The Spanx Story

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The Spanx Story

Author : Charlie Wetzel,Stephanie Wetzel
Publisher : HarperCollins Leadership
Page : 192 pages
File Size : 50,7 Mb
Release : 2020-10-27
Category : Business & Economics
ISBN : 9781400216178

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The Spanx Story by Charlie Wetzel,Stephanie Wetzel Pdf

What can you learn from one of the most successful companies in the world? The Spanx Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled entrepreneur Sara Blakely to dominate the shapewear industry and become a billionaire. Sara Blakely had a problem. She had a beautiful pair of white designer pants hanging in her closet just calling out to her to wear them, even though they accented her least favorite feature: cellulite. After searching high and low for a solution and coming up empty, an idea was born: Spanx. The Spanx Story chronicles Sara’s journey from long nights researching patent and trademark law, to years of cold shoulders she received from the titans of the pantyhose industry, to the cold call that led to the shelves of Nieman Marcus. It was a long road of incredible hard work and determination that led Spanx to become the iconic brand it is today. Through Sara’s story, you will learn: How to develop an idea and turn it into a business. How to start a company with very little capital by thinking outside of the box and dedicating every spare moment to your goal. How to recognize when it’s better to hire a CEO than to be the CEO. How to stay the course and continue to believe in your idea, despite naysayers and going against an industry resistant to innovation. The Spanx Story educates and inspires entrepreneurs and innovators to find the problem for their solutions and persevere through the hard work that goes into building a billion-dollar company.

The Spanx Story

Author : Charlie Wetzel,Stephanie Wetzel
Publisher : Business Storybook
Page : 144 pages
File Size : 55,8 Mb
Release : 2022-03-29
Category : Business & Economics
ISBN : 1400232759

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The Spanx Story by Charlie Wetzel,Stephanie Wetzel Pdf

What can you learn from the most successful companies in the world? The Spanx Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled entrepreneur Sara Blakely to dominate the shapewear industry and become a billionaire. Sara Blakely had a problem. She had a beautiful pair of white designer pants hanging in her closet just calling out to her to wear them, even though they accented her least favorite feature: cellulite. After searching high and low for a solution and coming up empty, an idea was born: Spanx. The Spanx Story chronicles Sara's journey from long nights researching patent and trademark law, to years of cold shoulders she received from the titans of the pantyhose industry, to the cold call that led to the shelves of Nieman Marcus. It was a long road of incredible hard work and determination that led Spanx to become the iconic brand it is today. This book educates and inspires entrepreneurs and innovators to find the problem for their solutions and persevere through all of the hard work that goes into building a billion-dollar company. Through Sara's story, you will learn: How to develop an idea and turn it into a business. How to start a company with very little capital by thinking outside of the box and dedicating every spare moment to your goal. How to recognize when it's better to hire a CEO than to be the CEO. And, how to stay the course and continue to believe in your idea, despite naysayers and going against an industry resistant to innovation.

The Belly Art Project

Author : Sara Blakely
Publisher : St. Martin's Press
Page : 200 pages
File Size : 51,8 Mb
Release : 2016-10-11
Category : Photography
ISBN : 9781250121370

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The Belly Art Project by Sara Blakely Pdf

The Belly Art Project is a celebration of one of humanity’s greatest gifts: motherhood! Created by Sara Blakely, the founder of Spanx and the Sara Blakely Foundation, this beautiful, happy book features photographs of over 100 women who came together and used unlikely canvases - their bellies - as billboards of hope. The Belly Art Project showcases moms-to-be with their bellies transformed into works of art--witty, eye-bending and beautifully art directed--all posed to benefit mothers in need. All kinds of mamas bellied up to the cause, from celebrities like Kate Winslet, mother of three, and Milla Jovovich, mother of two, to business leaders like Zanna Roberts Rassi, fashion editor and TV host, and Stacey Bendet, founder and CEO of fashion brand Alice and Olivia, to everyday women from all over the globe. With a complete how-to belly paint section so readers can paint themselves or their friends, The Belly Art Project is an inventive piece of design and a perfect baby shower present. 100% of the author's proceeds benefit Every Mother Counts.

The Marvel Studios Story

Author : Charlie Wetzel,Stephanie Wetzel
Publisher : HarperCollins Leadership
Page : 192 pages
File Size : 47,9 Mb
Release : 2020-05-26
Category : Business & Economics
ISBN : 9781400216192

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The Marvel Studios Story by Charlie Wetzel,Stephanie Wetzel Pdf

What can you learn from the world’s most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios. Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born. Marvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the Hulk’s smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween. This book educates readers on how one of the largest creative companies in the planetary universe runs their business and keeps their fans and their parent company, Disney, counting the profits. Through the story of Marvel Studios, you’ll learn: How to recognize and pursue additional revenue streams. How a company can successfully balance the creative with business to appease investors and fans alike. And how to keep a decades-old superhero franchise new and exciting without losing sight of its roots.

The Sephora Story

Author : Mary Curran Hackett
Publisher : HarperCollins Leadership
Page : 193 pages
File Size : 47,9 Mb
Release : 2020-05-26
Category : Business & Economics
ISBN : 9781400220595

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The Sephora Story by Mary Curran Hackett Pdf

What can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere. Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It’s where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It’s the cosmetic birthplace for the iconic Kardashian contour. And it’s a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry. The Sephora Story teaches you how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store. Through Sephora’s story, you will learn: How to lead the evolution of a decades old brand and how to relaunch it in a new market. How to create a customer experience that revolutionizes an industry. How to bring together multiple brands under one roof without compromising their identities. And how to reach a younger audience and ignite a passion for your product. It’s more than just makeup, it’s an experience and this book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers.

Start with Story: The Entrepreneur's Guide to Using Story to Grow Your Business

Author : Lyn Graft
Publisher : Lioncrest Publishing
Page : 274 pages
File Size : 55,5 Mb
Release : 2019-01-31
Category : Business & Economics
ISBN : 1544501390

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Start with Story: The Entrepreneur's Guide to Using Story to Grow Your Business by Lyn Graft Pdf

Your founder's story is key to fueling your company's success. It is a powerful asset in everything from raising capital to driving sales to securing press to attracting talent. Countless entrepreneurs have achieved business success by crafting a great story, and you can too. Start with Story is the definitive guidebook for first-time entrepreneurs to create the best story for their business. Inside, Lyn Graft demonstrates the power of this medium by examining the successes of companies like Starbucks, Dropbox, Spanx, TOMS, and many more who built incredible brands from scratch. Using his own storytelling framework, Graft leads you through a five-step process to construct the best narrative to showcase your business. You already have the best asset that sets your business apart. It's time to create your story.

Startup Nation

Author : Jeff Sloan,Rich Sloan
Publisher : Crown Currency
Page : 306 pages
File Size : 54,5 Mb
Release : 2007-12-18
Category : Business & Economics
ISBN : 9780307423825

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Startup Nation by Jeff Sloan,Rich Sloan Pdf

Want to take control of your life? Want to trade in that listless job and create the company you’ve always dreamed of? Millions of new businesses are started each year, from online diamond dealers to part-time “pet projects” to the latest franchises. StartupNation is all about putting you in the driver’s seat to start your own business. Jeff and Rich Sloan are lifelong entrepreneurs who have created dozens of successful businesses and have guided and advised thousands of others through their nationally syndicated radio talk show, on their Web site, and in their weekly online newsletter. In StartupNation, the Sloan Brothers examines every aspect of smart entrepreneurship and help you create the business you've always dreamed of. You'll learn about the dos and don'ts and the highs and lows of building your own business through the Sloan's in-the-trenches insights and the inspirational tales of over thirty other gutsy entrepreneurs. Among the stories you'll read about: • The Sloans' own patented invention, the Battery Buddy®, which generated more than $1 million in royalties • Lavetta Willis, who built Dada Footwear into a fashion brand that now produces sneakers worn by NBA basketball stars • Tom Nardone, who created the booming ShopInPrivate.com, where people can order items they’re embarrassed to buy at the local drugstore. StartupNation presents a master course in identifying a good idea, building the right kind of business around it, and avoiding the pitfalls that can derail you. If you’ve ever dreamed of pursuing your own business, StartupNation will be your most powerful resource.

Living with a SEAL

Author : Jesse Itzler
Publisher : Center Street
Page : 256 pages
File Size : 48,5 Mb
Release : 2015-11-03
Category : Biography & Autobiography
ISBN : 9781455534692

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Living with a SEAL by Jesse Itzler Pdf

Entrepreneur Jesse Itzler chronicles his month of living and extreme fitness training with a Navy SEAL in the New York Times and #1 LA Times bestseller LIVING WITH A SEAL, now with two bonus chapters. Entrepreneur Jesse Itzler will try almost anything. His life is about being bold and risky. So when Jesse felt himself drifting on autopilot, he hired a rather unconventional trainer to live with him for a month-an accomplished Navy SEAL widely considered to be "the toughest man on the planet"! LIVING WITH A SEAL is like a buddy movie if it starred the Fresh Prince of Bel- Air...and Rambo. Jesse is about as easy-going as you can get. SEAL is...not. Jesse and SEAL's escapades soon produce a great friendship, and Jesse gains much more than muscle. At turns hilarious and inspiring, LIVING WITH A SEAL ultimately shows you the benefits of stepping out of your comfort zone.

Pluto's Ghost

Author : Sheree Fitch
Publisher : Penguin Group
Page : 274 pages
File Size : 50,5 Mb
Release : 2010-09-28
Category : Young Adult Fiction
ISBN : 9780307374561

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Pluto's Ghost by Sheree Fitch Pdf

"Murderer. It's one kick in the belly of a word isn't it? Has a taste, too. It tastes like barbed wire and has wild hyena eyes. Murderer. Murder-her. Did he? Did I? That's when I remember what I want to forget." Jake Upshore has loved Skye Derucci since before he can remember. Volatile, complex and frustrated (he's got a label disorder from all the labels he's been given) at the best of times, Jake's on a desperate quest to find Skye before she aborts the baby he believes is his. As he hurtles headlong toward certain tragedy, Jake relives the fatal choices he's made and the powerful forces that have led him to this to end. A gripping thriller and a heart-wrenching love story, Pluto's Ghost is a raw and powerful novel about anger, escape, and redemptive love.

Betsey

Author : Betsey Johnson,Mark Vitulano
Publisher : Penguin
Page : 288 pages
File Size : 40,7 Mb
Release : 2020-04-07
Category : Biography & Autobiography
ISBN : 9780525561422

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Betsey by Betsey Johnson,Mark Vitulano Pdf

A memoir by the internationally famous fashion designer and style icon Mention the name "Betsey Johnson" and almost every woman from the age of 15 to 75 can rapturously recall a favorite dress or outfit; whether worn for a prom, a wedding, or just to stand out from the crowd in a colorful way. They may also know her as a renegade single mom who palled around with Edie Sedgwick, Twiggy, and The Velvet Underground, or even as a celebrity contestant on Dancing with the Stars. Betsey is also famous for her iconic pink stores (she had 65 shops across the US) and for her habit of doing cartwheels and splits down the runway at the close of her fashion shows. Throughout her decades-long career, she's taken pride in producing fun but rule-breaking clothing at an accessible price point. What they might not know is that she built an empire from scratch, and brought stretch clothing to the masses in the 80s and 90s. Betsey will take the reader behind the tutu and delve deeply into what it took to go from a white picket fence childhood in Connecticut to becoming an internationally known force in a tough, competitive business. The book will feature Betsey's candid memories of the fashion and downtown scene in the 60s and how she started her own business from the ground up after designing successfully for multiple other companies. She will discuss that business's ups and downs and reinventions (including bankruptcy), and her thoughts on body image, love, divorce, men, motherhood, and her bout with breast cancer. Betsey will be richly illustrated with many of her landmark clothes, fashion sketches, and personal photos--making the book the perfect memento and gift for every girl (of any age) for whom Betsey is, as a recent New York Times profile noted, "a role model still."

Brave Enough

Author : Jessie Diggins,Todd Smith
Publisher : U of Minnesota Press
Page : 376 pages
File Size : 51,5 Mb
Release : 2020-03-10
Category : Biography & Autobiography
ISBN : 9781452962009

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Brave Enough by Jessie Diggins,Todd Smith Pdf

Travel with Olympic gold medalist Jessie Diggins on her compelling journey from America’s heartland to international sports history, navigating challenges and triumphs with rugged grit and a splash of glitter Pyeongchang, February 21, 2018. In the nerve-racking final seconds of the women’s team sprint freestyle race, Jessie Diggins dug deep. Blowing past two of the best sprinters in the world, she stretched her ski boot across the finish line and lunged straight into Olympic immortality: the first ever cross-country skiing gold medal for the United States at the Winter Games. The 26-year-old Diggins, a four-time World Championship medalist, was literally a world away from the small town of Afton, Minnesota, where she first strapped on skis. Yet, for all her history-making achievements, she had never strayed far from the scrappy 12-year-old who had insisted on portaging her own canoe through the wilderness, yelling happily under the unwieldy weight on her shoulders: “Look! I’m doing it!” In Brave Enough, Jessie Diggins reveals the true story of her journey from the American Midwest into sports history. With candid charm and characteristic grit, she connects the dots from her free-spirited upbringing in the woods of Minnesota to racing in the bright spotlights of the Olympics. Going far beyond stories of races and ribbons, she describes the challenges and frustrations of becoming a serious athlete; learning how to push through and beyond physical and psychological limits; and the intense pressure of competing at the highest levels. She openly shares her harrowing struggle with bulimia, recounting both the adversity and how she healed from it in order to bring hope and understanding to others experiencing eating disorders. Between thrilling accounts of moments of triumph, Diggins shows the determination it takes to get there—the struggles and disappointments, the fun and the hard work, and the importance of listening to that small, fierce voice: I can do it. I am brave enough.

How They Started

Author : David Lester
Publisher : Crimson Publishing
Page : 230 pages
File Size : 55,5 Mb
Release : 2007-06-01
Category : Business & Economics
ISBN : 9781780590004

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How They Started by David Lester Pdf

Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. This book is about 30 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand. From Innocent to Cobra to Dreams to Dysone, we reveal how some of the UK's biggest businesses got of the ground, and those very first steps taken by their founders.

I Want to Be Where the Normal People Are

Author : Rachel Bloom
Publisher : Hachette UK
Page : 252 pages
File Size : 41,8 Mb
Release : 2020-11-17
Category : Humor
ISBN : 9781529354652

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I Want to Be Where the Normal People Are by Rachel Bloom Pdf

'One of the funniest books of the year' - Guardian A collection of hilarious personal essays, poems and even amusement park maps on the subjects of insecurity, fame, anxiety, and much more from the charming and wickedly funny creator of Crazy Ex-Girlfriend. "It's nice to know someone as talented as Rachel is also pretty weird. If you're like me and love Rachel Bloom, this hilarious, personal book will make you love her even more." - Mindy Kaling "Rachel is one of the funniest, bravest people of our generation and this book blew me away." - Amy Schumer Rachel Bloom has felt abnormal and out of place her whole life. In this exploration of what she thinks makes her 'different', she's come to realise that a lot of people also feel this way; even people who she otherwise thought were 'normal'. In a collection of laugh-out-loud funny essays, all told in the unique voice (sometimes singing voice) that made her a star, Rachel writes about everything from her love of Disney, OCD and depression, weirdness, and female friendships to the story of how she didn't poop in the toilet until she was four years old. It's a hilarious, smart, and infinitely relatable collection (except for the pooping thing). Readers love I Want to Be Where the Normal People Are 'I adore Crazy Ex-Girlfriend and this book was exactly what I needed it to be. Would highly recommend.' 5* 'Rachel's voice is loud and clear from the first lines of the book. I've been missing it since Crazy Ex-Girlfriend . . . this time she's talking right to me, in my head, and it is like being part of this newfound Friendtopia.' 5* 'Heartfelt. Honest. Genuine. And funny as hell . . . Rachel writes about the things that could have broken her, but didn't, in a very funny and raw way, and she doesn't hold back.' 5* 'Crazy Ex-Girlfriend is a hilarious and honest show which does not hold back when confronting the truth of sex, love, mental illness and life. This same comedic and chaotic energy is channelled in Bloom's wonderful book which I would highly recommend, whether you are a previous fan of hers or not.' 5*

Unbearable Lightness

Author : Portia de Rossi
Publisher : Simon and Schuster
Page : 320 pages
File Size : 44,7 Mb
Release : 2011-03-03
Category : Biography & Autobiography
ISBN : 9781849835275

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Unbearable Lightness by Portia de Rossi Pdf

"I didn't decide to become anorexic. It snuck up on me disguised as a healthy diet, a professional attitude. Although there was a certain glamour to anorexics, I didn't want to be one. I just wanted to excel in dieting. And weighing in at 80 pounds on 300 calories a day, I was the best little dieter there ever was." In scalding prose, Portia de Rossi reveals the pain and illness that haunted her for decades. She alternately starved herself and binged, putting her life in danger and lying to herself and everyone around her about the depth of her illness. From her lowest point, Portia began the painful climb back to health and happiness, ultimately falling head over heels in love with Ellen DeGeneres. In this remarkable and landmark book, she tells a story that inspires hope and nourishes the spirit.

Spoiler Alert: The Hero Dies

Author : Michael Ausiello
Publisher : Simon and Schuster
Page : 320 pages
File Size : 48,9 Mb
Release : 2017-09-12
Category : Biography & Autobiography
ISBN : 9781501134968

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Spoiler Alert: The Hero Dies by Michael Ausiello Pdf

Television industry journalist Michael Ausiello tells the story of his final year with his partner of thirteen years, Kit Cowan--diagnosed with a rare and very aggressive form of neuroendocrine cancer--while revisiting the many memories that preceded it, and describes how their undeniably powerful bond carried them through all manner of difficulties, with humor always front and center of the relationship.