The Sea We Swim In How Stories Work In A Data Driven World

Author : Frank Rose
Publisher : W. W. Norton & Company
Page : 307 pages
File Size : 51,6 Mb
Release : 2021-06-29
Category : Business & Economics
ISBN : 9781324003144

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The Sea We Swim In: How Stories Work in a Data-Driven World by Frank Rose Pdf

A practical guide to "narrative thinking," and why it matters in a world defined by data. In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion. Whether we’re aware of it or not, stories determine how we view the world and our place in it. That means the tools of professional storytellers—character, world, detail, voice—can unlock a way of thinking that’s ideal for an age in which we don’t passively consume media but actively participate in it. Building on insights from cognitive psychology and neuroscience, Rose shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Leading brands and top entertainment professionals already understand the vast potential of storytelling. From Warby Parker to Mailchimp to The Walking Dead, Rose explains how they use stories to establish their identity and turn ordinary people into fans—and how you can do the same.

Author : Frank Rose
Publisher : W. W. Norton & Company
Page : 369 pages
File Size : 46,5 Mb
Release : 2011-02-28
Category : Business & Economics
ISBN : 9780393080797

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The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories by Frank Rose Pdf

"A broad and deep look at how electronic media are changing storytelling…Completely fascinating." —Booklist, starred review Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

Author : Frank Rose
Publisher : Frank Rose
Page : 372 pages
File Size : 50,8 Mb
Release : 1990
Category : Business & Economics
ISBN : 0140093729

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West of Eden by Frank Rose Pdf

Award-winning journalist Frank Rose provides a riveting, behind-the-scenes account of a business and a technology in tormoil. The fall of Steve Jobs, the visionary entrepreneur who founded Apple Computer, is also the story of a freewheeling California youth culture on a collision course with corporate America.

Author : Frank Rose
Publisher : Frank Rose
Page : 232 pages
File Size : 55,6 Mb
Release : 1985
Category : Computers
ISBN : 039474103X

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Into the Heart of the Mind by Frank Rose Pdf

Author : Frank Rose
Publisher : W. W. Norton & Company
Page : 369 pages
File Size : 50,9 Mb
Release : 2011-02-28
Category : Business & Economics
ISBN : 9780393080797

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The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories by Frank Rose Pdf

"A broad and deep look at how electronic media are changing storytelling…Completely fascinating." —Booklist, starred review Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

Author : Glenn Stout
Publisher : Houghton Mifflin Harcourt
Page : 365 pages
File Size : 42,9 Mb
Release : 2009
Category : Biography & Autobiography
ISBN : 9780618858682

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Young Woman and the Sea by Glenn Stout Pdf

THE PERFECT MILE meet SWIMMING TO ANTARCTICA in this compelling tale of how nineteen-year-old Gertrude Ederle became the first woman to swim the English Channel.

Author : Frank Rose
Publisher : Frank Rose
Page : 580 pages
File Size : 41,7 Mb
Release : 1996
Category : Business & Economics
ISBN : 0887308074

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The Agency by Frank Rose Pdf

The story of the William Morris Agency is the stoyr of show business itself. Founded at the turn of the century, it stood as the premier agency in Hollywood for 80 years. With unvarnished descriptions of the board that runs William Morris and the needy and demanding stars they represent, The Agency is a compelling tale that lifts the curtain on the most intriguing business in Americ today. Photos.

Author : Wallace J. Nichols
Publisher : Little, Brown
Page : 352 pages
File Size : 47,5 Mb
Release : 2014-07-22
Category : Psychology
ISBN : 9780316252072

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Blue Mind by Wallace J. Nichols Pdf

A landmark book by marine biologist Wallace J. Nichols on the remarkable effects of water on our health and well-being. Why are we drawn to the ocean each summer? Why does being near water set our minds and bodies at ease? In BLUE MIND, Wallace J. Nichols revolutionizes how we think about these questions, revealing the remarkable truth about the benefits of being in, on, under, or simply near water. Combining cutting-edge neuroscience with compelling personal stories from top athletes, leading scientists, military veterans, and gifted artists, he shows how proximity to water can improve performance, increase calm, diminish anxiety, and increase professional success. BLUE MIND not only illustrates the crucial importance of our connection to water-it provides a paradigm shifting "blueprint" for a better life on this Blue Marble we call home.

Author : Frank Rose
Publisher : Doubleday Books
Page : 211 pages
File Size : 40,8 Mb
Release : 1980-01-01
Category : Masculinity
ISBN : 0385144210

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Real Men by Frank Rose Pdf

Author : John Cheever
Publisher : Vintage
Page : 1093 pages
File Size : 45,8 Mb
Release : 2011-04-20
Category : Fiction
ISBN : 9780307743985

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The Stories of John Cheever by John Cheever Pdf

PULITZER PRIZE WINNER • NATIONAL BESTSELLER • A seminal collection from one of the true masters of the short story. Spanning the duration of Cheever’s long and distinguished career, these sixty-one stories chronicle and encapsulate the lives of what has been called “the greatest generation.” From the early wonder and disillusionment of city life in “The Enormous Radio” to the surprising discoveries and common mysteries of suburbia in “The Housebreaker of Shady Hill” and “The Swimmer,” these are tales that have helped define the form. Featuring a preface by the Pulizter Prize-winning author, The Stories of John Cheever brings together some of the finest short stories ever written. "Cheever’s crowning achievement is the ability to be simultaneously generous and cynical, to see that the absurd and the profound can reside in the same moment, and to acknowledge both at the detriment of neither." —The Guardian

Author : Angus Fletcher
Publisher : Simon and Schuster
Page : 464 pages
File Size : 51,6 Mb
Release : 2022-03-08
Category : Literary Criticism
ISBN : 9781982135980

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Wonderworks by Angus Fletcher Pdf

"A brilliant examination of literary invention through the ages, from ancient Mesopotamia to Elena Ferrante, showing how writers created technical breakthroughs as sophisticated and significant as any in science, and in the process, engineered enhancements to the human heart and mind"--

Author : George Saunders
Publisher : Random House
Page : 433 pages
File Size : 45,6 Mb
Release : 2021-01-12
Category : Literary Criticism
ISBN : 9781984856043

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A Swim in a Pond in the Rain by George Saunders Pdf

NEW YORK TIMES BESTSELLER • From the Booker Prize–winning author of Lincoln in the Bardo and Tenth of December comes a literary master class on what makes great stories work and what they can tell us about ourselves—and our world today. LONGLISTED FOR THE PEN/DIAMONSTEIN-SPIELVOGEL AWARD • ONE OF THE BEST BOOKS OF THE YEAR: The Washington Post, NPR, Time, San Francisco Chronicle, Esquire, Milwaukee Journal Sentinel, Town & Country, The Rumpus, Electric Lit, Thrillist, BookPage • “[A] worship song to writers and readers.”—Oprah Daily For the last twenty years, George Saunders has been teaching a class on the Russian short story to his MFA students at Syracuse University. In A Swim in a Pond in the Rain, he shares a version of that class with us, offering some of what he and his students have discovered together over the years. Paired with iconic short stories by Chekhov, Turgenev, Tolstoy, and Gogol, the seven essays in this book are intended for anyone interested in how fiction works and why it’s more relevant than ever in these turbulent times. In his introduction, Saunders writes, “We’re going to enter seven fastidiously constructed scale models of the world, made for a specific purpose that our time maybe doesn’t fully endorse but that these writers accepted implicitly as the aim of art—namely, to ask the big questions, questions like, How are we supposed to be living down here? What were we put here to accomplish? What should we value? What is truth, anyway, and how might we recognize it?” He approaches the stories technically yet accessibly, and through them explains how narrative functions; why we stay immersed in a story and why we resist it; and the bedrock virtues a writer must foster. The process of writing, Saunders reminds us, is a technical craft, but also a way of training oneself to see the world with new openness and curiosity. A Swim in a Pond in the Rain is a deep exploration not just of how great writing works but of how the mind itself works while reading, and of how the reading and writing of stories make genuine connection possible.

Author : Houston Howard
Publisher : Unknown
Page : 374 pages
File Size : 43,6 Mb
Release : 2017-01-11
Category : Electronic
ISBN : 0692849009

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You're Gonna Need a Bigger Story by Houston Howard Pdf

The entertainment marketplace is rapidly changing and is forcing writers and producers in all industries to find a new way forward and to stand out in an over-saturated market. Houston Howard's signature Super Story process empowers creative minds to take an initial concept and develop it to its full potential and teaches them how to build a robust story architecture primed for 21st Century expansion and survival.

Author : Vadim Zeland
Publisher : John Hunt Publishing
Page : 123 pages
File Size : 42,7 Mb
Release : 2011
Category : Body, Mind & Spirit
ISBN : 9781846946608

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Reality Transurfing by Vadim Zeland Pdf

Transurfing Reality was one of the top non-fiction bestsellers in the world in 2005 and 2006. Unknown till now in the West, the series has sold over 1,300,000 copies in Russia in three years. This translation (by Natasha Micharina) describes a new way of looking at reality, indeed of creating it. It provides a scientific explanation of the laws that help you do this, building up a scientific model, speaking in detail about particular rules to follow and giving important how-to tips, illustrated with examples. The author introduces a system of specific terms, notions, and metaphors, which together make a truly convincing, thought-provoking theory of creating your own life. “You are ruled by circumstances and it will always be like that until you learn how to manage your reality,” says the author. Bringing together the cutting edge of modern science and philosophical teaching, the book's style is popular-scientific, metaphorical and conversational. Books in the series: Reality Transurfing 1: The Space of Variations; Reality Transurfing 2: A Rustle of Morning Stars; Reality Transurfing 3: Forward to the Past; Reality Transurfing 4: Ruling Reality; Reality Transurfing 5: Apples Fall to the Sky

Author : Michael Fairbanks,Malik Fal,Marcela Escobari-Rose,Elizabeth Hooper
Publisher : Templeton Foundation Press
Page : 294 pages
File Size : 53,5 Mb
Release : 2009-05-01
Category : Business & Economics
ISBN : 9781599472515

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In the River They Swim by Michael Fairbanks,Malik Fal,Marcela Escobari-Rose,Elizabeth Hooper Pdf

The sociologist Thomas Sowell writes, "We need to confront the most blatant fact that has persisted across centuries of social history—vast ddifferences in productivity among peoples, and the economic and other consequences of such differences." Poverty demeans dignity, shrinks the soul, wastes potential, and inflicts suffering on three billion people on our planet. We must also acknowledge that, during the past fifty yyears, the record in international assistance to the least developed countries has been disappointing; the economics-based abstractions developed in the think tanks of Europe and North America are insufficient. In the River They Swim is the antithesis of that search for solutions to the next big theory of global poverty. From the fresh perspective of advisors on the frontlines of development to the insight of leaders like President Paul Kagame of Rwanda and Pastor Rick Warren, it tells the story of change in the microcosms of emerging businesses, industries, and governments. These essays display a personal nature to their work that rigorous analysis alone cannot explain. We learn that a Sufi master can teach us about the different levels of knowledge, the "different ways to know a river." These practitioners could have written about its length, its source, its depth, its width, the power of its current, and the life it contains. They could have invested time and money to travel to that river so that they could sit on its shores and look at it, feel the sand that borders it, and watch the birds at play over it. Instead, they dove in to swim in the river, felt its current along their bodies, and tasted something of it. They wondered, briefly, if they had the strength to swim its length, and now they share the answer. If human development is a river, the authors in this volume, and perhaps some readers, will no longer be satisfied to stand along its banks.