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Author : Anonim
Publisher : Unknown
Page : 342 pages
File Size : 42,6 Mb
Release : 2009
Category : Tourism
ISBN : CORNELL:31924088345420
Author : Richard Kendall Miller,Kelli D. Washington
Publisher : Unknown
Page : 648 pages
File Size : 46,6 Mb
Release : 2018
Category : Consumer behavior
ISBN : 1577832752
Author : Richard Kendall Miller,Kelli Washington
Publisher : Richard K Miller & Associates
Page : 307 pages
File Size : 55,5 Mb
Release : 2007-11-01
Category : Reference
ISBN : 1577831217
Author : Paul Brunt
Publisher : Routledge
Page : 0 pages
File Size : 53,6 Mb
Release : 1997
Category : Marketing research
ISBN : 0750630825
Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides an accessible and practical guide to undertaking your own survey. Through exercises and case studies Market Research in Travel and Tourism takes you step by step through the stages of creating your own survey. It shows you how to:* plan your own survey * decide on a sample * design a questionnaire * collect the data * analyse the results * write up and present the results. Aimed primarily at students of tourism, this book will also be of interest to practitioners embarking on a market research project. Paul Brunt is Principal Lecture in Tourism Management at the University of Plymouth. Targeted directly to tourism students Gives precise guidelines for doing research Thorough use of exercises and case studies
Author : Richard Kendall Miller,Kelli Washington,Richard K. Miller & Associates
Publisher : Unknown
Page : 0 pages
File Size : 40,9 Mb
Release : 2011
Category : Marketing research
ISBN : 1577831705
Author : Anonim
Publisher : Unknown
Page : 186 pages
File Size : 41,7 Mb
Release : 1982
Category : Tourism
ISBN : NWU:35556040914913
Author : R. K. Miller,T. C. Walker
Publisher : Richard K. Miller & Associates
Page : 528 pages
File Size : 41,7 Mb
Release : 2000-04-01
Category : Reference
ISBN : 1577830199
Author : J. R. Brent Ritchie,Charles R. Goeldner
Publisher : John Wiley & Sons, Incorporated
Page : 648 pages
File Size : 41,7 Mb
Release : 1994-03
Category : Business & Economics
ISBN : WISC:89049462989
The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.
Author : Anonim
Publisher : Unknown
Page : 344 pages
File Size : 46,8 Mb
Release : 2009
Category : Business
ISBN : IND:30000126787765
Author : Dogan Gursoy,Christina G. Chi
Publisher : Routledge
Page : 710 pages
File Size : 42,8 Mb
Release : 2018-04-27
Category : Business & Economics
ISBN : 9781351588270
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.
Author : James Mak
Publisher : University of Hawaii Press
Page : 282 pages
File Size : 53,8 Mb
Release : 2003-10-31
Category : Business & Economics
ISBN : 9780824844776
Tourism is one of the fastest growing industries in the world. Many countries see it as a passport to their economic development; others express concern that uncontrolled tourism may overwhelm their natural, cultural, social, and physical resources. The question of how best to harness tourism for the good of host communities is increasingly debated and forms the basis of this book. Written in a highly accessible style for a general audience as well as professionals, it applies an economic way of thinking to tourism to help readers gain a better understanding of this dynamic and fascinating global industry.
Author : Anonim
Publisher : Unknown
Page : 1580 pages
File Size : 40,6 Mb
Release : 1984
Category : Periodicals
ISBN : UOM:39015024210943
Author : Elisa Backer,Brian King
Publisher : Channel View Publications
Page : 238 pages
File Size : 43,6 Mb
Release : 2015
Category : Travel
ISBN : 9781845415181
This is the first book to explore research on visiting friends and relatives (VFR). In assembling an international collection of quality VFR-related research the editors present the profiles, characteristics, opportunities and behaviours of VFR travel for the benefit of researchers, industry practitioners and educators.
Author : United States Travel Service. Office of Research and Analysis
Publisher : Unknown
Page : 788 pages
File Size : 44,6 Mb
Release : 2024-06-28
Category : Tourism
ISBN : STANFORD:36105210333766
Author : Yiping Li
Publisher : Channel View Publications
Page : 175 pages
File Size : 53,9 Mb
Release : 2023-05-15
Category : Business & Economics
ISBN : 9781845418922
This book offers a comprehensive understanding of China’s tourism development from 1992 onwards, focusing on the social-cultural change that accompanied the rise of tourism. It examines both the economic benefits and sociocultural impacts of tourism and argues that tourism sustainability depends on a delicate balance between economic and social-cultural interests which could manifest differently among the stakeholders of various interests. It also explores, through both theoretical and empirical analysis, how travel connects people and places through the processes of tourist imagination and consumption. The volume portrays how contemporary discourses fuse with individual histories to formulate the ways in which tourists understand China. It will be a useful resource for students and scholars in human geography, tourism management, leisure and recreation, and social sciences.
