The Social Ceo

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The Social CEO

Damian Corbet

Author : Damian Corbet
Publisher : Bloomsbury Publishing
Page : 216 pages
File Size : 44,5 Mb
Release : 2019-08-22
Category : Business & Economics
ISBN : 9781472967251

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The Social CEO by Damian Corbet Pdf

A collection of expert insights on how and why CEOs need to get social for business success. There remains a huge gulf in understanding by many leaders of the Social Age – in which everyone, all round the world, can comment on anything and everything. Despite this mass revolution, it is the people at the top of organizations who have been slowest to understand and adapt to it. While business leaders may feel that it's enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to 'get social' to survive. The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they're better able to communicate their organization's objectives and values, gauge the climate in which they operate and improve their brand image. Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising 'social CEOs' working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage.

CEO Excellence

Carolyn Dewar,Scott Keller,Vikram Malhotra

Author : Carolyn Dewar,Scott Keller,Vikram Malhotra
Publisher : Simon and Schuster
Page : 384 pages
File Size : 48,9 Mb
Release : 2022-03-15
Category : Business & Economics
ISBN : 9781982179670

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CEO Excellence by Carolyn Dewar,Scott Keller,Vikram Malhotra Pdf

"Based on extensive interviews with today's . . . corporate leaders, this look at how the best CEOs do their jobs focuses on the mindsets and actions that foster an environment of excellence"--

Decoding CEO-Speak

Russell Craig,Joel Amernic

Author : Russell Craig,Joel Amernic
Publisher : University of Toronto Press
Page : 259 pages
File Size : 41,6 Mb
Release : 2021
Category : Business & Economics
ISBN : 9781487505950

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Decoding CEO-Speak by Russell Craig,Joel Amernic Pdf

Decoding CEO-Speak monitors the written and oral language of CEOs to reveal its manipulative, enlightening, frustrating, inspiring, and disturbing characteristics.

Trailblazer

Marc Benioff,Monica Langley

Author : Marc Benioff,Monica Langley
Publisher : Currency
Page : 274 pages
File Size : 43,7 Mb
Release : 2019-10-15
Category : Business & Economics
ISBN : 9781984825193

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Trailblazer by Marc Benioff,Monica Langley Pdf

NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business. “The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of Principles: Life and Work What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Praise for Trailblazer “A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase “In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube

Jesus, CEO

Laurie Beth Jones

Author : Laurie Beth Jones
Publisher : Hachette Books
Page : 290 pages
File Size : 47,7 Mb
Release : 2001-10-01
Category : Business & Economics
ISBN : 9780786870790

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Jesus, CEO by Laurie Beth Jones Pdf

Enhance and strengthen your corporate leadership skills with this guide to spirituality in business from a bestselling Christian consultant and speaker. Bestselling author Laurie Beth Jones brings you the ultimate guide to transforming your team and sparking inspiration in your business. In Jesus, CEO, Jones compares Jesus to a CEO who turned a disorganized "staff" of twelve into a thriving, long-lasting enterprise.With the twenty-fifth anniversary edition of Jesus, CEO, Jones revises and updates her original modernized guidance, ensuring that everyone can continue to apply the ancient wisdom pulled straight from the Bible. Filled with fresh, practical, and profound advice, Jesus, CEO helps managers motivate their teams and themselves. Jones divides this advice into three sections: strength of self-mastery, strength of actions, and strength of relationships. By teaching readers how to reinvent all aspects of their business according to the ultimate CEO, Jesus, CEO becomes the handbook you need for corporate success.

The CEO Next Door

Elena Botelho,Kim Powell,Tahl Raz

Author : Elena Botelho,Kim Powell,Tahl Raz
Publisher : Random House
Page : 288 pages
File Size : 44,8 Mb
Release : 2018-03-08
Category : Business & Economics
ISBN : 9780753552209

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The CEO Next Door by Elena Botelho,Kim Powell,Tahl Raz Pdf

Winner of CMI Management Book of the Year 2019 New York Times Bestseller Wall Street Journal Bestseller Everything you thought you knew about becoming a CEO is wrong. You must graduate from an elite college or business school. In fact, only 7 percent of the CEOs of today's companies went to a top school--and 8 percent didn't graduate from college at all. Never put a foot wrong. In fact, people who have become CEOs have on average had five to seven career setbacks on their way to the top. Drawing on the biggest dataset of CEOs in the world -- in-depth analysis of 2,600 leaders, drawn from a database of 17,000 CEOs, as well as 13,000 hours of interviews -- The CEO Next Door is crammed full of myth-busting and counter-intuitive insights in what it really takes to get ahead. Discover the way actual CEOs of top companies think and behave, and the kind of traits to develop if you want to make your ambitions a reality and take your career right to the top.

The Mind Of The CEO

Jeffrey E Garten

Author : Jeffrey E Garten
Publisher : Basic Books
Page : 320 pages
File Size : 45,9 Mb
Release : 2008-08-05
Category : Business & Economics
ISBN : 9780786725120

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The Mind Of The CEO by Jeffrey E Garten Pdf

The Mind of the CEO offers unprecedented access to the most dynamic business leaders of our time. Reading this book is like being at the World Economic Forum in Davos, Switzerland -- not at the formal presentations but in the hotel bar afterward, where the microphones are turned off and world-famous business leaders say what they really think. Better still, their confidant, Jeffrey Garten, interprets what they say, telling you how their views relate to each other and the world economy, and noting the many important things left unsaid. A revealing glimpse into the future of business, The Mind of the CEO captures as no other book before it what is in the minds of top business leaders and what it means for all of us.

The Next CEO

Thomas Keil,Marianna Zangrillo

Author : Thomas Keil,Marianna Zangrillo
Publisher : Routledge
Page : 155 pages
File Size : 40,9 Mb
Release : 2021-05-06
Category : Business & Economics
ISBN : 9781000379495

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The Next CEO by Thomas Keil,Marianna Zangrillo Pdf

Shortlisted for the Business Book of the Year (International Books category) 2022 Every year, companies spend billions of dollars in board time and headhunter fees on CEO searches. In fact, the selection of the next CEO is the single most important task of the board of directors. Yet, despite the huge amount of time, money, and attention given to the task, many CEO changes fail, with disastrous consequences for all concerned. With so much at stake, it is natural to ask what companies and their boards can do to increase the odds of success. Illustrated with an abundance of real-life examples from interviews with CEOs, C-suite members, members of the boards, and headhunters supporting CEO searches, The Next CEO explains how boards can improve the odds of success with CEO succession by identifying clear CEO mandates and associated CEO profiles and by selecting CEOs that are fi t for purpose. It further explains how the CEOs of leading corporations effectively take charge and create results, providing a roadmap for incoming CEOs. These ideas are brought to life with case studies and interviews with well-known corporations such as ABB, Alibaba, Freudenberg, GE, Google, HNA, HP, Microsoft, Nestle, Nike, Nokia, Novartis, Roche, Sony, Tata, and Zurich Insurance. The book is invaluable practical reading for board members of medium-to-large-size fi rms involved with CEO succession, and for those preparing for their fi rst CEO position. It is also relevant to headhunters who are involved in the process of CEO succession as a working tool for them and their clients. In addition, the book will be relevant to courses on corporate governance and strategic transformation at the executive and MBA levels.

The B2B Social Media Book

Kipp Bodnar,Jeffrey L. Cohen

Author : Kipp Bodnar,Jeffrey L. Cohen
Publisher : John Wiley & Sons
Page : 216 pages
File Size : 40,5 Mb
Release : 2011-12-20
Category : Business & Economics
ISBN : 9781118214305

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The B2B Social Media Book by Kipp Bodnar,Jeffrey L. Cohen Pdf

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

What the CEO Wants You to Know

Ram Charan

Author : Ram Charan
Publisher : Crown
Page : 146 pages
File Size : 52,7 Mb
Release : 2001
Category : Corporations
ISBN : 9780609608395

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What the CEO Wants You to Know by Ram Charan Pdf

A powerful lesson in what is really important in business, this remarkable book by an ultimate insider takes the lessons of the peddler and reveals how they can be used by the rest of us. Reminiscent of bestsellers such as "Who Moved My Cheese?" and" The One-Minute Manager, What the CEO Wants You to Know" is simple, direct, and of immense use to everyone in business.

CEO Branding

Marc Fetscherin

Author : Marc Fetscherin
Publisher : Routledge
Page : 360 pages
File Size : 48,7 Mb
Release : 2015-06-19
Category : Business & Economics
ISBN : 9781317746621

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CEO Branding by Marc Fetscherin Pdf

CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, profit, and stock returns), as well as non-financial terms (reputation, trust, and firm strategy). The book also includes ‘lessons learned’ and many examples that illustrate how companies can measure and manage the CEO brand. This comprehensive, authoritative volume will give students, researchers, marketing and communication managers, and CEOs themselves a thorough understanding of all aspects of the CEO brand. A must read for any CEO who is serious about developing, managing and measuring their own brand. For more information, visit www.ceobranding.org

Tomorrow's Capitalist

Alan Murray

Author : Alan Murray
Publisher : Hachette UK
Page : 247 pages
File Size : 48,7 Mb
Release : 2022-05-10
Category : Business & Economics
ISBN : 9781541789104

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Tomorrow's Capitalist by Alan Murray Pdf

The Next Big Idea Club, Best Leadership Books of 2022 In an era of political and cultural extremism, America’s corporate leaders have emerged as the pragmatic center of a movement for social and economic progress. The core tenets of a capitalist system that dominated the world for more than a century are being challenged as never before. Narratives about the failures of capitalism, the greed of the 1 percent, and the blindness of corporations to public need have made their mark and are driving change. These aren’t the superficial cosmetic fixes that generated so much cynicism in the past, but a revolution in the way corporations are imagined and run. Tomorrow’s Capitalist reveals how corporate CEOs—the ultimate pragmatists—realized that they could lose their “operating license” unless they tackle the fundamental issues of our time: climate, diversity and inclusion, and inequality and workforce opportunity. Responding to their employees and customers who are demanding corporate change, they have taken the lead in establishing the bold new principles of stakeholder capitalism, ensuring that for the first time in more than a half a century it is not just shareholders who have a say in how corporations are run. Alan Murray vividly captures the zeitgeist of the real and compelling dynamic that is transforming much of the corporate world.

The CEO's Boss

William M. Klepper

Author : William M. Klepper
Publisher : Columbia University Press
Page : 297 pages
File Size : 47,5 Mb
Release : 2019-01-08
Category : Business & Economics
ISBN : 9780231547307

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The CEO's Boss by William M. Klepper Pdf

The CEO’s Boss, originally published in 2010, is the definitive guide to a productive working relationship between corporate boards and CEOs. Speaking to an era when company directors must monitor the actions and day-to-day operations of their CEO, William M. Klepper offers eight essential lessons to help boards operate more effectively in this bold and independent role. Since the publication of the first edition, Klepper has continued to develop and apply its lessons for a variety of businesses and settings. In this second edition, Klepper renews the paradigm set forth in the first, with new case studies of companies such as Wells Fargo, BP, Hewlett-Packard, and Proctor & Gamble. Giving directors, executives, investors, and stakeholders the tools to make crucial relationships work, Klepper details the best techniques for selecting the right CEO, establishing a working relationship, and giving effective feedback. He affirms the importance of the social contract between directors and their CEOs, encourages directors to embrace their independence, and teaches executives to value tough love. He revisits the first edition’s case studies and derives new insights from how these companies followed—or failed to heed—the book’s precepts. He also takes a close look at the predictions he made almost ten years ago, providing new forecasts and integrating core knowledge to ensure that The CEO’s Boss remains essential in our ever-changing business landscape.

CEO Society

Peter Bloom,Carl Rhodes

Author : Peter Bloom,Carl Rhodes
Publisher : Bloomsbury Publishing
Page : 289 pages
File Size : 48,6 Mb
Release : 2018-04-15
Category : Philosophy
ISBN : 9781786990747

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CEO Society by Peter Bloom,Carl Rhodes Pdf

Chief Executive Officers (CEOs) have become the cultural icons of the 21st century. Figures like Steve Jobs and Mark Zuckerberg are held up as role models who epitomise the modern pursuit of innovation, wealth and success. We now live, Bloom and Rhodes argue, in a 'CEO society' – a society where corporate leadership has become the model for transforming not just business, but all spheres of life, where everyone from politicians to jobseekers to even those seeking love are expected to imitate the qualities of the lionized corporate executive. But why, in the wake of the failings exposed by the 2008 financial crisis, does the corporate ideal continue to exert such a grip on popular attitudes? In this insightful new book, Bloom and Rhodes examine the rise of the CEO society, and how it has started to transform governments, culture and the economy. This influence, they argue, holds troubling implications for the future of democracy - as evidenced by the disturbing political rise of Donald Trump in the US - and for our society as a whole.

Startup CEO

Matt Blumberg

Author : Matt Blumberg
Publisher : John Wiley & Sons
Page : 486 pages
File Size : 42,9 Mb
Release : 2020-08-04
Category : Business & Economics
ISBN : 9781119723660

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Startup CEO by Matt Blumberg Pdf

You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.

The Social Ceo

The Social CEO by Damian Corbet Pdf

CEO Excellence by Carolyn Dewar,Scott Keller,Vikram Malhotra Pdf

Decoding CEO-Speak by Russell Craig,Joel Amernic Pdf

Trailblazer by Marc Benioff,Monica Langley Pdf

Jesus, CEO by Laurie Beth Jones Pdf

The CEO Next Door by Elena Botelho,Kim Powell,Tahl Raz Pdf

The Mind Of The CEO by Jeffrey E Garten Pdf

The Next CEO by Thomas Keil,Marianna Zangrillo Pdf

The B2B Social Media Book by Kipp Bodnar,Jeffrey L. Cohen Pdf

What the CEO Wants You to Know by Ram Charan Pdf

CEO Branding by Marc Fetscherin Pdf

Tomorrow's Capitalist by Alan Murray Pdf

The CEO's Boss by William M. Klepper Pdf

CEO Society by Peter Bloom,Carl Rhodes Pdf

Startup CEO by Matt Blumberg Pdf

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