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Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 48,9 Mb
Release : 2010
Category : Electronic
ISBN : 1282887424
Author : Anonim
Publisher : Unknown
Page : 672 pages
File Size : 52,5 Mb
Release : 2010
Category : Branding (Marketing)
ISBN : 0132655241
Author : Gino Wickman
Publisher : BenBella Books
Page : 150 pages
File Size : 55,8 Mb
Release : 2019-10-15
Category : Business & Economics
ISBN : 9781948836845
You've thought about starting your own business . . . but how can you decide if you should really take the leap? There's a lot on the line, and you have to ask yourself difficult questions: Do I have what it takes? Is it worth it? And how the hell do I do it? You need answers, not bullshit. This book has them. Entrepreneurial Leap: Do You Have What it Takes to Become an Entrepreneur? is an easy-to-use guide that will help you decide, once and for all, if entrepreneurship is right for you—because success as an entrepreneur depends on far more than just a great idea and a generous helping of luck. In this three-part book, Gino Wickman, bestselling author of Traction, reveals the six essential traits that every entrepreneur needs in order to succeed, based on real-world startups that have reached incredible heights. If these traits ring true for you, you'll get a glimpse of what your life would look like as an entrepreneur. What's more, Wickman will help you determine what type of business best suits your unique skill set and provide a detailed roadmap, with tools, tips, and exercises, that will accelerate your path to startup success. Packed with real-life stories and practical advice, Entrepreneurial Leap is a simple how-to manual for BIG results. Should you take the leap toward entrepreneurship? Find out today and let tomorrow be the first step in your new journey, whatever shape it may take.
Author : Michael D. Solomon,Donna Heckler,Brian D. Till,Bruce Barringer
Publisher : Pearson Education
Page : 685 pages
File Size : 40,6 Mb
Release : 2010-11-03
Category : Business & Economics
ISBN : 9780132655255
150 powerful bite-size solutions for winning entrepreneurs! Get started, find profitable customers, build great brands and marketing programs, and more! Three full books of powerful, quick, actionable solutions for every entrepreneur! Discover how to choose, plan, launch, and grow a winning business… raise capital, build teams, and get the right advice… find and keep highly profitable customers… profit from new customer behavior trends… develop powerful brand meaning… advertise, price, and segment more effectively… and much more! From world-renowned leaders and experts, including Michael R. Solomon, Brian D. Till, Donna Heckler, and Bruce Barringer
Author : Tom Eisenmann
Publisher : Currency
Page : 370 pages
File Size : 50,6 Mb
Release : 2021-03-30
Category : Business & Economics
ISBN : 9780593137024
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Author : Reid Hoffman
Publisher : Crown Currency
Page : 305 pages
File Size : 42,6 Mb
Release : 2021-09-07
Category : Business & Economics
ISBN : 9780593239087
What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn’t talent, network, or strategy. It’s an entrepreneurial mindset—and that mindset can be cultivated. “If you’re scaling a company—or if you just love a well-told story—this is a book to savor.”—Robert Iger, #1 New York Times bestselling author of The Ride of a Lifetime Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories—as well as his own experience as a founder and investor—to distill the secrets behind the most extraordinary success stories of our times. Here, Hoffman teams up with Masters of Scale’s executive producers to offer a rare window into the entrepreneurial mind, sharing hard-won wisdom from leaders of iconic companies (including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram, and Microsoft) as well as the bold, disruptive startups (such as 23andMe, TaskRabbit, Black List, and Walker & Co.) that are solving the problems of the twenty-first century. Through vivid storytelling and incisive analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a “squirmy no”? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to keep your profits and values aligned.) Based on more than a hundred interviews and including a wealth of new material never aired on the podcast, this unique insider’s guide will inspire you to reimagine how you do business today.
Author : Bruce Barringer,Edward D. Hess,Charles F. Goetz,R. Duane Ireland
Publisher : FT Press
Page : 744 pages
File Size : 48,6 Mb
Release : 2012-02-27
Category : Business & Economics
ISBN : 9780133038941
3 indispensable insider’s guides to entrepreneurship: powerful skills, insights, and confidence-builders you won’t find anywhere else! Three books bring together today’s most indispensable lessons for entrepreneurs: specific guidance you can use right now to beat the odds and launch a high-profit, high-growth business that lasts! The Truth About Starting a Business reveals 53 bite-size, easy-to-use techniques for choosing the right business, location, and entry strategy… planning, funding, hiring, and executing a successful launch… implementing effective financial management and marketing… doing all that, and still maintaining a healthy personal life! So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap gives you all the knowledge, tools, and hands-on advice you need to avoid 8 “killer mistakes” that cause most business failures. Unlike most books for entrepreneurs, this one focuses on the most crucial operational issues associated with consistent profitability – from product/service design to pricing, finding and keeping great employees to managing growth. Nothing theoretical here: this is fast-paced, 100% practical advice you can use right now. Finally, What’s Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business helps you get past the myths that keep potential entrepreneurs from making the leap, and gain all the practical skills and confidence you need to succeed. This book’s packed with case studies of “ordinary” people building great businesses – and practical techniques you can use, too – every step of the way! From world-renowned leaders and experts, including Bruce Barringer, Edward D. Hess, Charles D. Goetz, and R. Duane Ireland
Author : Bill Murphy, Jr.
Publisher : Henry Holt and Company
Page : 352 pages
File Size : 42,7 Mb
Release : 2010-10-12
Category : Business & Economics
ISBN : 9781429962087
Written with the cooperation of Harvard Business School, an instructive and inspiring book for anyone who dreams of starting a highly profitable business In 1998, three Harvard Business School graduates—two men and one woman—turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their ten-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs—and left their mark on the world. Based on dozens of interviews with highly successful entrepreneurs, Harvard Business School professors, and HBS alumni, The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders developed ideas, assembled teams, built ventures, and achieved their dreams. Along the way, they learned that starting great companies requires much more than a ferocious work ethic or good timing. Their hard-won insights—distilled into ten key rules—will help anyone become a successful entrepreneur. What they teach you at Harvard Business School is that intelligent entrepreneurship can be learned. In that spirit, Bill Murphy Jr. uses a unique combination of vivid storytelling and lucid instruction to show would-be entrepreneurs how to improve their odds of creating dynamic, lasting businesses.
Author : Richard Robbins
Publisher : John Wiley & Sons
Page : 102 pages
File Size : 54,7 Mb
Release : 2012-11-07
Category : Business & Economics
ISBN : 9781118461617
Praise for Deliver the Unexpected "Richard's insights are exactly what entrepreneurs need to read to transform their business in today's new reality." Margaret Kelly, CEO of RE/MAX International "Deliver the Unexpected is an absolute must-read for any entrepreneur serious about changing the game." Robin Sharma, bestselling author of The Leader Who Had No Title and The Monk Who Sold His Ferrari "Much more than just a fascinating story and much more than just a book on success. Be ready to come away with knowledge of the principles that will help you take your career and income to a whole new level." Bob Burg, coauthor of The Go-Giver and author of Endless Referrals "Anyone can beat up on common wisdom. The trick is building something better in its place, and Robbins has done it big time. Highly recommended." Michael Port, coauthor of The Contrarian Effect: Why It Pays (BIG) to Take Typical Sales Advice and Do the Opposite "Good news: spending time with Richard Robbins's new book, Deliver the Unexpected, isn't work. This fictional parable makes ingesting a dose of well-thought-out career advice no work at all." Phil Soper, President & CEO, Brookfield Real Estate Services/Royal LePage "This is a terrific book entertaining, insightful, and fast-moving. You learn a series of proven, practical methods and techniques to help you build and run a more profitable business." Brian Tracy, Chairman & CEO, Brian Tracy International
Author : Bruce Barringer
Publisher : Pearson Education
Page : 0 pages
File Size : 51,9 Mb
Release : 2009
Category : Entrepreneurship
ISBN : 0137144504
Starting a business is a serious undertaking. You need an inexhaustible supply of enthusiasm, energy, resilience and good fortune - and plenty of funding doesn't hurt either. getAbstract finds that management professor Bruce Barringer cites every salient detail - however briefly - in this comprehensive, condensed look at entrepreneurship. In his list of 53 "truths" about getting a business underway, he doesn't try to discourage you from fulfilling your dreams, but he asks you to be deeply introspective about your motives and abilities. Owning a business can be fraught with pitfalls, and any lack of commitment will greatly diminish your chances. Despite entrepreneurship's numerous challenges and frustrations, Barringer contends that it offers tremendous potential rewards, and he tells you how to pursue them.
Author : Larry Winget
Publisher : Gildan Media LLC aka G&D Media
Page : 175 pages
File Size : 51,6 Mb
Release : 2024-01-09
Category : Business & Economics
ISBN : 9781722528027
Larry Winget is NOT against starting your own business or becoming an entrepreneur. He is against doing it the wrong way, with no plan, little preparation and only your passion to rely on. In this new book from successful entrepreneur and New York Times bestselling author, Larry Winget, you'll learn the TRUTH about what you really need to know before you go into business, so you can stay in business. Forget passion, motivation, “loving what you do”, etc. Those things matter, but only a little. What really matters is finding a problem and solving it, serving your customer better than the competition, knowing how to sell and managing your time, resources and employees. According to Larry Winget, there are scores of "so-called" experts on entrepreneurship out there who have never run a successful business themselves, and yet they are peddling endless motivational cliche's about how YOU can be successful. Cliches like: "Just find a business you love, and the money will follow!"; "Become an entrepreneur because of the freedom it gives you!"'; "Become an entrepreneur so you can 'change the world!'"; "Believe it and you can achieve it!"; "Teamwork is the key to making your business a success!"; "For entrepreneurs to win in the social media world, they need to 'get clicks' and make bold, even shocking claims"; and so much more. Larry has another word for these cliches: LIES! And if you are thinking of starting your own business, and you have bought into any of these lies, Larry implores you to keep your day job, so you don't lose your shirt! You will not only be asked the tough questions in this book, you’ll get the answers. Questions like: Is your business necessary? What problem does it solve? What need does it fill? What pain does it alleviate? What tangible benefit will the customer receive? What should I charge? What gives you the right to be in business? Learn how to: Hire and fire Manage employees according to the core values of honesty, integrity and more Serve your customer the way they want to be served Sell…no skill is more important Create value in the mind of the customer “Circle the Wagons” and defend yourself and your business when it all goes to Hell This "tell it like it is" tour de force in business preparation and business survival is the toolkit you need before you quit your day job, and start your journey to true entrepreneurial success!
Author : Stephen Jackson,Rachel Jackson
Publisher : Unknown
Page : 128 pages
File Size : 44,5 Mb
Release : 2019-02-12
Category : Electronic
ISBN : 0578462737
What does it take be an Unstoppable Entrepreneur? Is there a way to work toward your goals with limitless inner-strength and perseverance? Is it possible to overcome the obstacles in the business field today, without sacrificing your life on the altar of success?The answer is YES¿ You can be UNSTOPPABLE!Husband and wife team, Stephen and Rachel Jackson, have created a step by step process to find and unleash the immoveable force within you; the power to achieve your purpose in this world. Surprisingly simple and profound, Stephen and Rachel's succinct and humorous approach to the reality of entrepreneurship is as refreshing as it is approachable. The solutions they give run soul deep in an industry that thrives on band-aid fixes and energy drinks. Here you'll find the piece of your business and life that you didn't even know you were missing along with the tools and parameters for a lifetime of heartfelt, meaningful success.This is not a book for the lazy or half-hearted. It is the manual for any business owner ready to roll up his or her sleeves for more fulfillment, meaning, and success. If you let it, this book WILL change your life and give you both the courage and permission to achieve your wildest dreams. Read at your own risk."This is a blueprint, a guide to becoming an unstoppable entrepreneur and it will not happen unless you implement." -Akbar Sheikh
Author : Natalie Canavor,Claire Meirowitz,Stephen R. Covey
Publisher : FT Press
Page : 673 pages
File Size : 49,5 Mb
Release : 2013-08-08
Category : Business & Economics
ISBN : 9780133577792
The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick, and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content, make your point faster, tell your readers what's in it for them, construct winning documents of every kind--print, electronic, and even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work. ¿ FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today's online media and global business challenges. The only style guide used in FranklinCovey's own renowned Writing AdvantageTM programs, it covers everything from document design and graphics to sentence style and word choice. This edition includes extensive new coverage of graphics, writing for online media, and international business English.
Author : Larry Jacobson
Publisher : Business Expert Press
Page : 110 pages
File Size : 46,8 Mb
Release : 2018-05-16
Category : Business & Economics
ISBN : 9781948198561
This powerful book is a shot in the arm for every entrepreneur. The no-nonsense coaching on how to deal with the entrepreneurial roller coaster ride comes from real world experience. Jacobson’s 11 Keys are Ocean and Boardroom tested through 20 years as a successful entrepreneur, and six years sailing around the world. Jacobson raises the bar in business books through his story-telling: engaging, witty, and to the point.
Author : Colin Sprake
Publisher : Morgan James Publishing
Page : 190 pages
File Size : 51,6 Mb
Release : 2012-10-01
Category : Self-Help
ISBN : 9781614483373
Want to be a massively successful entrepreneur? Just take the Entrepreneur Test and discover the key ingredients you are missing. Then add them into your daily habits and massive success will be yours. Colin has identified the specific key ingredients of what it takes to be massively successful and defy the odds, no matter what the external economic factors may be. Whether you’re a start-up or have an established business, the secret ingredients are the same because they apply to you, the entrepreneur. In the Entrepreneur Success Recipe Colin shares with you all of the secrets that he uncovered while working with and studying the habits of thousands of entrepreneurs. This is an “in the trenches” entrepreneurship book written by one of the most sought after emerging business experts in the world. In fact, there’s a reason they refer to Colin as the Business Acceleration Renegade... because he takes a “no holds barred” approach to telling you what you need to do and with the secret ingredients addressed, your business can experience extreme acceleration. Find out what’s keeping you from achieving the ultimate level of success and exceeding your goals consistently year after year...take the Entrepreneurship Test and identify specifically what’s holding you back!