top line Encourage opt-in by systematically simplifying signup Bring real humor and creativity back into your email Write a great main call to action--and great secondary and tertiary calls, too Take full advantage of tools ranging from QR codes to texting to grow your email list Make better technical decisions about prechecked opt-in boxes and other attributes Know when to deliberately introduce “imperfections” into your emails Use email marketing and social media to power each other Prepare for the short- and long-term futures of email marketing

Author : Leon Lowe
Publisher : Xlibris Corporation
Page : 87 pages
File Size : 42,9 Mb
Release : 2021-09-14
Category : Education
ISBN : 9781664187580

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Social Care Guide Social Justice and Criminology, Law and Legislation, a Conservative Policy by Leon Lowe Pdf

Law enforcement agency and legislation being made for them is the cornerstone of government and law and order. We must be spiritual pillars of society setting an example of faith, duty and excellence. Antiporn, safety from traffickers and terrorists. Restorative justice which leads to a permanent position and home in the community as long as we have justice in our hearts.

Author : Jonathan Michie
Publisher : Routledge
Page : 2165 pages
File Size : 52,6 Mb
Release : 2014-02-03
Category : Social Science
ISBN : 9781135932268

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Reader's Guide to the Social Sciences by Jonathan Michie Pdf

This 2-volume work includes approximately 1,200 entries in A-Z order, critically reviewing the literature on specific topics from abortion to world systems theory. In addition, nine major entries cover each of the major disciplines (political economy; management and business; human geography; politics; sociology; law; psychology; organizational behavior) and the history and development of the social sciences in a broader sense.

Author : Pilar Gerasimo
Publisher : North Atlantic Books
Page : 361 pages
File Size : 43,8 Mb
Release : 2020-01-07
Category : Health & Fitness
ISBN : 9781623174262

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The Healthy Deviant by Pilar Gerasimo Pdf

Introducing a radical approach to wellness: This self-help guide rejects ‘one-size-fits-all’ dieting and health advice to offer practical strategies and tools for getting healthy—your way. What kind of society makes being healthy and happy so difficult that only a single-digit percentage of the population can hope to pull it off? The answer: A sick society. And within a sick society—one where illness, anxiety, and depression are the prevailing norms—what does it mean to be one of the few people to beat those unhealthy odds? It means bucking a lot of your society’s norms and rejecting a lot of its conventional health prescriptions. It also means acknowledging a disturbing truth: If you aren’t breaking the rules, you’re probably breaking yourself. That’s the simple, provocative philosophy behind The Healthy Deviant, one seasoned health journalist’s quest to reframe healthy choices as a positive form of social rebellion. Combining hand-drawn infographics and statistics with insights from sociology, psychology, evolutionary biology, functional medicine, and the school of hard knocks, this category-defying book rejects the idea that diet and exercise alone can save us—or are even the best places to start. Gerasimo’s 14-day Healthy-Deviant Adventure Program presents a series of powerful perspective shifts and simple daily practices—plus illustrations, infographics, worksheets, reminders, and progress tracking tools—that put you firmly back in charge of your own wellbeing. Part manifesto, part whispered wake-up call, The Healthy Deviant is a modern-day survival guide for being a healthy person in an unhealthy world. Starting now.

Author : Mindy McKnight
Publisher : Grand Central Publishing
Page : 279 pages
File Size : 45,6 Mb
Release : 2019-04-02
Category : Family & Relationships
ISBN : 9781538762189

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Viral Parenting by Mindy McKnight Pdf

Mindy McKnight, YouTube's favorite mom, shares the tools parents need to keep kids safe in their online lives--and shows how to create stronger family relationships as they do. A cross between Jen Hatmaker and Rosalind Wiseman, VIRAL PARENTING is a guide to raising responsible, safe, and communicative kids in the digital world. Mindy shares practical tools for having honest conversations with kids of all ages about privacy, bullying, respectfulness, and family time, while emphasizing the importance of trust and open communication. These strategies are timeless--whether applied to texting, snapping, Facebooking, kiking, or whatever social media platforms await us in the future, this book is ultimately about teaching children about personal responsibility and safety. Mindy shares practical tools for creating family rules for kids of all ages about privacy, bullying, respectfulness, and family time, while emphasizing the importance of trust and open communication. Using family contracts, guided conversations, device checks, and respectful but firm oversight, the McKnights have raised a close knit family and navigated the complexity of being world-wide internet celebrities with grace. McKnight will show any parent of any child or teen how that's done--setting non-negotiable guidelines and offering a savvy perspective toward privacy that audience have been begging for.

Author : Stephen V. Duncan
Publisher : Rowman & Littlefield
Page : 379 pages
File Size : 50,9 Mb
Release : 2020-07-28
Category : Performing Arts
ISBN : 9781538128930

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A Guide to Screenwriting Success by Stephen V. Duncan Pdf

A Guide to Screenwriting Success, Second Edition provides a comprehensive overview of writing—and rewriting—a screenplay or teleplay and writing for digital content. Duncan's handy book teaches new screenwriters the process of creating a professional screenplay from beginning to end. It shows that inspiration, creativity, and good writing are not elusive concepts but attainable goals that any motivated person can aspire to. Duncan includes sections on all aspects of screenwriting—from character development to story templates—and breaks down the three acts of a screenplay into manageable pieces. A Guide to Screenwriting Success contains dozens of exercises to help writers through these steps. The second half of Duncan's practical book covers another, often overlooked, side of screenwriting—the teleplay. Aspiring writers who also want to try their hand at writing for television will need to learn the specifics of the field. The book breaks down this area into two parts, the one-hour teleplay and the situation comedy. There is a section on writing and producing digital content that embraces the “Do It Yourself” attitude to approaching a career in the entertainment industry. Success in screenwriting is no longer a dream but an achievable goal for those who pick up Duncan's guide.

Author : Ricardo S. Morse,Terry F. Buss,C. Morgan Kinghorn
Publisher : Routledge
Page : 392 pages
File Size : 52,7 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317453291

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Transforming Public Leadership for the 21st Century by Ricardo S. Morse,Terry F. Buss,C. Morgan Kinghorn Pdf

The forces of globalization are shifting our world, including the public sector, away from hierarchy and command and control toward one of collaboration and networks. The way public leadership is thought about and practiced must be, and is being, transformed. This volume in the "Transformational Trends in Governance & Democracy" series explores what the shift looks like and also offers guidance on what it should look like. Specifically, the book focuses on the role of "career leaders" - those in public service - who are agents of change not only in their own organizations, but also in their communities and policy domains. These leaders work in network settings, making connections and collaborating to create public value and advance the common good. Featuring the insights of an authoritative group of contributors, the volume offers a mix of scholarship, from philosophical discussions to conceptual models to empirical studies that, taken together, will help inform the transformation of public leadership that is already underway.

Author : Eric Tyson
Publisher : John Wiley & Sons
Page : 434 pages
File Size : 54,6 Mb
Release : 2022-04-26
Category : Business & Economics
ISBN : 9781119880462

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Mutual Funds For Dummies by Eric Tyson Pdf

Build substantial wealth with mutual funds (and ETFs)! Mutual funds and exchange-traded funds (ETFs) are great for professional management, diversification and liquidity into your portfolio, but what are the costs and risks? And how have the best investment strategies changed with the rise of robo-investing, ETFs, and new tax rules? Mutual Funds For Dummies answers all your questions, giving you insight on how to find the best-managed funds that match your financial goals. With straightforward advice and plenty of specific fund recommendations, Eric Tyson helps you avoid fund-investing pitfalls and maximize your returns. This new edition covers the latest investment trends and philosophies, including factor investing, ESG investing, and online investing. You’ll also find completely updated coverage on the best mutual funds and ETFs in each category. Earn more with funds! Learn how mutual funds and ETFs work and determine how much of your portfolio to devote Weigh the pros and cons of funds, and use funds to help you pick your own stocks Make the most of online investing and other new technologies and trends Maximize your gains by choosing the funds and strategies that work for you Mutual Funds For Dummies is a trusted resource, and this update has arrived to help you plan and implement a successful investment strategy. The fund market is rebounding—get on the train and take advantage of the opportunity today!