The Strategic Digital Media Entrepreneur

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The Strategic Digital Media Entrepreneur

Penelope M. Abernathy,JoAnn Sciarrino
The Strategic Digital Media Entrepreneur Book PDF

Author : Penelope M. Abernathy,JoAnn Sciarrino
Publisher : John Wiley & Sons
Page : 270 pages
File Size : 43,6 Mb
Release : 2018-11-20
Category : Social Science
ISBN : 9781119218043

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The Strategic Digital Media Entrepreneur by Penelope M. Abernathy,JoAnn Sciarrino Pdf

A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.

Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

Eric Greenberg,Alexander Kates
Strategic Digital Marketing Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment Book PDF

Author : Eric Greenberg,Alexander Kates
Publisher : McGraw Hill Professional
Page : 352 pages
File Size : 46,8 Mb
Release : 2013-09-06
Category : Business & Economics
ISBN : 9780071819510

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Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by Eric Greenberg,Alexander Kates Pdf

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you’ll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.

The Business of Streaming and Digital Media

Dan Rayburn,Michael Hoch
The Business of Streaming and Digital Media Book PDF

Author : Dan Rayburn,Michael Hoch
Publisher : Taylor & Francis
Page : 237 pages
File Size : 54,8 Mb
Release : 2005
Category : Business & Economics
ISBN : 9780240805986

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The Business of Streaming and Digital Media by Dan Rayburn,Michael Hoch Pdf

This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.

Media Innovation and Entrepreneurship

Michelle Ferrier,Dr Elizabeth Mays, Ph.D.
Media Innovation and Entrepreneurship Book PDF

Author : Michelle Ferrier,Dr Elizabeth Mays, Ph.D.
Publisher : Unknown
Page : 128 pages
File Size : 42,6 Mb
Release : 2017-10-24
Category : Electronic
ISBN : 1989014003

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Media Innovation and Entrepreneurship by Michelle Ferrier,Dr Elizabeth Mays, Ph.D. Pdf

Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduate and graduate students.

Dynamic Digital Marketing

Dawn McGruer
Dynamic Digital Marketing Book PDF

Author : Dawn McGruer
Publisher : John Wiley & Sons
Page : 440 pages
File Size : 52,5 Mb
Release : 2020-01-21
Category : Business & Economics
ISBN : 9781119635888

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Dynamic Digital Marketing by Dawn McGruer Pdf

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

Digital Entrepreneurship

Mariusz Soltanifar,Mathew Hughes,Lutz Göcke
Digital Entrepreneurship Book PDF

Author : Mariusz Soltanifar,Mathew Hughes,Lutz Göcke
Publisher : Springer Nature
Page : 339 pages
File Size : 45,6 Mb
Release : 2020-11-13
Category : Business & Economics
ISBN : 9783030539146

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Digital Entrepreneurship by Mariusz Soltanifar,Mathew Hughes,Lutz Göcke Pdf

This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany

THE STRATEGY JOURNEY

Julie Choo,Graham Christison
THE STRATEGY JOURNEY Book PDF

Author : Julie Choo,Graham Christison
Publisher : Unknown
Page : 334 pages
File Size : 46,7 Mb
Release : 2020-12-07
Category : Business & Economics
ISBN : 1916443338

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THE STRATEGY JOURNEY by Julie Choo,Graham Christison Pdf

How to navigate your strategy journey in business using a five model framework and methodology that teaches you to play 'SMART' and 'win' in the game of business and career ascension.

The Seven Principles of Digital Business Strategy

Niall McKeown,Mark Durkin
The Seven Principles of Digital Business Strategy Book PDF

Author : Niall McKeown,Mark Durkin
Publisher : Business Expert Press
Page : 158 pages
File Size : 45,9 Mb
Release : 2017-10-04
Category : Business & Economics
ISBN : 9781631570346

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The Seven Principles of Digital Business Strategy by Niall McKeown,Mark Durkin Pdf

If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; it’s about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use the seven principles of digital business strategy to define the direction of travel for your business in today’s digital economy.

Ultimate Guide to Social Media Marketing

Eric Butow,Jenn Herman,Stephanie Liu,Amanda Robinson,Mike Allton
Ultimate Guide to Social Media Marketing Book PDF

Author : Eric Butow,Jenn Herman,Stephanie Liu,Amanda Robinson,Mike Allton
Publisher : Entrepreneur Press
Page : 267 pages
File Size : 52,9 Mb
Release : 2020-08-18
Category : Business & Economics
ISBN : 9781613084328

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Ultimate Guide to Social Media Marketing by Eric Butow,Jenn Herman,Stephanie Liu,Amanda Robinson,Mike Allton Pdf

Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time

Everywhere

Larry Weber
Everywhere Book PDF

Author : Larry Weber
Publisher : John Wiley & Sons
Page : 253 pages
File Size : 43,9 Mb
Release : 2011-02-23
Category : Business & Economics
ISBN : 9781118016299

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Everywhere by Larry Weber Pdf

Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. Develop a comprehensive digital strategy for your organization Put your online business strategy at the center of your customer's experience, and at the heart of everything you do Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.

Social Media Measurement and Management

Jeremy Harris Lipschultz
Social Media Measurement and Management Book PDF

Author : Jeremy Harris Lipschultz
Publisher : Routledge
Page : 317 pages
File Size : 52,8 Mb
Release : 2019-06-25
Category : Social Science
ISBN : 9781351108058

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Social Media Measurement and Management by Jeremy Harris Lipschultz Pdf

This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. The book expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. A perfect primer for this developing industry, Social Media Measurement: Entrepreneurial Digital Analytics is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of tools and resources. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from key industry thought leaders.

Digital Marketing

Jeremy Kagan
Digital Marketing Book PDF

Author : Jeremy Kagan
Publisher : Wessex, Incorporated
Page : 302 pages
File Size : 40,6 Mb
Release : 2020-08-10
Category : Business & Economics
ISBN : 1732987092

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Digital Marketing by Jeremy Kagan Pdf

This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus.

#Breakthrough

Doyle Buehler
Breakthrough Book PDF

Author : Doyle Buehler
Publisher : Dept.Digital
Page : 240 pages
File Size : 43,5 Mb
Release : 2018-01-07
Category : Business & Economics
ISBN : 9780999647905

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#Breakthrough by Doyle Buehler Pdf

"This book is about creating your ideal digital workflow for the next step in a digital transformation of your business, to deliver your remarkable brand value to your audience."--

Amplify Your Marketing, Career, And Company

Tommy Swanhaus
Amplify Your Marketing Career And Company Book PDF

Author : Tommy Swanhaus
Publisher : TMS Publishing
Page : 107 pages
File Size : 54,5 Mb
Release : 2020-04-27
Category : Antiques & Collectibles
ISBN : 8210379456XXX

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Amplify Your Marketing, Career, And Company by Tommy Swanhaus Pdf

Looking to become an entrepreneur and start your own business? Before you take on your new venture learn the harsh reality of what it takes to succeed. Or maybe you are a business owner that wants to amplify or grow your existing company, but do not have the money here are some ways to achieve that growth without using physical capital. Or maybe you are someone that wants to grow within your current company, “Amplify Your Marketing, Career, and Company” has the secrets or “know how” for you to achieve success. This book is a conversational style "How to Book" that teaches you from personal stories and real life examples from the creative genius, Tommy Swanhaus. The digital marketing, social media, and branded content expert uses his own marketing and entrepreneurial career triumphs and defeats to give the reader a plan and strategy to grow their career and company. This is an action oriented book that will allow you to walk away from it with “know how” to apply right away to either your new business, grow your existing business, or become a better employee at your company. Tommy Swanhaus illustrates the power of marketing and how to effectively and effeciently use it today with social media, digital marketing, public relations, content creation, etc. This book is wonderful for the individual that is looking to start their own business, grow their career, or amplify their company's revenue and brand.

Digital Entrepreneurship and Global Innovation

Hosu, Ioan,Iancu, Ioana
Digital Entrepreneurship and Global Innovation Book PDF

Author : Hosu, Ioan,Iancu, Ioana
Publisher : IGI Global
Page : 301 pages
File Size : 50,6 Mb
Release : 2016-09-30
Category : Business & Economics
ISBN : 9781522509547

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Digital Entrepreneurship and Global Innovation by Hosu, Ioan,Iancu, Ioana Pdf

Succeeding in the modern business world is a multi-faceted endeavor that involves numerous parts. By implementing effective strategies, companies can strive toward achieving a competitive advantage. Digital Entrepreneurship and Global Innovation is a pivotal reference source for the latest academic material on strategic entrepreneurship initiatives to facilitate organizational growth and success, focusing on the role of digital technologies in business environments. Highlighting theoretical frameworks, industry perspectives, and emerging methodologies, this book is ideally designed for professionals, practitioners, upper-level students, and researchers involved in the field of entrepreneurship.