The The Art Of Crm

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The The Art of CRM

Max Fatouretchi
The The Art of CRM Book PDF

Author : Max Fatouretchi
Publisher : Packt Publishing Ltd
Page : 361 pages
File Size : 42,6 Mb
Release : 2019-05-22
Category : Computers
ISBN : 9781789531237

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The The Art of CRM by Max Fatouretchi Pdf

This CRM masterclass gives you a proven approach to modern customer relationship management Key FeaturesProven techniques to architect CRM systems that perform well, that are built on time and on budget, and that deliver value for many yearsCombines technical knowledge and business experience to provide a powerful guide to CRM implementationCovers modern CRM opportunities and challenges including machine learning, cloud hosting, and GDPR complianceBook Description CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you. What you will learnDeliver CRM systems that are on time, on budget, and bring lasting value to organizationsBuild CRM that excels at operations, analytics, and collaborationGather requirements effectively: identify key pain points, objectives, and functional requirementsDevelop customer insight through 360-degree client view and client profilingTurn customer requirements into a CRM design specArchitect your CRM platformBring machine learning and artificial intelligence into your CRM systemEnsure compliance with GDPR and other critical regulationsChoose between on-premise, cloud, and hybrid hosting solutionsWho this book is for CRM practitioners who want to update their work with new, proven techniques and approaches

Customer Relationship Management

Francis Buttle
Customer Relationship Management Book PDF

Author : Francis Buttle
Publisher : Routledge
Page : 495 pages
File Size : 47,9 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781856175227

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Customer Relationship Management by Francis Buttle Pdf

This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

Customer Relationship Management

V. Kumar,Werner Reinartz
Customer Relationship Management Book PDF

Author : V. Kumar,Werner Reinartz
Publisher : Springer
Page : 411 pages
File Size : 49,8 Mb
Release : 2018-05-15
Category : Business & Economics
ISBN : 9783662553817

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Customer Relationship Management by V. Kumar,Werner Reinartz Pdf

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.

CRM in Real Time

Barton J. Goldenberg
CRM in Real Time Book PDF

Author : Barton J. Goldenberg
Publisher : Information Today, Inc.
Page : 388 pages
File Size : 44,8 Mb
Release : 2008
Category : Business & Economics
ISBN : 0910965803

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CRM in Real Time by Barton J. Goldenberg Pdf

This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenbergs 20 plus years of experience guiding firms to a successful implementation of CRM solutions and techniques. Goldenberg demonstrates how the right mix of people, process, and technology can help firms achieve a superior level of customer satisfaction, loyalty, and new business. Beginning with a primer for executives who need to get quickly up-to-speed on CRM, the book covers a full range of critical issues including integration challenges and security concerns, and illuminates CRMs key role in the 24/7/365 real-time business revolution. CRM in Real Time is an essential guide for any organization seeking to maximize customer relationships, coordinate customer-facing functions, and leverage the power of the Internet as business goes real time.

SAP CRM Middleware Optimization Guide

Juliane Bode,Stephan Golze,Thomas Schröder
SAP CRM Middleware Optimization Guide Book PDF

Author : Juliane Bode,Stephan Golze,Thomas Schröder
Publisher : SAP PRESS
Page : 407 pages
File Size : 49,5 Mb
Release : 2007
Category : Customer relations
ISBN : 159229121X

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SAP CRM Middleware Optimization Guide by Juliane Bode,Stephan Golze,Thomas Schröder Pdf

Now you can proactively avoid administration problems with CRM Middleware - whether they be performance losses or even complete system freezes - using this comprehensive book, based on the extensive experience of SAP Active Global Support. You'll learn the basics of data processing in the Middleware (input processing, validation, output processing) and get concrete troubleshooting advice. Plus, uncover a vast array of optimization options for all critical parts of the Middleware, as well as practical instruction on how to avoid system freezes and on how to handle those freezes once they've occurred. Based on CRM Release 5.0, this book is also highly useful for those still working with the older Release 4.0. In addition, wherever possible, the authors also provide you with sneak previews of the upcoming release 6.0 as well. Highlights Include: * Input processing and validation * Output processing * BDoc modelling and storage * Groupware integration * Exchanging your own data * Replication & Realignment * XML * Reorganizing the Middleware * Mass changes * Roadmaps for analyzing the Middleware

Microsoft Dynamics CRM 4 For Dummies

Joel Scott,David Lee,Scott Weiss
Microsoft Dynamics CRM 4 For Dummies Book PDF

Author : Joel Scott,David Lee,Scott Weiss
Publisher : John Wiley & Sons
Page : 432 pages
File Size : 44,5 Mb
Release : 2011-02-10
Category : Computers
ISBN : 9781118052600

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Microsoft Dynamics CRM 4 For Dummies by Joel Scott,David Lee,Scott Weiss Pdf

Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you’re already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies is a great place to start! Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoft’s CRM solution in a jiffy. Whether you’re considering a CRM system for the first time or you’ve decided to switch from another system to Microsoft Dynamics CRM, this book will make it easy to: Maintain and manage all your customer information Personalize Microsoft CRM to work for your business Set up CRM to support sales, marketing, and customer service Use the Outlook client Manage territories and business units Create and manage activities Generate quotes and invoices Implement and manage a marketing campaign Work with contracts, and much more Microsoft Dynamics CRM 4 For Dummies is packed with information on the latest version, It will help you get a unified view of your customer information and interactions through integrated sales, marketing, and customer service features. And that, as every business owner knows, is important to improving your bottom line!

The Definitive Guide to Social CRM

Barton J. Goldenberg
The Definitive Guide to Social CRM Book PDF

Author : Barton J. Goldenberg
Publisher : Pearson Education
Page : 273 pages
File Size : 40,8 Mb
Release : 2015-02-24
Category : Business & Economics
ISBN : 9780134134000

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The Definitive Guide to Social CRM by Barton J. Goldenberg Pdf

Make Social CRM work! This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond. Barton Goldenberg,the field’s #1 expert, offers a proven, four-step methodology for succeeding with Social CRM work in any B2B, B2C, or B2B2C organization. You’ll learn how to integrate people, process and technology to optimize relationships with every customer, achieve seamless collaboration across customer-facing functions, and make the most of today’s leading social platforms. Goldenberg shows how to: • Systematically harvest information from Social Media conversations and communities: Facebook, Twitter, LinkedIn, Google+, and beyond • Integrate this information into expanded customer profiles • Use these profiles to personalize customer service, marketing messages, and sales offers far more effectively Goldenberg assesses the changing impact of social media on customer relationships, identifies smarter ways to profitably integrate it throughout your business, guides you through Social CRM planning and implementation, and examines key challenges and opportunities in leveraging Social CRM after you’ve deployed it. You’ll find practical advice on issues ranging from strategy to software selection, vendor negotiation to team development and day-to-day operations. Goldenberg concludes by previewing the future of Social CRM — and the fast-changing customer tomorrow’s systems must serve. For all executive decision-makers, managers, and implementers who are involved in, planning, or considering Social CRM initiatives.

CRM in Financial Services

Bryan Foss,Merlin Stone
CRM in Financial Services Book PDF

Author : Bryan Foss,Merlin Stone
Publisher : Kogan Page Publishers
Page : 724 pages
File Size : 54,8 Mb
Release : 2002
Category : Business & Economics
ISBN : 0749436964

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CRM in Financial Services by Bryan Foss,Merlin Stone Pdf

Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globally, and then goes on to provide comprehensive and practical guidance on: making the most of your customer base; systems and data management; risk and compliance; channels and value chain issues; implementation; strategic implications.

Effective CRM using Predictive Analytics

Antonios Chorianopoulos
Effective CRM using Predictive Analytics Book PDF

Author : Antonios Chorianopoulos
Publisher : John Wiley & Sons
Page : 405 pages
File Size : 55,5 Mb
Release : 2016-01-19
Category : Mathematics
ISBN : 9781119011552

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Effective CRM using Predictive Analytics by Antonios Chorianopoulos Pdf

A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes. In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise. Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications. Key Features: Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues. Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Accompanied by a website featuring material from each case study, including datasets and relevant code. Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM. Effective CRM using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers. The book will also be useful to academics and students interested in applied data mining.

Building Data Mining Applications for CRM

Alex Berson,Stephen Smith,Kurt Thearling
Building Data Mining Applications for CRM Book PDF

Author : Alex Berson,Stephen Smith,Kurt Thearling
Publisher : McGraw-Hill Companies
Page : 548 pages
File Size : 52,8 Mb
Release : 2000
Category : Computers
ISBN : UVA:X004393307

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Building Data Mining Applications for CRM by Alex Berson,Stephen Smith,Kurt Thearling Pdf

Learn how to use customer relationship management (CRM) techniques to give your company an edge in the competitive marketplace. --

Electronic Customer Relationship Management

Jerry Fjermestad,Nicholas C Robertson Jr
Electronic Customer Relationship Management Book PDF

Author : Jerry Fjermestad,Nicholas C Robertson Jr
Publisher : Routledge
Page : 245 pages
File Size : 52,7 Mb
Release : 2015-05-15
Category : Business & Economics
ISBN : 9781317472186

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Electronic Customer Relationship Management by Jerry Fjermestad,Nicholas C Robertson Jr Pdf

This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.

CRM For Dummies

Lars Helgeson
CRM For Dummies Book PDF

Author : Lars Helgeson
Publisher : John Wiley & Sons
Page : 375 pages
File Size : 55,7 Mb
Release : 2017-07-05
Category : Business & Economics
ISBN : 9781119368977

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CRM For Dummies by Lars Helgeson Pdf

Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business—but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales. Building relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective. Define your market segments, buyer personas, and voice Build an effective internal structure, and choose the right CRM solution Optimize leads and conduct effective email marketing Streamline processes, automate where possible, and employ analytics Your customers are the lifeblood of your company; you need to reach them, engage them, and retain them—without wasting precious time or money. CRM For Dummies gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed.

Cracking the CRM Code

Limesh Parekh
Cracking the CRM Code Book PDF

Author : Limesh Parekh
Publisher : Notion Press
Page : 161 pages
File Size : 40,8 Mb
Release : 2021-01-06
Category : Business & Economics
ISBN : 9781637454695

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Cracking the CRM Code by Limesh Parekh Pdf

COVID has changed the game for all of us. It has forcefully fast-forwarded everyone into a digital era. Now, we have no other choice but to adopt technology to run our businesses. Although small businesses are agile to adopt changes, sometimes adopting technology can be challenging. Three friends – Anubhav, Jagdeep and Irshad – are running different businesses of different sizes in various industries. One of them already bought and failed CRM and the others still thinking of buying one. Liladhar Shastri, their class-mate, guides them through this bumpy but exciting journey of making a decision and actually buying CRM, then implementing it, solving user adoption problems and growing their business with CRM. I am sure you will find answers on their journey. If you have not yet thought of implementing CRM or you are in the process of buying one or you have already purchased it and struggled, I am sure Cracking the CRM Code will help you. This book will be specifically useful for business owners, sales managers and sales team leaders. CRM sellers and consultants will find useful insights into customer behavior and their CRM buying process. It will help them sell better.

The Art of Support

Francoise Tourniaire
The Art of Support Book PDF

Author : Francoise Tourniaire
Publisher : Lulu.com
Page : 389 pages
File Size : 53,5 Mb
Release : 2016-02-02
Category : Business & Economics
ISBN : 9781329873315

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The Art of Support by Francoise Tourniaire Pdf

Are you a customer success or support executive curious about adapting industry best practices to your organization? Are you a newly-promoted customer success or support manager with plenty of ideas, but not much management experience? Or are you an executive with no hands-on experience with customer success, but wanting to learn more about how to decrease churn and improve revenue expansion from existing customers? The Art of Support is a practical guide for managers and executives that answers your questions. In it, you will find: - Best practices for customer success and support, from designing customer lifecycle journeys, to managing day-to-day activities, to measuring results. - Nuanced recommendations to build or improve your organization. - Dozens of practical tools you can use right away such as customer scorecards, sample support portfolios, hiring checklists, decision trees for selecting support models, job ladders, and budget templates.

Discover SAP CRM

Srini Katta
Discover SAP CRM Book PDF

Author : Srini Katta
Publisher : SAP PRESS
Page : 0 pages
File Size : 51,8 Mb
Release : 2013
Category : Customer relations
ISBN : 1592298362

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Discover SAP CRM by Srini Katta Pdf

Its a fact: companies that lose their customers undivided attention and sight of their customers needs will lose those customers. SAP CRM provides you with the tools you need to attract and retain quality customers. Whether youre new to SAP or need to brush up on SAP CRM, this book will explain the core areas of CRM in an easy-to-understand manner. Youll understand what SAP CRM is, how it can improve your relationship with your customers, and how it can enhance cost effectiveness while improving profitability. Supported by customer case studies and practical insight, youll see the benefits that SAP CRM offers in the real world.