The Truth About Email Marketing

Author : Simms Jenkins
Publisher : FT Press
Page : 224 pages
File Size : 54,8 Mb
Release : 2008-07-31
Category : Business & Economics
ISBN : 9780768685978

Get Book

The Truth About Email Marketing by Simms Jenkins Pdf

Praise for The Truth About Email Marketing “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.” Tad Clarke , Editorial Director, MarketingSherpa Inc. “Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!” Jeff Hilimire, President, Engauge Digital “Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.” Aaron Kahlow, CEO & Founder, Online Marketing Summit “Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.” Sam Cece, Chief Executive Officer, StrongMail Systems Everything you must know to utilize email marketing in your corporation or small business! The truth about recession-proofing your business with email marketing The truth about measuring results and improving promotional and newsletter campaigns The truth about email marketing versus spam This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.

Author : Simms Jenkins
Publisher : Unknown
Page : 206 pages
File Size : 42,7 Mb
Release : 2008
Category : Electronic books
ISBN : 0768685966

Get Book

Truth About Email Marketing by Simms Jenkins Pdf

Author : Jeanniey Mullen,David Daniels
Publisher : John Wiley & Sons
Page : 312 pages
File Size : 42,9 Mb
Release : 2011-03-10
Category : Computers
ISBN : 9781118059357

Get Book

Email Marketing by Jeanniey Mullen,David Daniels Pdf

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

Author : Simms Jenkins
Publisher : Unknown
Page : 169 pages
File Size : 41,9 Mb
Release : 2013-04-15
Category : Electronic mail systems
ISBN : 0989051803

Get Book

The New Inbox by Simms Jenkins Pdf

Email marketing remains the glue of any marketing department yet the rules are changing. Simms Jenkins, Author of the groundbreaking book The Truth About Email Marketing and Founder and CEO of BrightWave Marketing - North Americas leading email marketing focused digital agency - provides the keys to elevating your email program in a dynamic new digital world, including: How email marketing fits in a social networking crazed world Why mobile is the biggest game changer to hit email marketing. Ever! Real examples and advice on how to grow your list, create better emails, what to test and how to drive more sales, acquire more customers and save your company money.

Author : Jim Stickley
Publisher : FT Press
Page : 224 pages
File Size : 50,5 Mb
Release : 2009
Category : Business & Economics
ISBN : 9780789737939

Get Book

The Truth about Identity Theft by Jim Stickley Pdf

Examines the techniques used to steal personal information, discussing such methods as using Internet files, email, ATM scams, credit card offers, telephone solicitation, burglary, and trash scanning, and outlining what the average person can do to minimize the risk of identity theft.

Author : Winton Churchill
Publisher : Morgan James Publishing
Page : 168 pages
File Size : 50,8 Mb
Release : 2008-07-01
Category : Business & Economics
ISBN : 1600374212

Get Book

Email Marketing for Complex Sales Cycles by Winton Churchill Pdf

The principles in "Email Marketing for Complex Sales Cycles" show business people and entrepreneurs how to increase sales and reduce stress and aggravation.

Author : Chad S. White
Publisher : Createspace Independent Publishing Platform
Page : 488 pages
File Size : 40,6 Mb
Release : 2017-05-29
Category : Electronic
ISBN : 1546910638

Get Book

Email Marketing Rules by Chad S. White Pdf

Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production

Author : Adella Pasos
Publisher : Adella Pasos
Page : 38 pages
File Size : 54,5 Mb
Release : 2020-08-13
Category : Business & Economics
ISBN : 9781648584787

Get Book

The Email Marketing Playbook - New Strategies to Get Your Emails Noticed by Adella Pasos Pdf

Are you interested in learning how email marketing can improve your business and profits? If, YES, The email marketing playbook is a strategic guide that explains how to get started in email marketing, ways to generate a large list of prospects and the best types of email tactics to use so you can start making money today. If you want to learn everything you’ll ever need to know about email marketing, this is the book for you! What is inside of this book? >> Email Marketing Basics Best Practices for Email Marketing How to Choose an Email Marketing Provider Reasons to A/B split test campaigns Steps to Creating Highly Optimized Campaigns >> List Building Ideas The Most Effective Ways to Increase Subscribers Email content that actually gets opened Exactly What to Say in Email To Get People to Buy >> Key Metrics & How to Interpret Data Creating Your First Email Campaign List of Powerful Subject Lines The Top Email Marketing Performance KPI's Ways to Automate Email Marketing for Sales List of Ways to Make Money from an Email List Over 15 Email Marketing Resources with Links FAQ's on Email Marketing and Getting Started

Author : Razaq Adekunle
Publisher : Unknown
Page : 138 pages
File Size : 45,9 Mb
Release : 2021-02-17
Category : Electronic
ISBN : 9798710664124

Get Book

Email Marketing by Razaq Adekunle Pdf

Email marketing's power is matched only by how incredibly misunderstood it is.In this Email Marketing, digital marketing expert reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists.Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. Inside the book you'll discover: Understanding What Email Marketing Is- It is very common for people to use email for communication nowadays. As a matter of fact, there are people who will have a few email addresses. As a result, some people will start use emails as a mean to promote products. How Email Marketing Works- Email marketing is a form of direct marketing that uses electronic mail as a method of advertising. Technically, email marketing is an all-encompassing term. It can refer to any commercial or fundraising message. Email Marketing Tricks To Make Money- The game is called email marketing and in order to be an internet success story you must learn the rules, follow them, and succeed at this game. We will be talking about how to create email marketing campaigns that make money and this subject is geared towards those of us that actually build our own list instead of buying or renting a list. Email Marketing: Do You Want to Triple Your Return On Investment- One of the biggest mistakes most marketers do nowadays, is think email marketing is dead. Many marketers today drop the email marketing scheme to go with social media. Come to think of it, social media look much sexier than email. But, is a social media post as effective as an email? Before we answer that question, let's state a well-known fact. It is easier to send a friend request on Facebook than to collect an email online. But believe me, email marketing is thrice as worth it as social media marketing. So, what is email marketing? How to Do Bulk Email Marketing- You might be one of those who believe that bulk email marketing is no longer useful on driving web traffic. You are very wrong. Email marketing is a kind of advertising that directly appeals to the prospect buyers; thus, it commands attention and will drive sales. The most important thing is to make use of this internet marketing agenda strategically. Scroll to the top of the page and click on the buy button.

Author : Eric Groves
Publisher : John Wiley & Sons
Page : 230 pages
File Size : 55,9 Mb
Release : 2009-09-22
Category : Business & Economics
ISBN : 9780470503416

Get Book

The Constant Contact Guide to Email Marketing by Eric Groves Pdf

The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast. Learn about: Ten email pitfalls that will get your business into trouble Ten things your customers expect you to do The "soft" benefits of email marketing Using email in combination with other marketing efforts How four types of permissions can make or break your strategy Building an email list that is valuable and effective Creating valuable content Choosing an effective, professional email format Ensuring your emails are delivered, opened, and read With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.

Author : Daniel Hirsch
Publisher : Unknown
Page : 38 pages
File Size : 49,6 Mb
Release : 2015-05-15
Category : Electronic
ISBN : 1533344639

Get Book

Email Advertising Crash Course by Daniel Hirsch Pdf

There's no doubt that online marketing strategies are now an integral part of any business' overall marketing plan. If your business remains offline, you have severely limited your chances of virtually expanding out into the rest of the world. In today's society, email is the one true must have. From our pre-teens to our grandmothers, who doesn't have an email account these days? And in these email accounts, we regularly receive all kinds of marketing emails: promotional and content-driven newsletters from supermarkets, banks, schools, and even from our favorite restaurant. So if your business isn't sending out marketing emails, then you're missing out on a huge opportunity. That's the truth, plain and simple. However, as a business new to email marketing, you need to be very careful in treading the thin line between an effective email campaign and one that damages your sender credibility and the overall image of your business. There's a big difference between someone being interested in what you send versus them being annoyed by it. This book is designed to provide you with a step-by-step guide to build an email list for your business, and create an effective newsletter campaign that will have your prospective clients or customers voluntarily opening their pockets in no time. So if you're ready to take your business' marketing strategy to the next level, then let's get started!

Author : Meera Kothand
Publisher : Independently Published
Page : 132 pages
File Size : 55,5 Mb
Release : 2019-05-20
Category : Electronic
ISBN : 1098935470

Get Book

300 Email Marketing Tips by Meera Kothand Pdf

Does any of this sound familiar to you? 1. You sit down every week staring at that blinking cursor wondering what to send your email list, and then a week becomes two or more, and you can't remember when the last time you emailed them was. 2. You have an opt-in incentive or lead magnet that's pretty much doing nothing for you or your business. 3. You have a haphazardly thrown together email sequence that doesn't bring you sales or engagement. 4. You silently cringe every month as you pay out your email service provider because you're not using any of their features. 5. You're pretty much winging it with email. If you're nodding yes, 300 Email Marketing Tips will give you more than a bare-bones framework to put in place an email marketing strategy for your business. The premise of this book isn't about growing a big fat email list. Email marketing is NOT list building alone. You need a coherent, holistic strategy to be successful at it. Here's what's packed in this how-to guide: What branding has to do with email marketing and the #1 thing most solopreneurs ignore when it comes to their email list 7 things your welcome email must do (but probably doesn't!) Why your lead magnet has to address THESE two critical points 3 ways to plan your email editorial calendar Answers to the questions and more - I have thirty thousand page views a month but get only forty-two subscribers for an month. What am I doing wrong? (See section 3 for the answer.) - My email sequence gets a lot of engagement and opens. Everyone says they love my stuff, but I still get no sales for my e-book. Why? (See section 5 for the answer.) - I have a sequence of emails set up in my evergreen funnel, but I'm not getting any sales. Is my product terrible? Should I just scrap it altogether? (See section 7 for the answer.) Rather than flit from week to week wondering what to email your list... Imagine creating an email strategy that enables you to take the weekend off and still see your list grow, rake in testimonials, and make sales. Imagine having endless email content ideas... Imagine creating an opt-in offer with all the right ingredients that has readers clamoring to get their hands on it... Imagine sending emails with confidence knowing exactly the impact that particular email will have on your subscribers... That's the power of an email marketing strategy! If you think email marketing is complicated and something you can't do, my goal with this book is to change that opinion. If you're struggling with any particular aspect of email marketing, this book will give you a fresh perspective on how you can tackle it too. Intrigued yet? Then scroll to the top and click or tap "Buy Now."

Author : Tim Grahl
Publisher : Story Grid Publishing LLC
Page : 141 pages
File Size : 48,7 Mb
Release : 2020-09-09
Category : Business & Economics
ISBN : 9781645010326

Get Book

Your First 1000 Copies by Tim Grahl Pdf

"If I could give an aspiring writer one piece of advice, it would be to read this book." — Hugh Howey, New York Times best selling author of Wool "Tim Grahl is fast becoming a legend, almost single-handedly changing the way authors around the world spread ideas and connect with readers. If you've got a book to promote, stop what you're doing right now and start reading Your First 1000 Copies." — Daniel H. Pink, New York Times bestselling author of Drive and When "Your First 1000 Copies is a must-read for authors trying to build a connection with their readers." — Dan Heath & Chip Heath, co-authors of Made to Stick, Switch, and Decisive "I watched in awe as Tim Grahl had 5 clients on the New York Times bestseller list in the same week. There is no one I trust more to learn about book marketing." - Pamela Slim, Author, Body of Work "Tim was an early pioneer in teaching book authors how Internet marketing actually works." - Hugh MacLeod, author of Ignore Everybody and Evil Plans Imagine if you had a direct connection with thousands of readers who loved reading your books. And imagine if those readers eagerly awaited the launch of your next book. How would that direct relationship with your readers change your writing career? How would you feel knowing that every time you started a new book project, you already had people excited to buy it and ready to recommend it to others? In Your First 1000 Copies, seasoned book marketing expert Tim Grahl walks you through how successful authors are using the online marketing tools to build their platform, connect with readers and sell more books. Tim has worked with over 100 different authors from top best sellers such as Hugh Howey, Daniel Pink, Barbara Corcoran Charles Duhigg, Chip and Dan Heath, Ramit Sethi and Pamela Slim to authors just get started on their first writing project. He has worked with authors across all fiction and non-fiction genres. Along with his client work, he has studied many other successful authors to learn what works and what doesn't. The result is Your First 1000 Copies where he walks you through the Connection System, a plan that every author can immediately start using. The plan looks like this: - Permission - How to open up communication with your readers where you can reliably engage them and invite them to be involved. - Content - How to use content to engage with current readers and connect with new ones. - Outreach - How to ethically and politely introduce yourself to new readers. - Sell - How all of these steps can naturally lead to book sales without being pushy or annoying This is a system that any author can immediately put in place to start building their platform. Whether you're a seasoned author looking to step into the new publishing landscape, or you're a brand new author, Your First 1000 Copies will give you the tools to connect with readers and sell more books.

Author : Mark Robertson
Publisher : Unknown
Page : 70 pages
File Size : 55,9 Mb
Release : 2024-06-16
Category : Business & Economics
ISBN : 8210379456XXX

Get Book

Email Marketing by Mark Robertson Pdf

Learn the advanced email marketing strategy and tactics that grow your business, and your career! Today only, get this bestseller for a special price. Get the most out of your email marketing campaigns. Learn how to grow your email list, create valuable targeted messaging, and produce measureable results with popular email marketing platforms. Here Is A Preview Of What You'll Read... What is Email Marketing? Email Marketing Vs Social Media Marketing Design a Newsletter Establish a Strong Bond with Your Subscribers Cheapest and Effective Advertising Technique Targeting the Right People Make Money through Email List Building Provide a Value to Your Subscribers Automate Your Email List Email Marketing Campaigns And much, much more! Download your copy today! Take action today and download this audiobook now at a special price!

Author : Chris Baggott
Publisher : John Wiley & Sons
Page : 306 pages
File Size : 53,7 Mb
Release : 2011-01-11
Category : Business & Economics
ISBN : 9781118045015

Get Book

Email Marketing By the Numbers by Chris Baggott Pdf

Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results." —Anne Holland, President, MarketingSherpa "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book." —Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK "Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers." —Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology." —Scott Burkey, Business Development Executive, Definition 6 "Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small." —Scott Maxwell, founder, OpenView Venture Partners