The Smarter Startup

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The Smarter Startup

Author : Neal Cabage,Sonya Zhang
Publisher : New Riders
Page : 254 pages
File Size : 47,5 Mb
Release : 2013-02-27
Category : Business & Economics
ISBN : 9780133372731

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The Smarter Startup by Neal Cabage,Sonya Zhang Pdf

Why do some startups succeed while other do not? In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough. In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss: Why some entrepreneurs are luckier than others How to anticipate success or failure before you begin Why timing is everything for a startup Strategic positioning to beat the competition Building a business that cannot be commoditized Methods for Improving user engagement and profits This book was written by Neal Cabage and Sonya Zhang, PhD after years of discussing and studying why some startups succeed. By combining known academic models with personal insights from building and selling two online startups - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.

Ready, Set, Startup!

Author : Neal Cabage,Sonya Zhang
Publisher : New Riders
Page : 0 pages
File Size : 52,6 Mb
Release : 2013-03-16
Category : Business & Economics
ISBN : 0321905016

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Ready, Set, Startup! by Neal Cabage,Sonya Zhang Pdf

Online startups are exploding and an entire subculture has formed out of this phenomenon. And it shouldn't be a surprise with so much media coverage of billionaire startup founders. Indeed, the dot-com founder is today's rock star, inspiring hundreds of thousands to follow their path. It is now easier to start a business than at any time in history; particularly an online business. The cost and complexity of doing so has fallen precipitously. You no longer need an office, a phone system, a climate controlled room and in many cases, you don’t even need to write a lot of the core software your business will depend upon; just plug into the cloud. And access to capital to grow your business has never been easier; particularly if you’re interested in joining one of the many tech accelerator programs sprouting up across the country. Despite all of these advantages, there are clear challenges that result from this new dynamic. This book addresses these challenges and provides a conceptual framework for solving the problems along the way, helping startup entrepreneurs by smoothing the path and improving their odds of success.

UX for Lean Startups

Author : Laura Klein
Publisher : "O'Reilly Media, Inc."
Page : 236 pages
File Size : 53,9 Mb
Release : 2018-11-16
Category : Business & Economics
ISBN : 9781492049548

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UX for Lean Startups by Laura Klein Pdf

p>Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market. No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product. Determine whether people will buy your product before you build it Listen to your customers throughout the product’s lifecycle Understand why you should design a test before you design a product Get nine tools that are critical to designing your product Discern the difference between necessary features and nice-to-haves Learn how a Minimum Viable Product affects your UX decisions Use A/B testing in conjunction with good UX practices Speed up your product development process without sacrificing quality

Start Your Own Business, Sixth Edition

Author : The Staff of Entrepreneur Media
Publisher : Entrepreneur Press
Page : 563 pages
File Size : 55,8 Mb
Release : 2015-01-19
Category : Business & Economics
ISBN : 9781613083000

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Start Your Own Business, Sixth Edition by The Staff of Entrepreneur Media Pdf

Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.

All In Startup

Author : Diana Kander
Publisher : John Wiley & Sons
Page : 311 pages
File Size : 42,9 Mb
Release : 2014-06-30
Category : Business & Economics
ISBN : 9781118857663

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All In Startup by Diana Kander Pdf

If Owen Chase can't find a way to turn his company around in the next nine days, he'll be forced to shut it down and lay off all of his employees. He has incurred substantial debt and his marriage is on shaky ground. Through pure happenstance, Owen finds himself pondering this problem while advancing steadily as a contestant at the World Series of Poker. His Las Vegas path quickly introduces him to Samantha, a beautiful and mysterious mentor with a revolutionary approach to entrepreneurship. Sam is a fountain of knowledge that may save his company, but her sexual advances might prove too much for Owen's struggling marriage. All In Startup is more than just a novel about eschewing temptation and fighting to save a company. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can't seem to generate the traction they were expecting. Entrepreneurs who achieve success in the new economy do so using a new "scientific method" of innovation. All In Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue. You will likely get only one opportunity in your life to go "all in" in on an idea: to quit your job, talk your spouse into letting you drain the savings account, and follow your dream. All In Startup will prepare you for that "all in" moment and make sure that you push your chips into the middle only when the odds are in your favor. This book holds the keys to significantly de-risking your idea so that your success appears almost lucky. Join Owen and Sam for this one-of-a-kind journey that will set you on the right path for when it's your turn to put everything on the line.

The Startup Way

Author : Eric Ries
Publisher : Crown Currency
Page : 402 pages
File Size : 52,7 Mb
Release : 2017-10-17
Category : Business & Economics
ISBN : 9781101903216

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The Startup Way by Eric Ries Pdf

Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

The Startup Community Way

Author : Brad Feld,Ian Hathaway
Publisher : John Wiley & Sons
Page : 368 pages
File Size : 53,8 Mb
Release : 2020-08-03
Category : Business & Economics
ISBN : 9781119613626

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The Startup Community Way by Brad Feld,Ian Hathaway Pdf

The Way Forward for Entrepreneurship Around the World We are in the midst of a startup revolution. The growth and proliferation of innovation-driven startup activity is profound, unprecedented, and global in scope. Today, it is understood that communities of support and knowledge-sharing go along with other resources. The importance of collaboration and a long-term commitment has gained wider acceptance. These principles are adopted in many startup communities throughout the world. And yet, much more work is needed. Startup activity is highly concentrated in large cities. Governments and other actors such as large corporations and universities are not collaborating with each other nor with entrepreneurs as well as they could. Too often, these actors try to control activity or impose their view from the top-down, rather than supporting an environment that is led from the bottom-up. We continue to see a disconnect between an entrepreneurial mindset and that of many actors who wish to engage with and support entrepreneurship. There are structural reasons for this, but we can overcome many of these obstacles with appropriate focus and sustained practice. No one tells this story better than Brad Feld and Ian Hathaway. The Startup Community Way: Evolving an Entrepreneurial Ecosystem explores what makes startup communities thrive and how to improve collaboration in these rapidly evolving, complex environments. The Startup Community Way is an explanatory guide for startup communities. Rooted in the theory of complex systems, this book establishes the systemic properties of entrepreneurial ecosystems and explains why their complex nature leads people to make predictable mistakes. As complex systems, value creation occurs in startup communities primarily through the interaction of the "parts" - the people, organizations, resources, and conditions involved - not the parts themselves. This continual process of bottom-up interactions unfolds naturally, producing value in novel and unexpected ways. Through these complex, emergent processes, the whole becomes greater and substantially different than what the parts alone could produce. Because of this, participants must take a fundamentally different approach than is common in much of our civic and professional lives. Participants must take a whole-system view, rather than simply trying to optimize their individual part. They must prioritize experimentation and learning over planning and execution. Complex systems are uncertain and unpredictable. They cannot be controlled, only guided and influenced. Each startup community is unique. Replication is enticing but impossible. The race to become "The Next Silicon Valley" is futile - even Silicon Valley couldn't recreate itself. This book: Offers practical advice for entrepreneurs, community builders, government officials, and other stakeholders who want to harness the power of entrepreneurship in their city Describes the core components of startup communities and entrepreneurial ecosystems, as well as an explanation of the differences between these two related, but distinct concepts Advances a new framework for effective startup community building based on the theory of complex systems and insights from systems thinking Includes contributions from leading entrepreneurial voices Is a must-have resource for entrepreneurs, venture capitalists, executives, business and community leaders, economic development authorities, policymakers, university officials, and anyone wishing to understand how startup communities work anywhere in the world

The Smart Startup

Author : John Elder
Publisher : Startupfool.com
Page : 242 pages
File Size : 42,5 Mb
Release : 2015-06-12
Category : Electronic
ISBN : 069246512X

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The Smart Startup by John Elder Pdf

More people are starting tech companies today than ever before. Tech Incubators are popping up all across the country, and shared office space is available everywhere. When people think about building a startup, they immediately jump on the seemingly tried and true path...find a co-founder, get into an incubator, start pitching venture capitalists on your business plan, then crush it! But there's another way...a better way...a smarter way....the Smart Startup way. In the Smart Startup, veteran serial entrepreneur John Elder describes his tried and true method for building startups without the need of a co-founder, an incubator, or venture capital money. John first started building Smart Startups in the mid 90's when he created one of the Internets earliest advertising exchanges and sold it to a publicly traded company at the height of the first dot-com boom. After that he built a b2b biotech company and sold it to a group of investment bankers before developing one of the earliest desktop SEO software titles used by over three million people. If you've ever dreamed of starting your own online business, this is the book for you.

Lean AI

Author : Lomit Patel
Publisher : O'Reilly Media
Page : 237 pages
File Size : 52,8 Mb
Release : 2020-01-30
Category : Business & Economics
ISBN : 9781492059288

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Lean AI by Lomit Patel Pdf

How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects

Startup Communities

Author : Brad Feld
Publisher : John Wiley & Sons
Page : 183 pages
File Size : 40,9 Mb
Release : 2012-09-06
Category : Business & Economics
ISBN : 9781118483312

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Startup Communities by Brad Feld Pdf

An essential guide to building supportive entrepreneurial communities "Startup communities" are popping up everywhere, from cities like Boulder to Boston and even in countries such as Iceland. These types of entrepreneurial ecosystems are driving innovation and small business energy. Startup Communities documents the buzz, strategy, long-term perspective, and dynamics of building communities of entrepreneurs who can feed off of each other's talent, creativity, and support. Based on more than twenty years of Boulder-based entrepreneur turned-venture capitalist Brad Feld's experience in the field?as well as contributions from other innovative startup communities?this reliable resource skillfully explores what it takes to create an entrepreneurial community in any city, at any time. Along the way, it offers valuable insights into increasing the breadth and depth of the entrepreneurial ecosystem by multiplying connections among entrepreneurs and mentors, improving access to entrepreneurial education, and much more. Details the four critical principles needed to form a sustainable startup community Perfect for entrepreneurs and venture capitalists seeking fresh ideas and new opportunities Written by Brad Feld, a thought-leader in this field who has been an early-stage investor and successful entrepreneur for more than twenty years Engaging and informative, this practical guide not only shows you how startup communities work, but it also shows you how to make them work anywhere in the world.

Smart Cities, Smart Future

Author : Mike Barlow,Cornelia Levy-Bencheton
Publisher : John Wiley & Sons
Page : 336 pages
File Size : 49,7 Mb
Release : 2018-10-15
Category : Political Science
ISBN : 9781119516217

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Smart Cities, Smart Future by Mike Barlow,Cornelia Levy-Bencheton Pdf

Are you curious about smart cities? You should be! By mid-century, two-thirds of us will live in cities. The world of tomorrow will be a world of cities. But will they be smart cities? Smart cities are complex blends of technologies, systems and services designed and orchestrated to help people lead productive, fulfilling, safe and happy lives. This remarkable book is a window into our shared future. In crisp language and sharp detail, Mike Barlow and Cornelia Lévy-Bencheton explain how smart cities are powerful forces for positive change. With keen eyes and warm hearts, they invite readers to imagine the world of tomorrow, a fascinating world of connected cities and communities. They capture and convey the depth and richness of the worldwide smart city movement. Smart Cities, Smart Future describes the impact of smart city projects on people in towns, cities and nations around the world. The book includes descriptions of ongoing smart city projects in North America, Europe, Asia and the Middle East. Looking Ahead to an Urban World No two smart cities are alike. No one can say with certainty or precision what the term “smart city” means. There is no standard definition or common template. Today, smart cities are works in progress. They emerge from our hopes and our dreams. This book provides you with the knowledge and insight you need to participate in the smart city movement. It explains how smart cities are “systems of systems” and introduces key concepts such as interoperability, open standards, resiliency, agility, adaptability and continuous improvement. Includes Detailed Glossary of Terms and Essential Vocabulary The book includes a detailed comprehensive glossary of essential smart city terms. The glossary will become your indispensable resource as you engage more deeply with the smart city movement and become more involved in planning our common future in an urban world. Carefully Researched and Crisply Written Smart Cities, Smart Future is carefully researched and fully documented. It includes interviews with leaders and experts in multiple disciplines essential to the development of smart cities, towns, regions, states and nations. Written in the clean style of modern journalism, the book offers a strong and compelling narrative of a changing world. It reminds us that we are responsible for choosing our destiny and determining the shape of things to come. The smart city movement is gaining speed and momentum. Read this book, and enjoy the ride!

The Startup Playbook

Author : Rajat Bhargava,Will Herman
Publisher : John Wiley & Sons
Page : 480 pages
File Size : 44,8 Mb
Release : 2020-06-23
Category : Business & Economics
ISBN : 9781119708537

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The Startup Playbook by Rajat Bhargava,Will Herman Pdf

Get the real guidance you need to create and build your first startup company from founders who have been there many times before. The first run printing of The Startup Playbook SOLD OUT! So, we revised, expanded, and improved this second edition, including a new foreword by Brad Feld, author of Venture Deals. We still give our personal, how-to guide for building your startup from the ground up. You'll find a collection of the major lessons and shortcuts we've learned that will shift the odds in your favor. We're sharing our tips, secrets, and advice in a frank, founder-to-founder discussion with you. We make no bones about our bias. We're on your side, the founder's side. While venture capitalists, investors, and accelerators/incubators can add great value in the startup ecosystem, this book isn't about their points of view. We'll tell you where our interests as founders diverge from those on the other side of the table—investors, bankers, advisors, board members, and others—and what to do when that happens. The Startup Playbook is not a recipe, it's not a template, it's not a list of tasks to do. It's our insider's guide to starting a company and running it successfully in those critical early months. Between us, we've started over a dozen high-tech software companies and raised over $500 million in investment capital. We've acquired over thirty-five companies, had three of our startups go public, sold six of them, and we made billions of dollars for shareholders. We've also invested in over eighty startups, advised and mentored over two hundred companies and actively worked with venture capitalists (VCs), incubators, and accelerators to help launch many other new startups. We've had plenty of failures, too. And we've probably learned more from those than from the successes. We share those lessons as well. The Startup Playbook is full of our advice, guidance, do's, and don'ts from our years of experience as founders many times. We want to share our hard-earned knowledge with you to make success easier for you to achieve. "This book is extraordinarily fresh and exciting. In an accessible, straight talk fashion, this book is a manual, and an inspiration. The Startup Playbook is smart and avoids the 'I am so smart' over-writing endemic to the genre. Read this as it is presented. You'll be doing yourself a tremendous favor." —Amazon Reviewer

The Lean Startup

Author : Eric Ries
Publisher : Crown Currency
Page : 337 pages
File Size : 43,8 Mb
Release : 2011-09-13
Category : Business & Economics
ISBN : 9780307887894

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The Lean Startup by Eric Ries Pdf

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

The Smart Start Up

Author : Tom Hopkins,Omar Periu
Publisher : Morgan James Publishing
Page : 113 pages
File Size : 54,9 Mb
Release : 2018-07-03
Category : Business & Economics
ISBN : 9781683509387

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The Smart Start Up by Tom Hopkins,Omar Periu Pdf

“Start and build a high-profit business, choose exactly the right product for you, outsell your competition, and put yourself onto the road to riches” (Brian Tracy, New York Times–bestselling author). The Smart Start Up helps readers start strong and stay strong in the early phases of growing their businesses, providing fundamental strategies for beating the odds. With this information, entrepreneurs will be able to reach the success level of their dreams—whether that’s to create a legacy for generations or to follow the build-and-sell-it road to success. Within these pages, Tom Hopkins and Omar Periu delve deeply into the nuances of business ownership both on the practical and emotional side of things. They will help readers avoid some of the most common pitfalls entrepreneurs face. Readers will learn how to establish a compass they and the rest of their teams can rely on to guide business decisions going forward. Topics covered include: self-analysis as an entrepreneur; how to evaluate a business idea; how to choose the best structure for a business, including working with legal and accounting professionals; business communication skills; hiring and managing team members; prioritization; selling skills; marketing strategies; negotiation skills; and how to keep clients happy long term. “Own this book and you’ll have the opportunity to be guided to your own success by two of the best and proven teachers in the business.” —Bob Burg, bestselling coauthor of The Go-Giver and The Go-Giver Influencer “Inside the pages of this masterpiece, you’ll get the formula for success that gives you the winning edge in the hyper-competitive marketplace.” —Jeb Blount, CEO of Sales Gravy and author of Fanatical Prospecting

The 7 Secret Keys to Startup Success

Author : David J. Muchow
Publisher : Simon and Schuster
Page : 271 pages
File Size : 50,8 Mb
Release : 2022-09-27
Category : Business & Economics
ISBN : 9781510770652

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The 7 Secret Keys to Startup Success by David J. Muchow Pdf

Finally, a new kind of business startup book—packed full of practical advice plus essential legal information you really need but don’t get in business school or anywhere else! The 7 Secret Keys to Startup Success is the one book every entrepreneur should have. David J. Muchow, an award-winning, thirty-year serial entrepreneur and lawyer, gives you practical legal and business advice covering every aspect of entrepreneurship—and it’s fun to read! It includes all the basics of building and growing a business—management, fundraising, marketing, intellectual property, and risk management—plus much more, like how to avoid the hidden mistakes that cause “Startup Suicide” and kill 80 percent of startups in the first year. There are also model legal forms and charts along with fun-to-read stories and examples. Muchow, who teaches law, business, and entrepreneurship at Georgetown University, has advised hundreds of businesses on how to succeed. The book reveals key mistakes that can kill businesses. For example, blogging about your new products can prevent getting a patent. And giving away too much equity and picking the wrong partners can be fatal. At the macro level, the book describes why the US should create a National Ecosystem to Support Startups (NESS) to increase our competitiveness, which could take startups from a concept to commercialization in just ninety days and speed up the patent process. This unique guide, which focuses on both the business and legal aspects of startups, is a must-have for every aspiring entrepreneur, small business owner, startup incubator, student, and for business and law schools. In The7 Secret Keys to Startup Success, you will learn: How to cut legal expenses and manage lawyers How to fire employees and partners without getting sued Patent, trademark and copyright strategies and tricks How to raise money without SEC problems How to avoid the financial “Valley of Death” What “to do” but also “what not to do" to avoid “startup suicide.” Business books can be fun! Enjoy the many business stories, such as how Ivanka Trump was sued for trademark infringement over her Hettie Sandal design and Oprah Winfrey’s battle to protect her intellectual property for O Magazine. At the end of each chapter are examples, inspired by Muchow’s years as a foreign agent and federal prosecutor, which demonstrate the principles in that chapter. They’re told by Professor Scooter Magee, the Startup Expert, as he helps startups prevent Startup Suicide and achieve success while fighting the CIA and others. Think Professor Indiana Jones in Raiders of the Lost Ark meets Bar Rescue or Silicon Valley! Enjoy Scooter’s adventures while learning the critical real-life startup legal and business lessons that can help you be successful. In short, The 7 Secret Keys to Startup Success is a new kind of startup book—it’s like having both an expert attorney and a consultant by your side every step of the way on your startup’s journey to success—while enjoying the ride!