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The Vertical Structure of the Television Broadcasting Industry by Barry Russell Litman Pdf
Monograph on vertical integration in the USA television broadcasting industry - examines vertical integration by contracts and their effects, related theories, the exercise of monopoly power, the institutional framework, and the future of broadcasting, and comments on legislation. Graphs, references and statistical tables.
The Broadcast Television Industry by James Robert Walker,Douglas A. Ferguson Pdf
This is the first look at the particular strengths and weaknesses of broadcast television written during the new age of television: an era that includes cable, home video, and digital satellite systems as competing distribution systems.The Broadcast Television Industry is a current, comprehensive review of the dominant distributor of television programming in the United States. The book reviews the history and current practices of both commercial and public television. Separate chapters explore the regulation of television, the operation of local stations and national networks, audience research, the impact of our most pervasive medium, and the future of broadcasting as a means of television distribution in an increasingly competitive environment. Broadcast and cable television managers and employees.Part of the Allyn & Bacon Series in Mass Communication
This Business of Broadcasting by Leonard Mogel Pdf
This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising
From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.
Television Industries by Douglas Gomery,Luke Hockley Pdf
While not a production study, this book attempts to provide an insight into the inner workings of the television industry. As such its central concern is with processes, not texts or techniques or histories. "Television Industries" focuses on the essential elements of the industry: the policy and regulatory frameworks, the swiftly changing world of video production technology, all of which provides the backdrops against which broadcasters shape and sell their products. The book also examines the working practices of scheduling, budgeting, selling advertising air-time and so forth. Where issues may be familiar to readers (for example debates around public service broadcasting) the entries aim to be explanatory and fresh. Of course, it's not possible to cover every aspect of what is a complex and ever changing industry. Nonetheless, the aim is to provide a starting point for students and new scholars as they start to research into the nature of the broadcasting industry. Hence, this volume is extensively cross-referenced, to guide the reader as they tease out for themselves some of the complexity of this industry. There are several other elements that are distinctive about this volume. Perhaps the most striking of these is its blend of contributions from the UK and US. This book will raise as many questions as it provides answers. It aims to make a contribution to the on-going debates in the now well-established world of television studies with fresh perspectives on some familiar, and some not so familiar, landscapes. Fully illustrated, "Television Industries" is intended as an authoritative and accessible guide to the inner workings of the television industry.
Antitrust Consent Decrees and the Television Broadcasting Industry by United States. Congress. House. Committee on the Judiciary. Subcommittee No. 5 Pdf
Committee Serial No. 6. Includes numerous consent decrees and related documents.
The broadcasting industry’s trade association, the National Association of Broadcasters (NAB), sought to sanitize television content via its self-regulatory document, the Television Code. The Code covered everything from the stories, images, and sounds of TV programs (no profanity, illicit sex and drinking, negative portrayals of family life and law enforcement officials, or irreverence for God and religion) to the allowable number of commercial minutes per hour of programming. It mandated that broadcasters make time for religious programming and discouraged them from charging for it. And it called for tasteful and accurate coverage of news, public events, and controversial issues. Using archival documents from the Federal Communications Commission, NBC, the NAB, and a television reformer, Senator William Benton, this book explores the run-up to the adoption of the 1952 Television Code from the perspectives of the government, TV viewers, local broadcasters, national networks, and the industry’s trade association. Deborah L. Jaramillo analyzes the competing motives and agendas of each of these groups as she builds a convincing case that the NAB actually developed the Television Code to protect commercial television from reformers who wanted more educational programming, as well as from advocates of subscription television, an alternative distribution model to the commercial system. By agreeing to self-censor content that viewers, local stations, and politicians found objectionable, Jaramillo concludes, the NAB helped to ensure that commercial broadcast television would remain the dominant model for decades to come.
Martin H. Seiden,United States. Federal Communications Commission
Author : Martin H. Seiden,United States. Federal Communications Commission Publisher : Unknown Page : 110 pages File Size : 53,7 Mb Release : 1965 Category : Television ISBN : UOM:39015009354989
An Economic Analysis of Community Antenna Television Systems and the Television Broadcasting Industry by Martin H. Seiden,United States. Federal Communications Commission Pdf
The Radio Broadcasting Industry by Alan B. Albarran,Gregory G. Pitts Pdf
Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. This book introduces radio - from early history to current programming, ownership and regulatory developments - and previews future technological considerations. By placing a strong emphasis on the business of radio, readers develop a complete understanding of the industry and of how radio stations attract and retain an audience that could be spending its time with other media forms. For anyone interested in Radio, the Broadcasting Industry, Media Economics, and Media Management.
The World Television Industry by Peter Dunnett Pdf
First published in 1990, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the nature of the television product in the late twentieth century. The forces of supply and demand for an unusual product - often requiring a 'double' sale, to a consumer and to an advertiser - are examined, as are alternative methods of financing. The all-pervading role of government is discussed at length.
