The Truth About Finding And Using Customer Momentum And The Wisdom Of Crowds

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The Truth About Finding and Using Customer Momentum and the Wisdom of Crowds

Michael R. Solomon
The Truth About Finding and Using Customer Momentum and the Wisdom of Crowds Book PDF

Author : Michael R. Solomon
Publisher : FT Press
Page : 25 pages
File Size : 52,7 Mb
Release : 2010-08-31
Category : Business & Economics
ISBN : 9780132480697

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The Truth About Finding and Using Customer Momentum and the Wisdom of Crowds by Michael R. Solomon Pdf

This is the eBook version of the printed book. This Element is an excerpt from The Truth About What Customers Want (9780137142262), by Michael R. Solomon. Available in print and digital formats. How you and your customers are influenced by others (from celebrities to experts to groups)...and what that means for marketing. In Like Mike, the main character believes that he can fly higher when he dons his magical Air Jordans. Even those of us who would need a rocket pack to jump higher still get caught up in beliefs like this–if we didn’t, all those sweet celebrity endorsement deals would be nothing but net. Many of our product choices are strongly influenced by what others do.

The Truth About Finding and Using Customer Momentum and the Wisdom of Crowds

Michael Solomon
The Truth About Finding and Using Customer Momentum and the Wisdom of Crowds Book PDF

Author : Michael Solomon
Publisher : Unknown
Page : 14 pages
File Size : 40,8 Mb
Release : 1900
Category : Electronic
ISBN : OCLC:1027159999

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The Truth About Finding and Using Customer Momentum and the Wisdom of Crowds by Michael Solomon Pdf

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. How you and your customers are influenced by others (from celebrities to experts to groups) ... and what that means for marketing. In Like Mike, the main character believes that he can fly higher when he dons his magical Air Jordans. Even those of us who would need a rocket pack to jump higher still get caught up in beliefs like this-if we didn't, all those sweet celebrity endorsement deals would be nothing but net. Many of our product choices are st.

The Age of Engage

Denise Shiffman
The Age of Engage Book PDF

Author : Denise Shiffman
Publisher : Hunt Street Press
Page : 242 pages
File Size : 55,5 Mb
Release : 2008
Category : Interactive marketing
ISBN : 9780979802805

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The Age of Engage by Denise Shiffman Pdf

Whether you're a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. In this book, Denise Shiffman lays out a blueprint for how you can create persuasive value so that your products stand out, build trust by reshaping audience interactions, expand social currency and extend your sphere of influence, and deploy new marketing vehicles to capture the hearts, minds, and wallets of your customers.--[book cover].

Four Ways to Beat the Market

Algy Hall
Four Ways to Beat the Market Book PDF

Author : Algy Hall
Publisher : Harriman House Limited
Page : 181 pages
File Size : 45,5 Mb
Release : 2023-05-16
Category : Business & Economics
ISBN : 9780857199423

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Four Ways to Beat the Market by Algy Hall Pdf

Investors in stocks are faced with two major problems: How to find and interpret the most useful data from company accounts. How to whittle down the list of thousands of public companies into a smaller pool of candidates for further research. In Four Ways to Beat the Market, experienced financial journalist Algy Hall provides the solution to both problems and helps investors in their quest to pick winning shares. The answer lies in stock screens. Over a decade, the four stock screens described here outperformed the market by 242% to 388%. These stock screens are ridiculously powerful – but staggeringly simple. Algy starts with four strategies for equity investing: Quality, Value, Income and Momentum. He shows how to construct four stock screens and use data from company accounts, including common accounting ratios, to filter stocks on the criteria that each of these strategies is looking for. And once the shortlist of screened stocks is produced, Algy explains how to use that shortlist as a basis for further analysis and research, before making an investment. Along the way, Algy also reveals the logical and empirical basis behind Quality, Value, Income and Momentum strategies, to help investors understand why they work and give them the confidence that they will continue to work in the future. Many other hints, tricks and tactics for investors are revealed, to help investors spot the best stocks and avoid the duds. With Algy Hall as your guide, discover the surprising ideas and stories that lie behind these strategies, while building the necessary know-how to improve your investment returns.

Bubbles and Crashes

Brent Goldfarb,David A Kirsch
Bubbles and Crashes Book PDF

Author : Brent Goldfarb,David A Kirsch
Publisher : Stanford University Press
Page : 284 pages
File Size : 47,9 Mb
Release : 2019-02-19
Category : Business & Economics
ISBN : 9781503607934

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Bubbles and Crashes by Brent Goldfarb,David A Kirsch Pdf

“An interesting take on some factors that facilitate the development and bursting of bubbles in technology industries. . . . Highly recommended.” —Choice Financial market bubbles are recurring, often painful, reminders of the costs and benefits of capitalism. While many books have studied financial manias and crises, most fail to compare times of turmoil with times of stability. In Bubbles and Crashes, Brent Goldfarb and David A. Kirsch give us new insights into the causes of speculative booms and busts. They identify a class of assets—major technological innovations—that can, but does not necessarily, produce bubbles. This methodological twist is essential: Only by comparing similar events that sometimes lead to booms and busts can we ascertain the root causes of bubbles. Using a sample of eighty-eight technologies spanning 150 years, Goldfarb and Kirsch find that four factors play a key role in these episodes: the degree of uncertainty surrounding a particular innovation; the attentive presence of novice investors; the opportunity to directly invest in companies that specialize in the technology; and whether or not a technology is a good protagonist in a narrative. Goldfarb and Kirsch consider the implications of their analysis for technology bubbles that may be in the works today, offer tools for investors to identify whether a bubble is happening, and propose policy measures that may mitigate the risks associated with future speculative episodes.

The Wisdom of Crowds

James Surowiecki
The Wisdom of Crowds Book PDF

Author : James Surowiecki
Publisher : Anchor
Page : 335 pages
File Size : 53,8 Mb
Release : 2005-08-16
Category : Business & Economics
ISBN : 9780307275059

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The Wisdom of Crowds by James Surowiecki Pdf

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.

Simpler

Cass R. Sunstein
Simpler Book PDF

Author : Cass R. Sunstein
Publisher : Simon and Schuster
Page : 272 pages
File Size : 46,9 Mb
Release : 2013-04-09
Category : Political Science
ISBN : 9781476726618

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Simpler by Cass R. Sunstein Pdf

Simpler government arrived four years ago. It helped put money in your pocket. It saved hours of your time. It improved your children’s diet, lengthened your life span, and benefited businesses large and small. It did so by issuing fewer regulations, by insisting on smarter regulations, and by eliminating or improving old regulations. Cass R. Sunstein, as administrator of the most powerful White House office you’ve never heard of, oversaw it and explains how it works, why government will never be the same again (thank goodness), and what must happen in the future. Cutting-edge research in behavioral economics has influenced business and politics. Long at the forefront of that research, Sunstein, for three years President Obama’s “regulatory czar” heading the White House Office of Information and Regulatory Affairs, oversaw a far-reaching restructuring of America’s regulatory state. In this highly anticipated book, Sunstein pulls back the curtain to show what was done, why Americans are better off as a result, and what the future has in store. The evidence is all around you, and more is coming soon. Simplified mortgages and student loan applications. Scorecards for colleges and universities. Improved labeling of food and energy-efficient appliances and cars. Calories printed on chain restaurant menus. Healthier food in public schools. Backed by historic executive orders ensuring transparency and accountability, simpler government can be found in new initiatives that save money and time, improve health, and lengthen lives. Simpler: The Future of Government will transform what you think government can and should accomplish.

Gamechangers

Peter Fisk
Gamechangers Book PDF

Author : Peter Fisk
Publisher : John Wiley & Sons
Page : 320 pages
File Size : 53,7 Mb
Release : 2015-01-27
Category : Business & Economics
ISBN : 9781118956977

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Gamechangers by Peter Fisk Pdf

Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game… and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. ‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning

Online Investing For Dummies

Matthew Krantz
Online Investing For Dummies Book PDF

Author : Matthew Krantz
Publisher : John Wiley & Sons
Page : 434 pages
File Size : 40,6 Mb
Release : 2019-08-27
Category : Business & Economics
ISBN : 9781119601487

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Online Investing For Dummies by Matthew Krantz Pdf

Build a winning portfolio—and reduce your risk—with this bestselling guide Online investing has never been easier—or more potentially confusing. Now that every broker or finance site has its own app, data, or approach, it can be all too easy to be misled and make a bad decision. Online Investing for Dummies helps you reduce risk and separate the gimmicks from the gold, pointing investors of all experience levels to the pro-tips, calculators, databases, useful sites, and peer communities that will lead to success. Updated to include information on mobile trading and the influence of social media on the markets, the book also covers the basics—showing you how to figure out how much to invest, find data online, and pick an online broker. It then progresses through to more advanced topics, such as calculating returns, selecting mutual funds, buying bonds, options, commodities, and IPOs, taking you and your money wherever you want to go in the global market. Set expectations and assess your risk Analyze stocks and financial statements Assemble the suite of tools to calculate your performance Get tips on choosing the right online broker and on protecting your information online It’s time to get a pro strategy, and Online Investing for Dummies has all the inside information you need to build up that winning portfolio.

Transgovernance

Louis Meuleman
Transgovernance Book PDF

Author : Louis Meuleman
Publisher : Springer
Page : 324 pages
File Size : 43,9 Mb
Release : 2012-09-14
Category : Political Science
ISBN : 9783642280092

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Transgovernance by Louis Meuleman Pdf

‘Transgovernance: Advancing Sustainability Governance’ analyses the question what recent and ongoing changes in the relations between politics, science and media – together characterized as the emergence of a knowledge democracy – may imply for governance for sustainable development, on global and other levels of societal decision making, and the other way around: How can the discussion on sustainable development contribute to a knowledge democracy? How can concepts such as second modernity, reflexivity, configuration theory, (meta)governance theory and cultural theory contribute to a ‘transgovernance’ approach which goes beyond mainstream sustainability governance? This volume presents contributions from various angles: international relations, governance and metagovernance theory, (environmental) economics and innovation science. It offers challenging insights regarding institutions and transformation processes, and on the paradigms behind contemporary sustainability governance.This book gives the sustainability governance debate a new context. It transforms classical questions into new options for societal decision making and identifies starting points and strategies towards effective governance of transitions to sustainability.

Ignited

Vince Thompson
Ignited Book PDF

Author : Vince Thompson
Publisher : FT Press
Page : 315 pages
File Size : 44,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 9780131492486

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Ignited by Vince Thompson Pdf

Ahh, the life of a manager. You're squeezed between the needs of your corporation, your team, your customers, and your colleagues. Too often, you're maligned, misunderstood, downsized, reengineered, reorganized, and even misled. Even in the best organizations, you face brutal competition, non-stop pressure, and relentless change. But, whatever your day-to-day realities, you can achieve far greater power, purpose, and success - and Ignited will show you how. It outlines clear, realistic steps for leveraging your networks and resources to transform your vision into reality, and accomplish the powerful goals only you can achieve. This is not another diatribe on leadership or grand strategic vision written by those already at the top: the Jack Welches or Rudy Giulianis who can simply dictate their visions to the organization. Ignited is for those leading from the middle: managers who need real tools to make a real difference. If you're ready to take back your business, your career, and your life, Ignited is for you.

Untitled Abercrombie 4 Of 4

Joe Abercrombie
Untitled Abercrombie 4 Of 4 Book PDF

Author : Joe Abercrombie
Publisher : Gollancz
Page : 560 pages
File Size : 47,9 Mb
Release : 2021-09-14
Category : Electronic
ISBN : 0575095970

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Untitled Abercrombie 4 Of 4 by Joe Abercrombie Pdf

Concluding the AGE OF MADNESS trilogy, THE WISDOM OF CROWDS brings the series which is revolutionising fantasy to its stunning conclusion. . .Chaos. Fury. Destruction.The Great Change is upon us . . .Some say that to change the world you must first burn it down. Now that belief will be tested in the crucible of revolution: the Breakers and Burners have seized the levers of power, the smoke of riots has replaced the smog of industry, and all must submit to the wisdom of crowds.With nothing left to lose, Citizen Brock is determined to become a new hero for the new age, while Citizeness Savine must turn her talents from profit to survival before she can claw her way to redemption. Orso will find that when the world is turned upside down, no one is lower than a monarch. And in the bloody North, Rikke and her fragile Protectorate are running out of allies . . . while Black Calder gathers his forces and plots his vengeance.The banks have fallen, the sun of the Union has been torn down, and in the darkness behind the scenes, the threads of the Weaver's ruthless plan are slowly being drawn together . . .Joe Abercrombie is doing some terrific work - George R. R. Martin'No one writes with the seismic scope or primal intensity of Joe Abercrombie' Pierce Brown'Delightfully twisted and evil' The Guardian'Witty, Bloody and fun' Nicholas Eames'A vivid and jolting tale' Robin Hobb

Social Media for Nurses

Ramona Nelson,Debra M. Wolf
Social Media for Nurses Book PDF

Author : Ramona Nelson,Debra M. Wolf
Publisher : Springer Publishing Company
Page : 286 pages
File Size : 46,8 Mb
Release : 2012-11-12
Category : Computers
ISBN : 9780826195883

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Social Media for Nurses by Ramona Nelson,Debra M. Wolf Pdf

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Improving International Capacity Development

J. Armstrong
Improving International Capacity Development Book PDF

Author : J. Armstrong
Publisher : Springer
Page : 249 pages
File Size : 48,8 Mb
Release : 2013-05-07
Category : Social Science
ISBN : 9781137310118

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Improving International Capacity Development by J. Armstrong Pdf

Nothing is more important to a new, fragile or developing nation than developing the capacity of its government to support national well-being. Every society is complex; every government is complex. Yet, well-intentioned international development aid, born in an era of infrastructure projects, continues to apply simplistic technical solutions to these wickedly complex development problems. It's an outside-in approach that rarely succeeds, even by the development industry's own admission. But out there, amongst the billions of dollars of failed interventions, there are bright spots of success places where capacity is harnessed, not just for today, but for tomorrow, too. What is working so well? Drawing on research, practical experience, and stories of success, Jim Armstrong explores these emerging approaches.

Work Rules!

Laszlo Bock
Work Rules Book PDF

Author : Laszlo Bock
Publisher : Twelve
Page : 446 pages
File Size : 52,5 Mb
Release : 2015-04-07
Category : Business & Economics
ISBN : 9781455554805

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Work Rules! by Laszlo Bock Pdf

From the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work -- and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed. "We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, former head of People Operations at the company that transformed how the world interacts with knowledge. This insight is the heart of Work Rules!, a compelling and surprisingly playful manifesto that offers lessons including: Take away managers' power over employees Learn from your best employees-and your worst Hire only people who are smarter than you are, no matter how long it takes to find them Pay unfairly (it's more fair!) Don't trust your gut: Use data to predict and shape the future Default to open-be transparent and welcome feedback If you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough. Drawing on the latest research in behavioral economics and a profound grasp of human psychology, Work Rules! also provides teaching examples from a range of industries-including lauded companies that happen to be hideous places to work and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into principles that are easy to put into action, whether you're a team of one or a team of thousands. Work Rules! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.