The Theory Of The Marketing Firm

Author : Gordon R. Foxall
Publisher : Unknown
Page : 0 pages
File Size : 42,5 Mb
Release : 2021
Category : Electronic
ISBN : 3030861074

Get Book

The Theory of the Marketing Firm by Gordon R. Foxall Pdf

The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. It assumes the proposition, uncontroversial enough to marketing academics and students, that contemporary firms can survive and prosper - achieve their financial goal, be it the maximization of profit or sales or growth - only if they respond appropriately to those imperatives: specifically, the forces that promote consumer discretion and consumer sophistication. Surprisingly, however, theories of the firm, based on economics, strategic management or behavioural science, show scant recognition of this observation which is abundantly clear from the most elementary treatment of marketing management. Renowned scholar Gordon R. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm. Hence, while pursuing a competence theory of the marketing firm based on the idealised implications of the imperatives of consumer-orientation, the book rests its conception on a groundwork of empirical evidence on consumer behaviour and corporate action. Gordon R. Foxall is Distinguished Research Professor at Cardiff Business School (UK) and Visiting Research Professor of Economic Psychology at Reykjavik University (Iceland). He holds a PhD in industrial economics and business studies from the University of Birmingham, a PhD in psychology from Strathclyde University and a higher doctorate (DSocSc) also from Birmingham. He is the author of Understanding Consumer Choice (2005) and Perspectives on Consumer Choice (2016), both published by Palgrave Macmillan.

Author : Gordon R. Foxall
Publisher : Springer Nature
Page : 385 pages
File Size : 44,6 Mb
Release : 2021-11-12
Category : Business & Economics
ISBN : 9783030861063

Get Book

The Theory of the Marketing Firm by Gordon R. Foxall Pdf

The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. It assumes the proposition, uncontroversial enough to marketing academics and students, that contemporary firms can survive and prosper – achieve their financial goal, be it the maximization of profit or sales or growth – only if they respond appropriately to those imperatives: specifically, the forces that promote consumer discretion and consumer sophistication. Surprisingly, however, theories of the firm, based on economics, strategic management or behavioural science, show scant recognition of this observation which is abundantly clear from the most elementary treatment of marketing management. Renowned scholar Gordon R. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm. Hence, while pursuing a competence theory of the marketing firm based on the idealised implications of the imperatives of consumer-orientation, the book rests its conception on a groundwork of empirical evidence on consumer behaviour and corporate action.

Author : Gordon R. Foxall
Publisher : Palgrave Macmillan
Page : 376 pages
File Size : 50,7 Mb
Release : 2021-11-13
Category : Business & Economics
ISBN : 3030861058

Get Book

The Theory of the Marketing Firm by Gordon R. Foxall Pdf

The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. It assumes the proposition, uncontroversial enough to marketing academics and students, that contemporary firms can survive and prosper – achieve their financial goal, be it the maximization of profit or sales or growth – only if they respond appropriately to those imperatives: specifically, the forces that promote consumer discretion and consumer sophistication. Surprisingly, however, theories of the firm, based on economics, strategic management or behavioural science, show scant recognition of this observation which is abundantly clear from the most elementary treatment of marketing management. Renowned scholar Gordon R. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm. Hence, while pursuing a competence theory of the marketing firm based on the idealised implications of the imperatives of consumer-orientation, the book rests its conception on a groundwork of empirical evidence on consumer behaviour and corporate action.

Author : Kevin J. Vella,G. R. Foxall
Publisher : Edward Elgar Publishing
Page : 329 pages
File Size : 52,9 Mb
Release : 2011-11-01
Category : Business & Economics
ISBN : 9780857936509

Get Book

The Marketing Firm by Kevin J. Vella,G. R. Foxall Pdf

This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral interdependence and suggest a framework to analyse the collaborative and competitive mutually reinforcing relationships within which the firm acts. The Marketing Firm leverages the power of case study design to operationalise and test the central propositions of this nascent approach to the study of firm behaviour from an economic psychology perspective. The authors develop and detail an entirely appropriate methodology for operationalising and testing a number of propositions through the examination and analysis of comprehensive secondary data published by the UK Competition Commission. The findings clearly support the central propositions on firm action and provide valuable insights for expanding the theory of the marketing firm. The Marketing Firm will be invaluable for researchers interested in behaviour analysis and the theory of the firm and for post-graduate students in microeconomics, institutional economics, marketing and research methods.

Author : Shelby D. Hunt
Publisher : Routledge
Page : 619 pages
File Size : 50,7 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317465133

Get Book

Marketing Theory by Shelby D. Hunt Pdf

One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.

Author : G. Foxall
Publisher : Springer
Page : 203 pages
File Size : 43,7 Mb
Release : 1997-09-15
Category : Business & Economics
ISBN : 9780230375178

Get Book

Marketing Psychology by G. Foxall Pdf

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current understanding with profound managerial and policy implications.

Author : Antonio Ariza-Montes,Gabriele Giorgi,Horacio Molina-Sánchez,Javier Fiz Pérez
Publisher : Frontiers Media SA
Page : 197 pages
File Size : 40,5 Mb
Release : 2021-01-20
Category : Science
ISBN : 9782889664108

Get Book

The Future of Work in Non-Profit and Religious Organizations: Current and Future Perspectives and Concerns by Antonio Ariza-Montes,Gabriele Giorgi,Horacio Molina-Sánchez,Javier Fiz Pérez Pdf

Author : Ramona A. Houmanfar,Mitch Fryling,Mark P. Alavosius
Publisher : Routledge
Page : 401 pages
File Size : 51,7 Mb
Release : 2021-09-30
Category : Psychology
ISBN : 9781000433623

Get Book

Applied Behavior Science in Organizations by Ramona A. Houmanfar,Mitch Fryling,Mark P. Alavosius Pdf

Applied Behavior Science in Organizations provides a compelling overview of the history of Organizational Behavior Management (OBM) and the opportunity it presents for designing and managing positive work environments that can in turn have a positive impact on society. The book brings together leading experts from industry and research settings to provide an overview of the historical approaches in Organizational Behavior Management. It begins with an introduction to recognized practices in OBM and the applications of fundamental principles of behavior analysis to a variety of performance problems in organizational settings. The book then highlights how organizational practices and consumers’ behavior combine in a complex confluence to meet an organization’s goals and satisfy consumer appetites, whilst often unintentionally affecting the wellbeing of organizational members. It argues that the science of behavior has a responsibility to contribute to the safety, health and wellbeing of organizational members, consumers of organizational products, and beyond. Finally, the book recognizes the essential role of organizations in initiating, shaping, and sustaining the development of more nurturing and reinforcing work environments, through discussion of the need for innovation while adapting and responding to growing social upheaval, technological advances, and environmental concerns, alongside crises in the global economy, health, education, and environment. Showcasing emerging work by internationally recognized scholars on the application of behavior science in organizations, the book will be an essential read for all students and professionals of Organizational Behavior Management, as well as those interested in using organizational applications to create new models of management.

Author : Geoffrey Lancaster,Paul Reynolds
Publisher : Routledge
Page : 444 pages
File Size : 51,9 Mb
Release : 2002
Category : Business & Economics
ISBN : 9780750643818

Get Book

Marketing by Geoffrey Lancaster,Paul Reynolds Pdf

Theory and information are presented at just the right depth to allow rapid and high quality learning for all business and marketing students.

Author : Harlan E. Spotts
Publisher : Springer
Page : 353 pages
File Size : 44,8 Mb
Release : 2014-11-10
Category : Business & Economics
ISBN : 9783319118451

Get Book

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty by Harlan E. Spotts Pdf

​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Author : Carl Senior,Nick Lee,Sven Braeutigam
Publisher : Frontiers Media SA
Page : 207 pages
File Size : 55,7 Mb
Release : 2015-07-02
Category : Neurosciences. Biological psychiatry. Neuropsychiatry
ISBN : 9782889195800

Get Book

Society, Organizations and the Brain: building towards a unified cognitive neuroscience perspective by Carl Senior,Nick Lee,Sven Braeutigam Pdf

This e-book brings together scholars in both the neurosciences and organizational sciences who have adopted various approaches to study the cognitive mechanisms mediating the social behavior that we see within organizations. Such an approach has been termed by ourselves, and others, as ‘organisational cognitive neuroscience’. In recent years there has been a veritable increase in studies that have explored the cognitive mechanisms driving such behaviors, and much progress has been made in understanding the neural underpinnings of processes such as financial exchange, risk awareness and even leadership. However, while these studies are informative and add to our understanding of human cognition they fall short of providing evidence-based recommendations for practice. Specifically, we address the broader issue of how the neuroscientific study of such core social behaviors can be used to improve the very way that we work. To address these gaps in our understanding the chapters in this book serve as a platform that allows scholars in both the neurosciences and the organizational sciences to highlight the work that spans across these two fields. The consolidation of these two fields also serves to highlight the utility of a singular organizational cognitive neuroscience. This is a fundamentally important outcome of the book as the application of neuroscience to address economically relevant behaviors has seen a variety of fields evolve in their own right, such as neuromarketing, neuroeconomics and so forth. The use of neuro-scientific technologies,in particular fMRI, has indeed led to a bewildering (and somewhat suffocating) proliferation of new approaches, however, the speed of such developments demands that we must proceed carefully with such ventures or risk some fundamental mistakes. The book that you now hold will consolidates these new neuroscience based approaches and in doing so highlight the importance of this approach in helping us to understand human social behavior in general. Taken together the chapters provide a framework for scholars within the neurosciences who wish to explore the further the opportunities that the study of organisational behavior may provide.

Author : Duane Arthur Paul
Publisher : Unknown
Page : 608 pages
File Size : 51,6 Mb
Release : 1976
Category : Agricultural machinery industry
ISBN : UCAL:X32187

Get Book

Costs and Economies of Scale in Input Marketing Firms with Special Reference to California Retail Farm Machinery Dealerships by Duane Arthur Paul Pdf

Author : Scott Dacko
Publisher : Oxford University Press
Page : 661 pages
File Size : 46,7 Mb
Release : 2008
Category : Business & Economics
ISBN : 0199285993

Get Book

The Advanced Dictionary of Marketing by Scott Dacko Pdf

This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.

Author : Paul Reynolds,Geoff Lancaste
Publisher : Taylor & Francis
Page : 444 pages
File Size : 49,9 Mb
Release : 2013-06-17
Category : Business & Economics
ISBN : 9781136380716

Get Book

Marketing by Paul Reynolds,Geoff Lancaste Pdf

Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student · provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study · has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues 'Marketing: The One Semester Introduction' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.

Author : Santos, José Duarte
Publisher : IGI Global
Page : 392 pages
File Size : 43,5 Mb
Release : 2022-05-27
Category : Business & Economics
ISBN : 9781668434321

Get Book

Sales Management for Improved Organizational Competitiveness and Performance by Santos, José Duarte Pdf

With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to improve sales, customer relations, and customer satisfaction. The evolution of technology has also been promoting changes in the sales process, which provides new opportunities and challenges for enterprises at various levels. Sales Management for Improved Organizational Competitiveness and Performance highlights the influences of management, marketing, and technology on sales and presents trends in sales, namely the digital transformation that is taking place in organizations. The book also considers innovative concepts, techniques, and tools in the sales area. Covering a wide range of topics such as digital transformation, sales communication, and social media marketing, this reference work is ideal for managers, marketers, researchers, scholars, practitioners, academicians, instructors, and students.